Rebirth declares war on the honest

Chapter 547
After Double Eleven is over, it is time for major companies to take stock of their harvest.

The original two giants in the field of e-commerce discovered that Pingyuan, which had lost WeChat, not only did not recover from a setback, but added a bit of modern vigor.

Everyone is not a fool. What is the reason behind this is easy to find out from the skyrocketing data that day.

If the essence of retail is defined as the precise matching of people and goods.

From this logic, the retail industry is about to usher in an epoch-making change.

And leading this change is neither traditional retail companies, nor old-generation e-commerce giants such as JD.com and Taobao, nor up-and-comers such as Vipshop and Pinyuan, but a new force that is easily overlooked - Dou Le Dian business.

Or it can be said that everyone knows that Dou Le e-commerce may develop well, but they did not expect it to be so powerful.

Use a set of data to illustrate: Dou Le’s e-commerce business was tested in 2013, and this year has not yet finished. The GMV of Dou Le’s e-commerce business has increased by 7.9 times year-on-year.

What is this concept?
China Securities, which has professional analysts, predicts that around 2016-2017, the GMV of Dou Le e-commerce will reach [-] trillion yuan.

It took Taobao, Tmall, and JD.com 10, 7, and 13 years to reach a trillion-dollar GMV respectively.

In other words, if Dou Le e-commerce continues to follow the current direction, it will take three or four years to complete Taobao's ten-year journey.

Why Dou Le e-commerce is an epoch-making retail form?
This is because the retailers before it, whether they were traditional retail companies or Internet e-commerce companies, were consumers who first had the idea of ​​shopping, and then went to physical stores to look for products and searched for products online.

This is called purposeful consumption.

The DouLe era is different. The original intention of consumers is to pass the time by watching videos, but the system recommends a product to you according to the algorithm, so that you suddenly have the idea of ​​shopping.

And this is random consumption.

It is true that in traditional retail enterprises, they will verify their commodity strategies according to the PDCA cycle, also known as the Deming cycle, and there are also category management tools to assist enterprises in product selection.

When it comes to B2C e-commerce companies, the style of play is much more advanced. The system in this era will recommend related products to everyone's main interface based on the browsing records of consumers, which is the so-called "thousands of people and thousands of faces".

But when it comes to Dou Le e-commerce, the underlying logic of the algorithm is completely different.

In the era before Dou Le e-commerce, it was called "people looking for goods". After the emergence of Dou Le e-commerce, it has truly realized "goods looking for people".

A researcher believes that Dou Le stimulates shopping needs by regulating the reward mechanism of human happiness, that is, the secretion of dopamine.

Every ten-second video will give you a hint that the next video may be more exciting, and this anticipation of the unknown beauty stimulates the secretion of dopamine in the human body.

In the process of brushing Dou Le, several hours passed without knowing it.

"When the operators of physical stores are still racking their brains to make their shopping malls more beautiful and their products more cost-effective, Dou Le has already used the human body's dopamine reward mechanism as the starting point for marketing products. This is a typical decline. dimensional attack."

The result of the dimensionality reduction strike is that the hard-working crab eaters on this line have begun to taste the first wave of sweetness and start to make a fortune silently.

Among them, of course, are two novice anchors—Kong Yixuan and Gu Ying.

After the Double Eleven shopping festival ended, the exhausted two fell asleep in the second phase of the house in Ampton.

On the day of the festival, Kong Yixuan and Gu Ying took turns and broadcast live for ten hours.

At 11:12 am on November 1th, Gu Ying specially posted a circle of friends: "10 hours of live broadcast... a day of time management and smoky throat".

They play half-play half-broadcast on weekdays, and basically spend no more than 2-3 hours a day on the live broadcast. On the day of Double Eleven, the two unknowingly reached an astonishing amount of time in the carnival atmosphere .

Without hard work, there is no gain. Kong Yixuan and Gu Ying's hard work is also the normal state of countless e-commerce anchors.

However, the efforts of the anchors in the live broadcast room did drive sales. During the promotion period, sales increased, and their income as anchors also increased.

And now, it's time to harvest.

"Get up, Yingying, hurry up~ The merchant has paid us."

Kong Yixuan's schedule was a little more regular than Gu Ying's. She ran to another bedroom, gently pushed open the door of Gu Ying's room, and pinched the tip of the girl's nose.

