Following in Bolt's footsteps

Chapter 195
The stamina of one gold and two silvers in the Olympic Games is strong enough. For these endorsements, sponsorships, and all kinds of messy activities, Wu Ziyi finally turned down the Zurich station of the Diamond League, and finally chose to participate in Brussels on September 9 finals.

Which brands and companies made Wu Ziyi have to give up the diamond league men's 100m annual championship that he was bound to win?

From Wu Ziyi's return to China until Wu Ziyi boarded the flight to Belgium on September 9, Huajiao led the studio colleagues to work overtime, under the "promotion" of the field management center, successively announced a endorsement .

The contracts had already been signed. Although Wu Ziyi had prepared himself, he was still shocked by the numbers on the contracts for a while.

[Mercedes Benz]: 600 million US dollars, three years.

With an endorsement fee of US$200 million per year, Mercedes has made Wu Ziyi the spokesperson for Mercedes in the Asia-Pacific region.

Mercedes directly aimed at Wu Ziyi's influence in the Asia-Pacific region, and offered a price that was neither high nor low. Compared with the original 18 years in time and space and "Tennis King" Federer's US$500/year, the requirements were lowered. also decreased accordingly.

[Huawei Mobile]: 1.2 million soft sister coins, three years.

Huawei Mobile has reached a cooperative relationship with Wu Ziyi with 4 million soft sister coins per year, and invited Wu Ziyi to become the global image ambassador of Huawei Mobile.

This price is actually a bit of a struggle for Warwick, but now it is the condition that Warwick and Samsung are fighting a marketing war. Samsung owns Messi, and Warwick has to grab a trustworthy spokesperson.In the end, they chose Wu Ziyi. Wu Ziyi is very popular in the Asia-Pacific region and North America. As long as Wu Ziyi can achieve good results in the London-London World Championships next year, this wave of marketing will be profitable.

[China Mobile]: 6000 million soft sister coins, three years, 4G promotion ambassador.

[Liquan Beer]: 2000 million soft sister coins, three years, brand spokesperson.

[IWC]: 500 million US dollars, five years, brand ambassador.

The requirements of IWC are the simplest among all brands. Apart from the basic advertising shooting, Wu Ziyi only needs to wear the watch provided by IWC at his awards ceremony.

[Guangxi Zhuangniu Buffalo Dairy Industry]: 3000 million soft sister coins, five years.

This is purely Wu Ziyi's goodwill towards the Guangxi brand, because he really doesn't want to drink those spicy chickens from Mengniu and Yili. If it's for money, the latter two spicy chickens can give him more, but Wu Ziyi really looks down on them.

Wu Ziyi, the endorser of mid-to-high-end clothing, still hasn't been selected. Anyway, the time is not urgent, and there is still time to finalize Wu Ziyi's return from Brussels.

But there is one endorsement Wu Ziyi who can't be rejected no matter what.
Since Wu Ziyi defeated Bolt in Rio, Nike has been looking for opportunities to approach Wu Ziyi. Because of Bolt, Puma once suppressed Nike in the popularity of running shoe brands. Now there is a company that can beat Bolt. Athletes, how could they let go?
Not only Nike, Adidas, Reebok, Li Ning and other brands are also trying every means to get Wu Ziyi to endorse their own running shoe brands.

But in the end, Nike won. Who made them the sponsor of the Chinese track and field team?
And in order to get Wu Ziyi to sign the contract, Nike offered a price that the field management center could not refuse.

【耐克】：900万美元，三年，合同期2016年9月1日——2019年8月31日。

Special terms: For each individual medal won in the London-London World Championships, the endorsement fee will increase by US$100, US$80 and US$50 per year in the order of gold, silver and bronze medals.

According to Nike's terms, if Wu Ziyi can win the 100-meter and 200-meter championships in the London-London World Championships, then Wu Ziyi's endorsement fee will directly become 500 million US dollars per year.

The contract expires before the Doha World Championships. If Wu Ziyi can achieve another success in the Doha World Championships, then whether it is Nike or other brands, I believe that they will be willing to give Wu Ziyi a higher endorsement fee.

However, Wu Ziyi insisted on reasoning and added a clause to the agreement: If Nike made an insulting statement or participated in any insulting activities against China, Wu Ziyi could unilaterally terminate the contract without compensation.

Taking Ruanmei currency: US dollar at an exchange rate of 6.3:1, the endorsements of the above seven brands will bring Wu Ziyi an annual income of about 7 million US dollars, which is about half of Bolt's annual income today.

Of course, the Chinese national team is different from Europe and the United States, especially the bad countries. Their athletes train at their own expense or have club support, and they are selected to form the national team at the Olympics and World Championships.As a member of the national team, enjoying the cultivation of this country, the endorsements signed by Wu Ziyi also have to be approved by their respective units, and a part needs to be handed over to the Sports Bureau, the Field Management Center, and the coaching team.

Wu Ziyi had no idea about this point. The Chinese track and field team was a subordinate unit of the Sports Bureau, not the bastards of the Football Association. Wu Ziyi thought it was appropriate to take part of the share.

But even so, Wu Ziyi's income is enough, not to mention that the clothing factory he and Tang Jinyan jointly opened will bring him a steady stream of cash income.

With the help of Tang Jinyan, the future garment factory will continue to expand. In addition to clothing, production lines for basic medical equipment such as medical masks and protective masks are also being opened.Tang Jinyan is worthy of being a man who "has nothing to fear in South Korea". The production lines were all moved from Samsung. Wu Ziyi didn't know how to complain, so he could only call Jiuye cowhide.

"Ayi, Ahyi, look at the camera." Huajiao set up the camera, took a corn cob as a microphone, and handed it to Wu Ziyi's mouth, "May I ask our super invincible and handsome boss, Mr. Wu Ziyi, how do you feel after accepting these endorsements?" ?”

It is estimated that it is a self-made short video series "Wu Ziyi's Daily" recorded by Wu Ziyi's studio. The main style of this short video is sunshine and humor. Messed up.

"Endorsement? Huh! As a pure Olympic athlete, I only see sports in my eyes, and my heart has long been occupied by the sacred Olympics. Endorsement? That is an evil thing that can corrupt athletes. In order to become a I am a great track and field athlete, I must stick to my inner defense!"

Huajiao stretched out 3 fingers: "Nike, 300 million a year."

Wu Ziyi curled his lips: "300 million? Let me tell you, even if I, Wu Ziyi, starved to death and died outside, I would not accept a endorsement from them if I jumped from here!"

"Dollar."

"You are so accurate~"

Huajiao turned off the video on the phone, "OK, I'll ask them to edit this video later, and then send it out when we arrive in Brussels. By the way, Ayi, what you said just now is too accurate."

"Too much?"

“Too sloppy”

"Does it work well? Do you like it?"

"You are so coquettish, I like it so much~"

　Chapter 191 was blocked. It was posted at 5 pm and blocked at 9 pm. It is estimated that someone was too busy to report it. I am speechless.

　　Thank you for the 3000 rewards of Yueyinkongye~
　　
　
(End of this chapter)