Yanzi Valley of Jingcheng

Chapter 204 Can't be postponed anymore

Since Xiao Jie and Guan Sha had an unpleasant incident last time, Yan Li, the biggest boss of Jinquan Group, happened to come to inspect the branch. Xiao Jie took Yan Li to know many unicorn companies in Qingyang. Socializing with the leader, and looking at the recent industry analysis materials of investable companies handed over by his subordinates when he got home, he had no time to coax Guan Sha.

But even if Xiao Jie had time, he didn't know how to coax him.

In Xiao Jie's view, this cold war cannot be counted as a "quarrel between couples" because the two could not reach an agreement on the same entrepreneurial project.

Since it is not a quarrel, there is no such thing as reconciliation or not, but after so many days of no contact, Xiao Jie still can't help but look at things related to Guan Sha.

Xiao Jie was surprised by the videos uploaded by Shen Li today, all of them were Guan Sha.

In the video, Guan Sha is dressed in formal attire, with her back against a white wall, and her face wearing light life makeup, talking to the camera about the past and future of the long-term rental apartment.

Guansha said:
"In the past, long-term rental apartments made money from normal operations. For example, the apartment brand signed a house with a monthly rent of 4800 yuan at a price of 4900 to 5000 yuan. They locked in this price and only gave the landlord 11 yuan a year. Monthly rent, but the promised landlord's entrustment period is 3 years.

In this model, what the apartment brand earns is the 200 yuan less than the market rent per month in the first year and one month’s rent, and of course the price difference for the next two years. After all, the rent will increase slightly every year Go up a little.

Although they don’t earn much after deducting operating costs in three years, they still make money, and the long-term rental apartment model can continue to operate.

But when spoilers like Dandan Apartment entered the arena, everything changed.

For a house with a monthly rent of 5000 yuan, they can give the landlord 5500 to 6000 yuan, and even higher for a good house type, but they only charge 5000 yuan for renting to tenants.

Even if we take 5500 yuan as an example, Dandan’s business algorithm is that in 3 years, the co-payment of the landlord’s rent is 181500 yuan (only 11 months’ rent per year), but at the same time they receive rent from the tenant. The rent is 5000 yuan/month*November*11 years, which is finally equal to 3 yuan.

For this house alone, Dandan Apartment has to lose 11600 yuan every three years, and the average monthly loss is 458.33 yuan.

This kind of loss-making business has been done by many long-term rental apartments in the past. What everyone wants is to expand rapidly and occupy the market. Whoever is faster will lose more.

Apartment brands use high prices to lure landlords, and use low prices to bind tenants, let tenants pay annually, and then pay landlords monthly, from which more and more funds are generated due to time mismatch, so these companies Use the money in the fund pool to continue to expand and burn money, because they know that as long as their expansion does not stop, the cash flow on the company's account will increase until they can no longer find another landlord or tenant .

Many long-term rental apartments have neglected quality under the rapid expansion, and even internal corruption has appeared. "

At this time, a man appeared in the video, and this man reported his colleagues with his real name to the camera, "I know of two or three houses whose monthly rent is only worth 5000, and they deliberately overestimated when they reported to the company, saying The house is worth 5500 yuan. After the company approved the money, they asked the landlord for a kickback of 3000 yuan. In this way, the landlord would share the company's wool with them. One person can earn more than 1 yuan a year for a house, so the company's hole is also big. Getting stabbed bigger and bigger by them."

At this time, the video screen returned to Guan Sha.

Guansha said:
"Our Yanzigu long-term rental apartment will definitely hold two bottom lines. First, we must never buy high rents and low rents; second, special funds must be used exclusively. If any of these two bottom lines breaks, the industry will be ruined.

I personally thought about it for a long time. Now that it is like this, is it necessary for the long-term rental apartment industry to exist.

The result of my thinking is clear, this is a business model that must exist.

Because I know that there are tens of thousands of young drifters like me. They can’t afford a house with their personal income, but they need to find a sense of stability in this strange city. Their bottom-level requirements are very simple. It is to be able to return to a solid place to sleep after a tiring day.

How many people are facing such an embarrassment nowadays, working hard in big cities without a house, returning to their hometown with a house, but losing their jobs.

My name is Guan Sha, I'm just a very small person, but I also hope that through my efforts, I can give myself and my friends around me a place where I can settle down with peace of mind, that is, as long as we don't want to move, absolutely Won't drive us where we go.

So I created Yanzigu Apartment. Yes, this is a long-term rental apartment, but I promise: I will not pay high rents for low rents, do not make quick money, and do not use inferior decoration materials. Tenants can check the contract as long as they allow it. We accept third-party audits. The company's operating data will be announced to our tenants and landlords every six months. I hope everyone can trust us.

thank you all! "

"This little girl is right." Yan Li's voice suddenly came from beside Xiao Jie.

Because Yan Li's appearance was too sudden, Xiao Jie's hand trembled, and the phone almost fell to the ground.

"Hehe, why, are you interested in the long-term rental apartment project recently?" Yan Li asked Xiao Jie.

"No." Xiao Jie quickly replied.

"Oh..." Yan Li was thoughtful, "Then you have been watching for so long, could it be that you are interested in the female anchor in the video?"

"She's my friend." Xiao Jie felt his mouth dry at this moment.

When Yan Li heard this, his eyes were meaningful, "I think it's my girlfriend! Haha!"

Xiao Jie: "..."

"Okay, stop joking." Yan Li's expression became solemn, "We must hurry up on the Hongfeng Invesco No. 1 Fund. This fund did take a lot of money from domestic investors before, such as real estate developers like Guan Hongwei. Guan Hongwei is actually not bad, you said he is not in a hurry, but the others are not.

When Yan Li said this, he looked out of the window, his eyes dimmed, "I was a little negligent at the time, and I always felt that we should give more opportunities to domestic investors. It cannot be said that the achievements of China's rapid development in the past 20 years have attracted foreigners I have made a lot of money, so I personally approved many investors in Hongfeng’s fund, but they are all businessmen. They are not the same as those university endowment funds, pension funds, sovereign wealth funds, charitable funds, and many overseas family funds. It’s different, they can only see it for three to five years at most, and it doesn’t make sense for you to tell them that a certain company is worth holding for 30 years.”

"Next month, Yuan Zhiwei will sign a contract with Lian Tianhai, and he can recover a lot of blood." Xiao Jie said.

"It's the milk tea shop you mentioned earlier that wants to completely transform and enter the high-end market?" Yan Li asked, seeing Xiao Jie nodded, he continued, "How much will Hongfeng lose after selling it?"

"About 2500 million." Xiao Jie replied, "There are still 7 months left in the deadline, can you hold a meeting with investors and say that there are special reasons and apply for an extension of payment?"

"I know you don't want to sell the company anymore." Yan Li saw right through Xiao Jie, "You've been messing around for so long, you should have already let go of the mud you can't afford, and the rest are all your darlings, right?"

Xiao Jie didn't speak, he kept looking at Yan Li.

Yan Li sighed, "It's not impossible, but it's better not to be like this. The myth of your invincibility has been broken last time with Hu's Technology. Hongfeng is the first time you have handed in your report card since you took office. Of course, this fund No one will blame you, after all, it is the mess left by the previous people. It is expected, but you are so young, if you want the people in the headquarters and some old people here to completely obey you, you have to exceed expected."

(End of this chapter)