Rebirth declares war on the honest

Chapter 488. 482. Engagement

The last thing Gu Yun did when he came to the capital was to participate in the government affairs media Tik Tok conference held in Beijing by Dou Le Short Video.

The conference was unprecedentedly grand. DouLe has been planning for a long time, and invited 11 governments and media organizations, including the National Health Commission and the State-owned Assets Supervision and Administration Commission, to officially release the government media DouLe account growth plan.

The reason is simple. In the past year, Dou Le, which focuses on short, flat, fast, convenient and novel forms of communication, has become a new frontier for government communication.

Hundreds of accounts, nearly 5000 videos posted, and the total number of views exceeded [-] million...

This is the data of government affairs media Dou Le accounts on the platform in the past six months.

Gu Yun personally stated at the conference that the growth plan will help the government and the media connect with institutions with professional short video production capabilities, and improve the content production capabilities of government media on Douyin through training, teaching, and content production.

Dou Le will create a positive, healthy, nutritious and positive online video space for netizens, especially teenagers, by promoting the main theme and spreading positive energy.

Although it was born not long ago, the government media Dou Le account has exploded frequently, and in the past six months, there have been cases that have become hot spots on the entire network.

In the middle of this year, the Anti-Terrorist Corps of the Beijing Public Security Bureau officially settled in DouLe, opened the account "Jingcheng SWAT" and released the first video.

The video uses DouLe's popular music at the time as the soundtrack, and shows the daily training of SWAT members in a tight rhythm.

Among them, sniper shooting, actual combat exercises and other scenes appeared in DouLe for the first time.

The video has received more than 12 million likes and 250 comments in less than 7 hours.

In addition to explosive videos, the creative use of Douyin by many government agencies has also attracted widespread attention from all walks of life.

The DX District Court made a video of the 10 "Lao Lai" offering reward information and released it on DouLe.

Due to Dou Le's unique push mechanism, a week later, a person subject to enforcement finally couldn't bear the pressure and took the initiative to contact the enforcement judge in the court to cooperate with the enforcement.

The effect of this matter was outstanding, and it even got the attention of the Supreme Court. It made a sound on the official platform, reposted and liked it.

A certain daily reported on the DX District Court's pioneering use of the DouLe platform to catch Lao Lai with an article titled "Cracking the Difficulty of Enforcement and Adding a New Weapon".

With the advancement of science and technology bit by bit, more and more government departments have actively contacted DouLe, hoping to expand their voice channels on the Internet and demonstrate their exclusive influence.

The capital city is very large, and there are not many well-known listed companies, but in less than two years, Dou Le was able to establish an intertwined relationship in this huge [-] city, not by other means, but by solid and excellent products quality.

At the conference site, Shan Xuegang, deputy director of the National Public Opinion Data Center, released the "Short Video "Positive Energy" Communication Research Report—Taking the Short Video Platform Dou Le as an Example".

According to the report, Dou Le's government accounts are distributed in a pyramid structure at the national, provincial, city and county levels, which is similar to the overall distribution structure of other government new media platforms.

What is different from other platforms is that among the 110 types of institutions covered by the Dou Le Government Account, the number of travel agency accounts is 580, accounting for 25.9% of the total number of government affairs accounts. A unique landscape on the platform.

In addition to tourism-related government accounts, the number of public security, local publishing, and cultural accounts ranks the top 2-4.

Among the top 23 explosive government affairs videos, the public security system topped the list with 46 explosive videos, accounting for [-]% of the total explosive videos.

For example, the official Douyin account of the Jiangcheng Public Security Bureau, "Ping'an Jiangcheng", once released six short videos of "Police Girls" rapping and singing to popularize the law, which are very popular on Douyin.

Among them, the one with the most likes received close to one million likes, and the cumulative playback volume exceeded [-] million times.

In order to help more government media organizations use Douyin to spread positive energy, Gu Yun, the person in charge of Douyin, announced the growth plan of the Douyin government media account at the conference.

The plan consists of four parts, which are professional training, production upgrades, [-] million fans, and positive energy partner recruitment.

Professional training means that DouLe will cooperate with experts and scholars from all walks of life, media practitioners, and high-quality short video creators to regularly conduct online and offline training on various topics and in various forms for the account.

