Rebirth declares war on the honest

Chapter 430 424. Little Party

On the morning of the first day of the holiday, Gu Yun spent it quietly in a half-dream and half-awake state.

After waking up, most of the roommates packed their bags and prepared to leave school.

Besides the local Liu Yisheng, Zhang Gaoqiang and Zheng Bo planned to take the nearest bus home in the afternoon.

The beginning of school is a serious and tense junior year. This holiday is not only the last summer vacation where you can have crazy fun, but also the first stop for many students to step into the society.

For example, Legal Lady Zhong Leyi, like the other two roommates who are interns together, has already made plans for the holiday in advance.

Without the shackles of studies and courses, it is an excellent time to improve your professional level by devoting yourself to legal work wholeheartedly.

Not to mention classmate Wen Ju, who has never loved her family very much. She has a lot of things to do this month, and the sales of Coffee Justice have recently declined. She has no intention of going back to spend time with her family for a while.

"Brother, aren't you going home this summer vacation?"

An extremely eye-catching Maserati CEO drove out of Jiangcheng Third Ring Road and headed for Tianhe Airport.

Wen Ju and Gu Yun were sitting in the main and co-pilot respectively, and in the back were two school girls from the University of Finance and Economics.

"Not necessarily, maybe I will go back, let's see if I'm busy with work."

Gu Yun glanced at the rearview mirror, and Kong Yixuan in the mirror looked extremely cute, lowering her head and playing with the new phone in her hand.

Originally, Gu Yun had arranged for He Xuan to take her sister to the airport early on. She didn't know where Wen Ju got the news, so she volunteered and ran over to be the driver for a while.

It was completely different from the last time when Zhong Leyi was in the car and her sisters and sisters were having fun.

This time, Kong Yixuan seemed to have been pressed on the seal button. She was cheerful and lively on weekdays, and she didn't intend to initiate the topic at all.

Maserati's sound insulation is already outstanding, Wenju stepped on the accelerator halfway, and was speeding on the expressway, the car was extremely quiet.

"Brother, I heard that in September this year, Apple will release the new iPhone 9s. I have been using this for a long time now, and the storage space is a bit small."

Gu Ying surrounded Gu Yun's seat, with a face of "you know what I mean", she smiled and said to Gu Yun.

For girls who often take videos and photos, and are on the forefront of trends, the time for updating an Apple mobile phone is basically the same as the interval for new models.

Gu Yun in the previous life understood this. Naturally, he would not refuse his sister for such a trivial request.

"Okay, okay, work needs it? In September, each of your short video studios will be replaced by one, and you will choose the best match."

Gu Yun stretched his hands behind his back, rubbed Gu Ying's head, and said dotingly.

"That, I don't need it."

Kong Yixuan interrupted at the right time, then continued to lower her head, writing something in the memo on the phone.

A few seconds later, she raised her head to meet Gu Yun's suspicious gaze, shrugged her shoulders and said softly: "Look, my current mobile phone was given by Senior Sister Wen Ju, and it's only been a few days since I changed it. It would be too wasteful to replace it with a new one." gone."

The air in the car became quiet again, but the driving speed seemed to be slightly faster.

From Wenju?

Gu Yun was stunned for a while, when did their relationship get so good?
Are you ready to exchange mobile phones?
"It's okay, it's definitely different for boss Gu to give it to me than to give it to me. Sister, he likes to buy it, so you can keep it when the time comes."

Wen Ju's crisp voice sounded at the same time, and Gu Yun turned his head to the side, and found that there was a meaningful smile on the corner of her mouth at some point.

"You also gave Kong Yixuan a mobile phone? When did you give it?"

After sending the two to Tianhe Airport, watching Kong Yixuan and Gu Ying disappear in the terminal, Gu Yun found a chance to ask.

"It didn't take long. During the June [-] Shopping Festival, I snatched a mobile phone from Pinyuan and gave it to her."

The tail of June is still hot. As a driver, Wen Ju wears a big black sunglasses on the bridge of her nose, which looks very cool, just like her speech.

"What's the matter, do you have an opinion?"

Back in the parking space, Wen Ju waved his hand, opened the car door coolly, leaned on the door and stared at Gu Yun.

"."

Gu Yun stopped talking.

After fighting for so long, Wen Ju and Hua Shiyuan got to know Gu Yun very well and knew what kind of guy he was, so they gradually acquiesced in each other's existence.

