Yanzi Valley of Jingcheng

Chapter 14 The Real Purpose

In the laboratory of Fengnian Factory, Guan Sha and Du Jing found that some sample lipsticks were engraved with various patterns and patterns, including Mickey Mouse, window grilles of ancient Chinese buildings, and even Suzhou embroidery.

Director Zhang from South Korea said that engraved lipstick consumes a lot of raw materials, and the cost is about 4 to 5 yuan.

"What do you think of their lipstick?" Du Jing asked Guan Sha in a low voice after walking out of the laboratory.

"It's indeed the quality of an international brand." Guan Sha had to admit, "At least I didn't sweat when I applied it, and did you pay attention to the surface of those sample pastes just now? Basically, they are smooth and delicate, without pores, and smell good It's also good, no oily smell, and..."

As Guan Sha spoke, she stretched out the back of her hand in front of Du Jing. There was a silver bracelet on her slender wrist, which was full of lipstick marks.

Before Du Jing could ask, Guan Sha stuck out her tongue at her, "I painted it on the sly, as a sample survey, and the fact that the bracelet didn't turn black means there is no mercury in their lipstick."

"It's ok, I've done a lot of homework..." Du Jing sighed, she didn't know anything about it, and judging the quality of lipsticks is basically based on personal feelings, and it doesn't care about Sha's meticulous standards.

"It seems that you are really not playing tricks this time..." Just as Du Jing said this, the two had already reached the end of a corridor in the factory area. When they were about to turn around and go downstairs, they heard a familiar voice downstairs came.

"You told me that you sold it cheaply at 59 yuan. How much do I give you for this thing? Everyone else is 5 yuan. I worked hard for 4 yuan to make it for you. Which one of the big-name quality you want? Doesn't it?"

Guan Sha and Du Jing looked down from the window when they heard the sound, and saw that the person downstairs who was cursing was the bushy-haired, small-eyed factory manager they had met for the first time here, who was instigating Guan Sha to lower the cost of raw materials. The factory director that Guan Sha is waiting to see.

Although the gates of the two factories face different roads, the backyards are actually next to each other. Guan Sha and Du Jing hadn't noticed before that the factory manager with small eyes was standing in the backyard of his own factory.

I saw that the small-eyed factory manager was holding a four-color eye shadow about the size of two mobile phones in his hand. Standing in front of him was a young man carrying a black satchel. .

"4 yuan, even the box is made for you. Is it easy for me? Do you see how many workers I have to support?" The small-eyed factory manager continued to growl, "I didn't mean that the profit margin of your brand is too scary, You are the second child in the country. Your positioning is similar to that of Maybelline abroad. It belongs to mass consumption. Not to mention you, even the number one Ye Taodu is at this level. Am I going to make this plant series for you like Ye Taodu? The quality is not as good as ours, if you don’t believe me, go buy a Ye Taodu four-color eye shadow and compare it on the spot?”

The young man in front of the small-eyed factory manager is tall and thick, and his skin is even more shiny and bronzed, but at this moment he keeps laughing in front of the short-headed factory manager, "Your quality is for sure, everyone can see it! Don't be angry, don't be angry , if you have money, everyone earns it together, don’t you think?”

"Earn together? What do you earn?! Huge profits are not with us. The word 'huge profits' has nothing to do with our factory!"

"Oh, look at what you said, which one of our cooperations is not more than one billion? Such a big order..."

"For such a big order, whoever you want to look for, anyway, I won't do it..." The director of the small-eyed factory wanted to leave after speaking, but was forcibly held back by the young man. Before the young man could speak, the factory director of the small-eyed factory said Just get rid of him.

"There's nothing to talk about, you've suppressed the price so much, and the payment method is still 541, I'll earn you a total of 1, and when the goods are delivered, you can pick and choose faults and don't pay the balance, I don't have 1, what am I going to earn? "

Guan Sha and Du Jing were listening with gusto, but the young man downstairs unexpectedly looked around and looked up, Guan Sha and Du Jing hurriedly withdrew their heads and squatted down.

"What? Are you afraid that others will hear it?" The small-eyed factory manager said in a contemptuous voice, "Who doesn't know the way you do business? Last time another salesman of yours asked me to find a mask, and 3 cents a piece was too high." , What should I do if it’s too high? My friend can only fill it with water to make 2 cents and 8 cents, and this time the lipstick is the same, and it’s 2 yuan and 5 pieces for me, and I still earn wool?”

The voice of the factory director with small eyes got farther and farther away. It seemed that he was dragged into the factory by that young man. The argument that followed could no longer be heard.

"Number two, who is it?" Du Jing asked Guan Sha.

"It should be Nana." Guan Sha said as she took out her phone and began to look up the makeup brand called "Nana".

"It's a one-time order of 3 million, what about you? It's only [-]..." Du Jing thought it was a miracle that the small-eyed factory manager was willing to talk to Guan Sha so hard.

Guan Sha didn't pay attention to this. The phone information showed: Nana is a domestic cosmetics brand that carefully selects affordable products and creates a quality life. Last year, the brand's net profit surpassed that of Ye Taodu, which ranked first in the country.

Seeing this, Guan Sha was thinking about something, and Du Jing forcibly dragged her up. The reason was that the two of them squatted on the edge of the window sill, they looked like thieves, and there were still loose pajama pants under the lab coat. The style of painting naturally attracted the cleaning lady to stop and stare.

The cleaning aunt didn't say anything, her face was the same as those factory girls, without any expression, just watching the two embarrassed little girls run away and disappeared.

