Super black technology island

Chapter 119 In the Name of the Red Flag

"Tell me about the current situation."

"Boss, as the German cars have completely reversed, it has had a great impact on our internal situation, especially BYD is ready to loosen restrictions. In the future, this German car will definitely become our biggest enemy. .”

"Really, what are you playing up there? We finally had an opportunity. How can we develop now that German cars are involved? If Mercedes-Benz, BMW, and Volkswagen are all connected to our latest technology, this .”

"The above idea is not obvious? Opportunities have been created for us. If Panasonic has not developed hydrogen-powered batteries, we can wait. But now, we can't really give up the international market for us, can we?"

"Actually, if I want to say that if the country is well managed, it is enough to force them to open the market through technology, and it is not impossible."

"Get out, it's true that you can do it, but you can't do that. Now is the time for us to widen the gap with the west. We have to be both soft and hard, instead of being like a bandit."

"Okay, okay, let's talk less about the matters above. The most important thing now is how to develop ourselves. What do you think, boss?"

At the front of the meeting room, a middle-aged man who was already a bit old was sitting there quietly.

He smiled and shook his head after listening to the discussion of the people around him, "There is nothing wrong with the actions of the superior. After all, we are no longer what we were before. We must focus on the overall situation in everything we do. The full introduction of German cars can win the status and discourse of the village for the superior. Right, that's a good thing.

Of course, for car companies like us, there will definitely be some impacts.

But I don’t think there’s anything wrong with it. Challenges have never stopped. Even if the superiors are protecting us now, will they be able to protect us when we go back to the international market?After all, it still depends on yourself.

Even BYD has no objection, can we still be afraid of Hongqi? "

After saying this, the surroundings became a little quieter.

"Everyone, we are here today to discuss the follow-up development. It is better not to complain about things. We, Hongqi, were able to become a domestic benchmark from scratch before, and we will be able to use this shareholder style to fully enter the stage in the future.

It is said on the Internet that we are the princes of the top, but it is ashamed to say that after so many years, our achievements in the high-end field are very limited.

Although the cars have sold better and better in recent years, they are still sentimental products in terms of word-of-mouth and brand value.

This time is our chance, since we are the prince, we must support the sky. "

He said and patted the table.

With the current shock in the global automotive field, Hongqi's original plan to develop step by step has also been disrupted.

All the managers are sitting here today to discuss one, two, three.

This boss has also been in charge of Hongqi for more than [-] years, and he is well aware of the current changes in the domestic auto market.

The era of new energy is undoubtedly the best era, not to mention that everyone has already taken advantage.

As a leader in the domestic automobile field, he also felt that it was time for Hongqi to stand up and lead his family to fight.

"Boss, just tell me what to do, we all listen."

Someone shouted immediately below.

"Okay, then let me just say briefly, the superior has given us enough authority, from now on all the people under the red flag will follow my command, if there is a problem, the superior will come to me, so you all have to listen carefully to my request.

The first point is that Hongqi will completely abandon the traditional energy market starting today, and will stop selling traditional energy vehicles next year, but will continue to provide guaranteed after-sales services to customers who have already purchased them.

The second point is that all R&D institutions under our company will start to develop a new generation of products from now on, aiming at the high-end market.We are different from BYD. As the only existence in China with some brand value, we really have to fire the first shot in the battle for the high-end market.

Because we are a state-owned enterprise, we can withstand certain losses.

What I mean is to directly restart the "H9" plan, and use this plan as a blueprint to expand into three aspects, with a value between 100 million and [-] million, namely supercars, sedans and SUVs.Use all of our press box bottom technologies.

The third point is to open up cooperation in an all-round way and invite domestic car companies to formally form an alliance. It is best to promote internal technology sharing, but it should be noted that the domestic brands that can join must be domestic brands with strong roots, and joint ventures are not counted. .

Even if technology sharing fails, everyone must be united.

Although the German cars are coming fiercely, we are fighting locally. However, if we want to fight against so many brands, we cannot rely on just one or two brands.

We need to have a general tone, so that the higher-ups can cooperate with us.

The above is what I have pondered over the past few days. If there is anything I want to add, I will say it now. "

Balabara said a lot before the boss took a sip from his teacup.

The men around you look at me and I look at you.

Good guy, let's just give up the traditional market, and aim at the high-end field in one breath.

Although Hongqi is indeed the only high-end brand in China with a bit of face, it does not mean that it can be a fish in water in this range.

High-end means high investment, and if your own brand can't support it, there will be an extra high risk.

More importantly, the profit is not necessarily better than the low-end.

To put it bluntly, high-end cars also need to be measured.

Although the car companies of German cars have almost started from scratch, their car logos are still there, which is the accumulation of more than 100 years.

"Boss, do we really want to fully invest in the high-end field? No layout for the mid-to-low end?"

Finally someone couldn't help it anymore, touched his forehead and asked.

"It's not that we don't do it in the low-end field, but we will slowly cover it after we gain a firm foothold in the high-end field."

"If we can't attack the high-end field."

"Then let's just die. I'm not afraid to tell you that Hongqi is not the only one that is looking at the high-end field. BYD has already made plans. Even Wuling Hongguang has begun to think about a 100 million-class entry-level supercar. .

Their situation is worse than ours, but they still have to go, why?Could it be that there is a lot of money?Of course not, the reason is very simple, everyone knows that this will be a good opportunity to turn around, even if the chance of failure of this kind of decision is not small, but everyone is willing to take a gamble.

Even if these car companies are like this, our Hongqi has the biggest advantage. Are we going to sell three rounds?We are Hongqi, a company named after the national flag, who dares to be a turtle? "

That last sentence is pretty harsh.

But there is no way, the long-term stable life has made many people lose their fighting spirit.

I have to say this, and it can be regarded as a reminder to them.

Hongqi is different from others. We have a special status in the country. We usually enjoy privileges, but we have to do it at critical times.

Whoever dares to force Lai Lai again, don't blame me, the boss' subordinate, for being merciless.

(End of this chapter)