Knowing that the opponent will not be able to be strangled for a while, the relationship between everyone must be gradually figured out.

But for a fresh graduate like Kong Yixuan, even if Wen Jushi beats her to having an affair with Gu Yun, apart from getting jealous, at worst, complaining that you have a big appetite, there is nothing to worry about.

After all, regardless of the intensity of the relationship between the two parties or his own status in his heart, Kong Yixuan was not a threat at all in Wen Ju's eyes.

Just a small dish.

Maybe there will be younger and more beautiful freshmen appearing in the future. Gu Yun, the top diamond king, does not know how many people come up to him, how can he eat up such jealousy?
Sending a mobile phone out not only showed her grandeur and tolerance as the main palace, but also made Kong Yixuan realize what kind of opponent she was facing.

This is also the reason why she was quiet in the car the whole time, without saying a word.

Even if she found an opportunity to quietly express her attitude during the chat between the Gu Yun brothers and sisters, it didn't actually change anything.

Wen Ju's various actions are equivalent to telling her clearly that her sister is still there, so don't jump.

Compared with Zhong Leyi, who is gentle and gentle, and gets along well with her, Senior Sister Wen Ju is simply a mountain she cannot cross.

"I've been really busy recently. Before I came today, I had an internal meeting in the conference room."

Wen Ju started the car and put on his sunglasses again.

"The downward trend in sales must be slowed down. We analyzed the reasons all morning, and finally found out that Starbucks' distribution in different shopping malls has increased a lot during this period, and they also have a dedicated delivery service."

"Then what, how to solve it?"

Gu Yun didn't hear the point, so he asked back.

Starbucks has always given people a gentle and unassuming feeling. In fact, Starbucks corporate culture is extremely strong.

On the same track, no boss and second child live in peace.

Everyone knows that when the development reaches a certain level, there will be a battle between coffee justice and Starbucks.

"The reason why our sales have declined is that Starbucks has used a lot of tricks behind it, you know? They contacted a lot of suppliers and asked them to quickly choose one of the two, or they will replace them."

Wen Ju heaved a long sigh, with some anxiety in his tone.

It's not just the supplier's reason. In addition to this, Starbucks simply talked about the "exclusivity clause" in the contract in order to siege the booming coffee justice.

As the leader in the industry, Starbucks even asked to sign an exclusive agreement with the owner before 2007 when there were not many brand competitions, that is, there could only be one Starbucks coffee shop in the place, and no other brands were allowed to enter.

During the development of coffee justice, Starbucks didn't take them seriously at first.

No one usually pays attention to these exclusivity clauses, but once Starbucks takes these things out, after Starbucks, which has a first-mover advantage, has seized a favorable position, there will be very little room for coffee justice to choose.

The scene of coffee consumption wins the world. The main brand concept of Starbucks is "the third space", which aims to provide a place for middle-to-high-end people to go besides home and office.

And coffee justice released its own brand strategy - "Infinite Scenes" not long ago.Obviously, this "infinite scene" includes the "third space".

Coffee Justice's stores are divided into four categories, flagship store, leisure store, cache store, and takeaway kitchen store. Among them, the flagship store and leisure store are highly overlapped with Starbucks' store positioning.

The positions they want to seize are nothing more than core business districts, regional commercial centers, high-end office building areas, high-end residential areas, characteristic tourist attractions, transportation hubs, etc.

If coffee justice wants to grow bigger and last longer, Starbucks is a hurdle that must be overcome in the face of overlapping markets.

"I understand, their style of play is a little difficult for suppliers and shopping malls, right?"

Gu Yun slapped his head and immediately understood the routine.

The operation of Starbucks is a bit like a ramen restaurant sweeping the country. They have an unwritten rule that no other noodle restaurants are allowed within a few hundred meters of the noodle restaurant.

Although everyone knew that this kind of behavior was totally illegal and unreasonable, it just happened to become an unspoken rule.

"Yeah, many suppliers have silently reduced their supply even though they don't express their views, so no one will be offended, you understand?"

Wen Ju bit her lip, and stretched out a hand to hold Gu Yun.

"During the meeting, everyone has different opinions, and I don't know who is more appropriate to listen to."

