Witness of the film and television world

Chapter 182 Chapter 180 Three Scratch Prizes
……

After watching the filming of the commercial, Peyton asked a few people in the publicity department.

"Do you understand? Tell me about your propaganda ideas."

"Understood, it is to promote the goodness of e-cigarettes in the golden age, and give us e-cigarettes as gifts, which are healthy and face-saving."

"What about you?" Peyton asked the rest of the group.

The rest of the people also expressed their opinions, among which the one that Peyton found most interesting was a middle-aged man named Hanwell.

"I've always believed that the core of advocacy is to be different," he said.

"Look at our product, e-cigarette, which is itself a sci-fi product, and there is no similar type of existence. This highlights our existence."

"At the same time, the Golden Age series is packaged in the form of a gift, with a beautiful appearance, which makes people feel high-end at first glance. This is called packaging, which is similar to wearing beautiful clothes. At the same time, it also conforms to the positioning of our series, the middle class."

"Finally, large-scale publicity and bombardment in various time periods are the best way to let everyone accept new products, especially in the end when various audiences come on stage, giving people a full sense of experience."

Peyton just smiled, experience?
What kind of experience is this? This is the first step in the publicity plan. If you want to take a serious bite in the traditional tobacco field, you must accumulate enough offensive at the beginning, and use various means to add weight to yourself, so that It was difficult for those colleagues to react.

The advertising was quickly negotiated, and Payton sent people to various places to talk.

Most TV stations are overjoyed to hear that someone is going to buy junk time commercials.

After all, the TV stations in these time periods are standard rubbish in their eyes, and have never been valued by advertisers. If they can be sold, it can be said to be a dream.

Payton let them pack it all, and got a very good price.

Among them, the early morning was originally closed time, there were no programs, and only snowflakes could be watched.

The TV station has a special delay of one hour to broadcast the e-cigarette advertisement

No matter how long it takes, Payton will sign the contract for as long as possible. According to his plan, when the e-cigarette advertisement becomes popular, he can make a lot of money by reselling the contract.

Moreover, he sold short at one time, and he realized that he was the only one in the entire Federation at the same time, and there was a chance of bombing.

……

Time flies, it is already half a month.

Advertisements for e-cigarettes began to bombard the federal government, and major dealers also spread channels in cities around the world.

Payton’s luxury store also placed the three e-cigarettes in prominent positions: Supreme Platinum, Eternal Diamond, and Private Glory, becoming accessories like signature pens and pin buckles.

There was just a heavy rain last night, and the roads in the suburbs of Alabama were extremely difficult, with various large puddles one after another.

Johnny was distressed by the newly purchased car, and drove slowly like a turtle, and it took a full half an hour to reach the town closest to the city.

It coincides with going to the market, and the town is crowded with people, and the car can only move with difficulty among the crowd.

Suddenly, Johnny heard the voice of a seller on the side of the road: "Come and see, the company is charitable, doing its part for children in remote areas, and selling by lottery! If you get a few rolls in one volume, you won't be able to smoke it all for a year." Come and see, lottery sales..."

These e-cigarette sellers are college students from various communities and employees of some fast food restaurants.

Peyton not only contacted his previous dealer network, but also let these people distribute the goods throughout the Federation by taking the goods first and paying later.

He even contacted a number of community schools to carry out smoking cessation charity activities, and also mobilized employees of McDonald's to help sell them. Every time a volume of e-cigarettes is sold, there will be a certain commission.

College students who participated in charity, as well as some McDonald's far away, have transported electronic cigarettes to the town market for sale, opening up new sales points.

With a thought in his heart, Johnny suddenly walked towards the booth.

He had heard the advertisement of e-cigarettes a long time ago, and his father's [-]th birthday next month, he planned to buy something as a gift, so he just happened to meet it.

At this time, some spectators have gathered, but they are still in the stage of watching.

They are very curious about the popular e-cigarettes on TV, but the price of $[-] makes them compare.

"How do you sell this e-cigarette?" Johnny asked.

When a college student selling e-cigarettes saw a customer, he quickly said, “E-cigarettes in the Silver Age cost $39 a roll, cigarettes in the Bronze Age cost nine dollars, and the worst iron age costs only two dollars.”

Johnny was a little surprised: "Isn't it the golden age?"

The college student held a roll of the Silver Age e-cigarette and said: "Sir, there are various series of e-cigarettes. The main promotion on TV is the Golden Age, which is also the most expensive one. Even the packaging is gold. We can buy this kind of e-cigarettes." I’m sorry, it’s too expensive. It’s said that a roll costs nearly a hundred dollars. And the Platinum Age, Bronze Age, and Iron Age are all the following models. Do you see it? It’s an authentic electronic cigarette under Chris’s. Although the packaging is different, But the taste is not necessarily bad."

"Also, we are doing charity now, saving money for children in remote mountainous areas. You can also draw prizes when you buy e-cigarettes. As long as you are lucky, you can buy several e-cigarettes for the price of one e-cigarette."

Johnny thought for a while, and said, "Give me a volume of the Bronze Age."

The college student reminded: "The electronic cigarette cover has a scratch area, scratch it to see if you have won the prize."

Johnny nodded: "I'll shave!"

The audience gathered on the side also leaned over to watch him scratch the prize.

Johnny quickly scraped the coating away and read, "Another roll."

The college student exclaimed exaggeratedly: "Oh, sir, you are so lucky! There is another roll, take it quickly."

The college student handed over another roll.

Johnny scratched again and handed it to the college student, who yelled, "Again!"

Scrape again, hit it again, and hit four rolls in one breath.

The onlookers were dumbfounded, they had never seen such an easy winner, and they immediately paid for it to try their luck.

"Haha, I've won, another roll!"

"I got hit too!"

"Oh, how lucky are you, you didn't even win three volumes."

"You didn't wash your hands when you went out."

"I don't believe in evil anymore, give me another volume!"

"..."

The scene suddenly became crazy. This is no longer buying electronic cigarettes, but buying lottery tickets.

In just over ten minutes, the e-cigarettes brought in by college students were sold out, and his way of selling e-cigarettes in village and town markets was quickly promoted.

There is no need for dealers to help. College students and salesmen from all over the country actively help sell everywhere in order to get commissions.

With their crazy sales, it's not even enough to divide the territory.

Some daring salesmen even transported e-cigarettes to some brand-new areas-wherever they went, the local market quickly fell.

Payton adjusted the winning rate to 70% for publicity, and the Iron Age series only made less than 80% of the profits, which is full of conscience.

(End of this chapter)