Rebirth declares war on the honest

Chapter 329 323. Shooting Videos

"Did you secretly take pictures of me when you were in the study room just now?"

The two left the study room of the University of Finance and Economics, and Wen Ju didn't remember Gu Yun's previous actions until they had dinner together and returned to the Century Jiangshang Community.

"No, what are you talking about? If I shoot you, can it still be called a sneak shot?"

Pushing open the door, Gu Yun sat down on the sofa, opened the Coke pull tab, and took a sip.

"What's that called? The boss's unspoken rules of taking pictures of his subordinates?"

Wen Ju hung the coats of the two on the hanger, squinted into Gu Yun's arms, and stretched out his hand to signal Gu Yun, "Bring it, let me see if it looks good!"

What is a man's cell phone?
lifeblood!

Although Gu Yun knew that Wen Ju was not interested in his chat records, but the 1-minute video of the beautiful girl library that he took early.

But no matter what, this opening still cannot be opened.

"The phone is in the coat pocket, it's too far away, use your own phone to look at it."

"How do I see it?"

Wen Ju twisted him angrily and with a smile, turned his head and pursed his lips.

"Dou Le, I posted it on my Dou Le account, have you followed me?"

"is it?"

The girl blinked her eyes, pursed her lips, took the phone from the coffee table, and unlocked the newly downloaded DouLe interface, "I downloaded it and haven't used it yet."

Soon, Wen Ju found a new video submitted by Gu Yun through searching.

"Damn, so many likes and comments?"

Wen Ju's eyes widened. In just two or three hours, Gu Yun's new contribution, Xinxin, had broken through four digits.

This is still the new number of 0 works, how do you do it?
Wen Ju is also a veteran of surfing the Internet, and even her roommates and colleagues will take the initiative to ask her for advice on running Xiaojushu.

It's fine to like it, but there are so many replies. Isn't this software a newly developed product?
There are so many active user groups?
It has to be said that the user group of Xiaojushu is completely different from that of Dou Le.

Xiaojushu has been in operation for more than a year and has become one of the most successful grass-growing platforms.

90% of Xiaojushu users have searched Xiaojushu before purchasing.

"When encountering any problems in the field of Xiaojushu, the first reaction is not to search Baidu."

When Xiaojushu was collecting user experience, someone said, "Just half a year ago, I used Baidu and Zhihu to look up things, but now I directly use Xiaojushu as Baidu Moments."

During the Double Eleven period, Xiaojushu, as a consumer decision-making position, has greatly exerted its reference value.

Statistics show that in November last year, searches on the Xiaojushu platform that included the keyword "Double Eleven" increased by 11% year-on-year, and as of November 312, searches increased by 11% year-on-year.

Among them, "strategy", "stocking", "list", "copying homework" and "shopping cart" are all hot words in notes during Double Eleven.

Planting grass is not only a simple content sharing, but behind it is the realization of the platform and the conversion of consumers' transactions.

When users browse Xiaojushu, they have a stronger purpose, and make good use of its search function to quickly understand other users' evaluations of different products and help them make decisions.

Therefore, the Xiaojushu community has a strong sharing attribute and can attract different types of users for a long time.

There is a fundamental difference between DouLe and Xiaojushu. Compared with the same video, content that looks fun will most likely get likes from DouLe users, but it may not necessarily attract attention.

Xiaojushu is different. Users generally don't like it. If they like it, they will basically get their attention.

Fans of Xiaojushu are more likely to be molested, and often leave messages asking bloggers about their clothing brands and purchase links, while Dou Le users focus more on bloggers themselves, such as praising their looks and teasing bloggers with jokes.

For example, at this moment, Wen Ju was amused by the message in the video.

[It can be seen that the blogger is very unskilled in making videos. After all, a good video should be fascinating, not lead me into the palace of marriage. 】

[Why is it so beautiful during self-study? 】

[When she looked at the camera with a smile at the end, I just melted, help! 】

Dou Le's algorithm is very good, providing a traffic pool for each work, no matter whether you are a large or not, and the quality of the work.The effect of your subsequent communication depends on the performance of your work in this traffic pool.

A casual photo taken by Gu Yun quickly broke through the existing traffic pool and was pushed to a wider range of users.

"Don't tell me, this software is quite interesting."

Wen Ju applied for her own account, followed Gu Yun, and then brushed it up.

As a pure new user, within ten videos, she was fascinated by Dou Le's devil-like interaction details and unique top-level algorithm.

The first is unpredictable content.

On DouLe, its interface has no time display, and users can easily change videos with a swipe of a finger, but they cannot guess what the next video will be.

Randomly obtained reward feedback, this mechanism is called intermittent variable reward in psychology, and slot machines in casinos use this psychological effect.

DouLe is aimed at new users, and the content recommendation algorithm allows a large number of exciting videos with a large number of user likes to be seen first, which stimulates user retention more intensively.

Followed by the automatic cycle.

Dou Le's setting is to automatically play when a new video is entered, and to automatically loop after playing the entire video.

DouLe is still in the early stages of development, and each video is limited to 15 seconds. Many videos will give people the feeling that they stop abruptly, making people watch it several times involuntarily, and even leave a deep impression on them.

This effect is called the "Zeigarnik memory effect." This theory holds that people have an instinctive drive to finish things, and those things that have not been processed will be more impressive than those that have been processed.

Again, an indispensable thumbs up.

Dou Le also gave the interaction of likes a dynamic effect on the product. When the user clicks the "Like" button, a red heart pops out, which also gives users positive feedback.The user's praise of the video also encourages the uploader of the video.

In this era, whether it is text, pictures or voice, its impact is not as great as that of video.

Dou Le’s videos and music presentations are very "eye-catching". The music used is basically the chorus part of the top few music charts, which is very impactful.

Through multiple omnidirectional modes such as sound, light, interaction, and feedback, the most exciting parts are linked one after another, making people unable to stop watching.

"Oh my god, is it already this time?"

On the sofa, it wasn't until Wen Ju lay on Gu Yun's lap and watched the video for more than an hour before she realized it from the software.

"Take me to the bedroom, I want to touch up my makeup!"

"What are you doing for makeup?"

Gu Yun was watching a TV series, unaware that the girl beside her had aroused a strong interest in short videos.

"Let's go to the bedroom and take a picture together, shall we?"

(End of this chapter)