Rebirth declares war on the honest

Chapter 507 502. Professional Competence of Lawyers

"In essence, online fraud is actually a new field of fraud. Online fraud has followed the birth of online social networking, causing great harm to the property safety and personal information security of the people."

On the news channel, a female reporter with outstanding temperament was talking into the microphone, and a short video was played on the display screen behind her. The heroine was wearing a white T-shirt, holding her mobile phone and smiling.

"At present, the short video platform led by Dou Le has made a lot of efforts in the field of anti-fraud. While expanding the promotion of anti-fraud knowledge, it has also actively created a lot of short videos, allowing the general public to use rich content and various forms. The awareness of anti-fraud and anti-fraud has been significantly improved through the publicity of the law.”

Zhong Leyi never expected that the short video that Gu Yun casually agreed to shoot would be liked and supported by so many people after being meticulously produced by a professional team.

Inadvertently inserting willows and willows into shades, on the opening banner of the social software Tanhua, people may not ask who this sweet smiling girl is, but the large number of reposts on DouLe has made Zhong Leyi, a novice lawyer, a little out. Make a circle.

In just one week, the number of broadcasts exceeded 300 million, the number of forwards was 30, and the number of likes was [-]+.

For an amateur Dou Le account, this is definitely a prelude to becoming popular.

"I gained a lot of fans~"

In No. [-] courtyard of Jiangcheng, Zhong Leyi nestled in Gu Yun's arms, swipe back and forth on the screen of the phone in front of him with one hand.

Although Shen Qingcheng and Cheng Yingying have different views on Zhong Leyi's future, it is obvious that Zhong Leyi is more inclined to the latter.

Sometimes, people can choose to live happily, provided that there is a choice.

Both Hua Shiyuan and Wen Ju have their own careers, so she naturally doesn't want to be inferior to others.

Female competition is not just a single field of appearance, as long as you fall into the vicious circle of female competition, then the comparison is all-round.

Social status, income, appearance and figure, etc., in all aspects, as long as there is a girl with a heart, no one is willing to admit defeat.

Otherwise, look at classmate He Xuan who talks about being a good assistant every day, why is she working so hard to become beautiful?

"Really, let me see?"

Gu Yun rubbed Zhong Leyi's head, and turned her head to look at her homepage.

Sure enough, Zhong Leyi, who already had some fans, broke through [-] fans in just a few days.

Zhong Leyi's Dou Le works are not very many, most of them are daily posts, and her first work is a skiing video shot by Gu Yun herself.

Such [-] followers were full of gold when Dou Le was still in its infancy.

Compared with fans who pay attention to the main appearance of the video, fans who are more interested in the hard-core promotion of popularizing the law are more sticky and stay longer.

"Okay, you can live broadcast and bring goods after a while."

Gu Yun scratched his nose, the two were too close, and the girl's long hair tickled him.

"What is bringing goods?"

Zhong Leyi narrowed her eyes, showing a puzzled expression.

"Look at this Dou Le store function, this is our latest thing."

Gu Yun explained with a smile.

Ever since Gu Yun went to the capital for a business trip, the function of the Dou Le shop was officially launched.

Under the arrangement of Gu Yun, Dou Le internally regards e-commerce as a strategic business, formally established a first-level business department named after "E-commerce", and officially released the "Dou Le E-commerce" brand.

Soon after, Su Hua, Vice President of DouLe, presided over the first DouLe E-commerce Ecological Conference, and put forward the concept of "interest e-commerce" for the first time.

This is the whole process of Paradise Group from the initial exploration of e-commerce by Xiaojushu and Pingyuan, to the birth of Dou Le interest e-commerce.

The action of Dou Le Xiaodian is very fast, and it didn't take long to reach cooperation with external e-commerce platforms such as Taobao, JD.com, and Pinyuan.

Since then, Dou Le e-commerce has officially entered the embryonic period, from the initial short video delivery, and gradually changed to live delivery delivery.

Live streaming is still in the water testing stage, the threshold is very high, and the number of fans must be more than [-] followers before you can try the live streaming function.

And Zhong Leyi, who has [-] fans, just happened to step over this threshold.

"Forget it, forget it, I can't do it, what kind of clothes, gourmet food, specialty products and so on are they selling live, and I don't have these things, I don't know anything."

In this version of the DouLe interface, the live broadcast section is hidden deep, and it is not particularly obvious. Under Gu Yun's guidance, Zhong Leyi randomly clicked into a live broadcast page, and the anchor was introducing her own products.