"Well, what's the matter. I'll sleep for a while~"

Gu Ying was still immersed in sleep, moaning that she didn't want to get up at all.

Today is the weekend. I don’t have to go to class in the morning, and I don’t need to make up and wash up to go to work. Why don’t I sleep for a while?

Kong Yixuan called Gu Ying several times but did not get a response. She had no choice but to think about it, put Gu Ying's mobile phone to her ear, and then opened her Alipay.

Soon, a clear and familiar female voice rang in the girl's ear.

The noisy voice was surprisingly pleasant.

"Ding dong! Alipay has credited 95000 yuan."

It was as if she had been cast with sobriety magic, Gu Ying lost all sleepiness, kicked her legs, and sat up in the quilt all at once.

Although his eyes were still squinted, he had vaguely seen Kong Yixuan in front of him.

"I rely on me, rely on me! Am I still awake!"

Even though Gu Ying's eyes flickered and she saw the phone screen shining brightly under her buttocks, she still couldn't believe her ears and eyes.

Did you hear me wrong?

How do you have so much money?
The two have a clear division of labor. In the past, the relatively careful Kong Yixuan would transfer money to Gu Ying on every monthly payday, but it has never been like November's income, which almost touched the six-figure threshold.

Relying on no one, just relying on your own ability, earning close to 10 yuan a month?
Gu Ying's head suddenly felt a little dizzy.

Recalling when I was just in college, my brother had not long since achieved financial freedom at that stage, and he never refused his small requests.

Buy the latest electronic products, expensive bags and shoes, endless pocket money
At that time, Gu Ying had lost all concept of money.

It wasn't until she stepped into the self-media industry out of interest that she realized how difficult it is to make money.

Stay up late to select materials, edit videos all night, improve speaking skills and camera placement, every detail is related to the playback volume and popularity of short videos.

And these are directly linked to income.

In the past, as a short video blogger, she had a moderate number of fans, and her popularity was not bad among colleges and universities in the Nanhu area, but the advertisements and income she could actually receive were not that exaggerated.

Sometimes you can earn a few thousand yuan, and sometimes if you are lucky, the merchant will offer a generous price and barely reach the threshold of 1 yuan.

This is an unexpectedly high income for two college students.

You must know that even if you are a high-achieving student who graduated from Jiangcheng University of Finance and Economics, on the premise of graduating this year and working in a high-paying financial industry, few people can get a monthly salary of more than 2013 yuan when they just stepped out of school in [-].

But since the emergence of the live e-commerce business, Kong Yixuan and Gu Ying's understanding of income and salary has completely changed.

Double Eleven’s sales exceeded one million. Such a live broadcast room is not a dazzling figure on the DouLe platform. There may be hundreds or even thousands of live broadcast rooms that can achieve this level.

But there are many ways in the middle.

Merchants, hosts, platforms, customers, in a complete live broadcast chain, the host is the core.

Facing the same product, a small difference in speaking skills is enough to make a huge difference in sales results, which is why Kong Yixuan and Gu Ying are constantly improving themselves.

Unlike the income in the short video period, they soon discovered that even if they can't do the head, waist or even small anchors of Dou Le e-commerce, they can still make money in live broadcasts.

Because not all merchants are willing to pay high prices to hire head anchors, small anchors also have good ability to bring goods.

Top star-level anchors are expensive. In addition to getting sales commissions, they will also charge pit fees.

Just talking about the pit fee, no matter whether you sell it or not, or how much you sell, you have to pay hundreds of thousands first, and then charge a 40% commission.

The short video platform, for the first time, has given the ability to realize popularity.

Many celebrities, and even big Vs on other platforms, have truly realized through this Double Eleven that traffic is white money, and fame is the gold of this era.

Small anchors don’t need pit fees, they only need to get a commission corresponding to the sales rebate, which is enough for them to be pleasantly surprised for a while.

The sales of Kong Yixuan and Gu Ying's live broadcast room exceeded one million, and the merchant gave a high rebate of 20%. Taxes were deducted when the income was settled in November, and the two of them paid another fifty-five cents.

Everyone got close to 10 yuan.

Not only Gu Ying was stunned by the income, but also Kong Yixuan.

As a role of docking merchants and mastering finances, she had made some psychological preparations, but she didn't expect so much.

On the day of Double Eleven, she was busy with the live broadcast. She didn't pay attention to the background data, and didn't estimate the sales in advance.

