Yanzi Valley of Jingcheng

Chapter 287 Cognitive Inertia

(two weeks ago)

After Ye Taodu transferred all the shares to Du Jing, Xiao Jie bought shares of Yanzigu Apartment in the form of cash capital increase. Since the deadlines for the two shareholding changes were very close, the share price was the same, 110 yuan per share, and the amount of capital increase was 2900 million. RMB, corresponding to the number of shares held is 26.36 shares.

After the capital increase and share expansion, the total share capital of Yanzigu Apartment was changed to 149.09 shares.

The number of shares held by Guansha remained unchanged at 53.86 shares, and the shareholding ratio dropped to 36.13%;

The number of shares held by Jinquan remained unchanged at 40 shares, and the shareholding ratio dropped to 26.83%;

Xiao Jie holds 26.36 shares, with a shareholding ratio of 17.68%;

The number of shares held by Du Jing remained unchanged at 22.73 shares, and the shareholding ratio dropped to 15.24%;

The number of shares held by Ying Tianran remained unchanged at 6.14 shares, and the shareholding ratio dropped to 4.12%.

When Guan Sha heard that Xiao Jie could come up with 2900 million cash, she was stunned.

"Husband can do it, it's almost 3000 million!"

In fact, not everyone who achieves the position of Xiao Jie can spend the same amount of money, which is related to job performance experience, project luck, personal expenses and asset allocation.

Most of Xiao Jie's current deposits are from when he was working as an investment bank in the United States.

There are big water and big fish. In the past few years, Xiao Jie took the express train of China's economic take-off, and many Chinese concept stocks were listed overseas. The projects have been successful repeatedly, and the team bonus is also very generous.

Back in China, Xiao Jie has been promoted all the way since he entered Jinquan Investment Group. God helps those who help themselves. This sentence seems to be tailor-made for Xiao Jie.

However, the higher the income, the higher the tax rate. Most of the wages and bonuses are usually only [-]% when they are actually received. In addition, Xiao Jie has worked for more than ten years to subsidize his family, so he saved them. Not as much as the outside world imagined.

"I can only take out these things at the moment, I hope you understand." Xiao Jie said to Guan Sha, "I have to leave some money for my mother to pay off the mortgage, and my brother. I have saved a wealth management fund for my brother for many years. I started saving before, and I hope that after graduation, he will not have to worry about money, and can take out basic living expenses from the fund every month, so that he can pursue any career he wants, do what he wants to do, and continue to try and make mistakes. "

I don't know why, Guan Sha heard Xiao Jie say that the corners of these eyes are a little hot, so that her younger brother can do what she wants to do, and can continue to try and make mistakes...

There is no doubt that this man named Xiao Jie loves his family in a very mature and down-to-earth way, but the more Xiao Jie is like this, the more Guan Sha loves him, because in this world, it seems that there is no one who protects his family like him to protect him.

As Xiao Jie's girlfriend, not only did he fail to play the role of "Virgin Mary", but he also hollowed out this man?

How can this make sense?

"Except for mother and brother, you gave me almost all the money, how can this work?" Guan Sha's first reaction was to refuse.

"Uncle Lei and the others can sell a house to support you, why can't I? Besides, I don't have a house in my name, so there is no short-term need to discount to cash in."

"It's not the same! Uncle Lei didn't sell all of them. He agreed to sell two sets in an emergency. He also has restaurants..."

"I still have a job, don't I?" Xiao Jie said with a smile, "Anyway, the money is useless these days. It was originally in the stock market, but in February this year, the valuation of core assets in the market was too high. I can't see any expectations. Bad, just take it out temporarily."

Guan Sha: "..."

Xiao Jie continued, "But there is one bad thing. After the money is invested in Yanzi Valley, it may not be possible to buy a house immediately in the future."

"Why buy a house? You... mean the wedding room?" Guan Sha asked.

"Well, but you probably don't want it, at least it's not necessary for you." Xiao Jie suddenly smiled.

"I don't want it, I can't even live in a house in Yanzi Valley!" Guan Sha said, "But...but you are almost all in like this, you..."

"If this is not the case, Du Jing's 2500 million won't be enough for so many newly acquired houses." Xiao Jie interrupted Guan Sha, "You have to know that it is a long-term rental apartment from a few hundred to 5000. Hum, 5000 to 10000 units is another hurdle. You are currently operating well, and the cash is constantly coming back. In addition, Du Jing and I have tens of millions of dollars. It won’t take long for our house inventory to exceed [-]. You may Not sure, many investors can’t appreciate the long-term benefits brought by big data analysis and refined management. To convince them in a short period of time, they still need an intuitive indicator, and it is best that this indicator can grow explosively, and the profit margin will increase at the same time It can basically remain stable, and only in this way can most of them recognize the potential of Yanzi Valley at this stage."

"It's market share, right... Market share, number of housing units, that's what people in the industry used to think..." Guan Sha said helplessly.

"Yes." Xiao Jie said, "This is cognitive inertia. Because others saw it that way before, many people still see it that way now. This kind of inertia is hard to stop at once, so if you can satisfy it, try to be satisfied. As long as it doesn’t violate the current management strategy of Yanzi Valley.”

Guan Sha pursed her lips. Of course she knew how important the market share rate is to a company in the early stage of development, because it is a necessary indicator for all successful companies, but she still didn't want to take the entire Xiao Jie into it because of her own business. .

Guan Sha is very contradictory. As the founder, she is very confident in the future development of Yanzi Valley, but she is also afraid that if it happens, if it happens, it will fail?
This feeling seemed familiar to Guan Sha. She had the same consideration when she disagreed with Du Jing's investment in real estate investment consulting.

Guan Sha, the current shareholder of Yanzi Valley, thinks there is no problem.

Du Jing bought shares this time because he was desperate. Ying Tianran is the company's CTO, and his interests should be tied to the company. After all, Jinquan Investment Group is a professional venture capital institution. If it fails, it is just a part of the fund's holdings It's just a loss, but Xiao Jie...

Whether to accept Xiao Jie's money, Guan Sha fell into a struggle.

"Why does it have to be paid by you?" Guan Sha asked Xiao Jie, "Aren't you all prepared for Hongfeng to lose money? If this is the case, can't you ask Jin Quan to contribute a sum of money?"

As soon as Guan Sha said this, she immediately realized that something was wrong.

If it is said that the newly added 2900 million came from Jinquan Investment Group, it is equivalent to 400 times the return of Hongfeng's initial investment of 10 million in Yanzigu Apartment.

Because part of this investment was taken over by Jin Quan himself, after all, the stock price of this investment has become 110 yuan per share.

Although a venture capital institution accompanied the company's growth and led round after round of investment, from the angel round to the IPO, but the current time point is a bit sensitive, and it is approaching the redemption period of the Hongfeng Fund, and the fund He is still in a state of loss. In this state, if Jin Quan takes over hard, Xiao Jie’s story with LP investors will be difficult to tell. No matter how he explains it, he will “pay for the loss” for his past investment. Suspicion of hard pulling valuations.

(End of this chapter)