China Entertainment 2004

Chapter 94 Domestic plots in advertisements (subscribe for the third update)
At two o'clock in the afternoon that day, the entire advertising department of Lao Ma Galloping became tense. White-collar workers in uniform walked back and forth between the cubicles, and the air was filled with anxiety.

"Have you heard? This is such a natural case, and Yu Danni of the second group is going to rob it again. The third group will probably be pissed off."

"Didn't you rob Shen Bao last time, and Yu Danni lost once, so do you want to do it again?"

"Who knows, I heard from people in the second group that Yu Danni is very confident this time, just to impress Han Jiayue."

"Han Jiayue still has some strength, but I'm afraid that in the end, Yu Danni will humiliate herself..."

Colleagues from other departments got together and talked a lot, with excitement in their eyes.

For migrant workers, going to work is too boring, and they can’t wait to have some fun. It’s best to refresh their minds by talking about co-workers.

"Hey, come, come!"

A colleague who was watching the wind at the elevator door ran back to report the news. The migrant workers immediately dispersed and returned to their workstations, pretending to be, all eyes fixed on the door.

A moment later, the elevator door opened, and Li Li, the galloping vice president, came down in front of a group of well-dressed women.

A lot of people came to "Good Nature" from Greater China, the leader was a woman in her thirties, with short hair and wearing a white suit, she was full of aura.

Li Li, the vice president of Lao Ma Galloping, stood beside him like a secretary, "Sister Casey, the conference room is over here."

Ma Zai had long been waiting at the door of the conference room, pushed open the door, and a group of people waited to enter.

The door of the conference room slammed shut, and the migrant workers instantly became excited.

Fight!Fight!
The whole thing is afraid that the world will not be chaotic.

In the conference room, after a cliché opening speech, Han Jiayue came to the stage with a planning proposal. The long conference table was filled with white-collar workers of various colors, and the air was full of the smell of cosmetics.

They are not afraid of being pickled.

Han Jiayue turned on the computer, and the projector projected the PPT on the big screen, and introduced: "The biggest selling point of Good Nature SB Cream is anti-wrinkle skin care and beauty. The target users are young women aged 18 to 32. Our plan will be young, Nature is the selling point, if Liu Yifei is the spokesperson, it can achieve the best marketing effect."

Han Jiayue pressed the space bar, and a large promotional photo of Liu Yifei appeared on the big screen. In the photo, Liu Yifei was wearing a white suspender, her skin was as white as milk, with a little baby fat, her smile was like a flower, and her whole body seemed to be shining.

Don't say it's a man, a woman's heart will be moved when she sees it.

There were whispers from both sides of the conference table, "Wonderful, use Liu Yifei as the spokesperson."

"This girl is really juicy, and I don't know how she takes care of her skin."

"She is born with it. Her skin condition is really suitable to endorse our products."

"Han Jiayue is the team leader of the three groups after all, she has a good grasp of product positioning and customer psychology"

Han Jiayue felt a little proud that she could do what the team leader of the three groups did not have the strength to do.

"Please see the advertisement sample below."

For skin care products, the most important marketing channel is TV media, so no matter how many plans there are, all ideas and marketing must be realized through commercials.

Because of this, Han Jiayue put a lot of effort into this commercial sample, just waiting for the applause.

She stepped aside, and the commercials began to play on the big screen.

Accompanied by soft music, a young girl wearing a white suspenders stood in front of the mirror in the bathroom, showing distress, "Dating, I want to give him the best skin condition."

"Good natural SB cream, skin repairing, whitening, anti-wrinkle and sun protection, all in one," the girl introduced to the camera holding a tube of SB cream: "There are also a variety of pure natural plant essences, just one swipe, it will be clear and flawless."

The girl wiped the skin that could be broken by blowing bombs, and said with a delicate smile: "It's so natural, so beautiful~"

This can be regarded as a traditional operation in the advertising industry. Nine out of ten cosmetics advertisements were shot in this way.

The first is to locate the scene, go on a date, then introduce a bunch of inexplicable special effects, introduce the effect of the product, and finally show the effect of the actress after using the product.

The whole ad shows a youthful and natural feeling, mainly targeting young female users, and Han Jiayue chooses Liu Yifei as the spokesperson. It is conceivable that if Liu Yifei shoots this ad, the effect will be even better Go up a floor.

This kind of advertising design can give at least [-] points!
After discussing for a while, everyone agreed, and Kathy also said: "Tianchao has become the main market for high-end women's products, and we have also decided to use some local female stars as endorsements. Liu Yifei is indeed a good choice. , you designed it well."

"Thank you, Miss Casey," Han Jiayue bowed slightly, happy in her heart.

She glanced at Danni intentionally or unintentionally, old woman, just ask if you agree? !
"Miss Casey," Yu Danni suddenly jumped out when everyone continued to discuss, "I think the biggest selling point of SB cream is anti-wrinkle beauty. Mature women over 30 years old should also be our users. It should reflect that.”

"Oh?" Casey looked at Li Li, and Li Li explained: "Our company will provide customers with two sets of plans to show advertising creativity from different angles."

Yu Danni said: "Please give me 5 minutes, and I will show you a refreshing advertising idea, absolutely refreshing."

"Really?" Casey became interested. She looked at Danni Yu and then at Jiayue Han. The woman's intuition told her that there must be something wrong here.

