Rebirth declares war on the honest

Chapter 217 211. Last July

When I returned to Jiangcheng, time seemed to be pressing the accelerator button, burning hot, and officially entering July.

After a period of time, the two sides agreed to calm each other down. Gu Yun and Hua Shiyuan separated Jiangcheng and Yingshan County with the highway as a boundary, and they could see it from a distance of hundreds of miles.

No one took the lead in breaking the deadlock, but quietly grew in different fields.

Every time she makes a major decision alone at work, every day when she bites the bullet and deals with the grassroots frontline people, every night when she returns to the cold and lonely temporary residence, every moment she is at a loss, Hua Shiyuan will think of Gu Yun.

Human beings often only understand the meaning of cherishing when their stable life is faltering.

She suddenly realized that without Gu Yun by her side, she had to rely on herself for everything.

In the past, she didn't need to think too much, and she could solve everything by finding a boyfriend.

But now?Calmness is what she wants, independence is what she wants, and single-mindedness is her bottom line in love.

She did not habitually ask Gu Yun for help, and silently endured the ups and downs of work and life, growing into a village cadre in charge, the most beautiful flower on the mountain in Datong.

Hua Shiyuan, who had tasted all the sufferings in the world, realized more deeply what Gu Yun had done for her before.

Through his wealth and contacts, and his rich social experience and official experience in two lifetimes, he erected an impenetrable protective wall in front of her.

Until she broke the wall with her own hands and faced the real world, she stood on July, standing on the ten-mile peach blossom stream with clear springs, and remembered that when she first met Gu Yun, the two chatted about losing weight in a Wechat video topic.

"Losing weight, simply losing weight by skipping meals doesn't work."

"Nonsense, isn't the ultimate goal of losing weight just to lose weight?"

"Unless the relationship between people and food, the relationship between people and desires, the way people treat life and work, or even the relationship between people and others is changed, it will definitely return to the previous stable state."

Hua Shiyuan didn't understand what he said at first, but as time passed and her experience became richer, she understood the deep meaning of Gu Yun's words.

Recalling the more significant moments of transformation in the past, almost all of them were accompanied by turmoil that destroyed the previous structure of life and mental stability. The reason why growth occurs is that after the previous stability is destroyed, new things can intervene. This is the fundamental core .

In simple terms, growth is not a new behavior, but a new steady state.Homeostasis, on the other hand, is based on a new complex order of mind, body and environment that touches every aspect of life.

So when a person's intimacy pattern changes, other aspects will change, there is no isolated change, they are a complex whole that is nested and related to each other.

Hundreds of miles apart, the two rebuilt a new communication mode through WeChat. Hua Shiyuan gradually became independent, began to understand Gu Yun more, and learned to think from the other's perspective.

This is more or less in line with what Taleb said about antifragility.Those who can benefit from the volatility must be those who can draw new strength from the brokenness, which is just enough to establish a new fulcrum of life balance beyond the original position.

Strong life and fragile life are both born in an unsteady state, and what distinguishes the two is the reaction after losing the steady state.

Evaluations from local villagers, feedback from subordinates who stayed in Yingshan County, and word-of-mouth reviews, news kept coming.

Although she is not in the county, but Gu Yun has many eyes and ears, plus Hua Shiyuan's daily life in the village sent by Hua Shiyuan from time to time, the new image of the senior is still so three-dimensional.

Gu Yun sometimes felt that the outbreak of Shura field might not be a bad thing in the long run.

Psychological growth requires a person to be able to partly give up the need for safety and stability, not to enter the familiar protective shell prematurely when experiencing insecurity, and to be able to welcome new forms of self-organization amidst risks and fears.

There is no doubt that Hua Shiyuan did it.

In early July, Wen Ju went to Shanghai for the summer vacation. After Gu Yun recovered, he completely fell into a working state.

As a reborn person who started his own business for the first time, looking at the development history of Paradise Technology, it can be summed up in one word: stable.

Whether it is making products or developing business, Paradise Technology has always maintained a stable style. No matter which venture capital company wants to intervene, good asset reports and cash flow will make the other party quit.

In the early stage of development, starting from excellent tool products such as Xiaole Learning and Xiaoyuan Souqi, and then incubating Xiaojushu through the community, Paradise Technology gradually gathered a considerable number of early users, which laid the foundation for building a moat in the early stage of online education. Solid foundation.

