Rebirth starts from e-commerce

Chapter 312 Creator Sharing Program

The basic structure of the APP was completed quickly.

Luo Xiu decided to name it "Headline News" instead of using the original name.

The first section is "recommended", followed by: hot spots, videos, entertainment, current affairs, international, sports, fashion, digital, cars...

The content in front of each section is produced by the current masters of major forums, Weibo big V, etc., and it is high-quality content.

The video section is of the highest quality and is beautifully produced.

The latter ones are the content carried over from the Internet.

At the beginning, there were too few things, so I could only carry some other people's things to fill my own content library.

After the internal and public betas are completed, the Toutiao News APP is finally on the shelves.

Now Luoxiu is facing a headache for all APP creators, how to promote this APP?

How to increase downloads?
There are many ways to promote, and the most effective one is the built-in mobile phone.

It's a pity that the Xiaomi mobile phone has not come out yet, otherwise it can be directly built in the factory.

The second is the mobile phone system application store, such as Google, ios; and the recommendation in the mobile phone manufacturer's application store, such as the Samsung application store, the future millet store, Huawei application market...

All of these will cost a lot of money and need to be negotiated with the mobile phone manufacturer. Luo Xiu wants to wait until the conditions are more mature before proceeding.

Now he decided to use these creators to promote.

The role of the first batch of creators is not only high-quality content, but also their own popularity.

They are all celebrities on other websites, forums, and Weibo, and they have a certain number of fans and appeal.

They can use their appeal to pull people from other sites.

In order to stimulate them to recruit people, Luoxiu decided to start the creator sharing plan in advance.

On foreign video sites, creators can enjoy ad sharing based on the amount of playback after publishing a video.

It is said that Li Ziqi’s income from advertising on Youtube can reach tens of millions a year, and the influence of one person is comparable to that of several Confucius Institutes.

In addition to earning foreign currency by yourself, it can also attract countless foreigners to come and travel.

In an environment where foreign media controls international speech, people can see a different Huaguo, a Huaguo that is not demonized.

Of course, Li Ziqi's video is not the whole picture of Huaguo, nor is it the whole picture of Huaguo's countryside.

Huaguo needs more creators to show different appearances.We need Li Ziqi, and we also need a web article like Lord of the Mysteries that can be loved by foreign readers, even if the world of mysteries is closer to the West.

Huaguo does not only have the appearance in the lens of foreign media, nor does it only have the underworld filter.

We need more creators, and we must first ensure that these creators can have a good creative environment.

If paid reading hadn’t been the first to start at a certain point in the past, and web texts still relied on power generation for love, there wouldn’t be so many people engaged in web text writing, and there might not be works such as Lord of the Mysteries going abroad.

One thing that is commendable about Toutiao is that it allows content creators to have a share of advertising revenue from the platform.

It turns out that those Tianya moderators, Tieba masters, Baidu all kinds of knowledge sharing... creators provide a lot of content for the platform, and the platform earns high profits.

Creators who want to monetize and earn income can only contact advertisements.

……

The first batch of creators who published content on the headlines were surprised to find that as long as there was a certain amount of reading, they could earn money.

Because of the traffic, this income is currently very small, and most people only have a few cents a day.

But this is the first time many of them are earning money on the Internet from written content.

This completely opened up their enthusiasm, and quickly called on their fans to download the app to help them increase their reading volume.

With the influx of fans, and the spontaneous promotion of fans, more people poured in, and their income began to rise.From a few cents a day, a few cents, to a few dollars, tens of dollars, or even hundreds of dollars.

Luo Xiu also posted a creator income list on the homepage, among which Yi Qingfei ranked first, and his daily income soon exceeded 1000 yuan, which means that he can already earn a monthly income just by relying on the advertising share of content creation Thirty thousand.

Of course, with the current registration volume of this APP, it is impossible to achieve such a high income.

Luo Xiu deliberately created a few great gods, spent hundreds of thousands or millions of dollars, and put their links on other platforms, and their clicks naturally increased rapidly.

Next, Luo Xiu began to advertise in major media.

The slogan of the advertisement is: Here, everyone is a creator in life.

Case 17: She likes to draw comics and draws one story after another, but no one appreciates it.Her parents didn't understand her hobbies. The teacher advised her to focus on her studies, but her classmates laughed at her.In the headlines, she received recognition and applause. ***, 3 years old, student, with a monthly income of [-] yuan on Toutiao.

Case 58: He likes commenting on current affairs.His wife thinks he talks too much, and his daughter and son-in-law say he likes to brag.In the headline news, there is a group of like-minded people who point out the country and criticize the current problems with him. ***, 2.5 years old, a laid-off worker, with a monthly income of [-] yuan on Toutiaohao.

Example 32: She loves celebrity gossip, loves to follow dramas, and knows all about entertainment news.The husband said that she still had dreams when she was old, and the mother-in-law said that she didn't care about the baby.In the headlines, she has a career of her own. ***, 2.2 years old, a full-time mother, with a monthly income of [-] yuan on Toutiao.

……

Everyone sees that children, the elderly, and housewives can easily make so much money on Toutiao, and their content is so-so, and they can do it themselves.

So swarms rushed in, opened their own Toutiao account, and dreamed of making a fortune from this.

The income of the leaderboard is updated in real time. They saw that the income of top creators kept increasing, and it didn't take long for someone to earn [-] a month.

Countless people with a stable income began to dream of becoming a freelancer, relying on creation to make money, without being angry with leaders and bosses.

While everyone is envious of the rankings, they can't see that under the rankings, thousands of creators only earn a few cents per day.

At this time, some successful people began to share how to promote their headlines.

The first step is to mobilize your friend group, let your relatives and friends pay attention to you, and mobilize them to download Toutiao.

The second step is to promote and drain traffic on other platforms.

third step……

While the creators are promoting their Toutiao, they are also promoting this APP.

Due to the spontaneous promotion of these creators, the downloads of the Toutiao News app quickly reached 400 million.

Like a dark horse, it quickly entered the rankings of major app stores and aroused discussions among colleagues.

"The downloads of Toutiao News are growing so fast? Did you just brush it?"

"Apple's recent policy is a bit loose. It has been so many days that this brush has not been processed."

"I heard that if you give money, you can make the platform turn a blind eye."

"Don't be sour, let's talk about people's daily activities."

"Instead of being sour here, it's better to learn how others promote."

……

(PS: Thanks to "Shenyiming" and "Reader 1248956170755817472" for their rewards.)
(End of this chapter)