China Entertainment 2004
Chapter 103 The Heavenly Immortal
Chapter 103 The Heavenly Immortal
In the herbal tea industry, the grievances between Jialebao and Zhang Laoji have a long history.
At that time, Jialebao obtained the brand authorization of "Zhang Laoji" from Guangzhou Pharmaceutical Group, and sold the red canned herbal tea to the whole country, with a brand value of hundreds of billions.
Among them, the classic slogan "drink Zhang Laoji if you are afraid of getting angry" can be said to be indispensable.
The word "fear" directly implies that ordinary people, if you don't want to get angry, come and drink my herbal tea, which is a typical example of no need to create demand.
Later, when the brand authorization expired, Guangyao was naturally envious of "Zhang Laoji", an old hen capable of laying golden eggs, so it took back the "Zhang Laoji" brand and made it itself.
Naturally, Jialebao was not happy. They had been in business for many years, and it was with great difficulty that they sold herbal tea to the whole country. How could they be willing to be picked by others like this.
As a result, a new brand "Jialebao" was launched, and in terms of marketing, it also continued to catch the popularity of "Zhang Laoji".
For example, Jialebao advertised on TV openly: "The red canned herbal tea has been renamed Jialebao, drink Jialebao now if you are afraid of getting angry!"
Zhang Laoji was naturally not to be outdone, and directly put out the slogan: "80-year-old brand, Zhang Laoji has never changed its name", and then turned back and sued Jialebao to court.
The two can be said to strangle you to death.
Now Jialebao is offering rewards for creative advertisements to the advertising industry, not only to expand its popularity, but also to be able to overwhelm Zhang Laoji in marketing.
But what Jiang Yu cared most about was money.
"Is there really a reward of 100 million?" Jiang Yu asked.
Han Jiayue said: "100 million will definitely be given to you, but this 100 million must include marketing costs, and the net profit of hundreds of thousands is still there. How about a cooperation?"
Jiang Yu was immediately moved. It didn't matter if it was money or not. The main reason was that he wanted to challenge his abilities.
"How to cooperate?"
Han Jiayue said: "The reward of one million belongs to you, and this project belongs to me."
Advertising marketing is not just about shooting an advertisement. You have to contact the TV station for advertising, as well as offline promotional activities, etc. What Han Jiayue wants is to use Jiang Yu's talent to grab Jialebao's project first, and then she to be responsible for subsequent planning.
A big company like Jialebao basically has a regular cooperative advertising company. Once it chooses to cooperate, it may not change for several years. For Han Jiayue, this kind of big company is the most important and high-quality customer resource. I don't know how many people are watching.
That's why she contacted Jiang Yu first.
Looking at Han Jiayue's eagerness to try, Jiang Yu said tactfully, "I can only say try, I'm not sure if it will work or not."
"It's okay, just do your best, I believe in you."
After the lesson of "Natural SB Cream" last time, Han Jiayue has full confidence in Jiang Yu, even more confident than Jiang Yu herself.
"By the way, how is that SB Shuang?" Jiang Yu asked curiously, "Have you invited Liu Yifei to speak for you?"
Han Jiayue shrugged, "You should ask Yu Danni about this, where would I know?"
Because of Jiang Yu, she lost a complete defeat last time, and the project was snatched by Yu Danni, but Yu Danni didn't win either.
The problem lies with Liu Yifei.
At this time, Sister Shenxian was the most popular. In 2006, she became the first Golden Eagle Goddess in China, and her advertising endorsement fees have skyrocketed.
But "Good Nature" is also a big brand in the United States.I will not be stingy with the little money for a spokesperson.
The two sides quickly negotiated the endorsement matter, but when it came time to discuss the commercial shooting plan, some problems arose.
"No, Feifei can't shoot this ad!"
In the conference room, Chen Jinlong watched Yuan Yiyi's advertisement sample, although he was also shown off by Xiao Bing's angry "mother", but as Liu Yifei's godfather and manager, he would not allow a The big man calls Liu Yifei his mother.
It's fine to be an aunt, how can I be a mother again?
Liu Yifei didn't care about it. After watching the commercial, she laughed so hard that she bared her teeth and said, "Hahaha, this commercial is really fun. Did you design it?"
Yu Danni hurriedly said: "It was a creative idea designed by a director we invited. The 21st century is the century of creativity. We hope that the advertisement can break through the existing thinking and become more interesting."
Liu Yifei nodded, this kind of advertisement is really interesting.
It is completely different from those same domestic advertisements that focus on brainwashing the audience.
Chen Jinlong said: "This idea is really good, but it doesn't match our Feifei's screen image. How old is she, why is she becoming a mother?"
Since Liu Yifei's debut in 2002, her mother has been in charge of brokerage affairs. Later, her mother partnered with Chen Jinlong to open a company to serve Liu Yifei, and Chen Jinlong gradually took over as the manager.
