Chapter 440

Unilever once attacked Procter & Gamble at the beginning of the century. In just half a year, it abruptly killed its opponent's market value of US$500 billion.

However, when the new head of Procter & Gamble was appointed in danger, the revenue and profits continued to grow for ten years, and now Unilever is once again under pressure, especially in the bathing area. Unilever, which dominates the niche category, is Can't beat his old rival Procter & Gamble.

With regard to Lin Shaojie's sudden rise in the NBA, his outstanding appearance, his skills, and his solid honors, everything shows how much commercial value the young man from China has.

In the relevant commercial investigations, the commercial endorsement contract that the business person in charge could have done at first has been delayed again and again. Crystal clear river water.

But other than that, the young man seemed to be on the hook after entering the professional basketball world, and he had made many achievements in the business field.

The original person in charge no longer dared to make a big deal, so he could only report repeatedly until Polman finally came out.

Is this feelings?
No, this is respect and recognition for capital. We are all partners who stand on the same line and can treat each other as equals, and are all capital controllers.

Lin Shaojie was sitting opposite Pollman. The half-bald headman had only sparse hair on his head, each of which was well-groomed. He was over half a century old, and the high-ranking headman was full of thoughts about his "youngness". "Outstanding appearance" praise.

It is even more unbelievable for his achievements in the business field.

Recalling the contact since the two parties had the intention of cooperation, they almost touched the bottom line of each other.

This "King vs. King" has almost reached the final decision.

"Huaguo Market?"

"No, the world market! You also have extremely high influence in Europe and North America."

"Oh, I'm not sure about that."

"No, you know, so we will give you top treatment."

"What about the share?"

"We need to carefully calculate this. As you know, the cost is uncontrollable and there are too many unknown factors."

"Really? I don't believe this. You are the world's top company, and every process is within the estimated range. It is not at all like my grass-roots team."

Hearing Lin Shaojie's words, Polman glanced at John Thornton who was sitting next to him. Although he was a member of the non-direct family, his business acumen was far stronger than those of the current people.

As the leading figure of "Lynn Business", John Thornton has a lot of funds in hand, and the seemingly streamlined personnel composition is not a "grass team" at all. scary.

From the moment Lin Shaojie entered the Marriott until he left, the legs of the reporters outside the window were numb.

If we wait any longer, the sky will be bright. Just when the group of people couldn't bear it anymore and were about to evacuate, Lin Shaojie got up and said goodbye to Polman.

"I'm sorry to disturb your rest."

"No, I'm not an old man, night life is my favorite."

Polman said a little dissatisfied: "The finals are very interesting. If I have time, I should show up to watch the match."

"Thank you, if you need it, I will have the best ticket on my side."

Lin Shaojie agreed that the highest price of the Consec Arena was only eighty-ninety-one million dollars, and Polman could afford it anyway. The most important thing was the lack of time. Good steel was used wisely, so how could there be free time to go to the gym? Watch the ball, unless you want to retire.

The old and the young embraced each other and said goodbye. The two parties who negotiated a cooperation also took what they needed. When they left the negotiating table, the two had already formed a temporary team during the contract period.

At least among all the commercial contracts that Lin Shaojie has accepted so far, the Huaguo people are well-known, and they have not caused any trouble for the brand side.

When Lin Shaojie walked out of the hotel gate, sparse reporters swarmed in. The night security at the hotel gate hurriedly stopped him. Lin Shaojie took the opportunity to get into the car. Under the privacy glass, Lin Shaojie could see the tired faces.

John Thornton, who finally came out of the hotel, commanded the service staff to deliver hamburgers and milk to the squatting media people.

In any case, this professionalism is worthy of respect.

Polman, who was waiting for the elevator, glanced at everything not far away. Although he couldn't see the Chinese man, he knew what kind of temperament his "master" had when he saw John Thornton's behavior.

It's not a lot of money in total, but it makes people feel very comfortable.