"Some people say that we would rather sacrifice our interests to survive by charging high prices to suppliers. Some people say that Starbucks is the leader in the industry after all. We should change our thinking if we knew we couldn't grab it. Some people say that we should sue them because of their kind. Behavior suspected of monopoly”

Gu Yun had a flash of inspiration and interrupted Wen Ju's thoughts: "Sue, why don't you sue?"

"The prosecution is too slow. I have investigated many similar cases in the past two days, and it takes a long time to close the case. Doesn't this solve the problem?"

Wen Ju shook her head, anxiously, she frowned slightly, like Xizi holding her heart.

In reality, antitrust litigation is protracted and expensive, and not the best option for brand PR.

Since the implementation of the domestic Anti-Monopoly Law in 2008, although there have been hundreds of cases, most of them were initiated by administrative agencies (organizations under the National Development and Reform Commission), and there are relatively few cases of litigation between enterprises.

The reason is that it is difficult to define a "monopoly", and it is easy to fall into the quagmire of litigation, which can be delayed for a long time.

For example, the 360 ​​v. Penguin Monopoly case.

In December 2012, Qihoo sued Penguin for abusing its dominant market position. The case went all the way to the Supreme Court, and it was not closed until October 12, which took two years.

This case involved a lot of energy from both parties, and public opinion has been in a state of swaying, causing certain damage to the brands of both parties.

Therefore, if the coffee justice simply wants to get Starbucks to stop through litigation this time, anti-monopoly litigation is definitely not an "efficient and quick" way.

"No, you don't have to win the lawsuit. I think you should take this matter into consideration in the long run. We will not lose money by expanding our popularity through litigation."

Gu Yun began to explain that Coffee Justice is a coffee brand that relies on capital to operate. Whether it is sales or popularity, all its business operations are aimed at rapid expansion.

Speed ​​is the first priority, so it is in line with its strategy to directly gain popularity by adopting the method of litigation against the leader of the coffee industry, Starbucks.

"This wave of us accusing Starbucks of suspected monopoly, selling miserably in front of the media or in front of the camera, and overcoming difficulties is also a means of promoting ourselves."

From Gu Yun's point of view, Starbucks' monopoly evidence is solid.

One is that when signing a "shop lease" with the owner, it contains exclusive clauses, which prevent competitors from entering the market; Supply or provide services to other competitors in the same industry.

When the volume of coffee justice is large enough, its brand awareness no longer needs the blessing of other brands, and it no longer needs to accuse Starbucks of suppressing weak brands as a challenger.

If the court files the case, it will be the first time Starbucks has faced an antitrust lawsuit in China.

"It seems to make sense."

Wen Ju's pupils gradually lit up, and she was persuaded by Gu Yun.

"Then I'll make arrangements when I go back, find a professional lawyer, and take the legal commanding heights to sue Starbucks."

"I'm going back to the company first, and I'm going to arrange the lawsuit."

After bidding farewell to Gu Yun, Wen Ju drove the car to the software park, and she, who has always been vigorous and decisive, walked into the company's headquarters building and began to implement it.

"I have discussed it with Mr. Gu. It is tentatively scheduled for next week. We will hold a media communication meeting and announce that we will take legal action against Starbucks' suspected monopolistic behavior, including filing a lawsuit with the relevant court and filing a complaint with the national anti-monopoly administrative law enforcement agency. .”

"Invite a few more shopping malls that have a good relationship with us to hype up the exclusive agreement."

Wen Ju sat on a chair and said to Shi Xin who was in charge of external operations.

"You arrange these things, and then go to inquire about which law firm in Jiangcheng is more professional. Find a lawyer with rich civil experience to take charge of this case. You don't have to win, and try to make the most of the publicity."

"Okay, Mr. Wen, I'll make arrangements now."

Shi Xin nodded, and quickly jotted down the main points with the Parker pen in his hand.

"By the way, as for the law firm, the one that filed a rights protection lawsuit against the Paradise Group a while ago is fine? I heard that the director of the law firm is a former senior judge of the Donghu High-tech Zone Court, and he is very famous in the industry."

As a middle-level cadre, Shi Xin really knew a lot about these gossips.

"Okay, I think it's okay, just choose them."

Wen Ju took a sip of tea, and she was also satisfied when she heard that it was a law firm that had filed a lawsuit against the Paradise Group.

　Change later

　　
　
(End of this chapter)