The production upgrade means that DouLe will join hands with the top professional video production organizations on the platform to connect with the government media Douyin, assist the government media Douyin to shoot and edit high-quality original content, and introduce positive energy experts on the platform to positive energy videos. Shooting and production, so that good ideas and ideas can be best presented through shooting skills.

Gu Yun said that Douyin will also use a series of services such as positive energy and exclusive resources to help build another [-] million-fan-level government media Douyin accounts on the platform within a year.

What does one hundred government affairs media accounts with millions of fans represent?
Perhaps for Dou Le, it is an insignificant account, and it can be created and copied by simply pushing some traffic.

But for the government, this is a real achievement!

Through Gu Yun's long-sleeved and skillful dancing in various departments, Dou Le, the giant dragon, has accumulated an unknown number of contacts and relationships in the capital.

In this regard, it would be impossible for Gu Yun not to go out in person.

Apart from showing enough respect as the top leader, the rest of DouLe's top management are basically technical masters who are not good at dealing with the government. How to activate the atmosphere is like a duck to water.

In the end, Gu Yun had an idea on the spot, and on behalf of Dou Le, he also announced the recruitment order for positive energy activity partners.

In the future, DouLe will hold a positive energy-related event on average every week, inviting government media organizations to co-initiate with DouLe to attract ordinary users to participate in the event, so that positive energy can be more effectively and vividly displayed through each ordinary user. spread.

It is understood that in addition to heavyweight government agencies, there are also many big-name media organizations participating in the first batch of plans.

Including Xinhua Net, Guangming Net, Global Net, CCTV Large-scale Event Center, International Channel, and International Online.

The major official media accounts are also one of DouLe's most steadfast partners.

In the past two years, traditional media has been pursuing the transformation of video, and the popular short video platform has naturally become an important layout of traditional media video.

From the institutional distribution of Dou Le Media Accounts, we can see that the print media and TV media almost carve up more than 48% of the entire media account camp, especially the print media, accounting for almost half of the total media accounts at [-]%.

Looking at the DouLe Media account, in the three dimensions of watching, commenting, and liking, videos that contain the positive energy of the city, especially the category of helping others in distress, account for the vast majority of the proportion.

For example, "On June 6, when @杨城火军战士 rescued the trapped couple, they shouted, "It's too dangerous, don't come." The fighters still moved forward. People were rescued after 23 hours!"

"Like Auntie! !A three-wheeled motorcycle caught fire in a gas station in Gancheng, bystanders ran away in a hurry, and the female employee had 12 seconds to deal with life and death. "

At the scene of a traffic accident, the injured were crushed under the motorcycle and unable to move.A woman in white rushed over to rescue her, and at the same time called the police and contacted her family. Let's like it together! "

Such short videos have attracted the attention of a large number of netizens and aroused strong empathy from netizens.

Gu Yun mentioned at the conference that with a large number of media entering DouLe, they regard it as an important position to expand their influence, promote positive energy, and create a clear cyberspace.

Many short videos that record the true feelings in life, meticulous and touching events, while being recognized by netizens, also increased the credibility of the media itself.

Relevant persons in charge of the above-mentioned institutions came to the scene in person and jointly announced the launch of the plan.

After the conference, Dou Le's growing influence is far from over.

According to relevant media reports, the higher authorities recently organized a number of symposiums on the construction of positive energy content of online short videos.

The symposium also proposed to encourage traditional mainstream media, government agencies, enterprises, public institutions, people's organizations, social organizations, etc. to vigorously develop video resources, set up accounts on major online short video platforms such as DouLe, or cooperate with platforms to carry out visual publicity activities and policies Interpret and expand the effect of network communication.

With the official endorsement, Dou Le is completely "shaking" now.

What does an official endorsement represent?
Malicious reports on behalf of competitors, low-scoring evaluations from unknown black households, all kinds of plotting, suppression and jealousy from villains have hit Dou Le with no pain.

As long as you walk in an upright manner, don't let all the young people get involved.

The official account of the superior department "Netcom China" published an article saying: "It is understood that Dou Le currently has more than 1.5 million daily active users in China and more than 3 million monthly active users. It is one of the most important short video platforms. At present, Dou Le The government accounts on the website cover major types of institutions including tourism, public security, the Communist Youth League, courts, local publications, and culture.

