Yanzi Valley of Jingcheng

Chapter 111 He's Not a Doctor

Hu Yi, the founder of Hu's Technology, once founded hundreds of supermarket chains like Fresh Home. The market demand for fresh food in the community can directly support a company with a market value of 1000 billion. As long as the platform ecology is well established, internal and external resources Completely connected, the community group buying of Hu's Technology can completely make a business in [-] cities in China, and the future is limitless.

But in today's era when startups are startups and capital is capital, a good idea, a good team and a good company will all be distorted or even die because of too fierce competition.

Once a certain business is considered profitable, everyone wants to try it, regardless of whether these people are professional or not, or whether they are really good at the business, they will set up a company to join the competition as if they were bloody, and join the competition with the company. There are also various types of capital that are mixed with fish and dragons.

Some capital is very rational and knows that money should be invested in the most professional and suitable people.

Some capitals are often very barbaric. What they are good at is grabbing the limelight and rubbing the concept. In order to share a small piece of cake, they will not hesitate to ruin a pot of porridge.

So in a short period of time, the community group buying companies that have appeared in the public eye are dazzling, and many of the problems exposed are too numerous to enumerate, such as low loyalty of group leaders, homogenization of fresh products, shortage of vegetables, serious damage to fresh products, Maliciously lowering the cost of purchases and the platform's extreme reliance on "money-burning subsidies".

Words such as "false sales", "not available after payment", "wrong product" and "can't find the group leader" have become frequent complaints of group buying in the community.

It was originally a profitable business model, but it was notoriously played by some wolf-like capital in the market.

In Xiao Jie's eyes, this kind of capital is no different from some basketball clubs. These clubs often pay salaries to some athletes who don't play particularly well and often like to foul maliciously.

iiMedia Consulting predicts that by 2022, the scale of China's community group buying market is expected to reach [-] billion.

However, in Xiao Jie’s eyes, the current Hu’s technology has no such potential. The original model of earning money and buying at low prices and selling at high prices has been messed up by Hu Yi. In other words, Hu Yi is not following the rules. Under the deformed competition system, they were forced to screw up.

"Mr. Hu, you have invested too much in the offline storage and cold chain, resulting in income that cannot cover the cost." Xiao Jie said to Hu Yi, and the two of them were sitting in Xiao Jie's car at this time.

Hu Yi has experienced many battles, even if he is chased by hundreds of suppliers to collect debts, his thinking is still clear.

"This stage is indeed a waste of money. If the cold chain is not done well in the early stage, there will be no outstanding advantages in this industry. The market expansion must be fast, regardless of the cost. If we are not fast, we will be defeated by other competitors. Now The key is..."

"The key is funds, right Mr. Hu?" Xiao Jie's eyes were deep.

"Yes!" Hu Yi's tone was a little excited.

Xiao Jie signaled Hu Yi to be calm, "Your shared warehouse, platform center, service station, and team leader's store all need funds. I know this, but we can't change the payment method to prepayment. You should know that prepayment Passivity, the current problem lies in the prepayment. We buy out the supplier’s goods first, and then take care of the rest of the logistics. If the goods can’t be sold on the same day, basically we can only sell them at a discount or even have to deal with them due to expiration. After all What we do is fresh."

"That's why I need to increase investment in the cold chain to reduce product loss!" Hu Yi plausibly said.

"I understand, but the prepaid model is bad for our business."

"With prepayment, we can get goods with lower prices. It turns out that because of this, we quickly expanded the scope of suppliers, established word-of-mouth, and the company was able to become the top three in the industry. They gave me a grace period later because I paid in advance. Well done, the company’s reputation is there, but now others are dumping it at a low price, disrupting the market order, and to put it bluntly, no one has pricing power in the fresh food market, so we are doomed to be unable to make money in the short term.”

"Well, unfair competition." Xiao Jie said.

"Yes! So Mr. Xiao, you have to help me! Help me get through this time!"

"Mr. Hu, the crux of the problem is that unfair competition may not disappear in the short term, nor will it disappear in the long term. After we get the goods, we cannot sell them in time, resulting in serious damage. This is the key to affecting the company's hematopoietic ability. question."

Hu Yi sighed after hearing this, "Mr. Xiao, I understand what you mean. You are actually still worried about cash flow. When it comes to cash flow, it will be related to prepayment. Prepayment does allow us to take risks, but if we don't give It is almost impossible to get low-priced goods from suppliers, and the cost will not go down without low-priced goods, so even if the fresh food is sold, it will be a loss, and the more you sell, the more you will lose.”

