China Entertainment 2004

Chapter 127 The times have changed and the pattern has to be bigger
Jiang Yu was in class when he received the call from Youku.

The teacher on the stage recited that there are four ways to write the word fennel in fennel beans. Jiang Yu packed her schoolbag, stooped and prepared to sneak out through the back door.

Yang Mi sat in the last row, drowsy, and when he saw Jiang Yu slipping over, he winked at him, as if to say, you have thick eyebrows and big eyes, and you actually skipped class?

Jiang Yu made a silent gesture to her, looked back at the teacher on the podium, and ran out in a hurry.

How did this guy run away?

Mi Yang yawned, and simply fell asleep on the table.

She played against Tang Yan until late at night last night, she was too sleepy.

Although she didn't sleep well in class, compared with Jiang Yu's behavior of skipping class, she was simply a good student.

"It's Zhongguancun at two o'clock in the afternoon, right, um, um, okay."

Jiang Yu hung up the phone, thinking to himself that he was still thinking about where to find the culprit, so he just sent it to his door.

After lunch, Jiang Yu rushed to the place agreed with Gu Yongjian early.

Although the appointment was at two o'clock, he was used to arriving a little earlier to make a draft of what he was going to talk about today, which would make him more comfortable.

In fact, he could probably guess why Gu Yongjian was looking for him.

Here is a brief introduction to PGC and UGC.

PGC refers to professional production content, which is mainly produced by professional institutions such as film and television companies and provided to users. The content is high in quality and high in cost. Tencent Video and iQiyi are both in this mode.

UGC is user-generated content. Users shoot videos and upload them by themselves. The website only acts as a platform. The most representative ones are YouTube and Douyin.

Youku is an imitation of YouTube, but the problem is that YouTube can run through the ugc mode because the penetration rate of digital cameras in the United States is very high. A group of red necks have nothing to do when they are full and have nothing to do.

But in the Great Heavenly Dynasty, how can ordinary people have the money to buy computers and cameras, and the cost of making videos is also a bit high.

Therefore, Gu Yongjian also had doubts about whether Tianchao could run through the UGC model, and he naturally had an idea in his heart, can I contact the film and television company by myself to make videos specifically for Youku and broadcast them on Youku?

In the original time and space, Youku and China Film later launched the "11 Degrees of Youth" project, invested in eleven micro-movie projects, and asked them to make micro-films with the theme of youth, and then put them on Youku.

In the end, I didn’t even know my mother. After investing millions of dollars, only one piece of "Old Boy" by Xiao Yang came out. It went online for a week and got 1000 million views, which was a smash hit.

"Old Boy" spent a total investment of 70 yuan. The plot and actors are actually pretty average. The song "Old Boy" contributed a lot to its popularity.

Jiang Yu thought about it for a while, and his "Snow Mountain Ghost" took the route of horror and suspense, and low-budget horror films have always been a model of small and big, and the topic of the real film will definitely not be lower than "Old Boy".

It's a pity that it's a bit shorter, otherwise it would have been able to go to theaters directly.

Therefore, after Gu Yongjian came, Jiang Yu didn't waste much time, and directly took out the script of "Snow Mountain Ghost", and proposed that he needed investment.

Gu Yongjian flipped through the script with great interest, then put it aside, and asked tentatively, "Mr. Jiang, what do you think of video websites?"

Internet capital has not yet become popular, TV stations and theaters are the masters, film and television companies are busy serving them, and no one pays attention to video websites.

Not to mention that there will be a director who pays his own money to make a micro-movie, and then puts it on a video website to give the audience a whore for nothing.

What are you drawing?

This is also what Gu Yongjian is most curious about.

Jiang Yu said with a smile: "I think when the Internet becomes popular in the future, video websites will definitely replace TV stations and become the first choice for young people to watch videos, so I am happy to cooperate with you. The most suitable broadcasting platform for micro movies and short videos is video site."

"Then how do you make money?" Gu Yongjian asked the question he was most concerned about.

"That's up to you," Jiang Yu said, "If Mr. Gu is sincere, profit is not a problem."

"We produce, you invest, and then share the advertising revenue based on the number of videos played."

Gu Yongjian was thoughtful, "I'll go back and think about it..."

This is indeed a solution, but whether it can be profitable or not still has to be considered in the long run.

"Mr. Gu, in the Internet age, the pattern needs to be big," Jiang Yu interrupted him, "Think about it, with content, there will be users, and with users, there will be financing, and with financing, there will be money... .”

Gu Yongjian laughed when he heard the words, looked at Jiang Yu and said, "Xiao Jiang, I'm older than you, so I'll call you Xiao Jiang. I found that the more I chat with you, the happier I am."

The two of them were sitting in front of the floor-to-ceiling windows. Jiang Yu was wearing a white sweater, and his face was still a little childish. The sun shone on him, which looked like a sunny and beautiful boy.

But he looks tender, but he speaks to the point.

In the past few years, domestic Internet companies have blossomed everywhere, but not all of them are running companies in a down-to-earth manner. More people just want to draw a big pie for investors, regardless of whether the company can make a profit or survive in the end. Let's talk about the investment when we get it.

Jiang Yu is right. For Internet companies, the most important thing is the growth of users. Only when the number of users continues to grow, can they draw big cakes for the capital market and make money.

That’s what Aiqiyi did later on. It’s not a big deal to lose money every year, as long as it can attract new users, it’s considered a win.

Jiang Yu is too familiar with a set of models. In his previous life, he was an [-]th-line actor, and he was able to live a good life. It was all because the three video sites were willing to burn money.

