Yanzi Valley of Jingcheng

Chapter 57 Dog Skin Super Glue

"Those anchors start broadcasting at seven or eight o'clock in the evening, and they don't broadcast until early in the morning. They work day and night, and they earn hard money." Ren Tianxing's voice came from Xiao Jie's office.

Ma Yu, who was going to report to Xiao Jie on the progress of Ye Taodu's marketing strategy, couldn't help but stop outside the door when he heard the sound.

"The current live broadcasting industry is no longer the 1.0 version of the previous show rewarding model, but the 2.0 version of the e-commerce delivery era. Many companies, no matter whether they are in this industry or not, want to come in to get a share of the pie, and the competition is very fierce."

Ma Yu heard the voice of the speaker inside was very familiar, but she was not sure. She stood there holding a stack of documents. She wanted to go up to peek at the crack of the door, but felt that something was wrong, so she just stood there. move.

"The reason why celebrities like Mr. Luo with their own traffic are so effective is that he can give customers coupons for brand effects, that is to say, buying things in Mr. Luo's live broadcast room is not only cheap, but also brand Guaranteed, it’s all genuine, and everyone will pay for it, otherwise, no matter how eloquent or humorous he is, it’s impossible for his sales to exceed 4 million... Oh yes, of course, Teacher Luo’s success is also inseparable from the [-] million daily active users of Douyin , platform traffic is a necessary condition for top streaming anchors."

Xiao Jie has been busy processing emails and messages, he didn't look up at Ren Tianxing, he just asked Ren Tianxing to say what he wanted to report.

Ren Tianxing paused at this point, as if he was waiting for Xiao Jie's further instructions.

Xiao Jie asked while typing, "Since you mentioned platform traffic, then tell me, besides platform traffic, what are the three most important factors for a successful live broadcast?"

Ren Tianxing was very surprised, because Xiao Jie could actually do two things at once, and he was really listening to himself while handling official business.

Xiao Jie didn't prepare this question before Ren Tianxing, so he could only answer while thinking, "If we talk about the three most important points, I think the first is the number of fans of the anchor. No matter Ni Die, Yun Xiabai or Teacher Luo The celebrities all have their own traffic, which is actually private. In the live broadcast industry, this kind of traffic is called private domain traffic, which completely belongs to the individual anchor. Fans recognize them. , Private domain traffic must accumulate enough.”

Xiao Jie was still clattering on the keyboard without interrupting Ren Tianxing, so Ren Tianxing continued to think and said, "Second, I think... I think it is the team's ability to select products, which Ni Die also mentioned in the teahouse However, only the things sold in a live broadcast room are really easy to use and have been carefully selected, so that the number of fans will increase and they can really go for a long time. I had a special interview with Ni Die and his team before. They are also constantly adjusting their selection range according to customer needs, and constantly improving their ability to identify good and bad products, such as what to choose for the National Day, and what to choose for the May Day Golden Week, they have done sufficient homework in advance.”

Xiao Jie's focus seemed to be on his computer screen, and Ren Tianxing didn't expect Xiao Jie to answer anything, so he was about to start the third point, but Xiao Jie suddenly interrupted.

"The selection of products you mentioned is too vague." Xiao Jie pointed out, "Have you ever learned about some specific criteria for their selection? For example, which products are considered good, which products are considered poor, and under the same quality conditions, which products can What is not allowed to be broadcast in the live broadcast room?"

"It's Mr. Xiao like this..." Ren Tianxing did not go to the live broadcast base for nothing, he is full of confidence, "Most product selection managers told me that some products in the live broadcast room can sell tens of thousands or even hundreds of thousands of orders in a few minutes However, some products can only sell for hundreds of orders or even not at all, so the selection of products should not only consider the audience in the live broadcast room, fan portraits, product quality and price, but the most important thing is to see whether a product has the characteristics to become an explosive product. money potential."

"Then what is the potential for explosive money?" Xiao Jie finally pushed away the computer and looked directly at Ren Tianxing.

"It's just..." Ren Tianxing scratched the back of his head, "For example, the same style as celebrities, this is a selling point; and they will research the market to see what is the most popular nowadays, and then go to major offline channels and online e-commerce platforms Comparing prices, try to make it as affordable as possible, with a complete range of models, and it is a new product, preferably one that has not been broadcast by a major anchor, and adding a few big selling points to such a product is often easier to make it a hit."

Xiao Jie pondered for a moment, knowing that Ren Tianxing was able to give such an answer because he really ran the market seriously and took the industry research seriously, so he said, "Let's talk about the third point."

"The third point... I think it's planning..."

Ma Yu, who was outside the door, finally recognized the voice of the person inside the room as Ren Tianxing. To confirm, Ma Yu stepped forward and peeked in through the crack of the door. Ren Tianxing's chubby figure was reflected in Ma Yu's pupils.

Ma Yu was completely stunned, and she couldn't help opening the door wider to confirm again.

"The team can design the live broadcast around the characteristics and personality of the anchor. This is planning. The goods sold by the anchor are in line with the personality of the anchor, and the conversion of product purchasing power will be relatively strong; otherwise, if the planning is not done well, no matter how big the KOL is, there is no way. Make outstanding sales."

When Ma Yu saw Ren Tianxing's chubby face clearly through the glass of the bookcase behind Xiao Jie, he almost lost his breath, and several crows flew over his mind.

Ren Tianxing again? !

Why is he still here?

Didn't I let this kid go out before?

Could it be that all-purpose glue was wrapped around him?
(End of this chapter)