Rebirth starts from e-commerce

Chapter 129 The Eve of the Great War
In this day and age, there are really not many powerful people doing e-commerce.

In fact, Luoxiu doesn't need to be so complicated to make Pinru.

There is no need to spend money on branding, and there is no need to engage in Weibo to raise Internet celebrities.

As long as you choose better products than others, do a better job on the page, swipe orders desperately, and open dozens of stores, you can easily make a lot of money by using the traffic on the site.

But you only earn two or three years, and your approach will soon be copied by others, and the price will be half cheaper than yours.

They can consume you to death at a loss, or he dies himself, and you only have half blood left, and then the next family consumes you to death.

The larger the market, the greater the competition.

The simpler the practice, the easier it is to be replicated.

Everyone fought in the Red Sea and died in the involution.

For example, shared bicycles, the model is too simple, as long as you have money, you can enter, and the result can only consume each other in the competition.

I can't make money, but you don't want to make money either, it depends on who dies first.

If you want to make Pinru bigger and bigger, if you want to obtain a brand premium, and if you want to maintain a certain profit margin, you have to build your own moat.

The deeper and wider the moat is dug, the harder it is for others to cross the moat and invade your territory.

Simple businesses can also build moats.

It is very simple to produce a bottle of Coke, and everyone can produce it, but Coca-Cola and Pepsi have been fighting for so many years, and other small brands have no chance to challenge.

Because these two brands have dug a deep and wide moat.

In addition to the brand, the moat of carbonated drinks also has price.

In the past ten years, prices have risen several times, but the price of Coke has remained almost unchanged.

These two colas use automated production lines to reduce costs through large-scale production.

It is impossible for a new brand to have the scale of their production, which means that it also sells for 3 yuan a bottle. After deducting the costs of production management, transportation and warehousing, promotion, channels, etc., the new brand will lose money.

This is their moat, so deep that other brands don't even have the courage to try it.

Everyone would rather compete for five yuan a bottle of fruit juice, energy drinks, tea... The moats of these categories are relatively not that deep.

What Luo Xiu is doing now is exactly what it is difficult for others to copy.

When other clothing brands reacted and wanted to find Internet celebrities to promote their products on a large scale, the prices of Internet celebrities have already risen.

Now a few hundred to several thousand yuan can let a Weibo big V help you post an advertisement, but in the future, the highest asking price for an advertisement on a WeChat official account is 80.

More importantly, Luoxiu attracts customers into members through QQ groups, and develops customers into fans through Weibo.

These members and fans are the real moat of Pinru.

It is precisely because of this moat that Pinru can gain a leading edge in future competition.

What Luo Xiu is doing now is not only for the current Double Eleven, but also for the long-term development in the future.

……

2009 11 Month 10 Day.

After many efforts and two months of preparation, Double Eleven is finally coming.

Luo Xiu personally made the final inspection.

Supply chain department: All the products have arrived at the warehouse, the ERP system test is stable, part-time packing personnel are on duty, and express vehicles are on standby at any time.

Design Department: Activity preheating, activity countdown, during the activity, after the activity... The page pictures of different time periods are all designed.

Customer service department: Various quick reply terms have been formulated, and we are ready to deal with the influx of passengers.

……

Luo Xiu checked every detail countless times, more seriously than any Double Eleven before his rebirth.

After confirming that there was really no problem, he sat down on the office chair with peace of mind and waited quietly for twelve o'clock in the evening.

Before he could sit down, the teacher of the school's newly opened e-commerce class brought a group of students to visit.

"Mr. Huang, why are you here?"

Luo Xiu had no choice but to stand up to greet him.

"I heard that you are planning to hold an event here. I will bring the students here to visit and study and feel the atmosphere of the promotion. I won't disturb you, will I?"

"No, no, you can visit as you please, but we are busy these two days, and we may not greet you well, please forgive me!"

"Is there anything I can help you with? Just ask, we have a lot of people here."

This lecturer Huang Liyuan was transferred to be in charge of the teaching task of the e-commerce class for the first time, and he was also worried that he could not teach these students well, so he wanted to learn something from Luo Xiu.

"We don't need it for now, we have made arrangements." Luo Xiu turned to Lin Baoer and said, "Sister Baoer, come and entertain Teacher Huang and these students."

If they come here earlier, Luo Xiu can also arrange for them to work part-time as customer service during this period, and if they are unscrupulous, they will be thrown to the warehouse for packing.

Now that they come here temporarily, without training, it is impossible for them to face customers, so they can only be spectators.

These students saw lanterns and colorful decorations in the office, as if they were celebrating the New Year.All kinds of drinks and snacks are provided for free.

I thought to myself that the benefits of e-commerce companies are so good, so I did not choose the wrong major.

They don't know that all these benefits are prepared for Double Eleven.

After a while, Zhang Jiarong rushed over, saw Luo Xiu from a distance, and shouted: "Brother, I can't stay in the warehouse, so I came here to have a look and cheer you up."

More than [-]% of his business comes from Luo Xiu. If Luo Xiu collapses, he will not be able to sustain it.

So he was not at all less nervous than Luo Xiu about this event.

Luo Xiu can still know what he knows, he can only pray for God's blessing.

"Okay, you just watch here."

Luo Xiu was not surprised by his arrival.

Not long after, Xu Yujiao from the garment factory and representatives from the Taobao Yangcheng office rushed over.

Both of them have to come to watch the battle in person, to see how Luo Xiu can win this battle.

At 11:[-] in the evening, Luo Xiu placed two things in front of the bar.

One is a flip board used in basketball games, which is used to broadcast the transaction amount in real time, and the unit is "[-] yuan".

Taobao has not produced a data Rubik's Cube yet, so it can only manually broadcast the turnover.

There was also a suitcase with a lock, which Luo Xiu opened in front of everyone.

"Wow!"

After everyone saw what was in the box, they couldn't help shouting out.

"Here is 40 in cash. After 1500 million is completed, the money will be distributed. If the 3000 million goods are sold, you will take all the 40."

"Whoa! Whoa! Whoa..."

The employees couldn't stop being excited.

Compared with sending money to the bank card afterwards, it is not as exciting as sending money directly on the spot.

Even the students from the e-commerce class who came to visit also shouted, obviously it had nothing to do with them.

The last ten seconds.

Everyone shouted together like the countdown to the New Year: "Ten, nine, eight, seven, six, five, four, three, two, one."

"Launch!" Li Shan, who came over to watch the fun, yelled, causing a roar of laughter.

Guan Shiyu stood beside Luo Xiu, stretched out her small hand, and silently grabbed his big hand.

(End of this chapter)