Rebirth declares war on the honest

Chapter 219. 213. Love will never be defeated
Not long ago, Wang Jun, the deputy director of advertising and marketing of Jiangsu and Zhejiang Satellite TV, was still restless.

The "Voice of China", which is going to be launched in Taiwan, has been confirmed to start broadcasting in mid-July, but by then, the title of the program that accounts for the largest share of advertising has not yet been confirmed.

"The production cost of this program is very high. If there is no title, even if it starts, the pressure on both the producer and the TV station will be very high."

When Jiangsu and Zhejiang Satellite TV and Canxing Production Company finally reached an intention to cooperate, as the advertising director, Wang Jun immediately started to promote this program to clients.

"At that time, we compiled a sample of the original version of the program - "The Voice" which was broadcast globally and showed it to our clients. Everyone recognized the quality of the program presented in the sample."

However, although Jiangsu and Zhejiang Satellite TV tried their best to explain that this is not a draft in the previous sense, everyone is still used to understanding it this way.

Therefore, customers have a general question: the same-field duel, elimination, resurrection... have been used in various talent shows in the past few years, how can it still be sought after by the market?
At the sponsor promotion meeting, Jiangsu and Zhejiang Satellite TV also introduced four guests who will join the program in the future.

This combination, which will become an important highlight of "The Voice of China" in the future, was not absolutely attractive in the eyes of customers at the time.

"For example, Liu Huan, he has also participated in some variety shows before, but he always looks serious. Do customers think he is too upright? Na Ying, although she is a queen, does not seem to be the most popular singer right now. To the younger generation Is there still market appeal?
Some clients felt that Yu Chengqing and Yang Kun were not popular enough.All in all, all kinds of doubts came one after another.

Previously, a well-known international daily-use chemical company that had maintained a long-term cooperative relationship with Canxing Company suddenly announced in May and June that it would give up its naming rights due to the economic downturn and high-level changes that led to adjustments in its global launch strategy.

On the night of getting the news, the production team said a little tragically: "If we can't find the title sponsor, we will go there even if we run naked."

The title sponsor was not implemented, and the advertisement was not satisfactory.The program is expected to last 90 minutes. According to the regulations of the General Administration, there can be 20 minutes of commercials. The first period of commercials was only sold for 9 minutes.

"At that time, it was really on the verge of collapse. No advertising meant huge investment and no output. On the other hand, the State General Administration neither objected nor responded to our application, which made me even more uneasy."

During the chat with the sponsor, Xia Chenan, director of Jiangsu and Zhejiang Satellite TV, recalled.

At that time, Jiangsu and Zhejiang Satellite TV asked for the naming rights of "The Voice" at 6000 million yuan.

Wang Jun also knew that this price was considered very expensive at the time.

On the surface, the T0-level variety show "If You Are the One", which is popular across the country, is worth as much as 2 million yuan in naming fees, but don't forget that it has a total of 100 programs throughout the year.

However, "The Voice" originally planned to have only 10 issues, which is equivalent to the cost of each issue, which is equivalent to the value of "Super Girl" at its peak.

Wang Jun told the sponsor that the worth of 6000 million yuan was not just sitting on the ground.

First, it is determined by its high production cost of "at least 8000 million to 1 million"; second, they have confidence in the quality of the program.

But convincing customers to shell out so much money for this untested newborn is indeed not an easy task.

Wang Jun is also very clear in his heart: not many companies are willing to pay 10 million yuan for 6000 episodes of the program.

After the failure of spreading the net all over the sky, they never expected that the target customers would come to them on their own initiative.

After receiving the news from the President's Office of Paradise Technology, the shrewd Wang Jun sensitively realized that "Paradise Technology just needs a media event to amplify the brand."

Therefore, Wang Jun and Xia Chenan, director of Jiangsu and Zhejiang Satellite TV, immediately flew to Jiangcheng to meet with the president of Paradise Technology in person.

Facing the donors, Wang Jun, who came prepared, threw out the slogans tailored for them long ago without losing the opportunity.

"Authentic is easy to learn, authentic and good voice. Use Xiaole to learn in online classes, use Xiaoyuan to search for solutions to find solutions, and use Paradise question bank for exercises."

Gu Yun, the president of Paradise Technology, seemed very interested and obviously felt that this was a good media opportunity.

Previously, Wang Jun did not introduce any "good voice" to Paradise Technology, but after such a lunch, the problems that had plagued the entire team for a long time were easily solved.

In their opinion, it takes special courage to make a decision on the technology of the park in a short time.

"With the title of 6000 million yuan, plus the 9-minute pre-sale of advertising and special sponsorship, there will be about 1 million yuan in investment, and the loss will not be lost. It depends on the following trend."

