Yanzi Valley of Jingcheng

Chapter 99

Xiao Jie's negotiations in the United States were very successful, and the famous designer agreed to negotiate business with the owner of Bobcat Cafe.

Xiao Jie found that although these designers are well-known outside, they still hope to engage in the "God-making Movement", that is, to make a small brand famous all over the world because of their designs.

In fact, whether a restaurant can be famous in the world depends on the supply chain, enterprise management and food quality control itself. Customers remember the brand and are willing to take the initiative to enter the door for consumption.

For example, Angela Ahrendts, Apple's senior vice president of retail business, has made a drastic redesign of its experience store after joining Apple.

Almost most of the Apple experience stores in the world have been lengthened and widened. Wooden display cabinets are placed in the store to make customers feel warm and at home. A giant screen display is displayed on the wall of the exhibition hall, and the latest product promotion pictures are clearly visible.

The experience store provides many tables and chairs, and some even have children's activity areas. The decoration is modern and suitable for the lifestyle of contemporary people. People naturally want to stay in the store for a long time.

Angela's design allowed the number of annual visits to Apple stores to exceed [-] million, setting a new record in Apple's history.

It is because of Angela’s influence that the owner of Lynx Café attaches so much importance to store designers. His coffee shop itself is marketing the in-store experience. He cares most about how to make customers willing to enter the store independently and stay in the store for a long time of.

Surprisingly, Xiao Jie not only brought him world-renowned designers in the catering industry, but also provided several other designers who had successful cases in this field and charged relatively low fees, which made Bobcat Cafe the founder People have more choices.

"Talk slowly, don't rush, the most expensive is not necessarily the best, but the right one is the best." These are Xiao Jie's words.

Xiao Jie didn't know these designers before, and he didn't expect that he would eventually get some designers' willingness to cooperate by casting a lot of messages on social platforms.

After Xiao Jie confirmed that he could invest in Shanmao Cafe, he finally breathed a sigh of relief.

Xiao Jie himself likes the coffee milk tea in Shanmao Cafe very much. The caffeine of this drink is controlled just right, so that you won’t be unable to sleep after drinking it at night. In addition to the sweetness and ice, you can choose freely, and the taste is very suitable for foreigners. taste.

The reason why he can come to this conclusion is that Xiao Jie has already asked his American colleagues to stay at the two Chicago branches of Bobcat Cafe. They found that this cafe is very popular with all kinds of people. As a drink, it can not be constrained by racial preferences. is very rare.

Bobcat's coffee milk tea is not as sweet as pure milk tea, nor as monotonous as coffee, and foreigners are very willing to drink coffee and read books in the store, so its taste and marketing model are suitable for local consumers.

Xiao Jie judged that this store has a bright future in the overseas market. At present, its volume is still very small. If it enters the market now, it will not be a big problem if the multiple of capital appreciation exceeds 50 times in the future, and it is very valuable for investment.

Having obtained the investment ticket for Bobcat Coffee, Xiao Jie's most difficult problem at present is Hu's Technology, which is facing the risk of bankruptcy.

When Xiao Jie invested in Hu's Technology, the founders only had the concept of community group buying. With the injection of Jinquan Capital, the company has its own APP, its own supply chain, and its own data analysis and after-sales service. Team, the total order volume once ranked among the top three in China.

But now it has only been two years, and various problems such as tight capital chain, heavy debts, seeking transformation and facing bankruptcy have come one after another. For Xiao Jie, who invested in this company, it is like riding a shocking roller coaster.

According to the current financial situation of Hu's Technology, if there is no new capital injection, it will surely go bankrupt within half a year at the latest.

After Xiao Jie left the Bobcat Cafe, he was thinking about this question all the way in the car: Hu's technology, should it be saved or not?

At present, the total amount owed by the company to suppliers is about 1.5 million. Most suppliers have already stopped supplying, and the entire supply chain is in a semi-ossified state.

For the "community group buying" model, Xiao Jie pondered for a long time, and he thinks there is nothing wrong with the business model itself.

In recent years, the daily frequent grocery shopping of urban residents is a rigid need. Community group buying is undoubtedly beneficial to the people. Therefore, similar order-making and optimization platforms have been launched one after another. The founders behind these platforms are undoubtedly chasing an Internet A hot spot in the industry.

Like Hu's Technology, such platforms generally use "pre-sale + self-pickup" as the main model, recruiting various store owners in the community or Baoma as group leaders, and promoting products through WeChat and other channels.

But as long as there are enough contestants in the same field and the cake is not enough, there will be a round of melee.

In order to introduce the most users in a short period of time and rapidly expand their market share, each platform began to issue a large number of discount subsidies without a bottom line, sacrificing money and harvesting users.

At the beginning, Hu's Technology also spent money with other platforms. After all, if people didn't spend money on it, users would run away.

According to the unoptimistic situation, only by madly killing competitors with money can we slowly raise prices and recover blood, and finally enjoy at least the dividend of oligopoly.

However, after the concept of community group buying became popular in a short period of time, all the capital that should be invested has been invested in the circle, and the money that should be spent is almost spent. After a year or two of turmoil, everyone is robbing customers, and no one cares about making money. thing.

How can an industry that has been unable to make money for a long time fool follow-up investors to take over?
So the capital became cautious and began to tighten follow-up investment. Hu's Technology found that the company's financing was easy at the beginning, and all kinds of capital came to give money one after another, but it became more difficult for it to ask others for money.

With less and less new funds, Hu's Technology can only save and spend the existing money.

The so-called frugality does not mean not spending money, but less losses.

Starting from the beginning of this year, when placing an order on Hushi Technology's fresh food platform, you must collect 99 yuan. If you don't make it, you will not be able to place an order, and the self-pickup distance must be within 0.9 kilometers.

Founder Hu Yi believes that when the order density is not high enough, the average delivery cost per order will be raised, and every order delivered will result in a loss. In the end, the delivery will be delayed or the delivery threshold will be raised directly.

Whether it is 99 yuan to place an order or the self-pickup distance must be 0.9 kilometers, it reduces the user experience.

Once the user experience declines, the orders will decrease. Once the orders decrease, the order density per unit distance will inevitably decrease further. vicious circle.

This momentum is very similar to the group buying war on food delivery platforms back then. In the end, only one or two companies survived, but the internal operation efficiency of these two companies is not low. At least Xiao Jie will not see the point of a vicious circle.

To save or not to save? !

If it is saved, another 5000 million yuan will be spent, and there will be [-] million yuan left after paying off the supplier's debt.

5000 million is estimated to be enough for another half a year at most.

But what about half a year later? !
Will the competitor die?

Will consumers be satisfied?

(End of this chapter)