Rebirth declares war on the honest

Chapter 457 451. Shopping with the Queen Mother
"The following is a review of the main development process of Pinyuan in the early stage, as well as the evolution process of the consumer service model, to try to disassemble how Pinyuan created best-selling products through low-cost + social networking in the early stage."

In the induction training class of Pin Paradise, Shi Jiming, an executive from a first-line factory, was eloquent, telling the development history of Pin Paradise.

Most of the audience in the audience were fresh graduates with green faces, one batch after another, young people from all over the world, their eyes were full of vigor and drive.

The induction training of Pinyuan is often unified in a large conference room. This kind of training will start from the corporate culture and corporate history, and gradually let the newcomers feel what the mission, vision and values ​​​​of a large company should be Kind of.

In the line of young people who were listening to the lecture, a few new faces and a middle-aged woman were unknowingly mixed into the last row.

"During the gradual development and evolution of the early container-type e-commerce, Pinyuan discovered the needs of users in the sinking market that were ignored by traditional platforms. The target market for early exploration was young people in small towns who were sensitive to prices. The purpose of the gameplay is to meet the needs of low-end consumers at low prices. After reaching a certain degree of completion, we will continue to expand the target market through various activities such as tens of billions of subsidies, including consumers in big cities who pay attention to cost-effectiveness.”

Shi Jiming seemed to see a few familiar faces in the back row, and his lecture voice was much louder.

"From the homepage of our Pining Paradise, you can see the entrance links for time-limited flash sales, broken code clearance, 9.9 special sales, bargaining for free, tens of billions of subsidies, etc., which are displayed to users. The marketing forms are very rich, and the characteristics of low prices and saving money are in-depth People's hearts."

Huo Yan originally just passed by this classroom, but after hearing someone giving a lecture, she simply found a seat and sat down by herself.

As a veteran cadre of the Education Bureau for more than [-] years, she has developed an occupational disease. When she sees a teacher giving a lecture, she wants to go in and listen to see how the other party's teaching standard is.

Gu Yun and his party had no choice but to follow in and observe the comprehension ability of these newcomers while listening to the lecture.

"Speaking of this, everyone can probably understand that what we have solved in the early stage is the placement of low-end supply chains and low-consumption groups. With the help of Taobao business spillovers, demographic dividends and the relatively complete infrastructure of the current Chinese society , the group joining model can gather massive demand in a short period of time.”

Originally, according to the usual practice, Shi Jiming would only scratch the surface, and change the subject after talking casually, and talk about some issues that newcomers really care about, such as benefits, promotion channels, and company systems and so on.

But seeing a familiar boss, he immediately continued to expand on this topic, extending from demand to corporate mission.

A cadre who has worked at the grassroots level and has been in harmony with the masses, he understands the importance of empathy and knows that the boss loves to hear this. This is resilience and emotional intelligence.

"Low price and social networking are not the reasons for our success in Pinyuan, but they are an important strategy and operation service model for Pinyuan to expand its user base in the early stage. , Behavior, and insight and understanding of user needs, this has enabled Pinyuan to be second only to Taobao and Jingdong in the e-commerce competition on June [-] this year, and has long-term competitiveness.”

"Come here first, rest for 10 minutes."

Shi Jiming nodded to the newcomers, and the audience applauded.

Not to mention Gu Yun's frequent nodding, even Huo Yan, who was confused about some key words, was infected by Shi Jiming's simple explanations.

She may not understand other things, but she still understands the last few sentences. To put it bluntly, Mr. Gu is awesome!

"Pin Paradise is really good. After many colleagues in our unit use it, they basically bid farewell to Taobao."

Walking out of the conference room, Huang Zheng sent Huo Yan and his party out of the company gate, and she said to Gu Yun.

"Indeed, after we launched the [-] billion subsidy, we gained a large number of new users, and the effect is very good."

After the mid-year promotion, Pinyuan has completely taken root in the e-commerce field.

Through activities such as tens of billions of subsidies, Pinyuan has made breakthroughs in three aspects.

The first is to expand users. Originally, the high-end people in the third- and fourth-tier cities, such as young people in the system, Kuodada, etc., have always been high-net-worth users. The tens of billions of subsidies have broken the original reliance on WeChat social networking. The single method of traffic acquisition has successfully attracted high-net-worth users, while expanding the boundaries of users, and through excellent products, it has met the needs of user stratification.

