Rebirth starts from e-commerce

Chapter 348 Brainstorming
A brainstorming meeting is being held in the conference room of Gemei Advertising Company.

"Digital products are the dominant category of Fantuan. This may be due to their cooperation with Apple and Xiaomi. Recently, they have invested in oppo and vivo as a channel provider."

"Fantuan can now be said to be the launch site for major mobile phone manufacturers' new phones. At the same time, they only allow brands to enter to ensure that their products are first-hand authentic."

"The reason why we all buy mobile phones from Fantuan is that firstly, they have more sufficient supply, and secondly, they are more assured. Our advertising creation can dig deeper in this direction."

"Give rice balls, grab an Apple phone for one yuan." Someone immediately thought of a copy.

Brainstorming is like this, say what comes to mind, whether it makes sense or not.

"Is it too fake to grab an Apple phone for one yuan? It might be better to change it to a direct drop of one thousand yuan."

"The word [straight drop] is overused, and consumers don't feel much after hearing it. It's better to change it to [subsidy], a subsidy of [-] million yuan or something."

Everyone speaks freely, and the meeting moderator is responsible for writing these speeches on the whiteboard on the wall.

"Apart from digital products, what advantages does Fantuan have?"

"It's quite convenient to buy daily necessities in Fantuan, and it can be delivered in about an hour in the urban area."

A girl stood up and said: "It's really fast. I was at home with my husband on the weekend. I ran out of balloons. I thought there was nothing to do. I didn't expect that my husband had just placed an order with rice balls. Before the outside machine was put down, the delivery boy came to knock on the balloon." door open"

"What's wrong? You can elaborate on this part."

A group of LSPs instantly became excited.

"Where are you thinking? I'm talking about our child's birthday, and we invited a few friends over to play, and we just decorated the living room with balloons."

"cut!"

Everyone lost interest in an instant.

"Use rice balls to buy daily necessities faster than your man!" Someone came up with an idea.

"Wouldn't that be a little too vulgar?"

"What I mean is, halfway through cooking, you find that the soy sauce is gone. If you ask your man to go out to buy at this time, he must have smoked two cigarettes before coming back, and the dishes are all mushy. Ordering with rice balls is better than ordering Your man can do things even faster."

"Hahaha, did you do it on purpose?"

"That's good, I support it!"

"Such creative snippets can be inserted in the middle of the program, such as a creative advertisement when a singer is about to make a choice, which is both interesting and memorable for the audience."

"We strive to make the advertisement look better than the program."

"Let the audience watch the advertisement with relish, and go to the toilet as soon as the show starts."

Everyone discussed the jokes related to sex, and their brains were suddenly opened.

All kinds of creative stalks emerge in endlessly.

More importantly, everyone has rediscovered the joy of creation.

This is not like the plans I made before. I even looked down on them, but in order to make a meal, I could only pinch my nose and write them down.

The only thing that makes them feel a little pity is that some jokes are so vulgar that they are destined not to pass the review. Even if they pass the review, the brand dare not use it and can only reluctantly give up.

After the brainstorming was over, everyone took the task and went back to create. After two meetings and integration, they finally came up with an answer sheet that they were very satisfied with.

"Can this proposal really satisfy that Luo Xiu?" Everyone began to hesitate again.

They have served many large companies.

The bosses of big companies are usually not young enough to accept the creativity of young people.

That's why their past commercials were so boring.

It's not that they can't do creative advertisements like in Thailand, it's just that the boss of Party A is not satisfied with them.

It is really helpless for advertisers to see advertisements inserted in variety shows that young people watch, but they can only let the elderly make decisions.

It's like a cartoon broadcast for children, but it has to be reviewed by a group of old people who have never watched cartoons.

People who never read online novels decide what content cannot appear in the novels.

People who never played games, tell you blood has to be blue.

In such an environment, it is destined to be difficult to make good works.

"Don't forget that Mr. Luo is younger than us, he should be able to understand our creative form."

"Anyway, it has already been made, so we have to try it anyway. If he is not satisfied with this plan, it can only be said that he deliberately made things difficult for us."

"That's right, we don't miss his project."

"The elevator is here, stop talking."

……

The four got on the elevator and entered the conference room.

People from Pinru's marketing department also came in one after another, lining up on both sides of the long table.

"Everyone, please sit down for a while, our president Luo will be here soon."

"Okay okay."

Because they had just been scolded by Luo Xiu not long ago, they were all guilty now, and each of them was a little restless, so they had to drink water to cover themselves.

However, after drinking too much water, they felt a little urgent to urinate.

After waiting for a while, I heard a hearty voice coming from the door of the conference room.

"I've kept you waiting for a long time. I just had a guest and I can't leave for a while, please forgive me!" Luo Xiu pushed the door open and walked in with a happy face.

In fact, he just took a nap in the small room inside the office.

"Boss Luo is serious, we just arrived."

Everyone didn't care about Luo Xiu's late arrival.

He was in a good mood, better than anything else.

But it's useless to be in a good mood now, a woman's face is faster than a book, and the boss's face is faster than a woman's.

"That's enough gossip, let's get started!"

Luo Xiu sat down at a random place and listened to the plan they brought this time.

The person in charge of speaking the PPT is still the girl with a nice voice.

For some reason this time, her aura was much weaker.

In the past, she looked at Luo Xiu's eyes most of the time and began to talk, but now her eyes are dodging.

Maybe it was because she was scolded once, she didn't feel confident herself.

"Our program this time mainly focuses on mobile Internet users. By inserting interesting and fun stories in the middle of the program, the audience can have a deeper understanding of the advantages of our rice balls..."

Luo Xiu sat on the chair, leaning forward, with a solemn expression, without saying a word.

It's hard to guess what he was thinking.

The girl who was speaking on the PPT also became more and more anxious, and her voice gradually lowered.

After finally finishing the PPT, the audience was silent.

Everyone turned to look at Luo Xiu, waiting for his evaluation.

"Yongbo, what do you think?"

Luo Xiu didn't give any advice immediately, but turned to ask the staff of the marketing department beside him.

If the boss expresses his opinion first, then all the employees will follow suit, and if the boss says no, then everyone will find a way to find something wrong.

At this time, let employees express their opinions first, so that they can hear their real thoughts.

The boss stays until the end to speak, and he can also summarize what everyone said earlier.

Li Yongbo immediately became nervous when he heard the boss calling himself the first one.

Fortunately, I have been prepared just now, so I can say calmly: "I think this plan is very bold, and I believe the promotion effect will be very good, but there are also certain risks, which may lead to criticism from the audience of the show."

"Wei Qi, what do you think?" Luo Xiu continued to roll the roll.

"I still think this plan is too pioneering and too risky..."

"Go on, you take turns expressing your opinions."

In the conference room, every employee expressed his opinion. Some people agreed with this plan, while others thought it was not good.

During the whole process, Luo Xiu's expression remained unchanged.

The people from the advertising company looked into their eyes and became even more nervous.

(End of this chapter)