Rebirth declares war on the honest

Chapter 266 260. Plagiarism and confrontation

The end of September is a very good day, and it is also a key node for the birth of many phenomenal products that will be in the limelight in the future.

Before the welcome party, Paradise Technology held a huge press conference in Jiangcheng. The protagonist was the Paradise Cloud Music that had been quietly testing for several months.

At the press conference that day, Shen Qingcheng initially showed her connections in the entertainment industry.

All the champions and runners-up of the first season of "The Voice of China" attended the press conference, and even the four mentors came to support the show, which gave the rookie singer enough face and made Paradise Cloud Music, a budding product, a The world knows.

At the end of the press conference, Gu Yun, the president of Paradise Technology, was uncharacteristically and no longer kept a low profile. In his public speech, he said in a free and easy tone: "When I was young, I used to want to be a singer, but my ideal was shattered. Now I want to be a singer." A musical product."

At the end of his speech, he publicly stated that Paradise Cloud Music will help independent musicians in China to create a unique music community.

Unlike the bustling press conference scene, the entire Internet circle did not take Paradise Technology's cross-border move seriously.

At this time, Kugou Music, Kuwo Music, Penguin Music, Tiantiandongting and other platforms accounted for [-]% of the market share.In the fiercely competitive Red Sea, whether Paradise Cloud Music can survive is still an unknown answer.

At this time, Gu Yun's musical ambitions were not alerted by the outside world, and no one was optimistic about Paradise Technology's move.

Money is money, compared with industry leaders who have been deeply involved in the music industry for a long time, recruits have to pay more tuition fees!
"Let him go, the most he can do is to copy our penguins, it's useless."

Some time after the press conference, the product director of Penguin Music Platform accepted media interviews and openly criticized the new products of Paradise Technology.

In his view, Paradise Technology has no music genes, and it is impossible to make good music. Even in terms of market share, even if Paradise Cloud Music, which started from scratch, has celebrity endorsements in twos and threes, the number of users is simply not enough for the giants to see. .

For products such as music software, once user habits are formed, it is difficult to change.

At that time, Penguin, Ali, and Ocean Music were in full swing, and Penguin Music bought the exclusive copyrights of Jewel Music, Huayan International, Warner Music, and Sony Music.

Ali signed Rolling Stone, Believe Music, Hong Kong Media Asia and other record companies.

Xie Guomin of Ocean Music approached Kugou’s Xie Zhenyu at the end of the year to promote the merger of Kugou and Kuwo.

When the war was at its most intense, WeChat once completely "blocked" Xiami Music.

On the battlefield of killing red eyes, when the outside world examines the layout of Paradise Cloud Music, it always feels that it is too late or "inappropriate". Few people are optimistic about the future of Paradise Cloud Music.

In fact, even within Paradise Technology, they were not very optimistic about the future of their own products at first.

It wasn't until an accident in the recruitment process that the executives began to see the dawn of differentiation and worked together to polish Paradise Cloud Music into a finished product.

Paradise Cloud Music is still in preparation. A Kuwo product manager once participated in an interview. The interviewer was told by the interviewer that 80% of Kuwo users are using local music.

This data shocked Huang Mingyuan, who was in charge of controlling the direction of the product at the time.

This means that users are likely to live in local players, and the development of online music platforms will be very limited.

After the recruitment was over, Huang Mingyuan immediately reported to Gu Yun, intending to persuade the boss that the future of the product was bleak, otherwise he should not do it.

In order to explain the reason why Paradise Cloud Music will surely stand out, Gu Yun called people and horses for a meeting that day.

"Boss, there are already so many music products on the market, why should we do it?"

Many executives expressed their incomprehension. With all kinds of data and market share in front of them, it is obvious that this is a turbulent Red Sea market.

"The Paradise Cloud Music I envisioned is mainly different from competing products on the market in three ways."

"One is to find the surprise of recommendation, which is the goal we have been pursuing in personalized recommendation. Second, the song list is the carrying mode of the next generation of music. You can collect good music for you, and you can just listen to it. The third is the music community. , the attribute of other products in the industry is more inclined to be a player, and what we are doing is a music social product.”

"As a music platform, we still need to encourage more and better creations, let better music be discovered, and even improve users' music aesthetics."

Gu Yun persuaded the executives of Paradise Technology, and the meeting finally decided: completely abandon the "music library" structure, use UGC's "song list" as the underlying structure, and use algorithms to recommend songs to users in a personalized manner.

The core content of persuasion is very simple, just a sentence: "Functions may be imitated by others. If we are just a playback tool, others can easily copy our functions. But if we are a community, they cannot copy my content. "

This sentence moved the veterans of Paradise Technology.

Those who have been working in Paradise Technology for a long time will inevitably have criticisms about the endless copycat versions of educational software in the market, especially the competing homework helpers backed by major manufacturers, which are almost intact.

As long as the learning section is updated with new content and new modules, the other party will immediately follow up and copy the original version.

In the era of the barbaric growth of the Internet, it can be said that plagiarism cannot be eliminated at all, and even some large companies can rely on huge traffic and users to easily follow suit and kill originals.

Competition is so simple and straightforward. Once the number of users is surpassed by competing products, if you can't survive, you can only declare bankruptcy.

If it weren't for Gu Yun's decisive bet on "The Voice of China" and relying on this phenomenon-level variety show to pull the exposure to an extremely terrifying level, the online education sector of Paradise Technology may also be in jeopardy.

In addition to plagiarism, competitors also resort to tricks outside the market, such as hiring trolls to maliciously post bad reviews, peer undercover learning course materials, and even combining Baidu's bidding ranking mechanism to minimize the weight of Paradise Technology.
These shady methods once had an impact on Paradise Technology's online education sector revenue, but after Gu Yun's teaching support videos became popular, the fluctuations gradually disappeared invisible.

If a boss's sense of social responsibility and responsibility has reached such a high level, how bad will his products be?
Even though the homework helper tried his best, Paradise Technology's performance survived, and he held the other party tightly, unable to turn over.

In addition, Gu Yun's team has also been trained in high-intensity confrontation, and has raised a group of sailors who also point to where to fight. Not on Baidu, but its influence is definitely not bad.

A few days after the press conference, it happened to be the time for my sister's debut at the welcome party.

　After nearly ten days and countless deletions, 242 and 248 were finally unblocked. But the changes were fragmented.

　　
　
(End of this chapter)