Yanzi Valley of Jingcheng

Chapter 97 Homogenization of Ideas

It was 11 o'clock in the evening, and Ren Tianxing was waiting for Xiao Jie in the reception room while completing his industry research report. After all, today was the day when he reported the research results to Xiao Jie.

Xiao Jie didn't say anything to tell him to go back, so Ren Tianxing naturally didn't dare to leave work.

At 10:00 in the evening, Ren Tianxing was really hungry and dizzy, so he went downstairs and bought four ham sandwiches and yogurt, two for him and two for Xiao Jie.

At that time, the convenience store owner happened to be closing the door. Seeing that Ren Tianxing was very hungry, he reopened the door to pick up the goods.

"I'm sorry, boss." Ren Tianxing apologized.

"It's okay! I'm used to it." The boss said, "Every night you step on the door like you, young man. I always have to open and close the door several times."

The boss drives a black Porsche Cayenne. The grade of this car is enough to show that opening a convenience store downstairs in the financial district can still make a lot of money.

Ren Tianxing swallowed his sandwich and yogurt before he got out of the elevator, so fast that he didn't even taste anything.

When Ren Tianxing returned to the reception room, Xiao Jie was still talking on the phone through the window. The content of the conversation was unsurprisingly about finding a famous foreign store designer.

Ren Tianxing put the dinner next to Xiao Jie's computer, and then continued to improve his industry report.

After several days of research, Ren Tianxing came to the following conclusions:
1. In the past few years, the total size of my country's book retail market has been increasing year by year. Of course, the main driving force for the increase is not physical bookstores, but online book retail channels. Among them, children's books have a strong growth momentum. The astonishing purchasing power of baby chickens, and the current development trend of children's education and various tutoring and training, all ensure that the children's book market will have greater development potential.

Ren Tianxing's conclusion: A set of early education picture books sells for several hundred yuan, and children will probably just flip through a couple of pages at home, or don't even read them at all. If you spend so much money, you must earn enough money to have children.

2. From the market segment of book sales, the growth and inspirational books that are promoted by major short video platforms, such as "Wolf Way", "Murphy's Law" or "Sheepskin Scroll" are still guaranteed sales, but Sales of other psychological self-help (commonly known as "chicken soup for the soul") books have dropped significantly.

Ren Tianxing’s conclusion: Most of the self-media publicity is herd effect. Many UP masters learn what others do. After learning, everyone recommends the same batch of books. Even if you drink “chicken soup”, you must make sure it is the same old mother Chicken stew, the more you watch short self-media videos on the Internet, the weaker people's awareness of independent choice will be, and there is even a risk of completely losing the independence of thinking.

Ren Tianxing took out his phone unconsciously when he thought of this, and after thinking twice, he uninstalled Douyin, this thing is really harmful to others and himself.

But within 5 minutes after he uninstalled, his thoughts began to struggle.

Short videos can at least kill the time spent in the bathroom. Some short videos are very interesting, and some content is condensed and saves energy... But if you watch too much of this stuff, people will easily become lazy and stupid!
no!Never look again!

But... a normal person's entertainment time is still needed, right?
In this way, the voices of the positive side and the negative side pulled Ren Tianxing's brain nerves back and forth. In the end, he sighed helplessly, and silently re-downloaded Douyin again.

Ren Tianxing's reason is: I add it back, I don't watch it, I just don't watch it, it can exercise my ability to resist temptation!

3. Online book discounts are still the main driving force behind brick-and-mortar bookstores.

The discount of online bookstores is around 6% off all the year round, and the discount is even as low as 3% to 5% off in some book sales channels with live streaming or short videos, which is already approaching the rigid cost of a physical book, which makes the channel price 9% off Physical bookstores are vulnerable.

After research, Ren Tianxing found that selling books at low prices will not really benefit consumers in the long run.

In order to ensure their own profits, the publishing house can only continuously increase the price of books. A book that sold for 2000 yuan in 18 has now risen to 58 yuan. There is a high probability that it is because online bookstores discount too much, and if the profit of the publishing industry is suppressed When there is only breathing space left, it is difficult for publishing houses to have the motivation to refine and produce good products. The final result is "bad money drives out good money".

Ren Tianxing's conclusion: The rise of book e-commerce sales channels has changed the logic of the entire book promotion.

E-commerce pushes books to readers online based on big data and algorithms. The "explosion-driven" and "algorithm-driven" models will cause popular books to continue to be popular, and other books are likely to remain unattended for a long time, which violates the concept of books as content. Product "richness" requirements.

The theorem that the strong are always strong does not apply to all industries.

Modern people are busy, and they don’t have the time to read a few books a year. If these books happen to be hits launched by e-commerce, then the entire Chinese nation will only read more than 100 books in a year. It is obvious how serious the degree of ideological homogenization is, and it is very dangerous.

4. As e-commerce book sales are pushing popular models, the effectiveness of new book content supply has declined.

In recent years, the contribution rate of new books to the overall market has been declining. Both the types of new books and the number of volumes have been decreasing. The market as a whole lacks bright best-selling new books.

The publishing industry, which has always been driven by content, is gradually losing the injection of fresh blood. If new books cannot enter the bestseller list and become top hits, it is really worrying whether the publishing industry can develop healthily in the long run.

Ren Tianxing's conclusion: There will be a day when you can finish your old food.

Ren Tianxing wrote these summaries of himself into the report in a more official way. After finishing everything, he looked up at Xiao Jie who was standing in front of the window. Xiao Jie was still on the phone, but the language of the conversation was From Chinese to fluent English.

Ren Tianxing looked at the time, it was already 12:30 in the morning, the Eurasian continent was gradually falling asleep, but the Americas ushered in a sunny morning, the foreign store designer who had not been found by Xiao Jie should also wake up at this time .

Xiao Jie studied abroad for many years, and worked in a multinational company after graduation. His English level is several blocks behind that of Ren Tianxing.

Although being able to speak English is not a great thing in Ren Tianxing's opinion, Xiao Jie's spoken English pronunciation is almost the same as that of a native speaker. Various proverbs and idioms that the Chinese are not familiar with at all.

If you don't look at Xiao Jie himself and just listen to him, Ren Tianxing will think that the person in the same conference room as him is a native American.

Ren Tianxing listened carefully for a while. Although he could not understand 60% of Xiao Jie's speech, he could still understand [-]% of Xiao Jie's speech. Given, if he can't find the store designer that the founder of Shanmao Cafe wants within the limited time, how should Xiao Jie end up?
(End of this chapter)