Rebirth starts from e-commerce

Chapter 334 Copyright War

Chapter 334 Copyright War
2012 Pinru Group mobilization meeting.

Luo Xiu delivered a speech on the stage and determined the group's five major goals for the new year.

第一:电商部力争12年销售目标在11年的基础上再翻一翻,销售额达到80亿。其中品如系列产品目标30亿,总部代运营品牌目标30亿,分发给第三方代运营的品牌20亿。

Second: Fantuan maintains the No. 100 market share in daily life group purchases, the No. [-] market share in food delivery, and the third market share in commodity group purchases. The total sales volume exceeds [-] billion, and strives to surpass Vipshop and Suning.com to become the third largest after JD.com Electronic business platform.

Third: The overall layout of the same-city distribution network in first-, second-, and third-tier cities across the country has been completed, and strive to achieve next-day delivery in major cities.

Fourth: Pinruhao Museum completed 300 new stores throughout the year, doubled the number of product SKUs, and strived to have an annual turnover of over 10 billion.

Fifth: In addition to headline news, Pinru Technology has added three major platforms: music, video, and live broadcast, and strives to exceed 5000 million user registrations.

These five goals are written into the company's manual of conduct, and every employee must be familiar with it.

And make a schedule for each task, hang it in a prominent position in the company, and always put pressure on the departments that are lagging behind.

In the past few years, Luo Xiu rarely raised strategic goals internally.

Because almost everything he wants to do is within his control, he just needs to arrange employees to execute it.

It is different now, whether it is the number of employees in the company or the size of the business, it is far beyond Luo Xiu's control, and the company must be managed through strict rules and regulations.

For such a large organization, it is necessary to formulate clear goals in order to clearly guide the direction of everyone's progress.

None of these five major goals is easy. Once announced, it immediately caused the employees to wail everywhere.

The first is the e-commerce department, where the various responsible persons gather together to hold a meeting to discuss countermeasures.

"Last year's 40 billion was already the limit, and this year we want to make 80 billion. Apart from the normal growth of the market, I really don't know where to get the increase."

"The self-owned brand and the brand operated by the headquarters are relatively easy to control. The 20 billion distributed to the third-party agent operation is the most variable. It is difficult to predict whether the group of people in the e-commerce industrial park will make any mistakes."

"We have to formulate a stricter assessment system for them. If they fail to complete the target warning in the first month, they will take back the store if they fail to complete it in the second month."

……

In the meeting room of Fantuan, Li Shan slapped the table and yelled: "I've heard people say that JD.com's goal this year is to make 1000 billion, and Taobao's goal is to make 100 trillion. If we fail to complete this task this year, the gap between us and them will be even greater next year, and our situation will be even more difficult.”

"Mr. Li, our traffic is not at the same level as theirs!"

"Don't give me excuses, I just want to hear the ways and means to accomplish the goal."

……

Headlines Conference Room:
"Nowadays, platforms that make music and videos don't make much money."

"The music is all pirated. Even a platform as large as Kugou is losing money. The video is divided equally between Youku and Tudou. It is difficult for third parties to insert. It is really difficult for us to enter the market at this time."

"The music and video can still be understood. What is the live broadcast platform that Mr. Luo mentioned? Can someone explain?"

Luo Xiu pushed open the door and strode into the conference room, "What do you guys not understand?"

"Hello, Mr. Luo!"

"Hello, Mr. Luo!"

"Hello, Mr. Luo!"

When everyone saw the boss coming in, they all stood up and said hello.

Luo Xiu waved his hand and said politely: "Everyone, please sit down. I came to your meeting to find out what difficulties you have and where you need my help?"

"Mr. Luo, now that Kugou and other music software have taken over the market, and many musicians say that Chinese music is dead, why do we still make music?"

"These are two questions, let me answer you one by one!"

Luo Xiu found a seat and sat down, "First, although music software such as Kugou has already occupied the market, they occupy the PC market. Now that Xiaomi has launched a mobile phone in 1999, the future must be dominated by handheld computers. We now It is promising to start focusing on mobile music apps mainly based on mobile phones.”

"Second, we all know that if an authoritative person jumps out and says that property prices will drop in the future, then we have to buy a house quickly. Since musicians say that Chinese music is dead, why are we still standing still? Hurry up and buy the copyright. get up?

Now is the world of piracy, everyone does not pay attention to copyright, and people who are serious about music are not doing well, but our country is developing, and the country will definitely pay attention to copyright in the future. If we can take advantage of the current cheap copyright price, we can win a lot of copyright first. Music copyright will definitely help us build a music platform. "

Luo Xiu remembered the copyright war clearly in his previous life.

In 2012, the musician Song claimed that he could no longer make music and wanted to switch to selling roast duck.

This matter caused a lot of noise on the Internet, and later the media broke out that Song and Gao had joined forces to bad-mouth my country's music industry so that they could search for music copyrights at a low price.

Although the parties denied this, they did say bad news, bought copyrights in large quantities, and entered a new music company with these copyrights.

By 2013, everyone knew that the era of genuine editions was coming, and the copyrights had already gone crazy.At this time, the giants headed by Penguin finally joined the battle.

In 2014, Ali entered the game and acquired Tiantiandongting and Xiami, which accelerated the process of the war.

NetEase Cloud Music, which is known as Wang Yiyun, did not join the battle group until 2016.Although Netease Cloud has attracted many literary youths in terms of user experience and other aspects, in the end, because a large number of songs have no copyright, they were removed from the shelves, so many loyal users had no choice but to abandon them.

Although Future Penguins occupy the largest market share, they also spent huge sums of money to acquire copyrights, and there is a risk of monopoly.

And those who bought the copyright at a low price before Penguin entered the game were the ones who really made a lot of money with their small gains.

Now is the right time for Luo Xiu to engage in copyright, and it happens to be at the lowest price to buy the bottom.

Even if you don't do it in the future, you can make a lot of money by reselling this batch of copyrights.

In the future, Luoxiu will also develop a short video platform, which will also require a large amount of music copyright.

If Douyin has a large number of music copyrights, it will not be used to play those few divine songs back and forth.

"Mr. Luo, we listen to you, and now set up a copyright team dedicated to the acquisition of copyright."

Everyone nodded after hearing Luo Xiu's words, and no one raised any objections.

They know that their boss's judgment on the future situation has never made a mistake.

"Other things can be discussed slowly, please help me win Jay Chou's song first." Luo Xiu gave instructions.

(End of this chapter)

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