Alpine Orchard

Chapter 218 Tags
Ye Mo called Chen Shan, got into Li Xuebin's car, and went to pick up Chen Shan.

"Uncle." Ye Mo shouted.

"Hey." Chen Shan smiled and sat in the car: "Boss Li..."

"Brother Chen." Li Xuebin said, "I heard from Ye Mo that Hongshan Town is building ecological agriculture?"

Chen Shan nodded: "It seems to be."

"Is the ecological construction of Hongshan Town included in the traceability system?"

"I don't know about this." Chen Shan shook his head: "I have already called Mayor Zhao, and he is waiting for us at the town government."

Traceability system, that is, label traceability system.

Now many good fruit and vegetable producing areas have joined this system.

Just like the mangoes in Dongmen Town, they can be labeled with Dongmen Town’s label. There is a QR code on the label, and by scanning the QR code, you can know the situation of the product and the origin information.

In Dongmen Township, those labels will only be issued if the mangoes meet the prescribed standards.Farmers can apply for these labels by themselves.Or a large fruit buyer, who determines in advance where to purchase fruit from a certain place, and after the fruit meets the standard after testing, sends the label directly to the fruit merchant.

It's past six o'clock.

Mayor Zhao had already left work, and when he received a call from Chen Shan, he stayed behind.

When they came to the town government, Chen Shan took them to the mayor's office: "Mayor Zhao... let me introduce you, this is Li Xuebin, Boss Li. This is my Ye Mo from Gaoshanping, and also my nephew." Chen Shan said laughingly.

"Sit." Mayor Zhao got up and said, looking at Chen Shan: "You didn't make it very clear on the phone just now, what's going on?"

"It's like this..." Li Xuebin said: "Ye Mo planted a batch of cantaloupe, and the output is estimated to be about [-] tons. The grade of this batch of cantaloupe is very high, and all indexes have reached the standards of green agricultural products."

Green produce is not equal to organic produce...

"We were chatting on the mountain just now, and we talked about labeling fruits. I am going to label melons with the label of Huacheng Green Fruit. Yancheng County is also under the jurisdiction of Huacheng City. For the export of bulk fruits, as long as there is no problem with the product, you can label it. Shanghuacheng’s green agricultural product label.” Li Xuebin went on to say: “Boss Ye’s batch of cantaloupe is of a very rare high grade. These cantaloupe will be sold to Guangzhou, and the price in Guangzhou has also been announced. The distribution price has reached about 30 yuan. For bulk fruit transactions, in the category of muskmelon, the price is the highest. When it enters the market, the price... is estimated to be 50 yuan or even higher."

Ye Mo continued: "My orchard is in the process of registering a trademark, but it takes time to register a trademark. Before my uncle said that Hongshan Town is developing ecological agriculture, I would like to ask if Hongshan Town has registered its own trademark. If so , These melons of mine want to be labeled as Hongshan Town and sold."

Mayor Zhao was shocked...

What cantaloupe?

Can it be sold for 50 yuan per catty?
After Ye Mo finished speaking, Mayor Zhao came back to his senses.

"Cantaloupe...have you been tested?" Mayor Zhao asked.

"Private inspection. After these fruits are sent to the market in Guangzhou, the marketing department will also inspect them and issue a fruit inspection report." Li Xuebin said.

"Wait a minute, I'll ask someone from the Economic Development Office." Mayor Zhao quickly took out his mobile phone and called the director of the Rural Revitalization and Poverty Alleviation Office.

Looking at Mayor Zhao's expression, he knew that the trademark of Hongshan Town had not been registered: "You are free now, come to my office."

The main job of the Rural Revitalization and Poverty Alleviation Office is to develop local industries.

Hongshan Town is an amalgamated town located in a mountainous area. The town has 15 villages and a population of nearly 2.

There is no industry or mining in the local area... In the mountainous area, the main income of farmers is to go out to work.Second, plant...

