Yanzi Valley of Jingcheng

Chapter 234

At the beach, Xiao Jie and Guan Sha chatted a lot, but the topics were more about business and investment circles.

"Entrepreneurship is destined to be a war." Xiao Jie told Guan Sha: "Although Sun Tzu in "The Art of War" is a general, he believes that fighting is not the goal, but winning is the goal, so don't fight for the sake of fighting. , You must fight to win, just like you are doing a long-term rental apartment now, not just to let those around you have a stable place to live, what you want is to make the company bigger and stronger, and win in the market The right to speak, and then reshape the entire industry."

"That's what I think." Guan Sha looked at Xiao Jie with a smile.

Xiao Jie looked at the rising sun in the distance, "Thinking is not enough, we must do it.

Guan Sha pouted, "What? You don't like me?"

"If you are not optimistic, you will not invest." Xiao Jie's eyes fell on Guan Sha's face, "However, founders will inevitably fall into some routine work in the early stage of entrepreneurship, such as unlocking people's locks and helping mediate with neighbors. Disputes, even access to the toilet..."

"Is there no one under me..." Guan Sha felt aggrieved, "I will recruit some more experienced housekeepers later."

When Guan Sha said this, she unconsciously thought of Shang Nuo, the housekeeper of Dandan Apartment at that time, the man who arrived at the first time when Guansha's water heater broke down, and the man who still stood at his post when Dandan Apartment collapsed, also Knowing whether he has changed careers now, Guan Sha thought that if she could recruit an apartment manager who was as experienced and responsible as him, she would be relieved.

"Hiring is one aspect." Xiao Jie said, "After you have done all the low-level work, you must know how to completely withdraw and spend time on company strategy. I have met many founders, and they are very good employees. But they are not very good business leaders. They often do not know what the company should do or should not do. They have no time to think about the future of the company. Those things that should not be done take up too much of their time. .”

Guan Sha thought carefully about Xiao Jie's words, and the truth was true. The several new business districts she developed now involved house decoration issues, so Guan Sha often had to go back and forth to supervise the work at various construction sites. In fact, she could completely standardize and streamline the house inspection and acceptance. The same is true for taking people to look at the house. The larger the company is, the less likely she is to be responsible for the development of the house by herself.

"I've made up my mind. After the next year, I will quickly set up a marketing department, a housekeeping department, and a housing maintenance department." Guan Sha said to Xiao Jie, "The marketing department is responsible for developing housing sources, and the housekeeping department is responsible for the daily services of existing tenants. The maintenance department is mainly responsible for cleaning and maintenance.”

Guan Sha did not come up with these departments out of thin air. She studied the department settings of several mature long-term rental apartment companies and extracted the essence.

Guan Sha knows that she cannot relax. This Spring Festival may be her last chance to relax, because not only has each new house entered the countdown from the moment it is signed, but in fact, from the moment she started her business, the stopwatch of the competition ticked. down.

Guan Sha is under a lot of pressure, but Xiao Jie's pressure is actually even greater.

Guan Sha didn't know how strong the resistance Xiao Jie encountered was at the investment committee where Jin Quan discussed the financing of Yanzi Valley (Qingyang) Asset Management Co., Ltd.

The doubts of the committee members about the financing filled the entire conference room:
"This industry has just encountered a black swan, and reshaping is not an easy task."

"Yes, even Tianhai Investment's Lotte Apartment listing plan has been stranded due to the drastic changes in the industry."

"With the current epidemic, most areas are asking for rent reduction or exemption due to traffic control."

"Although some centralized apartments are self-owned properties, the pressure is relatively small. Yanzi Valley is decentralized. No matter whether it is rented or not, the rent has to be paid, and the pressure is much greater."

"With a business model that no listed company has yet achieved, what advantages does a new company have?"

……

To this, Xiao Jie gave the reply:
"The best time to buy is when the blue ocean appears or the black swan appears. When no one else wants it, that's when we can enter the market."

"Rent reduction or exemption still depends on the location. According to the current market conditions, the rent in the core area of ​​Qingyang has not decreased, but in some areas it has increased. Not only the number of new tenants has increased, but also the renewal of leases. exist."

"Last year, there was indeed a problem that the renewal rate fell by more than 50% year-on-year. The company Yanzigu took advantage of the opportunity to collect a lot of housing at a low price. At present, many industries have gradually resumed work and production, and the market is picking up."

"According to the historical data of the past five years, the annual growth rate of rents in core cities has remained at 5% to 8%, but long-term rental apartments are generally signed for 5 years at the owner's end, and the current closing prices are indeed not expensive. It is a 7% discount on the basis of the correction of the market price, and the further you go, the greater the scissors difference in rent."

东方证券一份研报显示：2030年，中国流动人口将达3.27亿人。与之对应，长租市场规模将保持2020年1.6万亿元、2025年2.9万亿元以及2030年4万亿元扩张的节奏。

Some of the committee members present actually had a deep understanding of these data. A few years ago, they mentioned the long-term rental apartment project to the meeting, but these people remembered clearly that Xiao Jie voted against it at that time.

"Mr. Xiao, I remember that you didn't think that the business model of long-term rental apartments could be realized. Why do you insist on investing now?" A member directly raised his question.

Xiao Jie smiled slightly, "Because we can innovate."

"Innovation?"

"Yes, innovation." Xiao Jie said, "Although the traditional business model of long-term rental apartments has low profit margins, the underlying framework of the industry has been initially established. It is not starting from scratch. We can improve this business model and improve simultaneously. operational efficiency and profitability.”

At the meeting, Xiao Jie naturally stated his plan to everyone in great detail. Although the plan was highly feasible, it was not enough for most of the committee members present to approve the project, because whether it would be successful or not in the future was still a matter of decision. Unknown until Xiao Jie said the condition.

……

"Hey! What are you thinking?" Guan Sha waved her hands in front of Xiao Jie's eyes, pulling him back to reality.

"What?" Xiao Jie said.

"Did you hear what I just said?"

"What did you say?"

Guan Sha's face was full of dark lines when she heard the words, she pointed to the entrance not far from the beach, "Look over there, it's lucky we came early!"

I saw a lot of people coming to the entrance one after another, dragging their families with them, and the beach was full in a short while, and it became impossible to lay a two-meter-wide picnic mat.

The word "huge crowd" is the truest portrayal of the beach. When Guan Sha and Xiao Jie looked back when they left, they were almost suffocated. There were more people than sand. Guan Sha felt that Xiao Jie was very prescient in what he did. Waiting in line at the checkout, or waking up at 5:30 today to watch the sea...

Three hours after the two left the beach, Guan Sha saw the trending search for "people stalking people on Qingyang Bay beach".

(End of this chapter)