Yanzi Valley of Jingcheng

Chapter 95

It was past noon, and Xiao Jie, who was sitting in the passenger seat, kept calling and sending messages.

"Mr. Xiao, we are at the Lazi fast food restaurant now, and their chef said that outsiders are not allowed in."

Ren Tianxing, who was driving the car, could roughly hear the external speakers coming from Xiao Jie's mobile phone. The voice was actually Ma Yu's. In the evening, Mo Ru heard how clear Guan Sha's voice was when she begged him to move in the middle of the night. It seemed that even if she sold a kidney, she would have to change her mobile phone.

"Have you read the menu? How is the standardization?" Xiao Jie asked.

"Looking at Mr. Xiao, they don't have many dishes in each store, and the SKUs are all standardized, which is easy to copy."

The SKU mentioned by Ma Yu, the full name of Stock keeping Unit, refers to the smallest stock keeping unit.

For fast food restaurants, the smallest stock keeping unit is the type of dishes on the menu. For example, if there are 15 dishes to choose from in this store, then the SKU is 15.

Generally speaking, the smaller the SKU, the higher the degree of duplication.

"When looking at fast food restaurants, the first thing to look at is the standardization of the menu, and the second is the brand awareness." Xiao Jie said to Ma Yu, "You should go to a few more stores for the standardization level, and compare each store to see if the experience is basically the same. , Record the delivery time of each dish, take a few people there several times at different time periods, and see the average delivery speed. As for the brand awareness, you can’t believe it when they say they are the first in the local area, do street interviews, Ask passers-by on the street far away from that store, and all age groups must be covered.”

"Alright Mr. Xiao, then their kitchen..."

"You must go in and see the back kitchen." Xiao Jie said, "There are only two possibilities for investors not to let in. One is that their back kitchen is shameful, and the other is that the management system is very strict, which is good. , I’ll call their boss, and you can leave after seeing the back kitchen, if you still don’t show it, there’s no need to go any further with this project.”

"Alright Mr. Xiao."

"What's inside the store is second to none. The most important thing is the central kitchen. All their raw materials and semi-finished products are delivered from the central kitchen. Check whether the slaughtering workshop for cattle is fully automated and calculate how many cows can be killed in the next day. If If there are more production lines, can the venue be able to accommodate them?"

"Okay Mr. Xiao!" Ma Yu on the phone was as obedient as a bad-tempered horse.

After Xiao Jie hung up the phone, he began to call the owner of the fast food restaurant, and politely asked the owner to contact the store manager to open the back kitchen.

Ma Yu's city is about 3 hours away from Qingyang by high-speed train. It seems that she came to the company early in the morning and then rushed to the project site.

It's really not easy being an investor. Ma Yu must have stayed up late last night to check information, and had to go on a business trip this morning.

Ren Tianxing's stomach was growling with hunger, but Xiao Jie had no intention of having lunch at all, and they were on their way back to Jinquan Building now.

As soon as Xiao Jie hung up the phone, several messages popped up on WeChat. The messages were voice messages. Although Xiao Jie answered the call by pressing the phone close to his ear after turning on the voice, the external speaker was still so clear that Ren Tianxing heard it directly. voice content.

"What a shame? Are you looking at the project again?!" A middle-aged woman's voice said, "Have you had lunch yet? You have to eat on time. There are endless projects. You investors just can't grasp the key points. What is it?" The best investment for a man? His future wife is the best investment!"

Ren Tianxing almost burst out laughing when he heard the words, but he used his internal force to hold it back, his face twitched a little, and his lips almost split open.

In order not to make Xiao Jie feel strange, Ren Tianxing simply let go of his mouth and sneezed forcefully, and then pretended to look around at the passing vehicles.

Ren Tianxing still remembers the voice of this aunt, it is the aunt he met in the Qingyang Book Wholesale Market who took selfie vlogs, that is, Xiao Jie's mother.

Ren Tianxing didn't expect that Xiao Jie's nickname was not "Xiaojie", "Ajie" or "Jiejie", but something like "Da Nuo".

Ren Tianxing's reaction made Xiao Jie aware of something, so he didn't listen to Aunt Xiao's long series of speeches and didn't translate the text.

"Stop by the side of the road." Xiao Jie said suddenly.

Although Ren Tianxing was still laughing at Xiao Jie's nickname in his heart, he was very calm on the surface, and immediately stopped the car to the right according to Xiao Jie's instructions.

Ren Tianxing didn't know why Xiao Jie asked him to stop at first, but when he saw Xiao Jie who got out of the car in a hurry and bought some boiled corn and boiled eggs from the roadside stall, he became ecstatic.

It seems that Xiao Jie is not an iron man, he will be hungry!
"You just leave, and you can eat when you return to the company." Xiao Jie put the things he bought on the back seat.

"Okay, okay." Ren Tianxing said and continued to drive on the road, while Xiao Jie kept sending messages on his mobile phone with a serious face.

Ren Tianxing took a peek at Xiao Jie's chat partner during the interval of a few red lights, and found that the other party was actually Mr. Dong from the Bobcat Cafe he had contacted just now.

Xiao Jie's message was sent to the back, and he simply called the other party.

"Mr. Dong, please believe that Jinquan can definitely bring you resources. We can form a team for you, make marketing plans for you, and teach you how to beat your competitors. You see, you give up 15%. There is still 85%, the company is still up to you, and we will really do a good job of Bobcat by then. You don’t know how many times the 85% will be multiplied. 2000 million is a small head, and if you finally go public, When those brokerages and institutional investors judge your stock, who is your shareholder and who endorses you is very important."

The other end of the phone said without thinking, "But we don't lack a team or a marketing plan now."

"Then what do you lack?" Xiao Jie asked.

The other party was silent for a moment, and then said, "Do you know any good store designers in foreign coffee shops? For example, Starbucks in the United States, Luo Duolun in Japan, or Chibao in Germany..."

Xiao Jie paused, "I know, but I haven't contacted you for a long time, I will try to get in touch again, and I will push it to you in the next two days."

Dong Zong obviously did not expect Xiao Jie to have such resources, and his tone changed instantly, "All right! That's great! Your financial power is really different! Then I will wait for news from you, Mr. Xiao!"

"Okay, then if you cooperate with the designer..."

"15% is no problem!" The other party said straightforwardly.

"Row!"

After Xiao Jie hung up the phone, even Ren Tianxing was extremely excited. Not only was Xiao Jie experienced in investing, but even his network resources were far beyond his reach.

"Mr. Xiao! I didn't expect you to know such a famous store designer!"

Unexpectedly, Xiao Jie glanced at Ren Tianxing helplessly, "I don't know him, I haven't been exposed to foreign coffee shop projects before."

Ren Tianxing was so startled that he almost slammed on the brakes.

"Think of a way now." Xiao Jie said and picked up the phone again.

Ren Tianxing: "..."

(End of this chapter)