This piece of food.

There is less than a thousand acres of land in Hongshan Town that can grow food.

Planting, locally planted coffee, navel orange, loquat, mango, pomegranate, pineapple and so on.The planting is based on the altitude. Tropical fruits such as mangoes can be grown at altitudes below 500 meters.In areas with higher altitudes, mangoes and navel oranges can be grown.

There are very few large growers.

That is, there are some large orchards around the town.

Now, the largest orchard in Hongshan Town is Ye Mo's Gaoshanping.There was Yumin Orchard before...

Yumin Orchard has now become Team 11 of Changzhu Village.

There is no dominant industry in the local area, such as arabica coffee and navel oranges, they can't compete with Hongge here.And Hongge Town is famous...

Although they all have a red letter in Hongshan Town, they are far behind in terms of economy or other things, such as the red letter.The only thing that does not lose to the red grid may be road traffic construction.

The construction of road traffic is only carried out after the state allocates funds.

Until now, the local area has not been able to produce anything.

Rural revitalization and rural construction are just slogans, which are useless.If you want to spread your fame, you must have something you can show.And there's a lot more to this...

When Wang Hong came to the office, he was very happy to hear that Ye Mo and the others said that they needed the label of the fruit and vegetable production area in Hongshan Town, and introduced their products.

"The label of the fruit production area of ​​Hongshan Town has not yet been registered. But... your Gaoshanping has a business license, and you can customize the label yourself. At that time, the name of Hongshan Town will be marked on the label." Wang Hong said with some embarrassment : "Can you make the name of Hongshan Town bigger on the label?"

"Ye Mo's is a self-employed business license." Li Xuebin thought for a while and said, "That's fine."

"The melons are being picked, can the labels be produced?"

"There is a company in Huacheng that specializes in making labels. I asked them to rush to make a batch. Just wait until tomorrow morning to bring them and label them...that is, to ship later."

After chatting for a while, Li Xuebin called the labeling company and asked them to produce a batch of labels overnight.

Ye Mo's batch of melons are still tagged with the geographic tag of Huacheng, but with the addition of 'Hongshan Town - Gaoshanping Orchard'.Also, the word 'Hongshan Town' is enlarged.

Gaoshanping Orchard is registered and self-employed.

Although it is self-employed, but the registered capital has reached more than 2000 million.It cost more than 2000 million to buy the Gaoshanping.

Ye Mo's fruits can be marked.

There is a difference between a company, a trademark, and a brand...

A company is your identity in doing business.

Common ones are self-employed and limited liability companies.Self-employment is a kind of company, and the individual bears unlimited liability (for example, if a certain beverage you developed is drunk to death, even if your house and car are pawned, you will have to pay), once the company goes bankrupt, it also means personal bankruptcy (nothing), so self-employed Suitable for some industries with little risk...

To put it simply, a trademark is to put it on your product, and everyone will know it at a glance, such as Nike's check mark.

The brand belongs to the content of marketing.Simply put, it is to make consumers identify or trust.For example, when you hear about Apple mobile phones, you know high-end mobile phones, and when you hear about Nokia mobile phones, you know that they are strong.In fact, there is not necessarily a difference in the quality of a piece of clothing, but the price can vary by a hundred times if you wear the Armani or Jeanswest brand. This is the power of the brand.

To put it simply, the company is your code name for doing business with the outside world, and it is also a mechanism to protect you.

A trademark is an asset owned by a company, and how big it can be depends on how you operate the brand.

In the future, the registered trademark of Hongshan Town will be a traceable origin label. When affixing the label of Hongshan Town, Ye Mo can also paste his own Alpine Orchard trademark.The two do not conflict...

The label of the place of origin, for example, Dongmen Town in Ye Mo's hometown, there are too many farmers growing mangoes.You can't let every household get the traceability label by themselves, so the town will make overall arrangements.

(End of this chapter)