Rebirth declares war on the honest

Chapter 471
"Peach blossoms in spring and green water, mandarin ducks bathe on the water", the mandarin duck bath got its name from this phrase written by Wei Zhuang, a poet in the late Tang Dynasty.

Taking a mandarin duck bath is not only an affectionate, warm and romantic thing, but also has great benefits for love life.

The gymnasium in the Paradise Building has always been popular with employees.

When preparing for the renovation, Gu Yun used part of the funds to decorate and plan the bathroom of the building, so that the employees have a good place to relax.

Whether you practice or not, after a day of work, it is good to take a bath.

In the end, he did not forget to leave a special small single room for himself in the bathroom, and a huge bathtub was placed in it, in case of emergency.

This is the first time Gu Yun has used a bathtub to take a bath in the company. He is no different from other employees on weekdays. He finds a shower head and rinses casually.

But this time it was different. There was a young girl in the bathtub. She tied her hair into a ponytail, placed just moderate hot water, and stepped into the water with one foot.

In the cold spring, Huaqing Pool is given a bath, the hot spring water is smooth and gelatinous, and the servant helps her delicate and weak, it is the time of new grace.

Looking at He Xuan's back, Gu Yun suddenly thought of the Huaqing Pool built by Tang Minghuang to Yang Yuhuan in ancient times, as if some ancient dream had come true, and couldn't help but feel happy.

The stand-alone bathroom built by myself is really good, and look at this big bathtub, does it feel like Huaqing Pool?

"Why are you in a daze? Come in~"

He Xuan blinked, put a small cosmetic bag on the edge of the bathtub, found a bottle of lotion, and matched it with a special loofah sponge for body massage.

She also put her other foot into the bathtub, and the next second her whole body sank into the water, leaning against the edge of the bathtub, found her mobile phone and connected it to bluetooth, and played soft music.

Maybe it was because the water temperature was too comfortable, He Xuan's beautiful big eyes narrowed slightly, and he let out a long breath with a relaxed expression on his face.

An exquisite white bathtub, warm water with bubbles, the water vapor envelops the girl's flushed face, creamy skin, and the unresolved affection between her eyebrows and eyes.
Gu Yun followed and sat in, embracing He Xuan in the water.

Until the tenderness and body temperature of the other party gradually penetrated the whole body, every pore was fully expanded, breathing was full, and the soreness from the exercise just now was instantly released.

While rubbing their backs, Gu Yun discovered that He Xuan's body curve had already bid farewell to the once completely weak temperament, and had a different sense of beauty.

It may be due to the lack of exposure to light and the fact that she has been exercising indoors. Her skin is very fair. Of course, it is still not as good as the exotic whiteness.

After smearing the girl with foam from head to toe and washing it off, He Xuan couldn't help it first, her eyes were full of spring water, and she looked at him expectantly.

"Kiss me."

For He Xuan, who has always been shy in this regard, this kind of proactive courtship is already the limit of the ceiling. She took the bath ball in Gu Yun's hand and put it aside, wrapped her arms around his neck, and closed the upturned clothes. eyelash.

Gu Yun didn't move, and looked at He Xuan who closed her eyes with great interest, trying to see how she would choose if she didn't take the initiative.

A few seconds later, He Xuan opened his eyes suspiciously, met Gu Yun's unexpected deep gaze, and blushed again.

She understood Gu Yun's hint, raised her head in his arms, and greeted him with soft lips to tell him her love.

There are no better signals than this.

"Turn around, it's better to turn around in the bathtub."

Gu Yun's hand on He Xuan's waist lightly exerted force, and the girl consciously changed her posture, resting her hands on the white edge, opening her eyes wide, trying to maintain a stable expression.

"Um..."

He Xuan involuntarily clenched her lower lip, took a deep breath, still hummed softly, and lay on the edge of the bathtub without moving, as always.

"I heard Juzi mention it two days ago, do you want to acquire a food delivery company?"

After the clouds cleared, He Xuan changed her clothes, and the soft girl who asked for anything from the bathroom turned back into that professional and exquisite professional elite.

"Yes, look for Ele.me's contact information. If you have time, you can chat. It may be a bit difficult to buy a full-owned company at present. Let's see the situation and buy individual shares first."

Gu Yun nodded, and the matter that Wen Ju had promised earlier should be put on the agenda.