With the popularity of dramas such as "The Legend of Condor Heroes" and "Dragon and Babu", Liu Yifei's ethereal, beautiful, and otherworldly celestial persona has also been deeply rooted in the hearts of the people, and various resources have been received softly.
Chen Jinlong cared so much about this goddaughter that he even took care of dressing and styling. Although the aesthetics were shabby and Liu Yifei's good conditions were in vain, he still couldn't accept that a big man called her juicy goddaughter "mom".
Yu Danni explained that this is just an advertising idea to illustrate the effect of "SB Cream", which can keep women youthful forever.
But Chen Jinlong didn't care about this, he wouldn't listen to whatever he said.
Seeing that she couldn't persuade Chen Jinlong, Yu Danni had no choice but to turn to Liu Yifei, "What do you think, Feifei?"
"Me?" Liu Yifei tilted her head and said, "I think it's fun."
In fact, Liu Yifei is not as obedient as she appears on the screen, but rather mischievous. She is very interested in this kind of advertisement with a reverse ending that scares the audience.
"Feifei, do you really want to shoot?" Chen Jinlong asked.
Liu Yifei said: "It's just an advertisement, it's not a big deal."
When Yu Danni saw something interesting, she was overjoyed and said, "Yes, Feifei, this advertisement will not affect your image, but will increase your affinity."
Liu Yifei became popular all over the country relying on the celestial beings, but she was also restricted by the celestial beings, and she was never able to break through herself.
After all, a fairy or something, although unattainable, is not as attractive as the lively and lovely girl in front of me.
Liu Yifei herself doesn't care about the persona, she prefers to show her true self. Under Yu Danni's persuasion, although she is a little moved, she still dare not make a decision by herself, "Let me think about it."
As she spoke, she glanced at Chen Jinlong.
After Yu Danni left, Chen Jinlong asked: "Feifei, you really want to shoot this kind of commercial, don't you think you are called old?"
"It's just filming, Wang Xiaoming still calls me aunt," Liu Yifei said, "And the contract is signed, if you don't shoot, you will lose money, right?"
When it came to money, Chen Jinlong couldn't help becoming more cautious. When the brand department of "Good Nature" contacted him, he quoted a price, and the other party agreed without saying a word. It's the atmosphere.
Unexpectedly, after signing the contract and starting to discuss the specific advertising plan, this kind of accident happened instead.
Sure enough, money in the world is not so easy to earn.
"I'll discuss it with your mother again. You don't need to worry about money as a child."
"Well, thank you godfather." Liu Yifei smiled sweetly.
(End of this chapter)
In the herbal tea industry, the grievances between Jialebao and Zhang Laoji have a long history.
At that time, Jialebao obtained the brand authorization of "Zhang Laoji" from Guangzhou Pharmaceutical Group, and sold the red canned herbal tea to the whole country, with a brand value of hundreds of billions.
Among them, the classic slogan "drink Zhang Laoji if you are afraid of getting angry" can be said to be indispensable.
The word "fear" directly implies that ordinary people, if you don't want to get angry, come and drink my herbal tea, which is a typical example of no need to create demand.
Later, when the brand authorization expired, Guangyao was naturally envious of "Zhang Laoji", an old hen capable of laying golden eggs, so it took back the "Zhang Laoji" brand and made it itself.
Naturally, Jialebao was not happy. They had been in business for many years, and it was with great difficulty that they sold herbal tea to the whole country. How could they be willing to be picked by others like this.
As a result, a new brand "Jialebao" was launched, and in terms of marketing, it also continued to catch the popularity of "Zhang Laoji".
For example, Jialebao advertised on TV openly: "The red canned herbal tea has been renamed Jialebao, drink Jialebao now if you are afraid of getting angry!"
Zhang Laoji was naturally not to be outdone, and directly put out the slogan: "80-year-old brand, Zhang Laoji has never changed its name", and then turned back and sued Jialebao to court.
The two can be said to strangle you to death.
Now Jialebao is offering rewards for creative advertisements to the advertising industry, not only to expand its popularity, but also to be able to overwhelm Zhang Laoji in marketing.
But what Jiang Yu cared most about was money.
"Is there really a reward of 100 million?" Jiang Yu asked.
Han Jiayue said: "100 million will definitely be given to you, but this 100 million must include marketing costs, and the net profit of hundreds of thousands is still there. How about a cooperation?"
Jiang Yu was immediately moved. It didn't matter if it was money or not. The main reason was that he wanted to challenge his abilities.
"How to cooperate?"
Han Jiayue said: "The reward of one million belongs to you, and this project belongs to me."
Advertising marketing is not just about shooting an advertisement. You have to contact the TV station for advertising, as well as offline promotional activities, etc. What Han Jiayue wants is to use Jiang Yu's talent to grab Jialebao's project first, and then she to be responsible for subsequent planning.
A big company like Jialebao basically has a regular cooperative advertising company. Once it chooses to cooperate, it may not change for several years. For Han Jiayue, this kind of big company is the most important and high-quality customer resource. I don't know how many people are watching.