What Hu Yi said is true, there is no solution to this problem.

How could Xiao Jie not know that the community group buying business has been played into an endless loop at this stage. In the face of such problems, it is useless to rely on market self-regulation, and must rely on government supervision.

Government regulation will come sooner or later, but if regulation does come, it will not be a timely help for companies like Hushi Technology that have been unable to reverse their business models, lack hematopoietic capabilities, and have capital chains that will break without capital transfusions. It will only make matters worse.

The community group buying track is now a capital game that burns money at a sky-high price. According to Xiao Jie’s current judgment, this game can’t be continued with tens of millions or hundreds of millions. Maybe it’s worth investing billions more. It was too expensive for the little value left of Hu's technology.

When buying something, I would rather not buy it than buy it too expensive. This is the way to invest.

Xiao Jie thought for a long time, finally, Hu Yi got out of Xiao Jie's car, his back was swaying.

These [-] million... are destined not to be saved...

Xiao Jie was in a very heavy mood. He had to use various reasons in his heart to convince himself to accept this result, the first major failure in his investment career. Although he was the president of Qingyang Branch of Jinquan Investment Group, the entire After all, he did not start the company. According to the current situation of Hu's Technology, he, Xiao Jie, has no reason to persuade other members of the Golden Equity Investment Committee to continue investing in it.

If you throw money recklessly, it is like giving a cancer patient a dose of chemotherapy. It may prolong his life, but the hope of this person's physical function returning to a healthy level is very slim.

Xiao Jie thought of this metaphor unconsciously in his mind, but he seemed to feel that such a metaphor was not appropriate.

A person is terminally ill and needs to be rescued immediately, whether it is medicine or surgery, as long as it can be saved, people who can think this way are either doctors or the patient's family members, in short, they are not capitalists.

Xiao Jie is not a doctor, nor does he consider himself a capitalist. He is just a fund manager. This manager helps a bunch of rich people manage a huge amount of property. Through Xiao Jie's professional knowledge and insight, he will These properties are invested in potential companies, helping the company to grow and gain rich returns at the same time.

If a company loses this potential, or cannot realize its due potential under a certain general environment, Xiao Jie can only reluctantly withdraw from the market, because the money he used for investment does not belong to him.

Under Xiao Jie's persistent inner struggle and self-comfort, his car unknowingly stopped at Baihe Bookstore.

Baihe Bookstore is affiliated to Baihe Co., Ltd., and the actual controller of this company is, unfortunately, Hu Yi.

Xiao Jie was willing to invest in Hu's technology at the beginning, not only because of community group buying, but also because of Hu Yi.

This person has huge assets and numerous businesses. Baihe and Hu's Technology are just two of the dozens of companies that Hu Yi directly holds shares in.

Hu Yi moved Xiao Jie the most at the beginning, probably because as an already successful entrepreneur, he still wanted to seize the trend of the times and go all out to start a business, start a business, and start a business again, even if he lost in the end, although he was embarrassed, But live up to this life.

If he can ask for investors' money, he naturally doesn't consider getting it out of his own pocket. This is the reason why Hu Yi came to Xiao Jie twice.

And Xiao Jie also guessed Hu Yi's inner calculation, playing such a big game, he will not sacrifice the income of other businesses under his banner to fill the bottomless pit of community group buying, so from the moment Xiao Jie rejected Hu Yi, Hu's technology The only way to go is to declare bankruptcy.

But for Baihe Bookstore, Xiao Jie hopes that it can continue to open.

Walking into the store, Xiao Jie saw the long-haired woman in a long skirt again. Today, the woman's skirt is a gentle and dignified nude pink.

Xiao Jie didn't go over to say hello, but found a seat by the window and sat down, and ordered a takeaway for himself.

Probably because he didn't eat at night, his stomach was so empty that he felt uncomfortable. When Xiao Jie finally took his takeaway from the door, he saw the long-haired woman sitting on the booth in front of the drink station, about to open it. a lunch box.

The lunch box was pink, and the mist on the lid told Xiao Jie that the woman had just heated it in the microwave.

Needless to say, this is a bento made by myself.

The bento contains marinated eggs, pan-fried cod and fried cucumbers. It is very simple. When the woman picked up the chopsticks and was about to eat, she suddenly heard the voice of an adult man coming from above her head, "Hi, I can use this takeaway for Is it your box lunch?"

(End of this chapter)