The second is the establishment of the platform image, which has changed the minds of users of low-priced "low" products on the Pinyuan platform in the past, established brand authentic products, especially the high cost-effective platform image of Apple mobile phones, and made users feel that Pinyuan is on the market. Do brand upgrades.

The third is to expand the sales and service model, which has played a leverage role in stimulating the domestic demand market for new consumption in urban and rural areas. After this battle, the internal product sales structure of Pinyuan has also undergone major changes.

"Yes, Auntie. If you want to say that the company that has changed your life the most, it is still Pingyuan. My dad is mainly engaged in agricultural products in his hometown. Pingyuan can sell a lot of them in a year~"

Just a few steps out of the Pinyuan Building, He Xuan, who accompanied him the whole time, took up the topic and took Huo Yan's arm with a smile.

Originally, they met in Liaocheng, Gu Yun's hometown. These days, Huo Yan has been sightseeing everywhere and He Xuan has basically been inseparable. She and Huo Yan have long been acquainted.

"Your dad still sells this?"

Huo Yan looked at He Xuan in surprise, if the little girl didn't tell her, Huo Yan would definitely not be able to see that the beautiful He Xuan was also a girl from a small place.

The little assistant who is always like a pistachio has long had his own unique understanding of dressing.

Today, she is wearing a slim white shirt, and her lower body is a houndstooth skirt that just reaches the knees. The refreshing color wraps her figure, and a pair of [-]-[-] cm wedge shoes is under her feet, so she will not feel sore when she walks fast. the height of.

In the entire Pinyuan Building, everyone who saw He Xuan was stunned for a few seconds, and secretly boasted that it was beautiful.

"That's right, although my dad said he was a village party secretary, he was actually a crayfish seller. He used to sell goods to the county or the city. Since the establishment of the Pinleyuan online store, they have started to increase their sales, and they have long been worried about selling. La."

He Xuan explained with a smile that since He Kaishan had his own business, he was obviously close to the freedom of wealth, but he still received calls from his father for living expenses every now and then.

Resolutely promote the upward movement of agricultural products, strengthen the ability to perform contracts and build long-term barriers, which is also a job that Pinyuan has always insisted on doing.

As a high-frequency commodity that is just in demand for people's livelihood, agricultural products have not received much attention in the past.

On this point, Gu Yun tried his best to reject all opinions, emphasizing increasing investment in the field of agricultural fresh fruits and vegetables, in-depth innovation, and flaunting the positioning of the heavy warehouse "agricultural product supply chain".

The reason why he did this was actually not only because of the foresight of rebirth, he wanted to take a share of the tide of rural revitalization.

More importantly, as the lucky one who started another life, he wants to do something for this group of people, even if this direction is not profitable at all, it doesn't matter.

For the grassroots in rural areas, infrastructure construction is extremely important. Through cooperation with local governments in major agricultural provinces, Pinle Park has helped many farmers build a system for controlling the source of agricultural products from the establishment of files and cards in just over a year. A new mechanism integrating uplink and brand cultivation.

Only when growers truly understand the specific needs of consumers through the platform can they change the supply chain structure in a timely and accurate manner.

And this is something that cannot be achieved by traditional sales methods limited to local fixed consumer groups.

"No wonder."

Huo Yan nodded with a smile. While chatting with He Xuan, she could more or less feel that the little girl was serious about her career.

"Hey, Xiao Hexuan, do you have a boyfriend?"

While walking, Huo Yan suddenly asked.

"Ah? No, not yet, Auntie."

He Xuan was suddenly asked a relationship question, and couldn't help being startled.

"You are such a beautiful little girl, why don't you find a boyfriend? I think that among the young men who have just joined the job, there are quite handsome ones. Is it because your position is too high for you?"

Huo Yan combed He Xuan's long hair with her fingers, and joked.

Since the beginning of the year, He Xuan traveled thousands of miles to work for Gu Yun, and Huo Yan discovered that the relationship between this girl and her son might not be just about work.

Those who celebrate the New Year are not your own people, who would want to come so far to work for you?
As for the scale of this own person, it can be seen from the fact that Gu Yun found an excuse to stay out all night.

Huo Yan complained to Gu Youwei at that time, saying that this college classmate is not an ordinary college classmate.

