Yanzi Valley of Jingcheng

Chapter 220 Digital Transformation

"No, no! I want Lei Biao to shoot it!" Guan Sha said decisively after watching Lei Biao and Shen Li's video memory, "He shoots from various angles, and the edited ones won't look boring to the audience."

"I think you just shot him from above, making you look small." Shen Li was annoyed.

"No way! I watched it from the perspective of an ordinary audience." Guan Sha pointed at the computer screen, "I think his camera is more stable than yours."

"How is it possible! I put it all on a tripod!"

At this moment Xiao Qianxing and Aunt Xiao "floated" out of the room gracefully, "What's the matter?! What are you arguing about?"

"Sister! Come over and have a look, do you think it's mine or Lei Biao's better one!" Shen Li said.

Xiao Qianxing spent more than ten minutes carefully comparing the videos taken by Shen Li and Lei Biao. The content of the video is naturally the communication process of Guan Sha in the furniture customization company. After watching it, Xiao Qianxing patted Guan Sha with satisfaction, "I didn't expect my daughter So professional!"

"That's..." Guan Sha became proud.

"Sister! Important point!" Shen Li reminded Xiao Qianxing.

"Oh... my daughter is so beautiful, no matter how you shoot it, it looks good!" Xiao Qianxing smiled, "But, Xiao Lei's camera moves, yours are all fixed angles, and his is more like a documentary."

"Many documentaries are filmed on a regular basis, and obviously I have changed a few positions..." Shen Li said.

"But Lei Biao's photos are more life-like." Guan Sha said, "In contrast, the photos we took before are all like deliberate selfies... The only thing that doesn't look like a selfie is the video you took of Guan Zhenzhen in the bed room, sister Shen Li, just click The one with the highest volume, the one you clap with your hands the whole time, is very real..."

"Recording the entrepreneurial process is very meaningful, let Xiaolei take it." Xiao Qianxing said, "I think he is boring enough to sit in the security room all day long. Isn't it good to find something to do? You should learn this, and the equipment is more professional than you, isn’t that the saying, professional things should be left to professional people.”

"That's right, Sister Shen Li, trust me, let Lei Biao shoot all your videos in the future, it will definitely become popular!" Guan Sha said.

Shen Li glared at Guan Sha, "You mean I'm sure I won't be popular?"

"Almost! Give him the editing too, I guess he can cut it better than you!"

After hearing this, Shen Li picked up the video editing book on the table and patted Guan Sha, "Say it again! Say it again!"

"Hahahaha!" Guan Sha hid while laughing, Shen Li seemed to be clapping very hard, but it really fell on Guan Sha gently.

"Let him do it all, so what should I do?" Shen Li said.

"You can dig out the content, such as the questions you want to interview, or some summaries of our entrepreneurial process." Guan Sha replied.

"Oh, don't worry, if you stick to it, it will definitely become popular." Xiao Qianxing said, "Guan Sha is the leading actress, and Xiao Lei is in photography and editing. You are so good at copywriting, and each performs his own duties. It's simply not perfect."

"But after doing it for so long, 112 videos have been uploaded, and the number of fans has not increased much."

Seeing that Shen Li was feeling a bit sad, Xiao Qianxing hurriedly encouraged him, "As long as you increase it, it's fine! If you don't lose fans, keep doing it! Look at our little girl, he can practice for 15 years for doing a leg spin. How long have you been filming?" ..."

"15 years..." Shen Li and Guan Sha were surprised in unison.

"Yeah! Do you know why I want Xiaonuo to learn dancing? The college entrance examination bonus is another matter. The main thing is to let him learn what persistence is! Don't look at him now that he is in college. He still dances every day. I'm going to practice in the gym. Do you think such a good skin is natural? It's all metabolized! You guys are too impetuous. You want your skin to know how to keep fit for ten years. You want to save trouble by applying it all day long. Treating the symptoms but not the root cause, there are still many short video UP hosts, and those who engage in live broadcasts, I think they are very impetuous..."

Xiao Qianxing's words seemed to be casual complaints, but they touched Guan Sha's heart.

Guan Sha returned to the room and was in a daze at the desk for about 2 minutes. What always appeared in her mind was the back of Xiao Jie working hard.

Although Xiao Jie's personality is very different from Xiao Lie's, through Xiao Qianxing's description, Guan Sha suddenly felt that the two brothers were very similar, they were both able to settle down and persist in doing things.

"After reading these books, search the Internet for more choices of apartment furniture, watch all the latest posts and videos of professional UP owners, and if you have time, study the example of Jinling shoe industry." Xiao Jie said again Echoed in Guan Sha's ears.

Golden Collar Shoes?

It was only then that Guan Sha thought of searching for the company Xiao Jie mentioned. Guan Sha was very familiar with Jinling’s shoes. The best location on the first floor of almost every department store in Sanyun City was owned by her. The price of a pair of Jinling’s boots It is about 900 to 3000 yuan. Guan Sha still remembers listening to her neighbor’s aunt when she was a child. Her dream when she was young was to have a pair of gold-collared high heels.

A company that sells shoes can't compete with me who is a long-term rental apartment. Why did Xiao Jie let himself research it?
With such curiosity, Guan Sha began to search for information on the Internet.

Jinling Shoes used to be a listed company, so the public information is not difficult to check.

According to the data, Jinling Shoes was listed in 2008 and was privatized and delisted in 2018.

In fact, the stock price of Jinling Shoes has been declining four or five years ago. In 2014, the stock price fell by 79%. The previous profit was as high as 380 billion yuan, with an average annual operating cash flow of more than 55 billion yuan. It has more than 30 directly-operated stores across the country, covering more than 2 million people. A company of this size is equivalent to a A large e-commerce platform.

Not only that, Jinling Shoes also has the world's top sales network, which has achieved full self-operation, and its inventory management ability is also one of the best in the retail industry. For such a good company, the valuation given to it by the capital market has been decreasing.

According to previous operations, when the price of cigarette butts appears, a bunch of buyout funds will be very interested. They hope to buy this behemoth at the lowest cost, and then let the cheap goods in their hands through restructuring or cutting business. It looks more valuable, and finally resold at a high price.

However, the behind-the-scenes investors behind the privatization and delisting of Jinling did not do this. They bought it and did not rush to package and sell it. Instead, they asked Jinling to incorporate all business processes into the digital system and establish a connection between every pair of shoes and every consumer. , the clerks and store managers wear smart devices to work. The company has also specially developed a system to collect the traffic data of all stores and their business districts, so that managers can check the try-on rate and purchase rate of each pair of shoes. With these Data, Jinling can dynamically adjust sales forecast and inventory parameters.

This behind-the-scenes investment institution is still optimistic about the future of Golden Collar even though the market is very pessimistic. It tries every means to find increments in the stock market, as if it knows very well that not only technology companies need technology, but traditional companies need technology even more. Only from the industry Only by transforming the business system at the end can the enterprise adapt to the ever-evolving business environment.

Seeing the case of Jinling Shoes Industry, Guan Sha can clearly see the whole process of the rebirth of a phoenix, but some concepts are still very empty to her, and she doesn’t know what this case has to do with her long-term rental apartment Contact, does the long-term rental industry also need digital transformation?

If you want to turn, how should you turn?

Want to develop a system?

Want to collect tenant data?

Does my boss have to wear smart devices to work every day like the clerks and store managers of Jinling Shoes?

All this is the problem.

(End of this chapter)