"Oh, Nana, the characteristic of their house is that they are cheap. They want cheap goods. It can be said to be extremely cheap. You can do whatever you want." In the office of the middle-aged female factory manager, Guan Sha and Du Jing finally changed back to their clothes. .

"I heard that 3 cents for a sheet of his mask is too high, but it's 2 cents." Du Jing emphasized.

"Yes." The female factory manager nodded, "They can sell the goods for 50 yuan if they bring them over."

"Two cents to get the goods, and sell them for forty or fifty?" Du Jing couldn't believe it, until she saw the retail prices of Nana brand masks in the online mall that Guan Sha handed over, which were 42 yuan, 46 yuan and 48 yuan, and finally accepted This bloody reality.

"How about the quality of this brand?" Guan Sha asked.

"Don't talk about quality with Nana, cheap is good, choose whichever factory offers the cheapest, and the factories they cooperate with basically can't make money. Nana also came to me before, but I didn't take it. The buyers and testers sent here are all amateurs, to see if the product is good or not, they just look at the taste, if the taste is good, most of the tests are passed.”

"Ah? Are the requirements so low?" Guan Sha and Du Jing were stunned when they heard this.

The female factory manager nodded, and drank the tea in the cup. "Brand owners are like this. They are not experts, but they make a lot of money by themselves, and then suppress the price of our factory."

Du Jing tilted his head, "Then won't this be hard for you?"

"We are not uncomfortable, we are used to it." The female factory manager said.

"Are you used to the discomfort?" Du Jing teased with a smile, the corners of the female factory manager's lips curled up slightly, and she didn't continue to answer.

Guan Sha, who was on the side, thought that her assessment of the factory was almost done at this point, and she was thinking about how to talk about cooperation, when her previous doubts suddenly came to her mind.

Guan Sha's previous doubts were: Why did the female factory director spend so much time and energy entertaining an unknown person like herself?The factory was also shown, and even the laboratory where the formula was stored was allowed to enter, and I was allowed to chat with the Korean formulator who was racing against time for an afternoon, trying out various finished and semi-finished products casually, it can be said that the sincerity is absolutely [-]%.

But why?

If it is said that Nana, the second-ranked brand in the country, was rejected by the female factory manager in front of her, then what leverage do I have to let others cooperate with me?Could it be that she thought she could come up with a purchase order of [-] million like Nana?

What a joke, I only have 20... Besides, it is impossible for me to spend all my belongings for the first time.

This factory is indeed a good factory, but Guansha only dared to take 3 for the first time to test the waters. She understands that after the good goods are in hand, the most important thing is to operate, to build sales channels, and to sell the goods one by one. , Consumers buy, use, and are satisfied before they can gradually establish a brand. Now that the channels are not even mentioned, it is impossible for Guan Sha to bet big.

Just when Guan Sha was hesitating, the female factory manager spoke first, "Miss Guan, you want to build your own brand, and I support you."

"Thank you." Guan Sha responded instinctively.

"I want to do it too." The female factory manager continued, "So we can cooperate."

Guan Sha froze for a moment, "You mean, let's run a brand together?"

"Yes." The female factory manager nodded, "You have the ideal of being a personal brand, and I have good products. Isn't it a win-win situation for us to cooperate?"

The female factory manager in front of her is obviously unwilling to just make wedding dresses for others. The work of OEM is hard work and has no money.

However, Guan Sha couldn't figure it out. The female factory manager has production capabilities. If she wants to run her own brand, why doesn't she recruit a few sales managers with high salaries?Or spend money madly advertising?Or directly cooperate with big international brands, even mature domestic brands like Nana or Ye Taodu, and just pay for the shares?
In short, no matter which of the above paths, it is 20 times more reliable than choosing the young and young. You must know that the current Guansha has nothing but empty ideals and [-] cash that is not enough for others.

"If you have been doing OEM, you will always be under the control of others. It is not a long-term solution." The female factory manager said, "I had the idea of ​​making my own brand a long time ago, but the cash flow was not particularly abundant before, and I did not gain a firm foothold in the industry. Heel, it has not been put into practice, but just last month, I established my own operating company."

As the saying goes, if you want to succeed early, you have to stand on the shoulders of giants.

Guan Sha thought that the female factory manager in front of her had been deeply involved in the cosmetics industry for many years, wouldn't it be better to hang out with her than to go it alone?What's more, she has money, good products, and a ready-made company. Building a brand with her is like holding a master's thigh in a group assignment at MSIA.

So Guan Sha immediately agreed without saying a word, until she saw the name of the operating company registered by the female factory manager: Xianling Wanghong Culture Co., Ltd.

Du Jing, who also saw this name, almost spit out the tea he drank. Internet celebrity culture?
"Is it specially created to be an Internet celebrity anchor?" Du Jing asked.

"Yes." The female factory manager said, "Live streaming is very popular now, and online sales can skip all middlemen. We want to rely on our own anchor to bring our own brand of goods. Ms. Guan is a very good anchor candidate."

Just after she finished saying this, Guan Sha was struck with thunder. After being blasted, the female factory manager was no longer a decent, dignified and dignified female elite in the shopping mall in her eyes, but a wretched, cunning, greedy and shameless quack fox. .

The mother fox was so enthusiastic about letting Guan Sha know about her products before, but it was to build a sense of trust and identity between the anchor and the products, so that Guan Sha could do better online sales for Fengnian Factory in the future. She liked it Guan Sha's body is shockingly beautiful.

Guan Sha thought about Mr. Guan, I come from a noble family, and I graduated with a master's degree. After ten years of hard work, I will be a successful female entrepreneur on the side of the rich and bully. A low-end profession like a show anchor!
(End of this chapter)