At present, with the development of mobile smart phones, the Internet has entered the era of visualization and fragmented communication, and short videos have become one of the most important carriers for the general public, especially teenagers, to browse information online.

In the process of the development of online short videos, mainstream media cannot be absent, and mainstream public opinion cannot be absent.

The majority of government agencies and authoritative media hope to work with the platform side to continue to innovate in promoting the main theme and spreading positive energy, and vigorously promote the healthy and orderly development of the online short video industry. "

Such an official endorsement is equivalent to adding a layer of invincibility to Dou Le, who is in a barbaric growth period.

In addition, Dou Le's approach to some details shows that they are a very upright company with positive energy values.

In the eyes of government departments, while DouLe is vigorously expanding, it will occasionally stop and review its own shortcomings. With youth in mind, it is the first to launch a youth model in the app. This is very worthwhile for other companies to learn.

There is a degree of relaxation, delicate work, and a heart for the people. If you don’t support such a powerful company that does not engage in crooked ways, should you support those companies that rely on plagiarism and capital operations to make a fortune?
Gu Yun really didn't expect that he stayed in the capital for a full week.

His original plan was to host a conference, sign a contract with some government departments, take pictures, and confirm the cooperation plan, and then he could get on the plane to Southeast Asia.

But the development of the situation often backfired.

Dou Le's employees in the capital are not too small, but none of them can take on the heavy responsibility of entertainment and public relations. When going out to socialize with the leaders of some important departments, Gu Yun often has to go into battle in person.

During the three consecutive days of drinking, although Gu Yun had no physical problems, he finally couldn't bear it mentally.

I'm already fucking with this wealth. Although it's for the future development of Dou Le, why do I have to hang out by myself every day to accompany the leader to socialize?
He called Cheng Yingying overnight and transferred the well-known public relations expert of Paradise Group from Jiangcheng.

With Cheng Yingying by his side, he seemed a lot more relaxed when he went to business occasions.

Cheng Yingying is beautiful, obedient and sensible, and she never makes people feel face-saving when she blocks wine. As the person in charge of the entertainment of the park, it is just right to attend a relatively high-end dinner.

After a week like this, Gu Yun finally maintained all aspects of the relationship.

"Don't you have any plans tonight?"

In the Four Seasons Hotel, Gu Yun smelled a burst of aroma just after waking up, opened his eyes and found that Cheng Yingying had already packed her breakfast and brought it to the bedside.

"Almost everyone on the list has been invited once, that's fine."

Although Cheng Yingying just woke up from a hangover, her complexion was obviously much better than that of Gu Yun. She was only wearing pajamas, and her pink and tender cherry lips were moist and smooth, like the jelly bagged in childhood.

"That's good, the brothers in the capital are too disappointing, and they want me to eat and drink with a bunch of old men."

While complaining, Gu Yun took the T-shirt from Cheng Yingying's hand and put it on in a daze.

"How about I arrange a few sisters to come to the capital? Building a good relationship is just the beginning, and it is impossible for you to come forward to maintain it in the future."

Cheng Yingying took the breakfast out of the box and put forward her own suggestion.

In many cases, government-enterprise cooperation is not only a dialogue between the person in charge and the leader, but also involves specific cooperation details and the way to promote the work. Before it can be implemented and effective, each step actually requires a lot of effort.

The logic of this world's operation seems to have never changed. Even though Gu Yun has been a man for two lifetimes with incomparable foresight and vision, he still can't jump out of the three realms and five elements and live within the rules.

"Okay, you can figure it out."

Gu Yun ate his breakfast like wind and clouds, wiped his mouth, and replied casually.

"Nothing, just book a ticket for tomorrow."

"Where are we going? Are we going back to Jiangcheng tomorrow?"

Cheng Yingying was temporarily dragged to the capital by Gu Yun, and she knew nothing about his plan.

"Go back to Jiangcheng, and book two tickets to fly to Southeast Asia. The movie is about to wrap up, so it's just the two of us going to see Qingcheng."

Gu Yun rubbed Cheng Yingying's hair, pointed to the Southeast Asia region on the globe on the table, and let out a long sigh.

Shen Qingcheng, a little goblin, hasn't seen her for so long, and she really misses her a little bit.

(End of this chapter)