Rebirth declares war on the honest

Chapter 320 314. Goodbye Jianghu (4.2k)

Before the official announcement of Paradise Cloud Music, not many users actually knew about this software.

Most people on the Internet are too lazy to think, why spend so much effort to find new music software when you can log in to Penguin Music with just one click?
No need.

Therefore, except for some serious music lovers, the popularity of Paradise Cloud Music is not that high in the entire Internet circle.

The head music software has divided up a large number of users. Although Paradise Cloud Music has powerful functions and outstanding algorithms, it still looks like a niche music software that is self-indulgent.

Until Gu Yun made up his mind and decided to touch Ci Penguin Music, the major news media took advantage of the hype. Under the high-intensity naval bombardment, Paradise Cloud Music ate ​​a lot of traffic.

Before: Who is Paradise Cloud Music?

Now: Penguin plagiarized again?Let's support the original.

A week passed like this, and Penguin seemed to ignore the voices on the Internet and the official statement of Paradise Cloud Music, and did not intend to fight back.

It seems that they have suffered a dumb loss.

"Mr. Gu is really tall. With this wave of statements, no matter whether the other party responds or not, we will win."

A week later, the number of users of Paradise Cloud Music had a huge natural increase, and Tong Kuncheng excitedly reported to Gu Yun at the weekly summary.

In fact, this is exactly the case. There is a saying in the ancients that jade objects should not touch earthen jars.

Paradise Cloud Music is far inferior to Penguin Music at the moment. In this case, even if the other party replies, it will make Paradise Cloud Music more well-known.

Is it important to copy or not?

unimportant.

What matters is users and traffic.

In the age of the Internet, there should not be too many things about large companies copying small companies to death. Under the coercion of capital, the back wave can easily kill the front wave, even copying clearly, without fear of lawsuits at all.

The same is true for Penguin Music this time. After borrowing the new features of Paradise Cloud Music, it did have a short-term user growth and a lot of praise.

Unexpectedly, Paradise Cloud Music is not afraid of Penguin copying at all, they have already prepared for it.

For the new function, while completing the patent application, the official statement was made backhand, standing on the moral high ground, and the penguin was at a loss.

How to refute?unambiguous evidence.

Will you continue copying next time?
I'm afraid it can't. Although the number of users of this small company is not too large, the Paradise Group is standing behind it. There was a lot of response.

Faced with plagiarism, small companies often have no choice but to file lawsuits and appeal, which is delayed for a year and a half, and the company is forced to admit failure due to poor management.

However, Paradise Cloud Music did not file a lawsuit with Penguin, and chose to directly post the evidence and patent number in the statement, showing it to all enthusiastic and righteous netizens, so that everyone can judge freely.

Once spread to ten or ten to hundreds, this word of mouth will come out.

Coupled with the community functions and content services of Paradise Cloud Music, don't even think about leaving once you come.

After all, a product, good or bad, the real core competitiveness is the content.

In the early days of the barbaric growth of the Internet, if the disparity between the two sides is not too disparate, this is still an era when content is king.

"Mr. Gu, do we still need to apply for patents for new functions in the future?"

After a series of touts, another executive raised his doubts.

"Good question."

Gu Yun nodded, pointing to the ppt of Zhou Baobao and said, "The data shows that it is very clear, as long as Penguin does not reply, it is estimated that next month, that is, next year, the increase in new users brought about by this incident will be huge." fatigue."

"At the end of December, now we have to hurry up and develop a new function, the annual music report."

The executives below listened very carefully.

"It literally means, compared to Penguin Music, what is our moat? It is emotion, and it is the link with countless people who love music. The focus of the annual music report is to take care of yourself."

Gu Yun recalled the grand occasion when Cloud Music in his previous life was forwarded to Moments by countless people at the end of the year, and expressed his feelings.

As small as an individual or as large as a country, no matter what industry it is, it is necessary to make an annual summary at the end of each year, and the review and review of the past year, which has important analytical significance, is the annual report.

As a worker in the workplace, the annual summary is a very personal matter, but if it is required to be written in the form of a report, it is nothing more than a statement to emphasize the achievements of one's hard work, so as to achieve other purposes such as promotion and salary increase.

