Rebirth starts from e-commerce

Chapter 336 APP Promotion
In order to get the app online as soon as possible, Luoxiu acquired a music player software that was on the verge of bankruptcy.

Obtained a batch of music copyrights, and at the same time, by playing around the corner, many songs that have not obtained copyrights are also online.

Anyway, the management is not strict now, and if it is really investigated, some people will be blamed, and the head office cannot be implicated.

Therefore, it didn't take long for Zhiyin to go online on iOS and Android systems.

A large-scale public beta was conducted when it was launched, and the small and fresh interface and comfortable user experience have been well received by users.

After reading the feedback from the public beta, Luo Xiu said happily, "Hurry up and promote this app, and try to get 100 million users next month."

"Mr. Luo, don't worry, the promotion department has progressed as planned."

"Very well. I have too many things to do now. I can't do everything myself. You should pay more attention to it."

"We will not let you down!"

Seeing their confidence, Luo Xiu swallowed back some words that he wanted to exhort.

Let them charge first in this battle, even if something goes wrong, it will be regarded as accumulated experience.

They are a group of energetic young people. Luo Xiu hopes that they can have their own ideas, instead of becoming tool people who only obey the boss's command.

……

About a week later, Luo Xiu asked them to submit the report.

It spent more than 100 million yuan in promotion expenses, and added less than 2 new users, with an average customer acquisition cost of more than 50 yuan.

In contrast, the customer acquisition cost of Toutiao News is only a few dollars, which is one-tenth of his.

"Do you have the nerve to hand in such an answer sheet?" Luo Xiu slammed the report on the table, "Liu Fang, tell me what's going on?"

"Mr. Luo, we also refer to the promotion plan of the previous headline news. I don't know why it doesn't work this time." Liu Fang said tremblingly.

She wasted so much money from the company, and she blamed herself in her heart.

"Refer to the last plan? It means that you are not serious about this matter." The smile on Luo Xiu's face also disappeared, and he put on a serious face.

"Our headlines are different from traditional news clients, and we are in our own category. We only need to promote those attractive news headlines to gain exposure. If users are interested in this headline and want to read the text, they will Download our app."

Seeing that they were all silent, Luo Xiu continued: "The software for listening to songs is different, and the definition of copyright is still very vague. The same song can be listened to on various platforms. Why do people give up after seeing your advertisement?" What about the software he used to download our bosom friend?”

"When we entered this industry, we spent so much energy and material resources on this product. We must not repeat what others have done, but to meet the new needs of users."

"Everyone has the desire to talk and share beautiful things. When a user hears a song that can impress him, and sees a piece of text that impresses him, he often has the desire to share it with others."

"At the same time, people also need to socialize and get the approval of others. They hope that these sharing can get more people's responses, likes and comments."

"The biggest difference between our music app and competing products is that it has strong social attributes. After listening to a song, users can write a testimonial and share it on QQ and Weibo."

"Our name is Zhiyin, not only does the system know what users like, but it can also help our users find a bosom friend, so that two users who like the same style of music can become a bosom friend, and a group of people with the same preferences can become a bosom friend. Share information and gossip about singers.”

"These are the characteristics of our software, and our promoters must tell users about these characteristics, tell them that this is a 'new' version of the music app, tell users that we have 'reinvented the music player', and you have used it before. are different."

……

Luo Xiu said a lot of reasoning before stopping, took a sip of water from the cup, and continued to ask: "You are all very smart and excellent people, can't you think carefully before doing things?"

Liu Fang explained: "Boss Luo, it's because we don't have enough work experience, and we haven't learned this knowledge before."

Luo Xiu listened to her, put down the water glass, and said slowly: "You really haven't learned it before, because smart phones have only gradually become popular in the past two years, and many university teachers are still using smartphones for the elderly. If you have used a smartphone, it is even more impossible to teach you how to promote an app."

When everyone heard what the boss said, they finally relaxed a little.

At this time, Luo Xiu's tone changed, "Since I have never studied and have no experience, why should I recruit people with high degrees like you? Those junior high school students have also never studied, and their salary requirements are lower. Why don't I How about recruiting them?"

"Because you have learned a lot of knowledge that you didn't know was useful at the time, but you might be able to use it someday. You have to think a lot, and think a lot before you can use this knowledge."

"Our colleagues in the e-commerce department also didn't understand e-commerce before joining the company, and there are no e-commerce talents in the society, but they can do better than everyone else. Why can't you?"

What Luo Xiu said made them all bow their heads in shame.

Finally, Liu Fang plucked up her courage and said, "Mr. Luo, you are right to criticize. Please give us one last chance. I will definitely come up with a result that satisfies you next week."

"What if it doesn't work next week?"

"I am willing to take full responsibility."

"Okay, then I will give you another chance, if not, I will replace you all."

Luo Xiu could see that Liu Fang was the kind of person who would never admit defeat, and that's why he promoted her to be the person in charge of bosom friend and criticized her so harshly.

If it were any other little girl, she might have cried a long time ago after being told that by the boss.

The facts were indeed as Luo Xiu expected.

After the meeting, Liu Fang left all the colleagues in the project team to formulate a new promotion plan.

"Brothers and sisters, I just issued a military order to the boss. This time, only success is allowed, and failure is not allowed. If you don't come up with a perfect plan today, everyone will not be allowed to leave work."

"Sister Fang, what exactly are we going to do?"

"Although the boss criticized us severely just now, he also pointed out the direction for us. It was obviously wrong for us to take the hard and wide road before. Our product has very good social attributes, and we should take the social promotion route."

"Yes, we should mobilize the existing tens of thousands of users and encourage them to share songs on social platforms."

"I will plan an activity plan for listening to songs to test personality. According to the songs that users like, the system can generate a personality analysis report similar to constellations. Users need to share the report on social platforms such as Weibo to view the contents of the report."

Liu Fang nodded, "This plan is very good, and the results of the analysis should say as many good things as possible."

"Then I will hold a micro-fiction contest. Users create micro-fictions with songs as the theme within 140 words, and the first, second, and third prizes will be selected according to the number of likes, and they will receive generous cash rewards."

"Your idea is very good. In order to win the prize, those who participated in the creation will definitely mobilize their classmates and friends to help like it. If you spread it to ten, then spread it to a hundred. The download volume of our software will soon take off."

……

The project team discussed in the conference room until twelve o'clock in the evening, and each person came up with at least one executable promotion plan.

Although these young people have little experience, they have wild ideas and active thinking, and many ideas can make people's eyes shine.

This is also one of the reasons why Luo Xiu insisted on using newcomers instead of recruiting old people from the society.

Of course, new things require new people. Those experienced old people will only say that this is not good, that is not good, they behave conservatively, are afraid of making mistakes, and only want to keep their jobs.

Young people don't have so many worries, they only know how to rush forward.

What Luo Xiu wants is this kind of team with unconstrained thinking, not afraid of making mistakes, and bravely moving forward.

(End of this chapter)