Witness of the film and television world

Chapter 147 Let the great Nobel Laureate lift your shoes.

Smoking is harmful to health?

Obviously, for an old smoker like Roald who lived in World War II, this is false marketing by advertisers.

They don't believe that smoking is harmful to health?

In their words, smoking is bad for your health, so how did I survive till now?
Why are the elders in my family free from illness and disaster all their lives?

In fact, don’t blame them for this point. The information that disadvantaged groups receive always comes from the outside world, information that some people want them to know.

In the early days, before the introduction of relevant laws, many tobacco companies never said that cigarettes were harmful.

Their propaganda has always been that cigarettes are harmless, good for health, and treat the body.

And, all tobacco companies openly claim that their brand is better for the treatment.

For example, in the early advertisements of "Luocai" cigarettes, the benefits of flue-cured tobacco were hyped.

At the same time, they also had a famous advertisement in the early days: it is better to smoke a LUCKY cigarette than to eat a piece of candy.

The characters in the Winner cigarette advertisements always have a happy expression.

Early cigarette advertisements borrowed the name of doctors to claim that cigarettes are not harmful to the body and are also good for health. For example: 20679 doctors believed that "Lucky Strike" cigarettes caused less discomfort to the throat.

With such an authoritative proof, people will no longer be afraid of the dangers of cigarettes.

Undoubtedly, while this method solves the worries of smokers, it also brings a lot of benefits to cigarette companies.

Of course, the above-mentioned ones are still good, more particular tobacco manufacturers.

There will always be something more magical.

Some tobacconists exaggerate the benefits of cigarettes—everyone smokes.

In 1940, Emily published an article on the etiquette of smoking WINSTON in the "Good Housekeeping" magazine. One feeling is that non-smokers have to learn how to adapt to the situation.

When non-smokers are with smokers, it would be unfair for the non-smoking minority to ask others not to smoke, because you have no right to forbid others to pursue their own comfort and happiness.

So the result is that more and more people smoke, and naturally, the tobacco companies are going to make a lot of money.

At the same time, some advertisements are becoming more and more exaggerated, even to the point of magic.

In addition to the pleasure of smoking, the earliest American cigarettes advertised the effect of bringing the dead back to life.

Come back to life!
Do you believe it?
Later, the early federal cigarette advertisements promoted: cigarettes can make men happy, women happy and so on.

Those who didn’t know thought it was an adult product?

The degree of exaggeration in its advertisements is surprising, but when the advertisements are flying around, and there is no standardization and verification, people will be skeptical.

Maybe when you are smoking, you may not be like the people you see in the cigarette advertisements on TV and magazines-they have not yet lit the cigarette, just take out a cigarette, hold it in their hand, and their face An expression of ease and contentment.

However, the effect of such advertising is indeed a great shock to consumers, and it has also attracted countless smokers to follow suit.

Raymond lived in an era when smoking could bring the dead back to life, but people like Roald did not exaggerate so much, he just lived in an era when smoking was beneficial.

What more could you ask of them who have been brought up with the message that smoking is good for their bodies?
After living like this, the addiction to smoking has long been formed, should he be forced to quit smoking?
"By the way, the Merry Agent's plan has been finalized, do you want to participate in the script writing?"

Roald shook his head: "Forget it, I don't have time, and it's not like you don't know it. I'm still writing the fourth volume of The Merry Agent. The publisher is rushing to publish it in April."

"In other words, I still envy you. I am the boss of the publishing house, so I can keep procrastinating."

Peyton shook his head: "I am also very helpless. It's not that you don't know. I don't know how to write it at all now. I have written a few outlines a long time ago, but they can't surpass the peak of power. Let's settle down and let the audience Digest digest."

Roald smiled: "I think you just think too much, isn't it because the order of publishing is wrong? What's the matter? The audience knows the adjustments themselves."

"Raymond thinks that the peak of power is released early, but I think it is good to release it early. At least you can sort out all the dark lines in the general outline several times, and fill in all the holes dug before in the next few books, so that the entire series has no holes. "

"When the time comes for the audience to watch by themselves, it's a big deal to adjust the order, and will they scold you."

When Peyton heard this, he suddenly thought of something and couldn't help laughing.

"Hahaha! You bastard."

"I almost forgot, you guy was almost sent bullets by the audience, digging holes and not filling them? You were threatened by readers, right?"

Roald was also a little embarrassed. This happened not long ago. After the third volume was published, the pits in the previous volumes were not filled.

Some irritable readers in the New York area published the newspaper, first scolding Roald, and then asked Roald to fill in all the holes in the first few volumes.

Otherwise, send him bullets and show him the wrath of readers.

Roald didn't dare to be careless, after all New York is a place where horses and cows are mixed.

The five major families of the Mafia are no secret to him, who was born as an agent.

He wouldn't have hoped that this grumpy dude wasn't a typewriter fan.

Roald shrugged his shoulders helplessly: "Isn't it all for making money? I wrote it too fast, and there were many pitfalls. I have forgotten it. How do I fill it in?"

"The requirements of this group of readers are getting higher and higher. During this period of time, I have to reconnect the previous pits and fill in the pits reasonably in the fourth volume."

Peyton shook his head: "It's not that readers are demanding."

"To be honest, Roald, you are getting more and more depraved now, and you are also an Edgar Award winner, so you have higher demands on yourself."

"Back then, when you wrote that the elf used the simplest words to write the most touching words, the appeal even President Roosevelt was surprised and praised, but now the charm of your words is getting less and less."

Roald was silent for a while: "What you said makes sense, but they gave too much. Let me finish writing The Merry Agent. When the time comes, I will take my time and clear my mind. I will definitely write a work that satisfies me."

Peyton: "Well, as your friend, I still sincerely suggest that you write children's literature or fantasy literature. In this regard, you are absolutely world-class. Those Nobel Prize winners are not worthy of lifting your shoes."

(To tell you the truth, the Nobel Prize for Literature these days is a real waste. The two levels of confrontation have made the Nobel an ideological weapon. To quote Mr. Qian Zhongshu: In fact, we are very concerned about this award (referring to the Nobel Prize for Literature) Don’t take it too seriously, just think about it, not to mention the living ones, among the deceased winners are Grazia Deledda, Paul Heyse, Rubolf Eucken, Pearl Buck and others, you can see whether the significance of this award is great.)
Roald laughed, winked and said, "Then I'll wait until you win the Nobel Prize to carry my shoes."

Peyton also smiled: "No problem, if I win the award, you will go with me at that time, and at the award ceremony, let the respected Nobel laureate carry the shoes for Mr. Roald Dahl!"

"Anyway, the more I look at those Swedes now, the more I dislike them. I must give them some color when the time comes."

Roald nodded: "I'm looking forward to it, and Raymond, who believes in heaven, is even more looking forward to it. You know that besides Hemingway, he hates those Swiss guys the most, and those writers who are trying to catch fame."

Peyton nodded: "Okay."

……

Collins Hotel.

"I'm Peyton Chriss!"

"Hi sir, how can I help you?"

"Collect information on cigarette brands in the world for me, especially the federal cigarette brand, focusing on Marlboro."

"Yes!"

Hanging up the phone, Payton fell into deep thought.

During the chat with Roald before, Payton had a strong interest in the tobacco industry, so he asked Roald, an old smoker, so many questions.

Tobacco, this is an amazing market!
(End of this chapter)