That's why she contacted Jiang Yu first.
Looking at Han Jiayue's eagerness to try, Jiang Yu said tactfully, "I can only say try, I'm not sure if it will work or not."
"It's okay, just do your best, I believe in you."
After the lesson of "Natural SB Cream" last time, Han Jiayue has full confidence in Jiang Yu, even more confident than Jiang Yu herself.
"By the way, how is that SB Shuang?" Jiang Yu asked curiously, "Have you invited Liu Yifei to speak for you?"
Han Jiayue shrugged, "You should ask Yu Danni about this, where would I know?"
Because of Jiang Yu, she lost a complete defeat last time, and the project was snatched by Yu Danni, but Yu Danni didn't win either.
The problem lies with Liu Yifei.
At this time, Sister Shenxian was the most popular. In 2006, she became the first Golden Eagle Goddess in China, and her advertising endorsement fees have skyrocketed.
But "Good Nature" is also a big brand in the United States.I will not be stingy with the little money for a spokesperson.
The two sides quickly negotiated the endorsement matter, but when it came time to discuss the commercial shooting plan, some problems arose.
"No, Feifei can't shoot this ad!"
In the conference room, Chen Jinlong watched Yuan Yiyi's advertisement sample, although he was also shown off by Xiao Bing's angry "mother", but as Liu Yifei's godfather and manager, he would not allow a The big man calls Liu Yifei his mother.
It's fine to be an aunt, how can I be a mother again?
Liu Yifei didn't care about it. After watching the commercial, she laughed so hard that she bared her teeth and said, "Hahaha, this commercial is really fun. Did you design it?"
Yu Danni hurriedly said: "It was a creative idea designed by a director we invited. The 21st century is the century of creativity. We hope that the advertisement can break through the existing thinking and become more interesting."
Liu Yifei nodded, this kind of advertisement is really interesting.
It is completely different from those same domestic advertisements that focus on brainwashing the audience.
Chen Jinlong said: "This idea is really good, but it doesn't match our Feifei's screen image. How old is she, why is she becoming a mother?"
Since Liu Yifei's debut in 2002, her mother has been in charge of brokerage affairs. Later, her mother partnered with Chen Jinlong to open a company to serve Liu Yifei, and Chen Jinlong gradually took over as the manager.
With the popularity of dramas such as "The Legend of Condor Heroes" and "Dragon and Babu", Liu Yifei's ethereal, beautiful, and otherworldly celestial persona has also been deeply rooted in the hearts of the people, and various resources have been received softly.
Chen Jinlong cared so much about this goddaughter that he even took care of dressing and styling. Although the aesthetics were shabby and Liu Yifei's good conditions were in vain, he still couldn't accept that a big man called her juicy goddaughter "mom".
Yu Danni explained that this is just an advertising idea to illustrate the effect of "SB Cream", which can keep women youthful forever.
But Chen Jinlong didn't care about this, he wouldn't listen to whatever he said.
Seeing that she couldn't persuade Chen Jinlong, Yu Danni had no choice but to turn to Liu Yifei, "What do you think, Feifei?"
"Me?" Liu Yifei tilted her head and said, "I think it's fun."
In fact, Liu Yifei is not as obedient as she appears on the screen, but rather mischievous. She is very interested in this kind of advertisement with a reverse ending that scares the audience.
"Feifei, do you really want to shoot?" Chen Jinlong asked.
Liu Yifei said: "It's just an advertisement, it's not a big deal."
When Yu Danni saw something interesting, she was overjoyed and said, "Yes, Feifei, this advertisement will not affect your image, but will increase your affinity."
Liu Yifei became popular all over the country relying on the celestial beings, but she was also restricted by the celestial beings, and she was never able to break through herself.
After all, a fairy or something, although unattainable, is not as attractive as the lively and lovely girl in front of me.
Liu Yifei herself doesn't care about the persona, she prefers to show her true self. Under Yu Danni's persuasion, although she is a little moved, she still dare not make a decision by herself, "Let me think about it."
As she spoke, she glanced at Chen Jinlong.
After Yu Danni left, Chen Jinlong asked: "Feifei, you really want to shoot this kind of commercial, don't you think you are called old?"
"It's just filming, Wang Xiaoming still calls me aunt," Liu Yifei said, "And the contract is signed, if you don't shoot, you will lose money, right?"
When it came to money, Chen Jinlong couldn't help becoming more cautious. When the brand department of "Good Nature" contacted him, he quoted a price, and the other party agreed without saying a word. It's the atmosphere.
Unexpectedly, after signing the contract and starting to discuss the specific advertising plan, this kind of accident happened instead.
Sure enough, money in the world is not so easy to earn.
"I'll discuss it with your mother again. You don't need to worry about money as a child."
"Well, thank you godfather." Liu Yifei smiled sweetly.
(End of this chapter)
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