Rebirth declares war on the honest

Chapter 581 577. Not going home tonight

At around eight o'clock in the evening, Gu Yun took his sister Gu Ying and his little lover Kong Yixuan, and slowly drove out of the second phase of Ampton.

"Brother, the anchor keeps talking to the screen every day, such days are really tiring."

Gu Ying stuck out her tongue, she hadn't seen her brother for a long time, she kept complaining like a cannonball.

From making an account to testing the waters of live broadcasting, and then making some small achievements in e-commerce delivery, and taking root in DouLe throughout the year, the careers of Gu Ying and Kong Yixuan are booming.

The two little girls who are still college students, Kong Yixuan likes to pick up a new car, Gu Ying has saved a lot of cash, and has initially stepped into the ranks of little rich women.

When returning to school, there were still many classmates pointing fingers at the two, and classmates who had a good relationship would come up to ask for tips on making a fortune.

After all, he is a top student majoring in finance, and everyone is full of interest in how to make stable and fast profits.

"It's not easy to make money through live streaming, but for you guys, this is just the beginning."

At this moment, Gu Yun still doesn't know that her Spring Festival holiday has been "arranged" by her parents, and she is still happily giving advice at the dinner table.

"The way of live broadcasting has been cleared up, and with a preliminary understanding of traffic, you can try to start your own MCN company and start a formal transformation, so that you will change from a worker to a boss."

While Gu Yun was teaching his younger sister earnestly, he secretly took off his shoes and rubbed his toes against Kong Yixuan on the opposite side of the table.

Despite the cold winter, the girl was still wearing a short skirt that reached her knees, and the milky white stockings and delicate skin seemed to blend into one.

"What is MCN?"

Kong Yixuan caught her hairy belly with chopsticks, and the steaming hot pot made her pretty face blush, but her expression was still very stable.

"MCN is the acronym for Multi-Channel Network. You can understand it as the driving force behind Internet celebrities."

The movements of Gu Yun's feet were very smooth, and the aggressiveness was clearly revealed.

"Last year, most of the internet celebrities and anchors on DouLe were self-explored grassroots. In the future, we will work full-time on self-media. More and more players will sign with MCN. MCN can combine PGC content with the promotion of capital to ensure continuous content. output, and ultimately achieve commercial realization.”

Gu Yun took Kong Yixuan's boiled hairy belly, and was fussy, and the heat was just right.

At the beginning of the new year, under Gu Yun's arrangement, Dou Le has a new move.

On the one hand, by signing a batch of Internet celebrities and MCNs to ensure the continuous output of high-quality content, and set up a brokerage team of service experts to motivate through monetization means such as advertisements.

On the other hand, it continues to use a relatively "decentralized" mechanism for content distribution, and continuously mines popular content from ordinary users through algorithms to maintain user activity and ensure the sustainability of user-original content.

With the opening of the DouLe Mall search portal, the popularity of a huge amount of Luban, and the test launch of a huge amount of Qianchuan, it is not difficult to see Gu Yun's ambitions through the commercialization of DouLe's overall strategic focus.

"Understood? This is where the first batch of people who eat crabs are so powerful. This industry has ended the initial controversy, and soon there will be barriers. If newcomers want to get started quickly, they must not pay tuition fees."

Gu Yun, who was so hot that he couldn't get enough of it, rubbed his eyes, and continued to add: "And your future is to be a tuition collector."

Kong Yixuan and Gu Ying seemed to understand, and nodded in confusion.

For them, knowing or not knowing is actually not that important.

With a dedicated brother and boss like Gu Yun, the two daughters don't need to consider the room for trial and error in starting a business, and the cost of trial and error is infinitely close to zero.

This is the harsh reality.

Stepping on the shoulders of successful people, no matter what you do, there are people behind you, but ordinary college students often face confusion in career and life choices once they graduate.

Until I found out that the only person who bears the expectations and future of the whole family is myself.

When faced with confusion and feeling uneasy, when you look back, there is no one behind you.

"Brother, I probably understand what you mean. We earn income by cultivating our own anchors, right?"

Gu Ying interjected.

"Yes, in the future, talent live broadcast will slowly decline, and corporate brand live broadcast will rise sooner or later."

In front of his younger sister and Kong Yixuan, there are naturally no business secrets at all. Gu Yun pointed out the future development direction of Dou Le while feasting.

