Rebirth starts from e-commerce

Chapter 142 Co-branded Women's Bag

After the launch of Weibo, with the participation of major stars, the user growth rate is rapid.

At the same time, many previously unknown grassroots quickly gained a lot of attention.

Before becoming popular, many grassroots experts have already signed an agreement with Luo Xiu to become the promotion ambassadors of Pinru products, or sailors.

Luo Xiu himself is a super V, the number of fans has reached millions, higher than that of first-line stars.

Of course, in a year or two, these fans will start pouring water insanely. Millions of fans are not as good as dogs, and tens of millions of fans will walk everywhere.

Luo Xiu seldom promotes his products on Weibo, and more often does some public welfare activities or posts funny jokes on Weibo.

In addition, the group of student models raised by the company have also grown into big Vs, with the number of fans generally ranging from hundreds of thousands to one million.

Unexpectedly, among the employees of Pinru Company, apart from Luo Xiu, Yi Qingfei has the most fans.

Not long after he opened Weibo, the number of fans was close to 200 million.

Weibo content is all about makeup and skin care.

Sometimes I recommend some cosmetics and skin care products to fans, which are very popular among female fans.

But his popularity is not because of these female fans, but because of male sunspots.

It can be said that Weibo in this era is controlled by men, and the famous grassroots fans are also dominated by men.

They cannot accept that men are keen on skin care, let alone lipstick and make-up.

Now there is a boy who posted tutorials on makeup and skin care on Weibo, which immediately angered a group of straight men.

A lot of abuse can be seen under each Weibo, and there are many private letters chasing after each other, the content is unsightly.

During the worst days of scolding, Yi Qingfei was almost scolded for being autistic.

He couldn't figure out why he was insulted by so many people because he didn't hurt anyone, but just shared some experience at the request of fans.

Yi Qingfei's work has also reached a bottleneck.

Among the few people in the dormitory, although he was the first to follow Luo Xiu to make money, now Li Shan and Zhao Jianye are important leaders of the Fantuan project, while his position in Pinru is becoming more and more marginalized.

The company has a real model and does not need him to play women's clothing. It also has professional photographers and makeup artists, and his position can be replaced at any time.

The unsatisfactory work, coupled with the siege on the Internet, made Yi Qingfei feel very negative for a while.

I didn't dare to post on Weibo anymore.

Luo Xiu found that he was not in the right mood, so he called him home and took out two bottles of beer from the refrigerator.

After the two drank a few drinks, Luo Xiu asked him: "You've been in a bad mood recently, what happened? Is there anything I can do for you?"

Yi Qingfei didn't hide anything, and said directly: "It's nothing, I just got scolded badly on Weibo recently."

"That's all?" Luo Xiu patted his arm, "You just haven't met a good time, believe me, after a few more years, your spring will come."

In Luo Xiu's mind, Yi Qingfei is one of the candidates for the "No. [-] Lipstick Brother" in his future plan, but he cannot disclose the future.

Otherwise, there may not be this future.

It is not so easy to be a lipstick brother. He has to survive the torment before the opportunity comes.

All Luo Xiu could do was give him some spiritual and financial support.

……

After comforting Yi Qingfei, Luo Xiu is now going to invest in the development of products such as bags.

Pinru women's shoes followed the style of clothing, and they were made very smoothly.

But women's bags have different properties from clothes and shoes.

Just like men love watches and women love bags.

A man's watch is not just for telling the time, and a woman's bag is not just for holding things.

Luo Xiu also has a huge and expensive watch, but he always dislikes the watch being too heavy, wearing it always binds his hands and feet.

If he is not going to meet a client, he generally does not wear it.

Another reason is that the watch does not have a luminous function, and there is no way to trick girls into looking at the luminous watch under the quilt.

If women's bags want to sell at a price, they must give the product a story.

However, women's bag brands with stories usually have a certain history, and what Pinru lacks the most is history.

After much deliberation, the only way Luo Xiu thought of was to make a joint name.

Although Pinru has no story, if you find someone or something with a story to co-brand, wouldn’t there be a story?

So Luo Xiu posted a Weibo:
[I have a bag, do you have a story? 】

The entire network collects ten people, animals or objects with stories to publish a joint bag.

With Luo Xiu's appeal and the power of money, this Weibo was reposted more than [-] times soon after it was posted, and countless stories were collected.

No one expected that the first story to be selected was an internet celebrity cat named Pudding.

The reason why it became popular is that the owner used its image to create four-frame comics on Weibo.

These cartoons are very popular on the Internet and have captured a large number of cat lovers.

On Pudding's Weibo, hundreds of thousands of fans are waiting for updates every day.

At the price of three small dried fish, Luo Xiu obtained the authorization of Pudding and launched this "Pinru × Pudding Handbag".

The style of the bag looks like a fluffy kitten, which looks very cute.

The three small dried fish are for netizens to see. In fact, Pinru has signed an IP authorization contract with the painter, and 6% of the sales of the bag will be used as the authorization fee.

6% of sales or 12% of supply price is a commonly used point for this kind of IP authorization.

In addition to providing IP authorization, the painter must also promote the product on Weibo to attract his fans to buy.

The way of publicity is still to create a complete story for this bag through the four-frame comics he is good at.

This bag is the first peripheral of pudding, and its design is also very beautiful. The first batch is limited to [-] pieces, and it was sold out as soon as it went on sale.

Those cat slaves who didn’t get it commented on Weibo: “For every bag produced, a cute pudding is killed.”

"If there is no sale, there will be no killing. When will the second batch of goods be delivered?"

"I bought two, can the brand distribute a small dried fish?"

……

Obviously, the first joint model has achieved very good results, which benefits from the high loyalty of fans of this artist and their willingness to spend money for him.

In fact, almost all of these thousand transactions were paid by fans of Pudding, and they have not really gone out of the circle.

These fans who bought the bags went to Amway in their respective social circles.

"Sisters, this is my new bag, a co-branded product of Pinru × Pudding, I managed to grab one, blah blah blah..."

"Wow, what a cute bag."

"The picture has been sent to my boyfriend, let's see if he will do it."

……

The bag itself is really good-looking. After the second batch of one was put on the shelves, another 5000 were snapped up, and then the sales slowed down.

Obviously this is the right way to go.

Soon Luo Xiu chose a second IP.

This time it was alone, the popular Xiaohuadan and Guan Shiyu's older sister.

(End of this chapter)