However, when Paradise Technology focused its attention on the just-needed K12 education field and made use of the massive users accumulated in previous learning tool products to enter the K12 field strongly, competitors responded quickly.

Gu Yun returned to the company. This year's Q2 quarterly financial report shows that the new users of Paradise Technology have shown a clear decline. Many established K12 education companies have begun to transform into online education. The golden age of a dominant company has come to an end.

Zuoyebang was hatched internally by Baidu and just announced its split operation not long ago. Since its establishment at the beginning of the year, the pace has been very fast.

Up to now, the pace of homework help in the field of online education has basically borrowed ideas from Paradise Technology.

As a rising star in online education, Zuoyebang is different from Paradise Technology. In the process of development, it is good at taking advantage of its own advantage of being backed by a big factory.

From the homework help APP, which is a photo search tool, gradually enter the K12 education field with unlimited scenery.

First absorb massive traffic through educational tools, and then complete the back-end monetization through online courses. The model is exactly the same as Paradise Technology.

Even if it is a hard copy, but backed by Baidu's huge traffic pool, Zuoyebang has the potential to catch up from behind.

According to the public data of Zuoyuebang, the daily active users of Zuoyuebang have exceeded [-] million, which is close to that of Xiaole Learning in terms of the number of users.

In the internal meeting that had been held long ago, the executives of various departments of Paradise Technology put forward their opinions, and He Xuan summarized them and brought them to Gu Yun's office.

Customer acquisition costs.

traffic channel.

Paradise Technology, which is full of talents, has many high-level industry elites who can sum up the opponent's style of play. Paradise Technology does not have its own traffic channel, and the newly sprouted Xiaojushu is too fragile compared to a behemoth like Baidu.

The customer acquisition of Paradise Technology mainly relies on brand marketing, and the cost of acquiring customers is high. However, Jobbang relies closely on Baidu, a large traffic pool, so its development is relatively smooth, and there is not much pressure to acquire customers.

The Q2 results were not good, and the vice president, Huang Mingyuan, was dispatched to build a school in the county at a critical moment.

At the critical moment of Paradise Technology's internal and external troubles, Gu Yun made a drastic move and held another internal meeting to announce the integration.

"Launch new products and open up new channels"

During the summer vacation, where every second counts, it is definitely a hand-to-hand battle in the K12 field. He announced several new decisions at the meeting.

The first is to launch the Paradise Question Bank.

Through a series of product design and iterations such as massive questions, precise answers, thousands of test papers, fragmented time exercises, human-computer interaction exercises, etc., we have created a sharp tool for preparing questions for junior and senior high schools - Paradise Question Bank .

The more questions the user does, the more complete the portrait of the user will be, and the more comprehensive the evaluation of the user will be.

The second is to split Xiaojushu from Paradise Technology.

Since the development of Xiaojushu, it has become a top content community with a stable profit model. After officially connecting to the Pinyuan e-commerce interface, Xiaojushu's ability to attract money is increasing day by day.

The third is to open up new customer acquisition channels.

Title sponsorship of a music program, "The Voice of China", with a budget of 6000 million.

The first two points are key measures to improve the efficiency of internal operations. The participants did not have any opinions and resolutely implemented them.

But when Gu Yun proposed to spend 6000 million cash to name an unprecedented music program, he received strong opposition from most people.

Some colleagues who often pay attention to foreign variety shows complained on the spot. Isn’t this the Chinese copycat version of "The Voice"?

It is a normal operation method to promote customer acquisition through title sponsorship and other means.

But what did the boss think? With a budget of 6000 million, how could it be possible to make money on a music show?

No one can understand Gu Yun's actions, it's crazy.

As you might expect, most advertisers are skeptical of the show.

When Gu Yun's client contacted Wang Jun, the deputy director in charge of advertising and marketing of Jiangsu and Zhejiang Satellite TV, the two met in Jiangcheng, hit it off, and successfully finalized the title sponsor.

The moment the contract was signed, Gu Yun was all smiles.

In 2012, no one knew that "The Voice of China", which no one cares about now, will soon become popular all over the country.

And if you want to participate in sponsorship in the next season, the starting price is [-] million.

(End of this chapter)