In the first half of the year, under the leadership of Vice President Su Hua, Dou Le will propose a "4321" plan for enterprises.

40% of the traffic is completed through corporate live broadcasts, 30% through bottom anchors; 20% through Dou Le activities; 10% through top anchors.

It can be seen that enterprises are very important to their own construction.

Dou Le has been developing silently for such a long time, and the ecological closed loop of platform-content-social-e-commerce has been initially completed.

It has become the norm for top anchors to break through [-] million yuan in sales after a delivery and the unit price of customers is reasonable.

Under the strong supply channels after docking with Pinyuan, major brands have begun to pay attention to the conversion rate of live broadcasts.

Now regardless of the strength of the anchor’s ability, the mainstream public opinion orientation is to “select popular models and test popular models”, and its core essence is a high conversion rate.

"As long as you can sum up a set of effective methodologies from scratch, and then teach this thing to the next anchor, you basically have core competitiveness."

Both Gu Ying and Kong Yixuan listened carefully, especially Kong Yixuan took out her mobile phone, opened the memo and took notes.

Although behind her serious expression, there was a 43-size big foot between her legs at some point.

She exerted her strength lightly to control the foreign object, for fear that the owner of the foot would have bad intentions again and extend it to a position where she could not control her facial expression.

"I found that many new brands have already started special support. Is it possible to start with the operation of new brands?"

Kong Yixuan pursed her lips, took a deep breath, and her short skirt undulated slightly.

It eventually got out of hand.

"I think so!"

Gu Ying looked suddenly enlightened.

2014 is recognized as the first year of the rise of Dou Brand.

After New Year’s Day, many new brands’ launch platforms have been moved to Dou Le, and Internet celebrity snacks, Internet celebrity slippers, and Internet celebrity toothpaste have emerged one after another.

In this regard, DouLe e-commerce announced the launch of the "Double Brand Special Support Plan", with the goal of helping 100 new brands to blossom and bear fruit in DouLe in the next year, achieving the goal of sales of over [-] million.

"It's up to you to decide how to do it yourself. I'm just offering an idea. If you put all the food in your mouth, it's not interesting."

A smile appeared at the corner of Gu Yun's mouth at some point, as if he had achieved some purpose, and he looked very complacent.

Be it younger sister Gu Ying, or young lover Kong Yixuan, Gu Yun never gave them too much real money to squander in daily life, but pointed out an effective path for them to find the joy of self-struggle .

As the saying goes, it is better to teach a man to fish than to give him a fish. Gu Yun is well aware of this, whether he expresses it or hints at it, the people around him are more or less on the right track, and no one is drifting away because of his wealth and freedom. heaven.

"Brother, if you say that, can we still use our own account?"

Gu Ying obviously learned a lot tonight, but there are still some details in the fog.

"Of course we will."

"Even if you become the boss of MCN, it is still necessary to build the boss IP."

Gu Yun said with a smile: "Boss IP is a type of personal IP, such as Xiahu Family in Zhongshan, which refers to the boss, or partners, or executives of a company. They make themselves IP and sell their own products. You all know that the goods delivery person represents an individual and sells multiple products, while the boss IP represents an enterprise and only sells his own products."

Compared with delivery experts, bosses or entrepreneurs have a very strong response speed.

Of course, nothing is perfect, and the biggest cost of being an IP boss is to rigidly deliver your own time.

Shooting videos, doing live broadcasts, and managing the team take time, and dozens of hours of investment per week are normal.

"But as you said, what we do is MCN, and our main focus is to cultivate Internet celebrities. How can we have any products of our own?"

Kong Yixuan blinked her big watery eyes, and a clear stream flowed in her pupils with some doubts.

"The layout is small."

Gu Yun tapped her toes, and Kong Yixuan's cheeks immediately became blush, covering half the sky.

"Careful friends will find that Dou Le was originally in the same city, and there is an extra study in the click bar."

"Do you know what this is for?"

After Gu Yun asked the question, he asked quite complacently.

"Scientific knowledge?"

Gu Ying replied.

"Yes, for example, if you have accomplished something and shared it selflessly so that more people can gain more knowledge, this matter itself is very cool."

Gu Yun nodded, still gesturing something in his hands.

