Rebirth declares war on the honest

Chapter 592 589. Sponsorship
On New Year's Eve, the two juniors Gu Yun and Zhong Leyi got up early and were very busy.

On this day of family reunion and universal celebration, everyone across the country is filled with smiles, and this day has special feelings for every Chinese son and daughter.

Since it was New Year's Eve, most people were already on holiday. People on the street were either busy buying new year's goods, shopping for the excitement, or family gatherings.

As a tourist city in Sanya, there are obviously fewer people on the road. The shops on both sides of the street have started to close one after another, and they have posted Spring Festival couplets. Only some hotels are booming and full of customers.

Many people gather in hotels for the New Year's Eve dinner. People who have been busy for a year no longer cook their own New Year's Eve dinner on the [-]th night. They book a table in a hotel or restaurant to relax and enjoy the New Year's Eve.

The sound of firecrackers outside the window rang out intensively, and the reunion dinner of the two families in the room officially started.

"It's really good to spend winter in Sanya. It's a good experience during this time. No wonder so many people come here."

It's not that the in-laws are better than the in-laws. They prepared a sumptuous reunion dinner together in the restaurant. Zhong Xingbang seemed in a good mood and said with a smile.

For most mainland tourists, in the cold winter, Sanya is warm like spring, with picturesque scenery, coconut wind and sea charm, blue sea and blue sky. It is undoubtedly the first choice of winter tourist resort for domestic people.

"It's just that the taste of the new year is a bit weak. You feel fresh when you come here once in a while, but you will still feel homesick after staying for a long time."

Ning Jiayu, who was wearing an apron, was washing vegetables, and glanced at Zhong Leyi and Gu Yun who were cleaning together near the balcony.

"Brother-in-law should cherish the past few years. After Lele and Xiao Guyi get married and have their own small family, I'm afraid there will be fewer opportunities to celebrate the New Year neatly."

"Youwei and I live so close, even if we get married, we can still spend Chinese New Year together!"

Zhong Xingbang stepped on a box of wine and responded to his sister-in-law with a smile.

"Let's let nature take its course. Children nowadays are independent and can't interfere too much. Children and grandchildren have their own blessings."

Gu Youwei immediately took over the topic and found a step to skip the topic.

After all, only you know about your own children. Whether you are married or not, it is definitely not normal for two families to be together.

In the future, I may not necessarily go to someone's house for the New Year.

"This program is sponsored by Dou Le, the exclusive red envelope interactive partner of CCTV Spring Festival Gala."

While the two families were chatting, a commercial sentence suddenly came from the automatic TV, and the content sounded familiar.

"what?"

"Did you hear me right?"

"Little Gu, did you sponsor the Spring Festival Gala?"

The elders who were chatting turned their heads to look at Gu Yun in front of the TV, and even Zhong Leyi cast curious eyes.

Although Gu Yun was on vacation in Sanya during this period, his career breakthroughs did not stop at all.

As early as when the main station was bidding, he arranged for Su Hua to spend a lot of money to win the exclusive sponsorship of this year's Spring Festival Gala in the name of Dou Le.

"Well, yes, it was finalized some time ago, so we have not publicized it."

Gu Yun looked calm, "Anyway, the whole country will know about it."

"This is too awesome."

Xu Shibin, who has been in the shopping mall for many years and has experienced countless big scenes, couldn't hold back.

Excluding Xiasanlu business, the ultimate goal of serious business is money and fame.

What is the end of fame?
For some entrepreneurs, going to the Spring Festival Gala is undoubtedly a broad road that can be quickly remembered and understood by the people of the whole country.

In 1984, the Spring Festival Gala introduced sponsors for the first time.

Over the past 30 years, the Spring Festival Gala has not only been a stage for actors from all walks of life to take turns, but also a stage for fierce competition among businessmen of different eras.

The advertisements displayed on the stage of the Spring Festival Gala in different periods have faithfully recorded the change of Chinese people's demand from means of production to means of living.

The changes in the sponsors of the Spring Festival Gala reflect the changes in the market economy and consumption in China over the past 30 years.

At the beginning, there were not many manufacturers with advertising awareness, and it was very difficult to attract investment.

In the end, Combas Watches, which had cooperated with the main station, extended a helping hand and became the sole sponsor. The advertising cost was 3000 watches.

Zweig wrote such a story in "When the Stars of Mankind Shine" that when Columbus returned from his 240-day ocean voyage, Spain decided to hold a grand welcome ceremony in Barcelona.

People who went to see the heroic appearance found Indians, corn, tobacco and coconuts and other things that had never been seen before, but what the king and officials were most concerned about and most interested in was the most common thing for them-gold .

