Rebirth declares war on the honest

Chapter 306

It was the first time for He Xuan to come to the capital, and Gu Yun specially took out a day to accompany her to visit the various scenic spots in the capital before the two boarded the return plane.

Back in Jiangcheng, Gu Yun immediately held a group meeting to convey the spirit of the meeting and formulate a work plan for the next step.

"So, we must take precautions before they happen, and not fight unprepared battles."

The battle between 360 and Baidu is just the beginning, which means that interest disputes and conflicts will continue to occur in the Internet industry in the future.

As the helm of a company, you must have a sense of urgency, especially when you have entered e-commerce and music, two fields where giants have established technical and user barriers.

Not long after the end of Double Eleven, the company Pinyuan was well-known in the industry. It was really seen by the head company and regarded as a competitor.

Everyone began to study the rise of Pinduan, and found that Pinduan, which relies on social networking, has taken every step just right.

Not only Penguin, who is belatedly aware, but also Ali, who is the leader in the industry, are aware of the opportunities of social e-commerce.

This year, WeChat’s WeChat business has not yet been born, but people still can’t restrain people’s desire to save money and make cheap money. Penguin’s headaches have been caused by the popularity of Pinyuan, which also made Penguin aware of the potential of social e-commerce from the side. value.

Although Penguin had previously invested in Chuchu Street, the fifth largest e-commerce company at the time, it failed to produce any immediate results because of too many strides, and eventually fell into a traffic trap and could not extricate itself.

This kind of social and group playing method of Pinyuan was quickly recognized by the market, and the strategy of cutting a knife and getting it for free became popular all over the Internet.

In fact, the secret success of Pinyuan was largely due to the demographic dividend of the WeChat terminal at that time.

Because of the natural nature of social networking, the perfect combination of Pinduoduo and WeChat has allowed Pinduoduo to increase its customer base exponentially, while similar products outside are still worrying about traffic.

"Now all of us here have to think about it. If one day in the future, we no longer cooperate with Penguin or even turn against each other, and WeChat blocks our link to Pinyuan, where do our new users come from? Our e-commerce social attributes, what should we do? How to continue to develop."

Gu Yun pointed to the big screen and said to the executives in the meeting room.

Pin Xixi, founded by Huang Zheng in his previous life, also encountered such a problem.

But Huang Zheng in his previous life had no choice.

Because when Pinxixi develops to a certain level, it will be inseparable from penguins to some extent.

You can't get around the one-sided social software in China anyway, so Huang Zheng in his previous life could only bow his head when he started, and chose to cooperate.

Four months later, Pinxixi received USD 4 million in Series A financing from IDG’s high-finance capital, and completed a financing of USD 900 million in the second round, including Penguin Capital.

A key factor for Penguin’s investment in Pinxixi is that Pinxixi’s settlement volume using WeChat has jumped to No.3 in just a few months, while high-finance capital continues to follow Penguin’s investment, making The development of Pinxixi has really entered the highway.

"Mr. Gu, people from Penguin have contacted me and asked me if I am willing to raise funds. Penguin is willing to lead the investment."

Huang Zheng raised his hand to speak. At this time, Pinyuan was making efforts. When it was emerging in the industry, Penguin Capital approached him to discuss financing, and it really hit the spot.

"what do you think?"

"I think that according to our current development model, it is inevitable to cooperate with Penguin. Only when we have another traffic entrance can we say no to such a giant."

Huang Zheng thought for a while and gave the answer.

"Then draw a big pie for the Penguins first, and postpone the financing until next year. Before they can understand the actions behind us, let's take advantage of this shareholder wind and move forward."

Gu Yun gave Huang Zheng a reassurance, and then revealed his plan.

In the year since the establishment of Pinyuan, the strategic intention has always been clear.

This year, because the State Administration for Industry and Commerce issued a white paper on Ali, accusing Taobao of ineffective product supervision, with a product authenticity rate of only 35%, Taobao began to crack down on counterfeit sellers on the platform, making small and medium sellers a key target.

Taobao’s move has caused many small and medium sellers to join Pinyuan, and Pinyuan is also willing to take the initiative to attract merchants from Taobao. The threshold for entering Pinyuan is very low, but the only condition is that the price is lower than Taobao’s.

In Taobao, you have to open a through train, grab the advertising space and queue up to participate in the event. If you don’t participate, there will be no sales, and the cost of participating is high. However, in the early days of Pinyuan, the cost of opening a store is negligible except for paying handling fees, and the price can naturally be reduced. down.

Compared with other new e-commerce competitors, such as Vipshop and Jumei Youpin, they all start from the vertical field and avoid hard steel with full-category e-commerce companies such as Taobao, Tmall, and JD.com.

Although Pin Paradise has a full range of categories, when WeChat is developing into the sinking market, Pin Paradise's positioning is just right, so let's work together to sink the market.

In fact, Taobao also started to grow from the sinking market at first, but as it got bigger and bigger, the impact of fakes and quality on Taobao became greater and greater. In order to tear off the cheap and low-quality labels, it gradually left the sinking market. Market, move closer to high quality.

The vacancy in the sinking market was seized by Pinyuan, so it entered the whole category of e-commerce but did not face Taobao. Soaring in a market without competitors, Pinyuan's success is unstoppable.

Gu Yun's plan is to continue to stabilize Penguin, prevent them from realizing that Pinduan has the idea of ​​breaking away from Penguin to establish its own business, and then secretly create a phenomenon-level software to establish its own traffic channel.

"Mr. Gu, according to our current development trend, the number of users next year will soon exceed [-] million. I'm afraid it won't be too long."

Huang Zheng was a little worried.

The trick of dragging words seems to be easy to use, but when the scale of the enterprise increases, the rivals behind it will also imitate and make moves. If they do not cooperate with Penguin, other competitors choose Penguin, then facing the same backed by the largest traffic pool Opponent, how to break the game?
"I don't know if you have paid attention to a software called Kuaishou gif."

Gu Yun took out his mobile phone, lowered his head and pressed it a few times, and asked everyone in the meeting room.

"No."

"No."

The executives in the audience shook their heads.

"In November this year, this product called Kuaishou transformed from a pure gif tool application into a short video community, a platform for users to record and share production and life."

When the boss spoke, the executives present immediately downloaded the software and began to try it out.

"I am very optimistic about this product. The short video community they are currently working on, I personally think that the future is also very promising."

Gu Yun paused for a few minutes. After trying it out, everyone had their own opinions.

In terms of scale, the current Paradise Group is much larger than Kuaishou, and there are also high-level programmers with both vision and technology.

"Short videos in the future will lower the threshold for content. Everyone is a creator. With the popularity of smart phones, it is easy to shoot videos. Finally, traffic costs are getting lower and lower, and WiFi is more common. As long as the algorithm can be distributed fairly , Ordinary people can also be popular."

Gu Yun briefly stated his thoughts, and then made a request.

"Let's set up a project for the technical department first. We will also make a short video mobile social software. The budget is not limited. We will try to launch it next year. Can we do it?"

"It's not a big problem."

Huang Mingyuan nodded and issued a military order.

He simply played Kuaishou and felt that it was not very difficult. The distribution ratio of "follow", "discover" and "same city" is about 2:2:1, and the algorithm behind it does not seem very complicated, even worse than My own little orange book.

"By the way, boss, what is the name of this project?"

"Just call it, Dou Le."

(End of this chapter)