"Then you can think about it, assuming that a platform will become a national-level platform, how will the content of the platform evolve?"

"The first popular content must be entertainment content. Everyone thinks Dou Le is a pan-entertainment platform. Entertainment content has the widest audience, and almost everyone likes to watch it."

Kong Yixuan and Gu Ying were thoughtful.

"However, you will get tired of watching entertainment content every day. Everyone also needs practical content, such as: Can I drink tea after exercise? How to do impromptu speeches? How can the stupidest people make oral videos?"

Gu Yun continued to add: "This is the demand."

Under the call of strong demand, experts in knowledge sharing content emerged as the times require.

The platform of Dou Le has grown from a breadth to a depth of professional content. During this process, the stickiness of fans will only be further enhanced.

Similarly, the platform is also willing to promote such Internet celebrities who like to spread knowledge and spread positive energy, and often give traffic blessings.

"That's okay too?"

Gu Ying has been a clever little ghost since she was a child, and she raised a question at that time.

"Brother, how do you judge whether someone really has something or is bragging?"

The girl stretched out her hand to open a bottle of Coke, and gulped it down: "For example, when I first started making an account, I would encounter a threshold of 5000 views."

"Then in DouLe, if there are such a group of bragging masters who are not afraid of big things, what violent methods to increase traffic, what immediately gain [-] followers, if someone believes it, wouldn't everyone be turned into a headline party? "

The initial stage of knowledge sharing will inevitably experience chaos in the industry.

Gu Ying's worry is also the pain point of Dou Le's new content.

Why do so many people believe in bragging content?
For Xiaobai who operates DouLe, the business logic is very simple. Whoever has more fans is right, regardless of whether you are a professional or not.

Therefore, as the number of fans increases, the influence of this IP is also increasing.

After these teachers gain fans, there are always some leeks who admire them very much, asking: Can the teacher help me to check my account?
The teachers may still be trembling at the beginning, but there are many people who like it, and after talking about it, they all believe it.

It's even more terrible to lose yourself.

This is the current algorithm-led mechanism of Dou Le’s traffic explosion.

"No, I don't have any real skills. If you have too many fans, you can't handle the traffic. If you can't carry it, you will also be backlashed."

Gu Yun shook his head, curled his lips and said.

When a person's ability is not worthy of his external publicity, Dou Le's huge traffic wave will crush everyone like a tsunami.

People who are speculative, after learning the master's method, find that their videos are still not popular, and they will definitely find channels to complain as soon as possible.

For the sake of user experience, it is only a matter of time before the platform rectifies with an iron fist and purifies the ecology.

The knowledge IP that remains in the end must not be a pompous braggart, but a down-to-earth educator, who can effectively solve the pain points of users, and only by achieving achievements can they have vitality.

"In the future, there will be a learning wave plan to support high-quality knowledge sharers through tilting platform resources, so you can do it with confidence."

The plate in front of him was swept away, and Gu Yun quietly put on his shoes.

When bad coins exit the market, good coins welcome dividends, and decent knowledge IPs in business, skills, health, and education will usher in spring.

"I'm going to the bathroom."

Gu Ying hiccupped and got up. Tonight, she was studying while eating. Whether it was spiritual food or physical feast, she ate a lot.

"Wait.?"

His sister was not there, seeing that there was no one around, Gu Yun quickly raised his eyebrows at Kong Yixuan in front of him.

The meaning is very simple, can you not go home at night?

Since Kong Yixuan and Gu Ying moved to Gu Yun's second phase of Ampton, the frequency of their dates has dropped significantly.

On the one hand, the live broadcasting business is on the rise, and Kong Yixuan, as a mid-level anchor, is extremely busy every day.

On the other hand, unlike life in a four-person dormitory, when you get along with Gu Ying day and night, you will inevitably not be asked questions when you go out.

After all, he was dating Gu Yun, so when he got home, there would always be some clues, right?

Do you want to change your lipstick to a more scheming color?

Do you want to wear a complete set of underwear?

These things on the bright side are not easy to hide, let alone more detailed accessories, colors and makeup.

Although Gu Ying knew that the relationship between her best friend and her brother was complicated, they never flirted in front of her.

"Ah."

Kong Yixuan didn't say a word of nonsense, she just turned her head to look at the bathroom, and nodded slightly.

(End of this chapter)