Rebirth declares war on the honest

The patriotic pie drawn by Gu Yun deeply moved the three senior Tesla fans present.

In fact, the three big bosses Li Dabin, He Xiaopeng, and Li Xiang are also the central figures who will stir up the new energy vehicle situation in the future.

The founders of these three car companies called each other brothers in the initial stage, selling stations for each other, cheering each other up during the most difficult financing years, and going through adversity together.

Maybe they all came from science and engineering backgrounds, or they had a poor entrepreneurial background. In the early stage of development, the founders of Wei Xiaoli's three car companies cherished each other and encouraged each other to get through the difficult years.

Li Dabin, He Xiaopeng, and Li Xiang, who survived the financing difficulties, posted a group photo of the three of them that can be called a classic on social platforms.

Among them, He Xiaopeng's accompanying text is, "Three hard-working people, remembering bitterness and thinking about change."

After recalling the past and thinking hard, Wei Xiaoli, the light of domestic products, became stronger and stronger as expected by the three of them.

Wei Xiaoli, who was once ridiculed as "three idiots in car building", quickly became the leader of the new car building force.

It provides the meaning of learning and reference for the new energy automobile industry, and various industry conferences also regard the above three people as guests of honor.

But now, with the intervention of Gu Yun, a reborn person, everything began to change from the butterfly effect of this meal.

Who is Gu Yun?

The founder of Paradise Group, the most gifted generation of Internet entrepreneurs in the country.

Starting from scratch in the early education industry, and then transforming to take root in the Internet, across the e-commerce and short video fields, all of its industries are industry hegemons.

The most exaggerated thing is that he is only in his early twenties
The future is boundless.

Not only does he not have the old-fashioned vigor of middle-aged entrepreneurs, but he also has a full sense of innovation and maintains a firm attitude that despite thousands of people, such entrepreneurs can always infect people around him in every move.

In addition, the idea and the three of them were almost on the same frequency. In the following time, Gu Yun hardly spent much effort in persuading the three future leaders of the new energy industry to join his team.

The new team name, as always, is called Paradise Motors.

"Huh? Build a car?"

After the banquet was over, Gu Yun took his little assistant back to Tang Chen Yipin's residence. The latter drank a lot of wine and went back to sleep on his side early.

Wen Ju nestled in Gu Yun's arms, listening to him tell the story of tonight.

"Well, today is considered to have assembled the core team."

"The current stall is still not big enough. Why do you suddenly want to go out like this?"

"Besides, building a car costs a lot of money, right?"

Since standing on a higher platform, Wen Ju's understanding of the entire business society has become closer and closer to that of most executives.

Everyone on the earth knows that building new energy vehicles is expensive.

How much money is it burning?
Li Bin, a later generation of Weilai Automobile, once said that an electric vehicle company needs at least 200 billion yuan to go from scratch to mass production.

With more and more giants leaving the market, policy adjustments, and changes in the market competition landscape, the demand for money in new energy vehicle manufacturing has obviously risen to a higher level.

Not long ago, Chery Automobile launched the "Yaoguang" forward-looking technology strategy, planning to invest 1000 billion in the next ten years, covering four major areas, creating 13 core technologies, and building a new automotive ecosystem.

In addition to Chery Automobile, there are many joint venture brands that have released future strategies, and the scale of investment is also at the level of [-] billion.

The automobile industry itself is a capital-intensive industry, and new energy vehicle manufacturing is to some extent a capital game.

The ancients said that soldiers and horses go first before using food and grass.

Therefore, money is very important for new energy vehicles.

"It doesn't matter, this money must not be paid by other companies in the group. We can do a good job of PPT and go public for financing."

Gu Yun said with a smile.

It was also in 2014 that Jobs publicly announced his entry into the car manufacturing industry. In the next ten years, relying on top-notch PPT technology, he abruptly raised $50 billion in financing without even delivering a single car.

This is the power of selling dreams.

Not only is Jobs able to fool around, he can put PPT to the ground, and a serious company that can really allow users to enjoy the convenience of new energy vehicles also burns a lot of money.

Take Weilai Automobile, Ideal Automobile, and Xiaopeng Automobile as examples.

According to the public financing and financial report information, as the three companies that started early in the new car-making force, Wei Xiaoli has completed overseas listings in the next five years, the product strategy has been polished, and the market sales have also reached a considerable scale, but they are still in a huge market. state of loss.

It can be seen that building new energy vehicles is by no means something that can be successful with money and self-will.

This is probably the case with new car-making forces.

"I went home for dinner two days ago, and I heard from my father that although the country introduced a subsidy policy this year, although newly established companies can raise funds, they are actually losing money."

As a bigwig in the investment field, Wen Qingshan occasionally reveals a bit of news, which can also become a wind vane for the industry.

Wen Ju doesn't understand very well, so much money has been raised, and there will still be losses. Where is the money spent?

Having money is only the first step in building new energy vehicles, and the next step is how to spend the money.

"That's too much, technology, battery, supporting facilities, it's impossible to stop talking about it."

Gu Yun rubbed his lover's little head, patiently explaining the knowledge in the new field.

Since it is a new energy vehicle, electrification, intelligence and service are the most important performances.

The core of an electric vehicle is the battery, motor and electronic control, among which the cost of the battery is the highest.

Zeng Qinghong, chairman of GAC Group, revealed at the World Power Battery Conference that the cost of batteries accounts for about 40% to 60% of the price of a vehicle, and there is a rising trend.

The sharp rise in upstream raw material prices has brought enormous pressure to automakers.

As long as battery companies transmit cost pressures to OEMs, OEMs will definitely choose to manufacture their own batteries in the future.

For example, car manufacturers like BYD have been deeply involved in the battery field for many years, and the blade battery is already a star product that can compete with CATL.

Self-developed batteries will become the basic consensus of new energy car companies in the future.

Among them, there are cost considerations and strategic considerations - not to be stuck by suppliers.

Intelligentization includes intelligent driving, intelligent cockpit and a series of related intelligent experiences, which requires car companies to invest more financial resources and energy in hardware and software.

In this regard, Tesla's FSD is currently at the highest level.

New energy vehicles are like a long-distance race, with only a beginning and no end, unless you quit halfway.

In this competition, the contestants are in different states, some need to maintain their physical strength, and some need to sprint hard.

Whether it is Tesla or traditional car companies, the entry of new competitors will to a considerable extent put a lot of pressure on the first-mover new forces.

But this is by no means a PK where the east wind overwhelms the west wind, but a beneficial competition that promotes each other.

Anyway, Gu Yun is here.