Rebirth starts from e-commerce

Chapter 354

"Who do you guess will win the Voice Finals?"

"It must be my goddess Wu Mochou!"

"Jike Junyi also has a good chance."

"Liang Bo, everyone says that he is the illegitimate son of the owner of Fantuan, the sponsor of the show, and he has long been presumed to be the champion."

"Is it really the illegitimate son of the rice ball boss? Is there any evidence?"

"It's true, I'm the nurse delivering the delivery."

"I can also testify that I am the bed in the delivery room."

"I can also testify that I was about to give birth at the time, and I lived in the same delivery room as his mother. The other children cried when they were born, but he sang directly when he was born."

"Let's make it more realistic, shall we? Fantuan owner Luo Xiu and Liang Bo are about the same age, at most one or two years older."

……

Before the start of the finals, there was speculation on the Internet who would be the champion.

Even the female employees of Pinru Group are gossiping about inside information every day.

With the title of this variety show, Fantuan's popularity soared rapidly, becoming the third largest e-commerce platform after Taobao and JD.com.

It's just that the top two are obvious, but there are a lot of people claiming to be the top three.

But it is undeniable that Fantuan has achieved an industry-leading position in the three major categories of digital products, daily necessities, and intra-city fresh food delivery.

Based on the superior category, and then seek opportunities to expand outward, this is the policy that Luoxiu has always adhered to.

However, the biggest beneficiary in this program is not the general sponsor Fantuan, but the Zhiyin APP.

From the beginning of the program audition, it attracted countless people to participate in the selection, which caused an upsurge of referendum.

Next, when the show is broadcast, Zhiyin will continue to maintain in-depth cooperation with the show, and viewers can vote on Zhiyin to revive those popular players who have been eliminated.

In the final finals, in addition to the on-site voting, Zhiyin also has 30% of the voting rights.

Because of this program, the installed capacity of Zhiyin APP broke through the [-] million mark, officially joining the battle for supremacy in the music industry.

At the same time, it also attracted the attention of financial experts in the industry:

"If there is any dark horse in 2012, Zhiyin is definitely the king of the dark horses, and its growth rate is terrific."

"I believe that Kugou and other old-fashioned music players must be having trouble sleeping and eating at the moment, afraid of being surpassed by this rising star."

"Actually, you guys are a bit unfounded. Although Zhiyin is growing fast, its traffic is greater than its strength. Both its music library and users' usage habits are still immature. With the end of the show, the popularity will fade quickly, and users will naturally It will be lost slowly."

"That's how I see it. Right now, Bosom friend is like a traffic star who has nothing but looks but lacks works. He can only be famous for a while. Only a truly capable artist can be popular for a lifetime."

……

These evaluations were quickly placed on Luo Xiu's desk.

On the one hand, these financial reporters admired the rapid rise of Zhiyin, but on the other hand, they believed that there is no way to maintain the current traffic with only one good-voiced program.

Prosperity will eventually subside, and how many users can be left depends on one's own strength.

Luo Xiu is a person who can accept criticism, and he also agrees with these evaluations.

Bosom friend is now superficially prosperous, but if he wants to really gain a firm foothold, he still needs to do a lot of hard work.

It's just that the difference between a critic and an entrepreneur is that the former will only criticize, while the latter will find a way to solve the problem.

Luo Xiu is already prepared for this, and has already started to act.

The first step is to keep the program warm as much as possible, so that the users brought by the program will not be lost so quickly.

Therefore, Luo Xiu signed contracts with those players in advance to keep the fans of the players on the platform.

The second step is to speed up the construction of the platform and consolidate the foundation.

Small fresh meat with traffic can also learn to improve and become a powerful old drama player.

Of course, this step is not that simple, either it takes a long time to accumulate, or it requires a lot of accumulation of money.

Now that smart phones have just become popular, and the mobile Internet is developing rapidly, there is not much time left for bosom friends.

It can be said that time is more important than money now.

Old-fashioned music players are transitioning from the PC era to the mobile era, and this is the best time to seize users.

It is precisely because Baidu has fallen behind in the transformation from PC to mobile that it has slowly declined.

From now on, until 2015 when the "Strongest Copyright Order" issued by the National Copyright Administration, there are still three years left.

At that time, if you want to shout the words [The three-year period has come...], you must race against time to occupy the high ground before the enemy.

Luo Xiu was in the reception room during this time, meeting several people from venture capital companies every day.

These fund spokespersons who hold a lot of wealth are different from those financial bloggers. They know more inside information and can better see the existing value of Zhiyin APP.

Coupled with Luo Xiu's previous successful experience, they have every reason to believe that this is a project worth investing in.

The only controversial thing is, how much can the valuation of this project be?
Luo Xiu chose to introduce venture capital at this moment, precisely because this is the time when bosom friends are most popular, when users are most active, and when they can sell the most money.

One month earlier or one month later, its value may be greatly reduced.

"We want to hear Mr. Luo's plan after financing, where are you going to use the money?"

This is the question every investor should ask.

In fact, they already know very well how much a bosom friend is worth now, and what they want to buy is not an equivalent. It doesn’t mean that you are worth 100 yuan now, and they are willing to exchange 10 yuan for 10% of the equity.

What they want to see is whether the current 10 yuan will become 100 yuan or even 1000 yuan in the future.

What you plan to do with the money after you get it is their biggest concern.

"I plan to use it to buy the copyright." Luo Xiu replied directly.

"Buy copyright? This is not something that can be solved with small money. Buying a little is useless, you have to buy a lot, which means that I will give you [-] to [-] million now and it will not help."

The other party obviously saw the problem at a glance.

Luo Xiu really wanted to say, do I still need you for a problem that can be solved by [-] to [-] million?

"Yes, many people regard Zhiyin as an asset-light Internet company, but I don't think so. I prefer to regard it as an asset-heavy company."

"Why is that?" The other party asked in puzzlement, "Companies nowadays are trying to become lighter and use limited assets to obtain the maximum return. Investors also value this type of enterprises more."

There is another sentence he did not say clearly, that is, enterprises with heavy asset investment often need greater capital investment in exchange for less profit return, which is not conducive to capital turnover.

And those asset-light Internet companies can expand in a shorter period of time, use a good story to ring the bell to go public, harvest leeks in the stock market, and then cash out and leave the market.

Now that Luo Xiu said that he would invest heavily in buying copyrights, many investors were immediately shaken.

(End of this chapter)