Therefore, many people think that the core function of the annual report is to express self-worth.

The annual report for music lovers is slightly different. The main body has essentially changed from "self-oriented" to "you-oriented", and the direction of expression has also changed from "individual external" to "external individual".

At this time, it is not to tell how hard, how useful, and how charming Paradise Cloud Music is, but through the time channel woven by data, to help users recall the bits and pieces of their use of it, and to regain every memory of the past year. key flag.

This is especially true for the annual music report for users that Gu Yun wants to make.

There is no need for all kinds of complicated and ostentatious reports, just hold the user's hand gently, and with the background music slowly playing, tell a product story that only leaves his and her private traces.

This is the romance from Romantic, no champagne roses, no champagne leaves, everything I have belongs to you, my world is only you, alone.

Only the brilliance of human nature and the intertwining of emotions can make Paradise Cloud Music break away from the attributes of music tools and occupy a little place in the user's life.

"So, when we smashed the story described by data, the design of the annual report of the users of Paradise Cloud Music is nothing more than these three purposes."

When it came to new things, the executives in the audience couldn't help but frantically recorded in the notebooks in their hands.

For products, this young Mr. Gu always seems to have new ideas and great imagination.

"One is to recall the past, in order to touch the user's emotional memory of the product and deepen the emotional bond between the user and the product."

Gu Yun's speech was very slow, but the content he carried was very rich.

All the user's emotion, time and energy investment need to get the same positive feedback at a specific moment, such as the tingling vibration every time he hears the voice of the soul, the delicate transition every time he clicks like, and every time he recharges. Celebrate and sing.

And the end of each year is the opening moment of the emotional fermentation of people and products.

Time is the best witness, and the annual report is the best expresser. As long as there is a target, cold and rational data can also carry warm and emotional affection.

Product functions can only meet the input and output of user needs, while product operation can mobilize various emotions of users. When users decide to use the product, they are already in love with each other. Not to mention love at first sight, there will always be love over time, and the memory will be imprinted It is also a part of user operation.

Therefore, in order to increase people's stickiness and liking for music software, it is necessary to use the power of emotion skillfully.

"The second is diversified design, which is to encourage users to share twice and increase the publicity and exposure of products."

For personal annual report design, it is necessary to design a general algorithm template and core data to cover most of the target user groups.

People always have a strong desire to express, and the reason why Xiaojushu can explode in a short period of time is that it satisfies the desire of some people to express their glamorous life.

Desires can be sharing, telling, venting, showing off, etc., so the purpose of the design is not only to show off skills and look good, but also to increase the probability of users sharing twice, and to get a ride on the publicity and exposure of the product.

Each user has a different style, and the diversified design is just to highlight the user's personality, and to lock in different user groups in advance through various tags and data analysis, so that each annual report has a custom-made solemnity.

The best way for Paradise Cloud Music to market this time is to make users feel that what they share is no longer a product, but a social business card with a unique personal label.

"The third is the data summary, which is to help users review the personal value of Paradise Cloud Music and improve users' trust in the product."

Data should always be of two natures: factual and comparative.

Stories can be deceiving, but data cannot.

From the perspective of music, there can be many comparison dimensions, but the data comparison of a single variable is more informative.

There are too many user data, and which core data to display to users is a test of the product's grasp of the psychology of the user group. The value of the product to users also requires a series of appropriate data descriptions.

Without real data, meaningless data is a sharp edge that cuts off the bridge of trust between people and products, and it never fails.

"Remember it for me. Appropriate memory path, excellent guide design, and reasonable data display are the criteria for me to evaluate the annual report of Paradise Cloud Music users from a product perspective."

"Originally our plan was to accumulate silently, and we never thought of exerting our strength so quickly, but with the opponent's assist, luck is on our side."

"The battle at the end of the year is when we harvest word of mouth from users."

After a teaching class full of details, the senior executives under the company received their respective tasks. Taking advantage of the wind of traffic, they quickly began to plan the new functions of the cloud music of the park.

The annual user report is expected to be officially launched in Christmas 2012.

"Yes, yes, the film is finished for Christmas. As an investor, I must attend."

The plane to Yucheng had just landed. On the phone, Gu Yun explained to the three confidantes respectively.