Before leaving, Wang Jun and Xia Chen An's hearts settled in the air.

Only about ten days after the formal signing, "The Voice of China" officially started recording.

The final stage of the provincial audition was not too difficult for Shen Qingcheng.

Jiangcheng is the capital of Hubei Province. The sponsor, Fatty Hong, also sponsored the provincial and municipal auditions, and escorted Shen Qingcheng to enter the whole country.

On the way to Shanghai, Shen Qingcheng looked through the layers of white clouds at an altitude of [-] meters, and then returned to the seat belt of the economy class. She always felt unreal.

How come here?

As a dedicated anchor, before leaving, she did not forget to leave a message for fans on Weibo.

"Go to Shanghai to participate in the recording of The Voice of China~ You may see me on TV! (Although there may only be one episode)"

Compared with Douyu's popularity, Shen Qingcheng's Weibo fans are not too many. The number of fans has not yet broken through [-], and the replies are not too many. Most of them are encouragement and support from old fans.

"come on!"

"Looking forward to Qingcheng's stage performance!"

After arriving in Shanghai, Shen Qingcheng walked into the recording site of The Voice of China alone.

Except that the peak night of the finals was broadcast live, the blind selection stage was recorded in advance.

This is also the reason why Shen Qingcheng didn't ask Gu Yun to accompany him. In a program of this scale, most of the viewers who participated in the recording had undergone early selection.

Gu Yun couldn't get in, so naturally he couldn't come to the scene to support her.

Get on the horse and send him off for a ride. Shen Qingcheng has to go the rest of the way by himself.

After two days of rest, the first episode of the program officially started.

This summer, these four mentors, like four patron saints who can change fate, sit on the four red swivel chairs.

The host Hua Shao was dressed handsomely, with the microphone in his hand, and uttered the slogan that countless people will be familiar with in the future:

"Authentic Good Learning Authentic Good Voice Welcome to The Voice of China named by the top online education brand Paradise Technology come on!"

The audience was packed.

They soon discovered that in this show, the gorgeous costumes, dazzling shapes, and passionate backup dancers that were common in previous auditions and music shows were all discarded.

Only the four mentors with their backs to the stage, and the shadows walking slowly from behind the scenes to the front of the stage.

A strange female singer.

A simple white T-shirt, a pair of bright white long legs under the shorts, and a pair of simple canvas shoes.

When the light hit her, the audience gradually saw the girl's appearance clearly.

There are voices everywhere.

"Is this for a singing competition or a beauty pageant?"

90.00% of the nine audiences were amazed by the female singer who appeared on stage.

She looks pure and sweet, but has a tall figure, and she is always full of girlishness.The eyebrows, eyes, nose and lips are all the masterpieces of Zhong Shenxiu.

The pursuit of good things in the human soul is rekindled, and this face alone can be the cure for countless late nights.

Born as a human being, it is a lie to say that it is not hard work.

Shen Qingcheng, who was a little nervous at first, stood in the center of the stage, opposite to the core position reserved for sponsors by the organizer.

A whole row was reserved for the core position, but there was only one person sitting on the seat.

She stopped suddenly and was pinned there, her pupils dilated twice in surprise, as if the ground in front of her was about to split open.

Know earlier.
A few days before the official start of the competition, director Xia Chenan once pulled her aside to test repeatedly.

"Qingcheng, the sponsor has made an appointment for dinner tonight, do you have time?"

"I'm sorry Director Xia, I'm not feeling well, so I won't go."

Shen Qingcheng was a little strange at first, but he didn't pay much attention to it. Maybe it was a dinner party for all the players. People are in Jianghu, and such parties always appear at the right time.

After coming to Shanghai, Shen Qingcheng met many grassroots singers like her, and became good friends after getting along with her.

Strange, why didn't Sister Mochou receive the news of the sponsor's dinner appointment?
The next day, sponsors showed up uninvited again.

"Qingcheng, the sponsor is very optimistic about you and intends to promote you to the next round."

When Xia Chenan found Shen Qingcheng again and gave her an envelope, Shen Qingcheng vaguely felt that something was wrong.

After Xia Chenan left, Shen Qingcheng opened the envelope immediately.

Inside was a key card for the Four Seasons Hotel.

Different from the joke with Gu Yun on the bed, she only realized at this moment that the entertainment industry really has unspoken rules.

There is no doubt that Shen Qingcheng is the best among the contestants in this year's contest, not to mention the level of singing voice, but it is normal for sponsors to covet her.

Qualification to the next round depends on sponsors?

Isn't this game fair?
If it is at the cost of losing my dignity, then I would rather not advance.

Not interesting.

Shen Qingcheng came to the opposite Four Seasons Hotel alone, and returned the room card to the front desk.