Whether it's acting or true love, such a person will never make people feel difficult to contact. Even if no substantive information is interviewed, the final revelation will not be too harsh.

It must be a joy to work with such a person.

Relying on real money and a series of follow-up cooperation, Unilever finally took away the "spokesperson" from Procter & Gamble. Under such a heavy bet, there must be risks, but the benefits of success are equally astonishing.

The news of the Pacers' first victory over the Spurs is rampant, and I don't know how many people are commenting on the Pacers' crazy road this season.

If the Pacers finally win the championship, what kind of future will these youths have?Can Lin Shaojie secure a Hall of Fame spot in advance?
A lot of news and questions made the fans dizzy.

But before everyone had had enough rest and Huaguo's college entrance examination was underway, a piece of news from the financial circle shocked the entire league.

No, this news has been out of the circle long ago, and it directly appeared in the "Times" in Apple City.

"The stadium is proud, the shopping mall is even more proud!" "

When the "Times" and "The Post" reported the news successively, people who used to dismiss basketball had to be surprised.

Because after this series of titles, Lin Shaojie's endorsement contract of 7000 million dollars almost created a record high.

When Lin Shaojie entered the league, he was shocked by the act of buying a horse bone with a lot of money from Nike. The name of Mr. "5000 million dollars" resounded throughout the league. More than [-]% of the people believed that it was Nike's ulterior motives for the Chinese market.

But not long after that, the 5000 million was upgraded to 7000 million.

You know, this is not the most core sporting goods endorsement for athletes, but a daily chemical endorsement, and according to the "Times" report, the endorsement fee is the endorsement fee, and the sales share is the sales share. such treatment.

No matter how much, even if the percentage is rare, you have to know that those things are daily necessities, consumables, not buying a pair of sneakers to wear for half a year.

It's big!
Moreover, according to the predictions of the "Times", this contract that includes share sharing has follow-up linkages. Lin Shaojie's personal income alone has easily exceeded [-] million. Unilever's size is placed there, according to the lower limit estimate Can earn so much, if a little more, how much is it?
Of course, the "Times" also silently concealed the contract period they detected. As long as the headline is surprising enough, it can attract viewers.

At that moment, the league didn't know how many players were jealous and wanted to eat people.

Some players have worked so hard throughout their careers that they would beg their grandpa to sue their grandma if they could earn tens of millions in salary.

For example, Stephenson, without self-motivation, simply relying on the annual salary of several 10 to join the league, may not be able to earn 500 million in his entire career.

And there are many players who are inferior to Stephenson. After a year in the league, there are more players who don't adapt and then go to the development league, and there are not a few players who are not drafted.

Now you know how shocking this news is to others.

In the team training that Lin Shaojie participated in on the eve of the second finals game, the Pacers players were all floating and playing, looking at Lin Shaojie almost as if they were looking at a moving golden mountain.

"LeBron has a lot of endorsements, but look at the value of so many endorsements. Lynn can be beaten with just one endorsement."

When Stephenson said this, his eyes were not red, but it was not much worse.

The contract signed by Paul George last year is already the highest salary in the team, but the total salary is less than [-] million, but in terms of promotional caliber, it is almost a unified caliber of "[-] million salary".

Look at Lin Shaojie again, just taking photos and videos, and then cooperating with publicity, compared to playing hard and hard, the money coming in like this is too fast!
It was also at this time that the Pacers players could feel the "God of Wealth" in Lin Shaojie.

If it weren't for the appearance of Lin Shaojie, how could the Pacers' record be so good?
Stephenson's ghostly character can receive an endorsement contract from Huaguo?

Not only that, other players can more or less enjoy some benefits, some with low salaries, and the endorsement fee is higher than their annual salary.

Let such a player be the core, who can not love it.

Lin Shaojie on the training ground could feel that his teammates' mentality was a little out of balance, and he didn't want to disclose this news prematurely.

However, Unilever was squeezed by Procter & Gamble a bit. Unilever, who was heavily invested, couldn't help it. After confirming the final contract and signing it, they took advantage of the heat of the finals to start a joint promotion with Lin Shaojie.