On the other side of the microphone, everyone also expressed their support in unison, and told Gu Yun to be busy with his career first, and the holidays are not important.

Accept the gift first, and you can make up for Christmas when you return to Jiangcheng.

The reasonable reason is simple.

There are no secrets in the entertainment industry. According to reports, including production costs, publicity costs, and actors' remuneration, the total investment of "Young Girl" is around 1.2 million, which is only a small to medium investment in domestic films.

But for Gu Yun, who has stepped into a new industry, the investors put up hundreds of millions of real money in one go, which is undoubtedly a heavy bet on his first cross-industry movie.

Compared to a career with an investment of hundreds of millions, spending Christmas with your girlfriend is simply a trivial matter.

But whether this delicate finishing time is necessary for filming, or someone is trying to avoid the Shura field at Christmas, only the person concerned knows.

After nearly two months of filming, the crew of "Youth in Youth" sent a message to invite investors to the wrap-up dinner.

At the new movie wrap-up meeting where big names gathered, Shen Qingcheng wore a fluffy round hat, which looked very special.

Under the round hat, Shen Qingcheng's original three thousand black hair disappeared, and was replaced by extremely short neat short hair.

She shaved her bald head some time ago, but now it has grown into a cropped head, and her temperament has changed a lot.

"May I ask Director Zeng, how did you persuade Shen Qingcheng to shave her head?"

In the interview session after the finale, Shen Qingcheng's cropped hairstyle was exposed for the first time.

A reporter squeezed through the dense crowd, got the best seat first, and interviewed Zeng Guoxiang.

"Qingcheng didn't need a lot of persuasion. She knew it was necessary to have this link in the story. After she heard it, she understood it quite well. The only condition is that everyone else in the crew shaves with her."

Zeng Guoxiang said with a smile, for the sake of the role, Shen Qingcheng cut off her hair without much hesitation, or even shaved it off.

Many female stars in the entertainment industry have shaved their heads, but there are still a few who don't use wigs and actually shave their heads.

Shen Qingcheng's move made many viewers admire her professionalism.

This is a truly dedicated actor!

Successful people are not because of outstanding talent, but because they have enough hard work behind them.

"Cheers! Good luck at the box office!"

After Gu Yun arrived, he had a toast with all the crew.

Since the beginning of the film industry, actors have to celebrate the completion of their careers. This is the end of a period of life.

At the wrap-up dinner, there were a lot of flowers and a huge cake in the center of the table.

Just like the school entrance banquet at the end of the college entrance examination, the graduation ceremony of university graduation, and the wedding ceremony, this is a farewell to the characters in the play, a farewell to the front and back of the crew, and a ceremony about farewell.

Everyone needs a ceremony to bid farewell to this past.

With tears in her eyes, Shen Qingcheng bid farewell to her long hair. She has both youthful and girly looks, which perfectly fits the character of the heroine in the film, who is weak on the outside but fierce on the inside, and was unanimously considered talented by all the crew members.

She can go further.

Generally speaking, the filming process is a process in which a group of people who come together for the same drama, arrive at the shooting location, isolated from the world, day and night, and start shooting as soon as the time is up.

During this period of time, everyone witnessed the changes of the heroine Shen Qingcheng in different stages.

As long as you enter the performance of the role, it is tantamount to reliving it again. In order to make this role real, every actor has poured a lot of emotion into the creation.

"Cheers! Merry Christmas!"

Director Zeng Guoxiang and investor Gu Yun brought up the last glass of wine and jointly announced that the filming of "Youth in Youth" has officially ended, and they will wait for the final release.

Shen Qingcheng had tears in her eyes. With the experience of the past two months, she also stepped out of her comfort zone and grew rapidly.

Finishing means that this character has nothing to do with your life anymore, and your life about the character is over.

After that, it is almost impossible for the crew to meet the same team and the same crowd again.

"Goodbye, director! Goodbye, screenwriter! Goodbye, everyone!"

At the end of the song, the Christmas Eve in Yucheng was lightly snowed.

Actress Shen Qingcheng waved to everyone, got in the business car and turned to leave. Everything came to an end at this moment.

The crew is disbanded, goodbye in the world.

(End of this chapter)