Before the start of the competition, Shen Qingcheng received a notice that her singing order had been temporarily adjusted and she would be the first to appear on stage.

Then say goodbye.

It's ok.

Having offended her sponsor, she was already mentally prepared to be eliminated in the first round without a mentor turning around, so she simply chose a song that best expressed her heart.

The longest distance in the world, between dream and reality.

The moment she forcefully returned the room card, all her efforts were doomed, and she was locked in prison.

Since she was destined to be short-lived on stage, she made up her mind to sing a song she wanted to sing.

It doesn't matter whether it's popular or not, it doesn't matter whether the audience likes it.

In the moment of life, love will never be defeated.

The sound of the piano echoed on the scene, and the singing gradually sounded.

"I hope you don't cry secretly for me again

I don't want to leave your heart empty"

The low and long prelude took a long time, and the attention of many audience members was always focused on Shen Qingcheng's face.

But what really makes people remember is her unique singing voice.

The four mentors couldn't see Shen Qingcheng's appearance, so they could only give their answers through the prelude and singing.

"lover."

In the tenth second of the piano sound, Naying and Harlem beside him looked at each other, nodded at each other, and quickly recognized the title of the song.

This is beyond's song, Huang Jiaju's original version, which is recognized as difficult to surpass. Even Jacky Cheung, the song god, can only perform it when he sings on "Live a Life".

The singing started, and it was transmitted to the ears of the four instructors through the radio headsets. Everyone closed their eyes, their scalps were numb, and they were sweating profusely.

The camera only focuses on the expressions of the students, the intoxicated, shocked, curious or entangled expressions of the instructors, and the moving voice echoes in the ears.

The audience found that this little girl who was just 20 years old was able to grasp the emotion in the song.

Shen Qingcheng closed her eyes, not looking at the familiar faces off the stage, completely immersed in her emotions.

"Whether it is fate, love, innocence or accident
Tears, guilt, dedication, and patience

It's people, it's the wall, it's the cold winter that hides in the eyes

Days and nights have fantasies and can't wait~"

When she chose the song "Lover", she no longer cared about the ranking.

Let go of yourself, release your inner Shen Qingcheng, and will no longer be controlled by rankings to choose what kind of self you are like during the audition, nor will you change yourself too much because of external evaluations like during the live broadcast.

As Gu Yun's lover, Shen Qingcheng planned to dedicate this song of the same name to him in the curtain call performance of The Voice Tour.

When she stood in the middle of the stage and saw Gu Yun smiling at her from the audience, Shen Qingcheng understood everything in shock and trance.

It turned out that the sponsor who tried his best to rule her unspoken rules was Gu Yun himself!

A warm current surged through Shen Qingcheng's heart, and she took several deep breaths before she managed to adjust her emotions, amplified her senses, and doubled her immersion in this joy and touch.

The seemingly omnipotent boy once again moved her endlessly.

In order not to let her be troubled by unspoken rules, let the world of music restore its equality, sincerity, freedom and purity.

He did not hesitate to spend a lot of money to participate in the sponsorship of national-scale programs, and spared no effort to adjust her to the first appearance.

She spoke with love in her heart.

In the climax part, the emotions contained in the girl's singing resonated with all the audience present. Everyone raised their hands involuntarily and beat the beat in the light.

Emotions cannot be evaluated.

The evaluation of emotion does not depend on the music critic, but on whether it can resonate with the audience and connect with the audience.

Clear and stable alto, perfect breath control ability, combined with the melody and the atmosphere created by the arrangement, the ubiquitous infectious effect is outstanding, and the four instructors are unconsciously brought into the rhythm.

When you really love the song you perform, the typhoon will come out naturally.

Snapped!
Snapped!
Snapped!
Snapped!
The instructor finally remembered his own job, and took the turn button at the same time.

Four turns!

On the evening of July 7, "The Voice of China" premiered on Jiangsu and Zhejiang Satellite TV and became an instant hit. In the first episode, ten unknown students appeared on the stage. With their good voice and dedication, the audience in front of the TV " I got goosebumps."

Through Weibo and Xiaojushu and other platforms, the program quickly occupied No.1 in the real-time hot word list.

Countless netizens who missed the TV premiere and watched the video on the Internet were too excited to fall asleep. This heated discussion continued until the next morning.

The curtain of "The Voice of China" has just been lifted, but now a large number of viewers have announced in advance: "This is the most successful music program this summer!"

The program team spent absolute effort in promotion, carefully editing and reposting, joint reposting by public fans, big V creating topics, and official guidance of hot spots.

This summer, a new female singer named Shen Qingcheng came to the stage and became popular all over the country.

(End of this chapter)