Rebirth starts from e-commerce

Chapter 208
Luo Xiu returned to Yangcheng and devoted himself to the work of e-commerce again. This time he aimed at the furniture market.

Among the brands that started as e-commerce, if Handu Yishe represents women's clothing, then the representative of the furniture category must be Lin's Wood.

Start from scratch, achieve annual sales of billions, and be the number one in sales on Taobao for many years, creating a myth of its own.

Before Luo Xiu was reborn, he had acquainted with the founder of the Lin Corporation several times. He had attended the same meeting and was deeply impressed by this young boss who was about his age.

When this legendary figure was a junior at Baiyun College in Yangcheng, he put all his eggs in one basket and spent the last year's tuition to start a business and opened a web production company.

A few months later, the company closed down, with only 2000 yuan in savings left, relying on his girlfriend to work in a furniture store to support himself.

At the end of May 07, he took the 5 yuan and opened a Taobao store selling furniture. After only two months of operation, the monthly sales of the store had reached 2000 yuan.

You must know that it was in 07, the e-commerce industry was far less developed than it is now, and logistics is far less convenient for the delivery of large goods.

In 08, his Taobao shop sold 2000 million pieces of furniture a year, becoming the industry leader.

In 09, Lin's and Mu's sales exceeded 5000 million.

Also in 09, Luo Xiu, who was reborn with ten years of experience in e-commerce, sold [-] million in the women's clothing category.

In this life, if Luo Xiu wants to seize the market share of the furniture category, his biggest opponent must be Lin's Wood Industry.

But he doesn't want to be the second Lin's Wood Industry, but to be my country's IKEA.

It's like Pinru women's clothing is not the second Handu clothing store, but Uniqlo or Zara.

With Luo Xiu's current capital and ability, it is very easy to start a second Lin's wood business, which is not a challenge for him.

Since you want to do it, you have to set higher demands on yourself, instead of completely following the path of others.

Any big brand with international reputation is not just about selling products.

The same goes for IKEA, as long as you walk into their store, you can deeply feel their cultural stories.

Pinru Home Furnishing wants to move closer to IKEA, but it cannot be achieved overnight.

……

The first step is to have a product.

IKEA claims to be global sourcing, which is actually a nicer way of saying it. Another way of saying it is OEM production.

It is impossible for Luo Xiu to open a furniture factory by himself now, and he must find an OEM in the early stage.

Just like when he first started making women's clothing, he went to Shisanhang to get the goods.

There is also a very large wholesale market for furniture, that is - Lecong International Furniture City.

Known as the world's largest furniture expo center, there are more than 3000 dealers and furniture factories opening stores here, with an area of ​​more than 300 million square meters.

Lecong International Furniture City is only tens of kilometers away from Yangcheng University City, but Luo Xiu was stuck on the road for more than two hours.

Due to too many vehicles coming in and out to transport furniture every day, coupled with customers who come to visit and shop, this section of the road is blocked all the year round.

"Do you know what is the biggest function of driving a good car?"

Luo Xiu asked Guan Shiyu who was sitting in the passenger seat.

"Easy to pick up girls?"

"Of course not. I'm so handsome, do I still need to pick up girls? It's all girls who pick up on me, okay?"

"Bah, shameless!"

Guan Shiyu looked disgusted.

"The biggest advantage is that other people don't dare to block it casually. You see, there is so much space between me and the car in front, no car dares to..."

Before Luo Xiu finished speaking, a Wuling Hongguang barged in abruptly and slapped him in the face on the spot.

"Except... this kind of van, who knows how many people are in it." Luo Xiu asked himself to make up for it, "When I was driving a Wuling Hongguang, I dared to put a Rolls-Royce in it."

Arriving at the Furniture City, Guan Shiyu seemed to be flying, walking tirelessly through various stores.

Girls have an extraordinary love for visiting the furniture city.

"Luo Xiu, this bed is so comfortable, let's buy it back, the bed in your second bedroom is too hard."

"We came to look at the products to find manufacturers, not to shop."

"It's not a conflict."

"Be obedient, we live in a teacher's apartment now, it's so troublesome to change new furniture, and we will buy it together when we move to a new house."

"Alright then!" Guan Shiyu reluctantly left the bed.

The reason why Luo Xiu asked Guan Shiyu to accompany him out was mainly because of her ability to select items.

Born in a wealthy family, she is accustomed to seeing the artworks of various masters. She has been influenced by elegant works since she was a child, and under the influence of her ears and eyes, she has an extraordinary insight into beauty.

Art is figured out. Guan Shiyu not only has a superb ability to select clothing, but also the selection of furniture is not bad.

Of course, in Luo Xiu's mind, her vision of picking men is first-rate.

"The workmanship of the products in this store is not bad. It can be seen that the masters are all veteran craftsmen." Guan Shiyu stopped in front of a store.

Luo Xiu shook his head, "The workmanship is good, but this kind of Chinese-style solid wood furniture is bulky and difficult to transport, so it is not suitable for e-commerce at this stage.

We mainly make some small furniture that are easy to disassemble and install in the early stage, and large beds and sofas can be made later. "

Although the selection is based on Guan Shiyu's opinion, in terms of the general direction, it is still up to Luo Xiu to make his own decisions. After all, his rebirth experience cannot be wasted.

"What about this store? The design style is simple, fresh, and natural, which fits our positioning very well, and the workmanship is also very meticulous. You can talk to their boss."

Guan Shiyu soon took a fancy to another shop.

Luo Xiu nodded, and the wizard walked over, "Hello, I run a furniture store, and I think your products are good. I may buy some and sell them later. Can you give me a product manual?"

"Of course no problem." The shopping guide hurriedly found a product manual and handed it to Luo Xiu. "This is the product manual of our factory. If you need anything, you can contact us at any time through the phone number on the manual."

"Thank you!"

Luo Xiu politely thanked him.

The shops here are all run by factories, both for retail and wholesale. Every day, a large number of furniture store owners come to see samples and order.

Luoxiu's first step is to use Guan Shiyu's ability to select models, find a few more factories with similar styles and brand positioning, and then talk to their bosses about the OEM price.

After shopping all morning and looking at dozens of shops, Luo Xiu almost broke his foot, and finally selected three factories whose design styles were more in line with expectations.

"What do we have for lunch?"

Lecong belongs to Shunde and is the capital of gourmet food.Guan Shiyu followed Luo Xiu here to look at the furniture so actively, a large reason was because of the delicious food here.

"At noon, we can just find a restaurant to eat something, and for dinner, we can find someone to cheat."

Luo Xiu raised the business card in his hand.

(End of this chapter)