But she doesn't care, as the father of Party A, what he likes the most is the way Party B fights to the death and jealousy in order to get their favor.

"Let's start, I want to see if it's really refreshing," Casey looked forward to.

Han Jiayue left the stage and Yu Danni entered the stage. The two women passed by each other. Wherever their eyes met, there were sparks and lightning.

She knew that Yu Danni had invited Jiang Yu to design this ad, but she didn't care.

Cosmetics advertisements are different from other advertisements. The most important thing is the spokesperson rather than the advertisement idea, because the advertisement is only tens of seconds long, no matter how much you shoot, it is impossible to shoot flowers.

This time, it's Liu Yifei vs. Jiang Yu, the advantage is mine!
After Yu Danni took the stage, she didn't say much, after a few brief introductions, she played the commercial samples directly.

Dense leaves, a few cicadas chirping, the camera pans down, a couple walks down the bridge arm in arm, and another couple loses their temper.

The boy walked away angrily, and the girl chased after him, "Baby, wait for me..."

Han Jiayue became confused for a moment, what's going on?
This kind of filming is not an advertisement, it is clearly a movie.

The commercial continued, the girl caught up with the boy, but was thrown away by the boy.

The girl burst into tears and said, "You despise me now, don't you? Obviously you used to like to cling to me the most, and you said that the person you love the most in the world is me, and you have to hug me even when you sleep..."

Oh, it's a breakup.

But what about your product, it’s been 20 seconds, where is your product? !

Han Jiayue thought gloatingly that although Jiang Yu was a little talented, he studied film after all and didn't understand the rules of the advertising industry at all.

The duration of the commercial is too short to play with the narrative at all. Forcibly adding a plot will only make the audience lose their patience.

Only an old woman like Yu Danni would be fooled by him... right?

"mom!"

Before Han Jiayue finished her mental activities, she heard on the big screen that the boy couldn't bear it anymore and shouted, "Mom, I'm not a kid anymore, don't dress like this to pick me up from school!"

After Xiao Bing called "Mom", there was an uproar in the conference room.

"What the hell? Aren't they a couple?!"

With such a young mother?

This sudden reversal surprised many people.

Casey reacted quickly, and immediately understood, "What a creative idea!"

"Good natural SB cream, [-] kinds of pure plant essence, let you see the matte, you can't guess the age!"

When the advertisement ended, there was a burst of applause in the meeting room.

"I have been in the industry for 12 years. I really didn't expect that commercials can be shot like this."

"Yeah, yeah, it's the first time I can see the plot in a domestic commercial, and I can see the reversal, and the reversal is reasonable. This director is really a genius!"

"First, it misled the audience and made them think it was a girlfriend, but finally found out that it was not a girlfriend but a mother. In this way, not only the audience was deeply impressed, but the effect of SB Cream was also highlighted. Using narrative and reversal to express the effect of the product is truly amazing. Absolutely!"

"So, the ad should be called Young Moms?"

Everyone was in a kind of excitement, and there were many discussions.

No more comparisons, everyone has eyes.

In a bunch of boring and repetitive commercials, this simple but extremely creative advertisement is like a mudslide, and it immediately grabs everyone's attention.

Enjoying everyone's applause and praise, Yu Danni bowed slightly, not forgetting to look around, looking for Han Jiayue's figure.

I saw Han Jiayue covering her face, muttering something, she didn't know what she was muttering.

Yu Danni leaned over, only to hear Han Jiayue muttering: "I'm wrong, I'm really wrong, if I had known that Jiang Yu could shoot this kind of commercial, I would have captured him for how much money it cost... ..."

"Hahaha," Yu Danni laughed wantonly in her heart.

She finally let it out!

Cool!
"Okay, just be quiet," Li Li maintained order.

After everyone quieted down, Casey said, "Dani, did you design this ad? How did you come up with this idea?"

Yu Danni didn't take credit for it, and said directly: "I asked a student from the film school to shoot it. He is very good at this kind of creative advertisement."

"Still a student?" Kathy was surprised.

"It's not surprising if you are a film school student," Li Li explained: "Some directing students are very creative, and their thinking is completely different from that of advertising directors."

"Advertising directors think about creativity, film directors think about narrative, and sometimes, narrative is more creative. This commercial is really refreshing."

There is a chain of contempt in the circle of directors. Directors of literary and artistic films look down on commercial film directors, film directors look down on TV drama directors, and commercial directors have always been at the bottom of the chain of contempt. No one regards them as colleagues.

This chain of contempt also seems to confirm the strength of the directors.

Yu Danni only mentioned that Jiang Yu is from the Film Academy, and everyone already acquiesced that he is a student of the Directing Department, and they found various reasons for this creative advertisement.

Who told someone to be a film director, isn't it awesome?

Casey said excitedly: "I have a bold idea. The idea of ​​this advertisement is really good. Jiayue's proposal to let Liu Yifei be our spokesperson is also very good, so I decided to invite Liu Yifei to be our spokesperson. Let her Come and star in this ad!"

"Dani, go and invite that student from the film school. For the official commercial, let him shoot it!"

"Superior opinion, director!" There was clapping applause in the conference room.

　Happy Friday everyone, there are two more tonight

　　
　
(End of this chapter)