At this time, users rarely see live broadcast rooms that sell goods on DouLe, and have not yet established the habit of shopping in DouLe live broadcast rooms. Most of them are short videos with goods. Jump to Third-party platforms such as Taobao and JD.com place orders.

Gu Yun couldn't help laughing: "These are not difficult, and in fact, you can also exercise your professional ability during the live broadcast."

Today he really wants to give Lawyer Xiao Zhong a brainwash and a lesson.

There will be many lawyers in the future who will live broadcast and bring goods.

During the live broadcast, lawyers popularized the relevant provisions of the law based on life cases, moved legal knowledge into the live broadcast room, and opened the rule of law classroom in front of residents, allowing them to learn legal knowledge through mobile phones at home without leaving home.

This is the way lawyers bring goods in Zhong Leyi's eyes, but in fact, many lawyers will bring snacks, agricultural products, and various irrelevant commodities in order to eat.

The difference between the self-media era and the traditional media era is that everyone can do it, and everyone is a media, with their own traffic and instant cash.

Many lawyers realized this early on.

The behavior of bringing goods, how should I put it, is currently not prohibited at the legal level, and it can be done if there is no legal prohibition.

Whether you bring food that is related to the law or food that is completely out of line with the law, as long as these products comply with the laws and regulations of our country, as long as the sales are refunded, exchanged and compensated, and the various processes are smooth, you can bring it.

Dou Le e-commerce is still in its infancy. To illustrate, Gu Yun took his mobile phone from the sofa and opened the app interface of his competitor Kuaishou.

"Look at this Kuaishou anchor, do you know what she did before? She is the legal counsel of this brand."

"Ah? She holds a professional qualification certificate, why doesn't she engage in a case?"

Zhong Leyi blinked her eyes many times, and suddenly felt that her thoughts had been opened up all along.

"Thank you my little sister for your support. I broadcast for 10 hours, and my little sister supported Ye Xin for 10 hours. Ye Xin will always remember this kindness."

The girl on the screen is very close to the camera, smiling sweetly and sincerely.

"When you receive the goods, you will know that Ye Xin is worthy of your trust."

This Ye Xin is Xiao Gu, the senior vice president of Kuaishou and the head of Kuaishou's e-commerce business, and the signature anchor of the "Kuai Brand" merchant mentioned at the Kuaishou Gravity Conference on May 5.

According to the competing product data obtained by the business department, within six months of launching the fast brand "YeXin", the user growth rate of Ye Xin's live broadcast room has reached 400%, and the unit price of customers has reached 700 yuan.

In the recent Super Anchor Day event, the fan purchase rate was as high as 76.71%.

The "trust" mentioned by Ye Xin is exactly the "label" created by Kuaishou e-commerce.

This time, Kuaishou's e-commerce strategy has been upgraded, and the concept of "new market" has been mentioned again.

Among them, "promote trust e-commerce" is the underlying logic of Kuaishou e-commerce, "promote fast brand" and "promote brand" are specific business directions, and "promote service providers" serve all businesses.

In the marketplace, there are fireworks in the world.

While Dou Le is developing rapidly, Kuaishou is not to be outdone. While learning a lot from the strongest short video king, it has become the first platform to test short video e-commerce.

"From the content of people, the diversity of goods, to the temperature of the scene."

Wu Sheng, the founder of Scenario Lab, explained the "people and goods market" of market e-commerce in this way.

The rise of these fast brands is attributed to the drive of trust.

And trust comes from the unique "old iron culture" of Kuaishou.

Taking Lairun as an example, the founder Xiaochong shared skin care and other dry goods knowledge in the live broadcast room, brought consumers a better experience, established a trusting emotional relationship, and achieved a 30-day repurchase rate of 40%, 90% The daily repurchase rate is as high as 76%.

With the market structure composed of bazaars, commercial streets, and communities, and then injecting soul-social relationships based on trust, it becomes a new market.

Kuaishou preemptively deploys e-commerce.

Against such a background, Dou Le continues the "festival-making + benchmarking" gameplay, and intends to invite various Internet celebrities to settle in the live broadcast and bring goods.

At the same time, the traffic ecology is opened up, starting from the place of origin and local brands, leveraging the supply chain.

After all, for DouLe, if you want to do a good job in e-commerce, a closed-loop "supply chain" is essential.

And all of this is just to attract more experts and merchants to enter the game, and to prepare for the joint construction of Dou Le live broadcast e-commerce ecological closed loop.