"I wonder if Mr. Gu is interested in being the first person to eat crabs?" Jiang Yu urged.

If you don't burn money, where can I make money?

Gu Yongjian said: "Whether I am the first person to eat crabs is not important to me, I just want to live longer."

He is a pragmatist, so he didn't want to use that false name, "How much investment does this micro-movie need?"

"At least 100 million," Jiang Yu said loudly.

Gu Yongjian has never set foot in the film and television industry, so he doesn't know what kind of investment this amount is in the film and television industry, so he nodded and said: "I'll take the script back to the company to study it, and I will give you an answer within three days."

"Okay," Jiang Yu smiled, "I hope we can cooperate happily."

"Well, it's a pleasure to work together."

……

After Gu Yongjian returned to the company, he immediately called two of his partners for a meeting.

He first talked about the cooperation model discussed with Jiang Yu. The partner named Wei Long frowned, instinctively feeling a little unreliable, and asked, "Why should we invest in him making micro-movies?"

"We invested money, he made a micro-movie, and then put it on our website."

"He has no money of his own, so he relies on a few blank sheets of paper to ask us to pay for him to make a movie?"

Wei Long got to the key point right away.

This is the most disgusting thing about investment in film and television projects. Before the film is shot, no one knows what the finished film will look like.

Although everyone knows that the script is the most important thing, but with those few pieces of paper, I have to spend tens of millions?

No matter what you think, it's unreliable.

"Uh," Gu Yongjian was really stunned for a moment.

He had already read the script of "Snowy Mountain Ghost", but to be honest, he couldn't understand it.

He is a businessman and has never set foot in the film and television industry. He really doesn't know what kind of story this is and what it will be filmed in the end.

Another younger partner named Zhu Yang suddenly said after hearing the words: "Let's leave the script alone, the idea that Lao Gu said must be correct."

"We want to go from the grassroots to the formalization. It is the only way to get involved in the investment of film and television dramas. There are actually two choices in front of us."

Gu Yongjian and Wei Long looked at him together, and Zhu Yang slowly expressed his thoughts.

One is to directly purchase the copyrights of those film and television dramas from film and television companies, and then broadcast them online, which he has long thought of.

The second is what Jiang Yu said, the two parties cooperate, Jiang Yu develops the project, Youku contributes money to invest, and finally settles the bill according to the number of broadcasts.

Wei Long nodded and said: "I agree with this idea, but the risk of direct investment is still too high, that's 100 million, why not use it to buy those classic film and television dramas..."

Now the Internet dissemination copyright of film and television dramas is basically the price of cabbage, only hundreds of thousands of copies, and they are all ready-made movies, which have gone through the test of the market, and the risk of buying them directly is relatively small.

Zhu Yang put forward a different view. If we blindly buy the copyrights of film and television companies, we will be controlled by others in the future, because we can buy copyrights, and others can also buy them. If we can’t monopolize, we will have no competitiveness at all.

The three discussed for a while, but no one could convince the other, and finally reached a consensus that they could walk on two legs and invest in it for a try.

However, Wei Long made an additional request: they can't just pay the money, Jiang Yu must pay half of it.

This is to control risk.

Otherwise, if you take our investment and go to keep actresses, then we will really be taken advantage of.

When Jiang Yu received the call from Gu Yongjian, he still sighed that there are fewer and fewer fools now, so it's not easy to fool around.

"I basically agree with the cooperation plan you proposed, and I can follow up with half of the funds, but I also have one condition."

"What conditions?"

Jiang Yu said: "You can't interfere with my filming. We have the final say on what actors to find and how to shoot. It is definitely not acceptable for an amateur to guide an expert."

"Yes," Gu Yongjian agreed very readily.

Even if he wanted to interfere, he didn't understand.

In this way, the general idea of ​​cooperation is determined.

Jiang Yu launched the project, Youku launched the platform, the two parties invested together, transferred the money to the designated account, and then Jiang Yu completed the filming within the agreed time.

Youku is responsible for the promotion and publicity, and gives Jiang Yufang a share of the advertisement according to the playback volume.

The two sides talked back and forth several times before they settled on this seemingly perfect cooperation model.

This kind of cooperation is the first time for both parties. Both of them have no experience, so it is better to be cautious. It is better to lubricate first and then put on the helmet.

In fact, whether it is Jiang Yu or Youku, this is just a micro-movie, and it is not worth the trouble of the two.

But when Jiang Yu met Gu Yongjian, he realized that maybe this was a good opportunity to change history.

Rather than making money, he now wants to work with Gu Yongjian to finalize the cooperation model between the Internet and film and television companies.

Gu Yongjian probably thought so too.

The current Internet companies are still in the era of barbaric pioneering, and all the rules have not yet been formed.

Once he and Youku take the lead in figuring out a feasible cooperation model, then this cooperation model is likely to be copied by other video sites, and over time, it may become an industry rule.

Maybe he changed the rules of the entire industry without knowing it?

Who knows?

"Come to our company tomorrow," Gu Yongjian said happily on the phone: "After we sign the contract, we will transfer the money to the designated account together, a total of 100 million, and this cooperation will officially begin."

"Okay, but it doesn't take 100 million, 50 is enough."

"Huh? Didn't you say a budget of 100 million?"

Jiang Yu was silent for a while, "I didn't know that you wouldn't counter-offer."

Gu Yongjian was also silent.

Damn, the original film budget can be negotiated?

Is the film and television industry so dark?

social society...

"Negative energy from Gu Yongjian, +99!"

　This chapter is a bit short, I will fill it up tomorrow

　　
　
(End of this chapter)