Especially on Twitter, the photo of Lin Shaojie and Polman signing and shaking hands has long been officially posted, and Lin Shaojie had to repost it "in desperation". The Post's news report.

As for the teasing from his teammates, Lin Shaojie accepted them all.

After training, take advantage of the gaps to eat, drink and play. The most important thing is that Lin Shaojie participated with the coaching staff. Although Yincheng is not very good, but the top enjoyment is still due. If you can’t enjoy it, It can only be said that the money is not in place.

The Pacers who set off in the afternoon were full of excitement. The first wave lit up the nightlife in Polis City. Lin Shaojie just sat for a while and left. With Frank and others watching, the team members returned to the bustle. Surely there will be no disturbance.

It's really that Lin Shaojie is too hot recently, reporters follow him everywhere, and it's hard to have fun with him, so it's not enough to leave early.

According to Lin Shaojie's personal "seeing" method, everyone on the court is fine, and they can forget the trivialities off the court when playing, but outside the court, real life can make everyone face the gap brought about by money.

After most players earn the first 1000 million, they start to toss themselves and spend time with their friends. The model is undoubtedly Iverson.

This is mostly the case for other players who have risen from poverty, so few players can reach the level of assets exceeding [-] million.

Even for Paul George, everything is just pre-tax income.

Assets over [-] million are easy, but cash flow over [-] million is exaggerated.

For such a show-off dinner, the Pacers' first-line attendance rate was 90.00%, and Hibbert was the only one who didn't come.

Lin Shaojie's approach is almost ruthless, and those who don't know will probably shudder.

Thinking about it carefully, it took no more than a week for Hibbert to go from being like a fish in water to being eliminated. Lin Shaojie, who seemed kind and kind, was almost ruthless when he was cold.

In fact, kindness can work anywhere. There are too many players in the US NBA who can't tell the difference like Hibbert, and it is inevitable to be eliminated.

As for how to go to other teams in the future, from Lin Shaojie's point of view, this player who is not badly born lacks the spirit of forging ahead. It is luck to win the championship in the Pacers. Fortunately, it's almost impossible.

Behind the seemingly ruthless, it is the only way to be the boss.

More and more friends, fewer and fewer enemies, this is what our ancestors taught us.

Stadiums and shopping malls are similar, but the difficulty of managing a team is not comparable to that of managing a capital team. The former relies more on strength, and the honor it brings can be easily converted into economic benefits. In essence, there is not much difference between the two sides.

Unlike his teammates who are concerned about the naked endorsement fee, Lin Shaojie clearly knows how big his team is in charge of, and it is actually quite amazing to release it, at least in terms of capital.

A player can lead the team to make the "cake" so big, but it is still far from the limit in Lin Shaojie's heart.

In the communication between him and Polman, the head opposite could see Lin Shaojie's ambition, and there was no better spokesperson for those guys who believed in capital as king.

Because there is more money, some people will get lost, but ambitious people can control their desires.

Thinking about the great prospects under Lin Shaojie's control, the capital belonging to the Hua people is growing every moment.

Under the rules, everyone in the team earns far more than imagined. Under the shackles of this kind of interests, who can part with such a golden mountain, support is inevitable.

But relatively speaking, people in the basketball circle are sometimes "simple" and cute. After they are rich, they just call friends, find girls, and make things in a cool and unrestrained way.

On the contrary, the so-called capital circle that Lin Shaojie comes into contact with is more naked, and those who put interests first are completely impersonal, and it is almost impossible to make a true friend.

The characteristics of the entire industry and the three views determine it. What they pursue is rationality and cold-bloodedness. Those who can survive in this industry have these special features and gradually lose their feelings. kind of performance.

On the contrary, those who can chat, either coax you, or both parties have the same values. In the final analysis, it is the interests of moving forward. It is almost impossible to dig out your heart and soul, just like a program running in a computer for a specific goal.

(End of this chapter)

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