Witness of the film and television world

Chapter 75 Chapter 77

Time passed slowly, and since Payton's billionaire identity was exposed, reporters have been wanting to interview him during this time.

The best-selling book author in the Commonwealth and the youngest billionaire, these two labels alone are definitely top-notch!
Not to mention, the movie "The Poet's Secret" adapted from his novel is still in theaters, and has already earned 1400 million box office in one month, and it is expected to reach 3000-4000 million box office in the next painting, which is not low.

Peyton selected several well-known companies and accepted interviews to further publicize and expand his reputation.

At the same time, lay the foundation for the comic industry and Snow Country, and accumulate fame.

Of course, for the sake of safety, Peyton has been staying inside the manor during this period of time, and it can be said that he does not go out.

It is only through the phone that the promotion of the basic welfare plan is carried out remotely.

"Boss, we have already opened [-] stores in important cities such as Montgomery and Birmingham, and we have already started renovation."

"Very good, by the way, how is the talk at McDonald's?"

"McDonald's brothers are very interested in our acquisition plan, but the price is still being discussed."

"Oh? How much do they want?"

"120 million US dollars, boss, they are robbing, just a few of their stores, it is not worth so much at all, half of it will be worth it."

Peyton smiled. Although McDonald's introduced the "fast food" model in the 40s, it is far from being strong in the future.

Today's McDonald's has only opened more than [-] stores, half of which are Raymond Crocker's distribution branches.

There are only eleven stores that really belong to the two brothers, and one store can bring them thousands of profits, tens of thousands of dollars a year.

With regard to these shops, plus the insignificant McDonald's copyright, 120 million is indeed whimsical!

The McDonald brothers probably saw the news that they were billionaires in the newspaper and wanted to make a fortune.

But Payton's money, where is it so easy to blackmail?
Speaking of which, the rise of McDonald's began with the entry of Raymond Crocker, the father of McDonald's.

This person realized with advanced vision that McDonald's waiters work so fast that they can hand over the food ordered by customers within 15 seconds.

What a business opportunity this way of doing business is!

In 1955, this gentleman won the distribution rights of McDonald's and had the distribution rights to open chain stores all over the country. In just a few years, he opened more than 200 branches.

Then in 61, Crocker tried his best to borrow 270 million U.S. dollars after several turnovers, and completely bought the name, trademark, copyright and cooking formula of McDonald's restaurants from the McDonald's brothers.

So far, all McDonald's restaurants in the Federation belong to Crocker.

Although the name of the company is still called McDonald's, it no longer has any relationship with the McDonald brothers.

From then on, under his leadership, McDonald's gradually expanded and became the world's number one fast food brand in the future.

"Talk to them, within 50 yuan, help me win it, if you can't win it, dig out their store managers."

Peyton said with a smile.

This is not a high-end industry, and it is easy to replicate it in the state of Alabama by digging out knowledgeable people.

Do you really think that a billionaire like yourself is easy to blackmail?

The fast food market is completely a capital market in later generations, and the fast food giants hurt others with their own foundation, which is enough to easily kill the latecomers.

"Yes, boss!"

"By the way, give me Raymond Crocker's contact information?"

"Okay, he said, it's an honor to speak with you."

"Haha, then I'll talk to him."

Soon, with Raymond Crocker's contact information, Peyton dialed the other end of the phone.

"Hello, this is McDonald's fast food restaurant, do you need food delivery?"

A somewhat low male voice came from the other end of the phone.

"I'm looking for your general manager, Mr. Raymond Crocker."

"Hi, I'm Raymond Crocker, is this Mr. Chris?"

Peyton was a little surprised. He thought it was the clerk just now, but he didn't expect it to be Raymond Crocker himself.

"It's me, I thought it was the clerk who answered the phone."

"Haha, Mr. Chris doesn't know, this is my first branch, and I am the store manager."

Crocker's tone was extremely friendly, after all, he was talking to a billionaire.

No matter how young Payton is, he is also a self-made billionaire who has created a huge industry.

Peyton nodded. He had long heard that the father of McDonald's is the most qualified store manager, and he has always demanded himself according to the store manager's standards.

Even, all McDonald's managers and store managers are trained according to his requirements.

It now appears that the rumors may not be false.

"Mr. Crocker, do you know that I'm talking to Brother McDonald about an acquisition plan?"

"I know, may I ask, after the acquisition, will you take back my distribution rights?"

Peyton was silent for a while, and said, "Not sure, I want to talk to you."

"I know that you are an excellent general manager. In just two years, you have opened more than ten branches in California and achieved success one by one."

"Have you ever thought about what the future McDonald's will look like?"

Crocker thought for a while: "McDonald's fast food model is an unprecedented business model, and it is highly replicable, enough to open branches in the entire federation, and even the world."

"At present, I have thirteen branches, and the sales volume has reached nearly 200 million. I plan to double this number in the second half of the year. I originally planned to open 60 branches across the Federation before 200 years, and the sales volume will reach 3000 million."