"It's not shabby to make money. To train a lawyer's professional ability is not just relying on traditional business."

Gu Yun replied.

"Then what can live broadcasting exercise?"

Zhong Leyi raised her delicate chin and shook her head from side to side.

“Talking about discounts with merchants can exercise your negotiation skills, signing a cooperation agreement can help you understand the industry and improve your ability to review contracts, and carefully selecting products can exercise the practical application of laws, which can even become a new non-litigation business.”

Gu Yun spoke eloquently, and the girl listened very carefully.

"Any more?"

The light in Zhong Leyi's starry eyes became brighter and brighter, and she was completely opened up.

"If you have a dispute with a merchant, Defender can exercise your PR handling ability. If you really can't sue him, you can go back to your old business."

Gu Yun made a conclusion with a smile.

"Lawyers, it's better not to be too old-fashioned. Everyone has been talking about product innovation. Product innovation should actually abandon some inherent thinking."

In fact, the traditional form of legal services is to use one's own expertise to solve problems for clients, which is equivalent to being a product.

Bringing goods, in fact, can also be understood as another legal service model, that is, using one's own knowledge to build a bridge between merchants and consumers to escort the sale of goods.

This can even become a brand-new model, and later generations of well-known big Vs call it "law business self-operated" business.

"According to what you said, does the lawyer not resolve the dispute at all, and we directly participate in the dispute to settle the dispute?"

The ice-snow-smart Zhong Leyi has thoroughly figured out the logic behind it.

This can even be the third largest service model other than litigation and non-litigation. It can be called "clientless business", and you can be your own client's lawyer to solve legal problems for yourself.

"That's right, for example, Ye Xin, the big anchor, suffered a lot of criticism as a legal practitioner in the early days."

Gu Yun nodded, "I don't think it's a problem at all. If there are too many people doing it, it will become a traditional business. And those who can bring goods are all big Vs. In fact, it is a matter of fighting for the right to speak in disguise. You have the ability to become a big V and bring a What happened to the goods? Big V lawyers have brought goods, and everyone will naturally change their views if there are more goods."

"No, why do you know this?"

Zhong Leyi wrapped her arms around Gu Yun's neck, exhaling like blue.

As a real professional, Zhong Leyi has always been particularly curious, why is Gu Yun so familiar with some terms in the legal industry?
She was very sure that Gu Yun had never studied law at all, and she rarely went to her professional classroom to loiter and listen to lectures.

It doesn't matter if my boyfriend knows how to do business, it's probably because of his extraordinary talent and luck, when did he secretly learn legal knowledge?

"As a business owner, you naturally need to understand a little bit of law, otherwise you will be wiped out sooner or later."

Gu Yun smiled and did not explain the mystery in depth.

He also couldn't explain why he knew the legal industry so well, so he couldn't say he was reborn, right?

"Big V lawyer brings goods, can it really change everyone's views?"

Zhong Leyi continued to ask.

"Yes, for example, if you go to bring it, no one may buy your things, but you can provide supporting services to teach everyone how to walk this way."

"Then you organize the process of bringing your goods into an article, right? How do you choose merchants? How do you negotiate discounts with merchants? How do you back-tune products to ensure safety? How do you review cooperation agreements with merchants, verbally How does the agreement avoid guarantee legal risks? How do you solve product problems through your own PR? If you don’t solve them, how do you solve them through litigation? These can all be developed. It depends on whether you have the heart to do it.”

Zhong Leyi was stunned.

It's too professional, isn't it?
My boyfriend and myself, who is the lawyer?Who is an entrepreneur?
"Some lawyers often flaunt how powerful they are, and what legal problems they have solved for their clients, whether it is to recover losses or reduce sentencing, but when it comes to dealing with their own legal problems, they often lose sight of one another."

"It's true, like Sister Meng in our office, she and her boyfriend almost went to court over the dowry."

Zhong Leyi nodded, she was very sure of the cases of the people around her.

"A lawyer's live broadcast is a good testing ground. You can't even solve your own legal problems. As a client, how can I trust you to solve the third party's problems?"

Gu Yun's long speech finally convinced Zhong Leyi logically and conceptually.

"You're right, it seems that it's not just that, elites in any industry can transform into live streaming."

Zhong Leyi got up from Gu Yun's arms, and raised her arms to tie up her messy long hair.

"Yes, Dou Le will go all out to enter the e-commerce field in the next step. This is the future."

　Anti-theft

　　
　
(End of this chapter)