Rebirth starts from e-commerce

Chapter 159 Girls' Day

After the meeting, Luo Xiu came out of the company and walked casually around the campus.

He likes to think about problems in this aimless walk.

Today's campus seems to be very lively. Many boys are holding banners in their hands, looking for a conspicuous place to hang them up.

At first, Luo Xiu thought that some important person had come to the school, but when he looked carefully at the slogan on the banner, he couldn't help laughing.

[Sheep girl, my mother's only designated daughter-in-law. 】

[Today is Girls' Day for you, and Women's Day is for you tomorrow. 】

[Good-looking skins are the same, but mechanical girls are one in a thousand. 】

[*** belongs to the world, and girls who speak foreign languages ​​in 09 belong to us. 】

[No matter whose woman you are tomorrow, you will be my goddess today. 】

Since Women's Day is not pleasant to listen to, and I don't know when it will start, major colleges and universities celebrate Girls' Day on the day before Women's Day, which is March 3th.

At this time of year, boys start to use their imaginations and hang creative banners on campus.

In addition, we must rack our brains to give gifts to the girls.

Luo Xiu, who had been away from the campus for a long time, after seeing these banners, seemed to have returned to his youth—no, he was really reborn and returned to his youth.

Girls' Day was gradually forgotten in later generations, but in 2010, it was still a festival that could arouse great popularity on the Internet.

All major forums are full of hot posts about Girls' Day.

Luo Xiu thought that in such a meaningful festival, the girls of Pinru were still working overtime for tomorrow's 38 event, but he, as the boss, left work early.

So he turned and returned to the company, announcing excitedly:

"Almost forgot, today is Girls' Day, we can't just pass it by."

The girls raised their heads in surprise, waiting for the boss to announce the girls' day benefits.

"Our target users are mainly young girls, so we can take advantage of the popularity of Girls' Day, so I decided to organize an online marketing event to attract traffic for our 38 promotion tomorrow.

So I would like to trouble everyone to work overtime today to get this activity going. "

What?Our holiday benefits are overtime?
The girls are all stupid.

The boys burst into laughter at first, and then their smiles slowly froze when they thought that they also had to work overtime.

"Wait, didn't you want to give us holiday benefits?" An Yi asked unwillingly.

"There is no time to do this now, let's plan the event first."

Under the complaints of employees, the marketing campaign of Pinru Girls' Day was launched soon.

Luo Xiu posted a Weibo:
【Choose the most creative slogan on Girls' Day, and each girl in the winning class will receive a 1000 yuan product such as a shopping coupon, which can only be used to purchase items such as women's clothing, women's bags and women's shoes, and is valid for one year. 】

Attached products under Weibo, such as 38 event poster pictures and event rules.

The way to participate is very simple, post Weibo and @罗修和pinru’s enterprise Weibo, attach the banner picture of the competition, and the Weibo with the most likes within 24 hours will win the reward.

In order to spread this activity as soon as possible, Luo Xiu also mobilized more than a dozen big Vs to repost this Weibo.

An hour after posting the blog, the event became popular in college circles.

On Luoxiu and Pinru's corporate Weibo, the number of likes of the top ten is announced every once in a while.

At the beginning, everyone participated in the activity only for shopping coupons, then for the honor of the class, and finally for the honor of the school.

Only a few hours after the event started, the top ten have already received more than [-] likes, and they are basically classes in schools with more girls.

Because only girls can get rewards, girls are more active in sharing Weibo links in various groups, asking group friends to help forward and like.

Unexpectedly, the number of likes on Weibo from a student of Yangda University is increasing rapidly, and his copywriting is: [I wish all the girls of Yangda Civil Engineering Class 09 (1) a happy holiday... Wait, our class No girls! 】

The comments under this Weibo made people laugh even more.

"The former civil dog came over to give a thumbs up."

"I think there were two girls in our civil engineering class back then, and they were quite beautiful. Everyone thought it was 2 against 43, but they didn't expect them to be together."

"Hahaha, I give you a thumbs up."

"Suddenly I feel that the computer department is not too miserable."

……

At the end of the event, the number of likes on this Weibo won the first place with an absolute advantage.

According to the rules, all the girls in Class 09(1) of Civil Engineering of Yangzhou University can get 1000 yuan product such as shopping coupons, but there are no girls in this class.

Is it lonely for Pinru to organize this Girls' Day event?

"I seriously suspect that Pinru is involved in cheating."

"Hahaha, I believe those are real likes, because I also clicked."

"No way, the civil engineering banner has too high a sympathy score."

"Then what should we do now? Pinru wanted to give benefits to girls, but they didn't?"

……

Luo Xiu couldn't laugh or cry after seeing this result, and immediately posted a Weibo:
[The staff has verified that there are indeed no girls in the class. In order to express their sympathy for them, Pinru decided to give each of the 45 boys in the class a 1000 yuan Pinru shopping coupon.Since this coupon can only be used to buy women's clothing, women's bags, and women's shoes, it can only be redeemed after they leave the order, and it is valid for one year. 】

After this Weibo was posted, a group of girls ran over to leave a message:

"Squat online with a boy from class 1 of Yangda Civil Engineering ([-]) who falls in love, and breaks up when he gets a shopping coupon."

"The civil man has suddenly become a popular man."

"The day when the value of civil engineering men soared."

"Pin Ru is also worried about Tu Mu Nan's happiness."

"Boys can also wear women's clothing, so why do you have to find a girlfriend to use it?"

……

The dramatic results made the event even more explosive, and it became a hot topic among netizens for a long time.

"Ci Mu Nan." These three words once became a buzzword on the Internet today, which means a boy who is willing to give himself something like a bag.

Sure enough, the best marketing campaigns often come from the unexpected.

This marketing activity also brought a lot of traffic to Pinru stores. During the three-day event, Pinru women's clothing sold a total of 700 million units, plus women's shoes and bags, the total sales exceeded 1000 million.

Although only one-third of the sales volume of last year's Double Eleven, these two activities are not at the same level.

The original plan of the project was to sell 700 million, but because of a successful marketing campaign, it sold 300 million more.

Moreover, the biggest value of this marketing campaign is not the sales volume of this campaign, but the brand exposure of over [-] million yuan, which greatly enhances Pinru's popularity and reputation.

Taking advantage of the fact that the prices of Internet celebrities haven't risen yet, Luo Xiu decided to plan at least one similar marketing event every month.

What Pinru lacks now is not sales, but brand value.

(End of this chapter)