"If you are willing to support me, this number can be doubled by [-] or [-] times, reaching a sales volume of one billion. Thousands of branches are scattered in the federation. This is not a big number."

"At the same time, in addition to the federal market, we also have a vast overseas market, except in Asia, Canada, Europe and other places, which have similar eating habits to ours, and fast food restaurants are easy to promote."

"This is a huge market. If it is developed, it will be worth tens of billions."

Payton listened to Crocker's words, and a strange smile gradually appeared on his face. At this time, Crocker's tone was exactly the same as that of some MLM masters, full of temptation.

Sure enough, successful people are fools.

Perhaps, liars and successful people have the same mouth, but the biggest difference is that the things in the mouths of liars generally cannot be completed, while the things in the mouths of successful people can be completed.

Historically, in 61, Crocker did open McDonald's to 228, with sales reaching 3780 million US dollars.

Of course, the profit is very low, except for the 0.5% of the sales of the McDonald's brothers-that is, the profit of 18.9 US dollars, and the McDonald's chain system only made a total of 7.7 US dollars this year.

It was in such an environment that Crocker made great efforts to borrow money to buy McDonald's and lead McDonald's to true glory!

In the 70s, Kroc had made McDonald's one billion, completed the listing, and started global promotion.

Payton said with a smile: "It sounds very desirable, but it is not easy to do. I hope you will not let me down."

"Thank you Mr. Chris!"

"I will cooperate with you to open McDonald's branches throughout the Federation and even the whole world, opening thousands or even tens of thousands of branches, and making the fast food market reach tens of billions."

"As for the form of cooperation..."

Peyton paused suddenly, as if he was thinking about something.

Raymond Crocker felt a little impatient.

After all, what Peyton said next was the focus of the conversation between the two, Crocker's only concern.

If the premise of cooperation is not met, no matter how good the future of McDonald's is, it will not be his.

After a while of silence, Peyton said, "Mr. Crocker, are you willing to sign a gambling agreement with me?"

"Gambling agreement?"

"Yes, I will stipulate that in the next few years, the branches opened by McDonald's and the sales that should be achieved, such as reaching 3000 million next year, 60 million in 65 years, and [-] billion in [-] years...as long as you can complete the corresponding sales, I will give you a certain share.”

"I promise to give your team up to 20% of the shares!"

Hearing this, Crocker was instantly moved.

shares!

This is what he wants!
No matter how high the salary is, no matter how good the benefits are, as long as the company is not his own, Crocker cannot find a real sense of belonging.

And as long as he has shares, no matter how small, he is still one of the owners of the company.

Although the gambling agreement is difficult, Crocker has enough confidence.

Moreover, he is over 50 years old and has been a mediocre person all his life. If he doesn't fight at this time, when will he wait?
"At the same time, I can promise that once it reaches one billion sales, I will start promoting McDonald's listing plan."

"You should know that I am one of the shareholders of Random House, which just went public."

Crocker has no hesitation anymore, shares, listing, which has completely broken his bottom line of defense.

"It's an honor to cooperate with you, Mr. Chris." Crocker said sincerely.

Peyton smiled: "I wish us a happy cooperation."

"By the way, I have another piece of good news for you."

"It is expected that next year, in Alabama, the government's food assistance welfare system will make certain changes, and McDonald's should be able to join it and become the main undertaker of the plan."

"Then our burgers will be food for relief."

Crocker was full of interest when he heard the words. He is also an old man, so he naturally knows the benefits.

The food relief is not not paid, it is paid by the government, and this money comes from the pockets of taxpayers.

This is also a huge market. In this market, there are countless related households relying on assistance and welfare to suck blood.

So many people will find that every time the government changes, the companies that provide relief food will change.

For Crocker, this is an extremely exciting thing, earning money from the government, and can also put on the "cloak of charity".

There is no doubt that it is of great benefit to enhancing the brand value of McDonald's and expanding the influence of McDonald's.

As expected of a billionaire, his own boss was able to snatch such a good opportunity from a crowd of blood-sucking companies.

Crocker wanted to grab food from the government's relationship account, but it needed clever means.

Crocker never thought that the so-called system reform itself was promoted by Payton, and this opportunity itself was also created by him.

Of course, for now, this is also a blank check.

If Mr. Chris's campaign plan is successful, it will be perfect, and their fast food will be successfully listed on the relief list.

If it doesn't work, it's all over.

There is no one on it, and Payton can't swallow a state's government welfare market.

"Next, I will give you enough support."

"At this time next year, I hope to find a McDonald's branch in every city in Alabama, so that we will have enough confidence to join the food relief system and turn our burgers into relief food."

Crocker nodded. Although Alabama is a rural area, it is not 01:30 that is worse than California and other places.

But fast food itself is cheap, and normal people can eat it, and it doesn't have high requirements for the environment.

And if you can participate in the government's rescue plan, everything is worth it, and it will be of great benefit to the brand's marketing.

(End of this chapter)