Having experienced the reshuffle of the food delivery industry in the future, he can speak clearly about the company Ele.me.

There are usually two types of successful companies in China. One is successful through technology and patents. For example, Qualcomm, Huawei, and Intel all have huge investments in intellectual property and have irreversible value foundations.

However, 99% of domestic enterprises do not have so-called intellectual property rights.

This brings us to the second type, which is also the secret to the success of Ele.me, which relies on occupying the cognitive share of users.

Cognitive share generally refers to the proportion of a brand in consumer cognition.

For example, if you eat jelly, eat Xi Zhilang.

Can the Chinese make better, cheaper and healthier jelly than Xizhilang?
can.

But in essence, it cannot be perceived by consumers.

You can go to the supermarket to see how many kinds of jelly products there are, there are more than 60 kinds, but are there so many jelly products that are really on the shelves in consumers' perception?

When it comes to jelly, I eat Xizhilang. There are only three words of Xizhilang in my mind, and there are no other brands.

In consumer cognition, only one brand is on the shelves, and it is registered in the brain.

This actually means that perception is greater than fact.

"Nongfu Spring is a bit sweet", once consumers' cognition is occupied, everyone will unconsciously amplify their perception, and finally feel that Nongfu Spring is a little sweeter than other waters.

Is there actually a difference in the taste of different brands of water?
No difference, but does the fact matter?

unimportant.

Once consumers' minds are occupied, they will think that this brand is the best.

Drucker, the father of modern management, once said that an enterprise actually has only two basic functions.

The first function is to innovate and create differentiated products and services.The second is to become the first choice for customers through marketing.

These two functions are core functions. As for other functions of the enterprise, they can actually be outsourced.

In the early stages of the birth of many new species, there is an opportunity to create a new category, but if the time window is not seized, or the user's awareness is not seized during the time window, it is equivalent to streaking.

For example, who was the first domestic astronaut to go into space?

Everyone knows it is Yang Liwei.

But who are the second, third, fourth, and fifth astronauts?
no one knows.

The reason is that before Yang Liwei, the time window of "the first astronaut in space" was open.

As soon as Yang Liwei took off, after media reports, Yang Liwei and the astronauts were basically equated.

After two, three, four, five, six, in fact, there were many astronauts who took off later with better physical strength and better technology, but it was useless.

Therefore, the basic logic of any industry is the same, to seize the number one category in consumer perception.

Once preconceived, a moat is largely built, closing the door to competitors.

For example, Paradise Group, currently almost all of its products are differentiated products created by innovation, but at the same time, it also has a coffee justice that focuses on marketing. Several horse-drawn carriages have gone hand in hand to create a thriving business empire.

The Ele.me team that Gu Yun is eyeing is a leader who is good at marketing and seizing user awareness.

To quote a popular saying of the moment:
There is no successful enterprise, only the enterprise of the times.

This sentence is the most appropriate to describe Ele.me.

"Okay, I just asked my friends in other companies. The founder of Ele.me seems to be a college student who hasn't graduated long ago."

He Xuan stuck out her tongue. In front of Gu Yun, she would never deliberately control her emotions.

"What's wrong with college students? Aren't you also a college student, and am I too?"

Gu Yun rubbed He Xuan's head with a smile, and he also heard another meaning in the assistant's mouth.

Entrepreneurial teams of college students often represent inexperienced, insufficient stamina and lack of structure.

"How can it be the same?"

Of course, with the exception of Gu Yun, a monster, He Xuan had no intention of comparing his boss with others.

In fact, Zhang Xuhao, the founder of Ele.me, is really an outstanding top talent.

In the start-up team of Ele.me, Zhang Xuhao has many labels: Post-85, Master of Shanghai Jiaotong University, etc., and the most resounding label is the founder of Ele.me.

In 2008, Zhang Xuhao, a graduate student in his early twenties, co-founded Ele.me with a few friends.

The original intention of the establishment is very simple. During school, Zhang Xuhao and his roommates played games together. They often didn’t think about eating until after meal time, so they often ordered takeaway in the dormitory.

But at that time, orders could only be placed by phone or text message, and it was extremely inconvenient to have to wait for a long time to deliver meals.

Coincidentally, Taobao and other e-commerce companies were in the development stage at that time, and online shopping gradually penetrated into everyone's daily life. Therefore, Zhang Xuhao thought of the idea of ​​ordering food online through the combination of the Internet and takeaway.