Similarly, during the Spring Festival Gala in 1984, people were immersed in the joy and excitement brought by the program. Chen Peisi and Zhu Shimao's sketches, Ma Ji's "Universe Brand Cigarettes" cross talk, and Hong Kong and Taiwan singer Zhang Mingmin's "My Chinese Heart" were sung. "Unforgettable Tonight" so far.

Businessmen with a keen sense of smell are most concerned and interested in something other than the program - the huge wealth brought by advertising.

The example of Compas is the first: after the Spring Festival Gala in 1984, the Compas watch factory rose rapidly, and since 1989, the output has exceeded 3 million for three consecutive years.

Since then, there have been as many as [-] or [-] sponsored brands for the Spring Festival Gala every year, and the most important sponsor is the sponsor of the zero hour time signal.

And Combas is one of the best. In the following 1984 years in 9, he appeared on the stage of the Spring Festival Gala 8 times and "tell you the time" on New Year's Eve.

Someone later concluded that the strength of a country can be seen through advertisements, and the Spring Festival Gala advertisements hide the changes in the consumption attitudes of Chinese residents.

The first time Gu Yun's Internet industry really tested the water was in the 2009 Spring Festival Gala.

That year, Baidu CEO Li Yanhong in the auditorium frequently appeared in the live broadcast, including many close-ups.

In addition to "manufacturing" Robin Li's appearance, Baidu also spent huge sums of money to win the advertisement before the Spring Festival Gala, and implanted "Baidu once, you will know" in a cross talk.

Some people have said that pigs can take off if they stand on the wind.

But to make a thorough discussion, it is still the old man's sentence "A person's success depends not only on personal struggle, but also on the historical process."

Since the first introduction of advertisements in 1984, the Spring Festival Gala has finally formed four types of advertisements.

Package ads, title ads, timed ads and product placement.

In addition to bringing huge exposure and rich returns to merchant brands, these advertisements also brought huge benefits to the Spring Festival Gala.

In 2010, CCTV’s Spring Festival Gala set a record high in revenue with an advertising fee of nearly 6.5 million yuan, and the product placement accounted for nearly [-] million yuan that year.

Before performing magic tricks, Liu Qian took a sip of Huiyuan's fruit juice.

In Guo Da and Cai Ming's sketches, some people mentioned Tudou and Yanghe as many as [-] times.

The Sharp mobile phone that appeared in Guo Donglin's sketch.

In the skit "50 Yuan", not only Luhua peanut oil is placed, but also the advertisement of Luhua on the actor's apron.

There is also Canon in Pai Pai Pai.

This year, the audience went through various placement advertisements in the Spring Festival Gala, and finally waited for Zhao Benshan's sketch "Donation", and then encountered 4 placement advertisements amid laughter.

Sohu Video, Sohu.com, Sogou Input Method and Guojiao 1573.

In the past few years, people have gradually discovered that the programs of the Spring Festival Gala are not as good as before, and they are getting more and more boring.

But for businesses, even if the program is boring, it never affects the fact that the Spring Festival Gala is the Mount Everest in the traffic session.

Faced with such a huge traffic pool, Internet companies have begun to play.

In 2014, a company named Dou Le came to the Spring Festival Gala.

The final winner in the bidding war of various Internet companies before.

The Spring Festival Gala has officially started. Although Dou Le is already well-known among young people, the huge push of the Spring Festival Gala, which does not distinguish between men, women and children, still makes Dou Le show its face.

"Viewers in front of the TV, let's open the Dou Le short video app and draw tonight's big red envelope."

Watching the Spring Festival Gala, playing Doujo, drawing red envelopes, and the host’s repeated words are destined to become one of the most impressive memories of this year’s Spring Festival Gala.

Let’s take a longer time and sort it out, from the appearance of the first Spring Festival Gala advertisement in 1984 to 2014 this year.

For 30 years, the Spring Festival Gala has been a recorder of the times, retaining the marks of changes. From the "three major items" such as watches and bicycles to new Internet platforms such as e-commerce and short videos, the virtual and real in ordinary people's lives have been condensed into one by one. programme.

At the same time, he is also a witness of China's commercial development. Those advertisements that appeared on the stage of the Spring Festival Gala all saw him building tall buildings, seeing his banquet guests, and seeing his buildings collapse.

The ups and downs of those companies that have been on the stage in turn, or stand out from the encirclement, leading an era, or simply disappearing now, have become the tears of the era.

But now, it's time for Gu Yun.

(End of this chapter)