China Entertainment 2004

Chapter 83: He's Good And I'm Good

If life is divided into four seasons, it happens to be autumn for middle-aged men.

Parents are old, children are still young, and their own careers still need to work hard.

I hope everyone gets what they want, but they are at a loss and unable to do what they want.

Wang Xiaobo said that life is a slow process of being hammered.

A middle-aged man spends half of his life fighting against life, but in the end he finds that it is all the organs in his body that are really fighting against him.

I gained weight, my blood pressure dropped, my uric acid was high, my head became bald, and my kidneys failed.

Lack of energy, sore waist and legs, such pain, a man can only bear it alone.

In order to arouse the sympathy of men, Yu Danni specifically described several scenes where men are most likely to feel tired:
He was distracted during meetings at work, drank excessively with clients after get off work, and his wife was dissatisfied with all kinds of clinginess after returning home.

The middle-aged actor on the screen looked tired and decadent.

"Is the kidney overdrawn? You need to make up for it. Look for the Wuren Kidney Treasure Liquid!"

Li Li nodded slightly. This advertisement mainly portrays the scene of men with kidney deficiency, and I believe it will resonate with middle-aged men.

Yu Danni is a veteran of the second group, and the advertisement she made is really sophisticated.

Wang Lei was not very interested, and just applauded cooperatively.

Although this kind of advertising plan is above the standard line, it is not outstanding. He came here personally, hoping to see some ingenious ideas.

"Any other plans?"

Han Jiayue finally found the opportunity to stand up, "Mr. Wang, we have deeply explored the pain points of men for the function of Shenbao, and in-depth marketing will definitely make your eyes shine."

"Let's get started," Wang Lei nodded.

Han Jiayue quickly ran to the computer, ready to go.

Yu Danni glanced at her with disdain in her eyes, she hated this kind of guy who was full of professional terms the most.

The things he does are not very high-end, so he insists on using a bunch of high-end jargon to package himself.

What is the ability to use the works to speak for themselves?

"Kidney deficiency, sometimes after overwork, the waist and legs are sore, and the spirit is low, as if the body has been hollowed out!"

On the big screen, Huang Bai supported his waist with a tired look on his face.

Wang Lei's heart trembled suddenly.

The word "kidney deficiency" is almost a fatal insult to men.

You can despise him for being ugly or poor, but you can't despise him for having weak kidneys.

And Jiang Yu's advertisement directly put the word "kidney deficiency" at the beginning, and immediately hit the men present.

Immediately afterwards, the chubby Jia Lin asked with concern in home clothes, "Is the kidney overdrawn?"

"If you want to make up for the overdrawn kidney, use Wuren Shenbao Liquid, 22 traditional Chinese medicines, to warm the yang and invigorate the kidney, strengthen the root and cultivate the essence, and make up for the overdrawn kidney."

Li Li looked at the samples and nodded slightly.

This commercial was filmed in a very organized manner. First, it used the word "kidney deficiency" to attract attention, then described the specific symptoms, and then introduced the core concept of "kidney overdraft". At this point, the audience will naturally think, what should I do if I have "kidney overdraft"? What to do?
To put it bluntly, it is to create anxiety and intimidate the audience.

In this way, the Shenbao product can be launched naturally.

Li Li thought to herself, if she guessed right, then it's time to show the actor's performance after drinking the kidney treasure.

Sure enough, after Huang Bai killed a bottle of Shenbao, his waist was no longer sore, his legs were no longer painful, his kidneys were no longer weak, and his whole body was full of vitality.

"If a man wants to have a good kidney, he must drink Kidney Treasure!"

Pretty!

Li Li secretly applauded this advertisement in her heart. The logic is clear and the effect is extraordinary. The slogan "A man needs to drink kidney treasure" is also magical enough to form an effective memory point.

As long as enough publicity resources are given, the audience will be constantly bombarded to ensure that when the audience thinks of nourishing the kidney, the first thing that comes to mind is the kidney treasure.

Just when everyone thought the commercial was over, the chubby Jia Lin suddenly leaned shyly into Huang Bai's arms, "He's nice to me."

"Hahaha..." There was a burst of laughter in the conference room.

It is said that before marriage, it is a man who can't stop, but after marriage, it becomes a woman who can't stop.

For a man, he used to think about how to coax his girlfriend into a bed every day, but now his wife says "elbow, follow me into the house", and his scalp feels numb.

If it weren't for these women who were dissatisfied with their desires, there would be so many men with kidney deficiency.

Wang Lei touched his bald forehead, and he felt a rare feeling of a close friend.

The planner of this advertisement knows men too well.

But Li Li spat lightly, secretly thinking, is this kidney treasure really that good, why don't you also buy a bottle for your husband to try?
Thinking of this, she suddenly understood, who said that Shenbao's main customers are middle-aged men, and middle-aged women also need it!

Didn't you hear the advertisement say "he is good and I am good".

Adding this line directly turned female audiences into potential customers.

This is so amazing!

Amidst the laughter of the crowd, Han Jiayue bowed with a red face, full of pride in her heart.

Everyone here is an expert, good or bad, you can tell at a glance.

Jiang Yu's commercials are more interesting, more memorable, and more memorable to the audience.

The outcome is clear at a glance.

Han Jiayue looked around, and when she passed Yu Danni, she raised her eyebrows triumphantly.

See, old woman, this is called strength!
Although she didn't shoot this commercial, Jiang Yu is hers, rounding it up, it means she did it.

Half an hour later, the meeting ended, and Han Jiayue won the praise of Wang Lei without a doubt, and won the Shenbao case.

The chicken legs and the bonus came with a bang, and they were all in hand.

Han Jiayue sent Wang Lei away, returned to the office humming a little song triumphantly, and deliberately dangled in front of Danni's desk.

"Xiaolong, do you know what is most lacking in the 21st century? Talent!"

"In the advertising industry, what is the most scarce thing? Creative talents!"

"In the face of absolute strength, no matter how some people play small tricks, it is useless. They even lost their wife and lost their soldiers. Poor."

Han Jiayue accused Sang Huai of hurting Yu Danni, and went back to her office contentedly.

This time, Yu Danni spent a lot of time and energy. She originally wanted to snatch the Shenbao case from Han Jiayue and teach her a lesson, but Han Jiayue found Jiang Yu's trick and directly retaliated.

For Danni, not only did she not get the Kidney Treasure, but she even had no time to prepare the case in her own hands. It can really be said that she lost her wife and lost her army.

The dead fox!
Yu Danni gritted her teeth with anger.

What are you proud of, this commercial is not shot by you, it only depends on men's burning foxes!
Hey, wait a minute...

Yu Danni suddenly thought of something and quickly calmed down.

The Shenbao case was outsourced to Jiang Yu by Han Jiayue, so it doesn't make sense that only Han Jiayue can invite Jiang Yu.

You can outsource, so can I!
Jiang Yu, a young man, is indeed very creative. Whether it is Kidney Treasure or the previous good dream, he can always bring surprises to people.

Yu Danni looked at the cosmetics case in hand and had an idea in her mind.

No matter how much Han Jiayue gives you, my wife will pay double!
Don't steam the steamed buns to fight, this time she must get Jiang Yu!

Yu Danni made up her mind.

(End of this chapter)