No matter how uncommon law it is, Gu Yun's ability to bring He Xuan to Zhong Leyi's house and have dinner with a group of elders in a grand manner can actually explain some problems.

No matter how close this girl is to him, it will not affect Zhong Leyi's status as a genuine girlfriend.

After discovering the current situation of how many boats Gu Yun was riding on, Huo Yan decided to persuade He Xuan, hinting to her that there is a bottomless fire pit ahead, so don't jump into it again.

"Auntie, those are children who just went to work. They are very childish. We are not suitable."

He Xuan immediately stuck out her tongue, and politely pushed the topic aside.

child?
They are all real senior graduates!
How old are you?

"Hahahaha. It seems that Xiaohe likes mature, older ones."

Huo Yan laughed twice, not knowing how to answer it.

"No, I like boys who are capable of solving problems. Someone like Minister Gu is good. I plan to find a boyfriend according to his template. If I can't find one, it's good to be alone."

He Xuan's bright eyes turned to Gu Yun's body, then moved aside with a smile, and took Huo Yan's arm again.

That's right, it's fine to be alone with him most of the time.

"Hurry up and change places, where is the next stop?"

Huo Yan found that on the way out of the paradise building, Gu Yun kept nodding all the way, and didn't stop much during the whole process.

In the past, he seldom walked around. He either left work early and entered the underground parking lot to drive away, or simply picked up and dropped off the car, because as the leader of the group, he didn't know so many employees under him.

But everyone is still polite, and they will say hello to Gu Yun when they pass by. He just nodded in response, and he nodded countless times.

Accompanying the Queen Mother on tour is actually very tiring.

"Auntie, I suggest going to Paradise Entertainment. Paradise Entertainment does not work in Optics Valley Software Park. It is an independent kingdom."

He Xuan said softly, the smile on the corner of her mouth turned into a flower.

As Cheng Yingying's assistant guide, she has never had a good impression of this senior who came in halfway.

In addition, among all the industries under the Paradise Group, He Xuan has the least communication with the Paradise entertainment sector.

This has also made Paradise Entertainment almost an independent kingdom, taking care of its own financial revenue and expenses, recruiting personnel, and developing plans by itself. Except for Shen Qingcheng, the head of the family, other things, even the boss Gu Yun doesn't worry about it at all.

He boldly handed it over to Cheng Yingying, giving him [-]% trust and support.

Ask money to give money, ask people to give.

He Xuan proposed this time with the mentality of watching the excitement, and wanted to catch Cheng Yingying by surprise.

"My mother is a 50-[-]-year-old little old lady. Why are you dragging her to the entertainment company? Does she understand?"

Gu Yun interrupted He Xuan's proposal just as the group got into the business car.

"Why can't I understand? I watch variety shows every day at home! I can't understand the Internet and things you sell, and I can't understand singing and dancing?"

Huo Yan was not happy when others said that she couldn't understand.

Who hasn't ordered artistic cells yet?
"All right, all right, go if you want."

Gu Yun couldn't resist Huo Yan, shrugged immediately, raised his wrist to look at the time, and said helplessly.

It seems that after shopping all day, the time has just reached two o'clock in the afternoon.

There is still a long way to go before we have dinner together at night.

Wen Ju didn't reply to the news for a long time, what the hell is she doing?
Gu Yun fell into long-term thinking, so he couldn't come out a little earlier. Would you like to find a place with air conditioning to chat?

It's better than accompanying Huo Yan all over Jiangcheng to find his property, wandering around.

Gu Yun has no doubt that if the school is not on summer vacation now, she can even go to the school to take a look around to see his dormitory and roommates.

At the gate of Paradise Entertainment, Cheng Yingying had just received a call from Gu Yun and stood at the gate to welcome the visitors.

"Mr. Cheng, let me introduce you. This is Minister Gu's mother, Aunt Huo."

He Xuan didn't let go of Huo Yan's arm, and said directly to Cheng Yingying.

"Hello, Auntie. My name is Cheng Yingying. I used to be Mr. Gu's assistant, and now I'm in charge of the daily work of the park entertainment."

Cheng Yingying naturally recognized He Xuan's oppressive aura, and secretly responded softly.

You are an assistant, and I used to be too. Who are you scaring by coercing the queen mother to make the princes?
(End of this chapter)