Match point

Chapter 339

How could Harnett be unfamiliar with Tobias' calmness and composure?
However, shopping malls are like battlefields. Once you miss the opportunity, the conversion of advantages and disadvantages is just a blink of an eye.

At the beginning, Adidas missed Gao Wen, and when they met again, the supply and demand relationship was reversed.Harnett couldn't help laughing helplessly when he thought of the conversation he had with Tobias last time.

"You will regret this."

Tobias' words are still clearly circling in his mind, and Harnett confidently ignores Tobias' words to vent his emotions, just like watching a child lose his temper. Shaken self-confidence.

What now?
However, that's business.

Harnett quickly gathered his thoughts, and said straight to the point, "John, Adidas hopes to sign Gao Wen as our exclusive player. We are willing to sponsor [-] US dollars a year for Gao Wen's training and competition funds, and of course, all the jerseys. and sneakers.”

$200,000 per year?
A month ago, this was the bottom line for Tobias, who even considered accepting Nike's $[-]-a-year proposal, but ultimately turned it down.

But things are different now, and Tobias is definitely looking forward to more than $200,000 a year.

"David, you know this number won't convince me." Tobias said bluntly without going around in circles.

Harnett is also a little bit embarrassed, because the number is not up to him, he is just a mouthpiece.

"John, Gao Wen only played a professional game. You should know that Bouchard reached the Wimbledon final, and the contract offered by Nike is only $1 million per year."

Bouchard, the hottest tennis girl this year, both the Australian Open and the French Open are semi-finals, and Wimbledon even entered the finals in one go. Her strong performance and eye-catching appearance made her instantly popular. Nike thinks she may have a successor Sharapova's potential, so he pulled out his teeth from Adidas and signed the young player who was just 20 years old with a big deal.

All of a sudden, Bouchard was a hot topic in the industry.

But what about Gao Wen?

For Adidas and Nike, the Challenger League is really not considered a professional tour, so they think that Gao Wen just played a regular professional game, and Tobias is now asking for a lot of money and paying back the money on the spot, which seems a little bit I overestimated myself too much.

Tobias knows, of course he knows, but the market value of tennis is far more complicated, gender and nationality are all factors that need to be considered.

The reason why Gao Wen is special is because of the background of the entire Huaxia market, and his every move is creating history, which is incomparable to Bouchard.

"David, if you are going to compare with Nike, then you should know, my relationship with Nike? Your chances of winning are obviously not high."

Dimitrov is currently holding an exclusive sponsorship contract with Nike.

Moreover, in the absence of sponsorship by Gao Wen, the jerseys are for the school team, but the shoes are professional tennis shoes from Nike—I bought them myself.

It can be seen from all aspects that Nike is taking the lead, and Adidas wants to regain a victory and recover the loss of missing Bouchard, so they must be more proactive.Tobias also knows this clearly, that's why he found Adidas at the beginning, and that's why he is always as stable as Mount Tai today.

All of this, Harnett also knows, they are all veterans in the industry, and this phone call did not intend to reach an agreement, at most it was to test their intentions.

But it is conceivable that Tobias should also maintain a close relationship with Nike and is now up for grabs, with other competitors also eyeing.

Especially the brand Lacrocodile from France. They have been the official sponsor of the French Open for 40 years, but they have not kept up with the trend of the new era. They have never signed an exclusive spokesperson. Now they are adjusting their marketing strategies, and the overall momentum is aggressive.

They need to speed up, although every minute and every second is not a race, but it is also a story every day. If—just suppose, if Gao Wen continues to win the second round, then Tobias will have more confidence.

Harnett thought for a while, and persuaded him again, "John, you know this is a reasonable number. If you agree now, Gao Wen will be able to wear our jersey in the second round of the day after tomorrow."

This time, it was Tobias' turn to be able to walk around the garden with ease, "David, the UCLA uniform has become one of the symbols of Gawain, I think it's very good."

The subtext was that Gao Wen didn't need to worry.

The call, after all, could not continue.

However, has the commercial cooperation of competitive sports always been so complicated and difficult?

The answer is yes.

Judging from Halep's experience, it is intuitive.

In 2013, Halep signed with Adidas and has been wearing Adidas jerseys for the next four years. In October 2017, it officially reached the top of the world.

It stands to reason that Adidas must sponsor the new world No. 2018 to further expand cooperation and enhance influence; however, at the beginning of the new season in [-], Halep was wearing a jersey without any labels, which was her own. Design and then customize the jersey through Taobao.

The parting ways between Halep and Adidas were officially exposed.

In this regard, Halep kept silent, but said very gracefully, "The termination of the contract is a little sentimental for me, but I will look forward to the future."

Subsequently, "Forbes" magazine revealed the inside story.

After becoming No. 120 in the world, Halep's team thought that the price of her sponsorship contract should be increased. It happened that the contract between the two parties had expired and needed to be renewed, so Halep's agent made a request. The annual income of 240 million US dollars has increased to [-] million US dollars a year, which has doubled.

However, after discussions with Adidas executives, they did not agree to the price, so the two parties gave up the contract renewal.

The Halep team turned around to contact other sports brands, but unfortunately no agreement was reached. Seeing that the new season of 2018 is about to kick off, the Halep team returned to Adidas, expressing that they can accept Adidas’ previous contract renewal. However, at this time Adidas has completed the sponsorship budget allocation of players for the new year and can no longer meet the previous renewal offer.

In the end, Halep had no sponsorship.

Of course, as the number one in the world, Halep's embarrassing situation without sponsorship soon ended. Not long after, Nike officially signed a contract with Halep, and the annual sponsorship contract fee is 2 million US dollars.

From Halep’s $2 million to Bouchard’s $1 million, it can be seen in small details that the sponsorship of competitive sports is not that simple, and the game between Tobias and sports brands has just begun .

(End of this chapter)