When he told other roommates about this idea, they hit it off and decided to jointly develop an online food ordering system platform, which is now "Eleme".

In order to turn his dream into reality, Zhang Xuhao gave up his doctoral studies. Due to the shortage of funds, he could not afford to hire employees. Zhang Xuhao and his roommate were Ele.me's first team of delivery riders.

At that time, Zhang Xuhao negotiated cooperation with restaurants around the school, and took 15% commission from the restaurant for each order.

The cost is mainly for brochures printed and distributed to students, and at the same time, advertisements for nearby businesses will be printed to earn advertising fees. The tens of thousands of yuan in printing fees and part-time student wages are evenly split from these incomes.

Due to the low efficiency of telephone ordering, Zhang Xuhao began to expand this model to the Internet, and the Ele.me website came into being. The real scale is the development of the Napos system.

"Hantang" is the earliest restaurant that Ele.me cooperated with at Jiaotong University. After participating in Win in China, the owner of this restaurant thought that Ele.me's model was very interesting, so he sold his restaurant and joined this young team .

It was his joining that gave Zhang Xuhao a deeper understanding of the catering industry, so he integrated a lot of needs for restaurants into the software, and finally formed the "Napos system" exclusively developed by Ele.me.

"For a restaurant that survives, [-]% depends on management and [-]% depends on taste, so Napos will also help the restaurant analyze which dishes are best-selling, so that they can continue to sell better."

Zhang Xuhao once said this.

A Guilin rice noodle boss posted a detailed chart in Moments. The data analysis of the food delivery system showed that the food delivery business can help him sell products with higher gross profit.

If you look at the food delivery company Ele.me in terms of profit model, it was more like a company selling Napos software services and solutions in the early days.

The restaurant cooperates with Ele.me, and only needs to pay an annual fee of 5000 yuan a year to use the software. Later, the service fee was reduced to 4820 yuan with a discount.

Restaurants no longer need to take orders by phone, bringing orders and improving operational efficiency.During the peak period, most of the cooperative restaurants are paid restaurants of Ele.me.

Nowadays, in the small and medium-sized restaurants that Ele.me cooperates with, the management said that 80% or even 90% will use the Napos system, and only need to confirm the order in the background of the computer or mobile phone.

In a few years, from phone ordering to web ordering, and finally to the smartphone ordering platform, it can be said that Ele.me has set a precedent for online food delivery, and it can even be said to be the first in China's food delivery industry.

There is only one store, and there are no other branches. Ele.me is the leader, and the future is promising and the development prospects are boundless.

In 2010, with the rapid rise of smartphones, "Ele.me" also ushered in new opportunities and became more popular. At that time, Ele.me once had more than 2 users and an average daily transaction volume of 3000 orders.

The grass-roots team struggled like this, and finally reached a turning point. At the beginning of 2011, Ele.me won the A round of financing from GSR Ventures.

Ele.me, which has become a hot potato, almost everyone will envy after seeing it, and want to come in and get a share.

Since then, Ele.me's business style has begun to change, transforming from a tool developer to a traffic provider, and embarking on a platform-based development channel.

Coupled with the rise of the mobile Internet, the LBS-based ordering application is perfect and the experience is improved.

The opportunities given by the times are always reserved for those who are prepared.

There are endless imitators in the market, and Meituan Waimai also came into being in 2013.

"Then, let me ask Mr. Zhang to have dinner with you?"

He Xuan heard Gu Yun briefly talk about the other party's series of deeds, and also felt that he was a rare talent.

"You tell him in advance, when the time comes, I will go to Shanghai and talk to him face to face."

Now Meituan Waimai has not yet entered the game. As a college student entrepreneur, Zhang Xuhao actually does not have the pressure and sense of urgency from competitors.

He is a person who eats soft but not hard. After winning the Hundred Regiments War, he was once crowned as a hero.

Especially under the squeeze of Meituan, a powerful competitor in later generations, under the leadership of Zhang Xuhao, Ele.me has always shown a "tough" style.

One case is that Zhang Xuhao sometimes broke out suddenly during internal company meetings, slapped the table and started roaring.

How to talk to such a person, Gu Yun stood up, already had his own plan in mind.

(End of this chapter)