When checking out, she stared at the 19 monthly income that had been put into the bank card, and was stunned for a while.

"Yixuan, what do you most want to do now?"

Gu Ying joyfully held her sister's arms, smiling like a flower.

From the perspective of psychological satisfaction, the money I earn and the money my brother gives are completely different.

"I want to buy a small car to drive. It will be convenient to go back to school in the future. It takes us more than ten minutes to walk from Ampton Community to school every day. It is so sunny in summer and cold in winter."

Kong Yixuan was full of smiles, and the two dimples at the corners of her mouth were clearly visible.

The happiest moment for human beings is probably the harvest season.

On the weekend, in the crowded Audi 4s store, there were two more young female customers arm in arm.

One of them has a beautiful double ponytail. The waterfall-like volume of hair interprets the youthful vitality of the girl. A pair of delicate and bright eyes make people unable to take their eyes off.

"Yingying, I only have more than [-] yuan, how can I afford this?"

Stepping into the 4S shop, before the sales consultant came to explain the model, Kong Yixuan leaned her head into Gu Ying's ear and said.

After discussing with my sister, the two agreed that buying a car is an important matter.

Compared to the little princess Gu Ying who has no plans and loves to be lazy, Kong Yixuan got her own driver's license when she just passed her birthday.

So the main character who went to the Motor City to spend money today was Kong Yixuan, and Gu Ying couldn't get on the road without a driver's license, so she could only take a car.

With the previous income saved together, plus a huge sum of money newly arrived in Cardi in November, Kong Yixuan saved the first six figures in her life, and finally reached the threshold of buying a car.

"Oh, let's take a look first, let's take a look."

Like most girls, Gu Ying basically doesn't understand cars at all, but she is used to Gu Yun and Wen Ju's luxury cars, the millions of Mercedes-Benz big G, and the Tesla with a full sense of push back at the start, which is extremely eye-catching President of Maserati
Not to mention the various commercial vehicles of several companies under Gu Yun, from the interior to the seats to the details, Wan Bang and the few ordinary brand 4S stores that Kong Yixuan had just seen.

What kind of car can I buy in 2013 with a budget of over [-] to [-]?

It is nothing more than a family A-class car like a Corolla or a small polo, which is basically featureless except that it is durable, easy to drive and fuel-efficient.

Gu Ying, who was picky and picky, took Kong Yixuan to visit one after another, but there was no model that she liked at a glance.

Although Gu Ying didn't pay for the car by herself, even if she starts to learn the driver's license now, it will take some time to wait in line for the test and get the license.

Not to mention that it will be December soon, and there will be a winter vacation to go home for the New Year in the middle.

The days of obediently sitting in the co-pilot can be expected to last for a long time.

It wasn't until they entered the Audi 4S store that Kong Yixuan and Gu Ying saw real cars one after another that they really felt the difference between luxury brands and ordinary brands.

The sales consultants in the lobby had noticed the two young girls a long time ago. Judging from their outfits and temperament, they were obviously two female college students who hadn't graduated yet, so the reception was mixed.

Two or three minutes later, a male salesman walked up slowly.

"Hello beauty, what car model do you want to see?"

"Let's take a look at it casually, and we haven't figured it out yet."

Kong Yixuan pursed her lips and smiled, and turned her head to look around the existing cars in the exhibition hall.

This kind of customer's answer is too much for a mature salesman. If they say that they just look around, there is a high probability that they will not buy it. Maybe they just pass by by chance and come in to experience it.

"Then let me introduce you to our new Audi A3. This small and exquisite car is more suitable for girls to drive, and it looks very good-looking."

The salesman took Kong Yixuan and Gu Ying to the depths of the exhibition hall according to the speaking skills and procedures, and introduced the Audi A3 that was parked at this location.

"Hey, Sakura? Are you here to see the car?"

The two girls circled the car a few times, and when the salesman was talking about it, suddenly a hand patted Gu Ying's shoulder.

"Miss Yuanyuan!"

As soon as Gu Ying turned her head, behind her was the familiar short-haired beauty sister Hua Shiyuan. She had just gotten off a white Audi Q5, and she was obviously here to do periodic maintenance on the car.

"Yeah, my roommate wants to buy a car, so I'll accompany her over here to have a look."

　Immediately modify it ~ half an hour
　　
　
(End of this chapter)