Rebirth starts from e-commerce
Chapter 363
Chapter 363
"We have opened a new live broadcast platform called Douhu Live. I came here this time to ask you to name it."
Luo Xiu finally stated the purpose of his trip.
"Is it true? That's great. I wonder how much you are willing to pay, Mr. Luo?"
Zhou Hao couldn't help showing a smile on his face.
Maybe people who are engaged in e-sports now have relatively simple minds, and they don't have so many extravagances.
"Money is not a problem. My team will talk to you about specific cooperation matters."
Zhou Hao also knows that naming such a small team is a small matter for a big boss like Luo Xiu, and it is usually handed over to the people below to follow up.
After that, everyone chatted casually, talking about some recent international events.
It's a pity that the once popular StarCraft and Warcraft declined, and the wonderful duel between the moon demon and the emperor sky became more and more difficult to see.
When talking about the game, several team members also slowly relaxed and joined the topic.
"I heard that Mr. Luo started out as Taobao, I want to ask you how to do e-commerce." Ruofeng said suddenly.
"Are you also interested in Taobao?" Luo Xiu asked curiously.
"I have seen many professional players switch to commentary videos in the later stage, and then sell goods through Taobao after accumulating fans. I wonder if I can do this business after I retire."
After hearing what he said, Luo Xiu understood why he had these concerns.
People who take e-sports as a profession will be questioned: Can you live on this for a lifetime?
They all understand that this is an industry that eats youth. If they are a little older, they will face retirement.
And unlike other industries that eat youth food, athletes and celebrities also eat youth food, but they can earn enough money for a lifetime in a few years.
Now those who play e-sports are barely enough to support themselves.
After retiring, what awaits them is a life of poverty and poverty.
It's no wonder that after the live broadcast became popular, many professional players who were at their peak resolutely chose to retire and switch careers as anchors.
And making game commentary videos is a better way out they can think of.
For example, JY, a former professional player of Warcraft, made a video commentary of League of Legends after retiring, attracting traffic to his Taobao store to make money.
The same goes for almost all commentators including Miss and Xiao Cang.
This method of monetizing traffic is not very efficient. If fans bought a keyboard or a mouse from his store, if it broke after a few days, they would definitely not buy it back.If it hasn't broken after a few years, there is no need to repurchase.
When Luo Xiu was running the company, he also considered whether to let these anchors help with advertising, and then give them a commission, or a fixed service fee.
I also thought about letting well-known Internet writers bring goods. Those popular Internet writers have millions of readers, and they can completely embed soft texts in the articles, thereby bringing super-valuable advertising effects.
This is at least more efficient than opening their own store. Except for the mouse and keyboard, other products in all aspects of life can be sold, and a fan can be harvested repeatedly.
A few years later, online celebrity goods have risen rapidly. On Douyin, Kuaishou, and Xiaohongshu, as long as there is a fan base, you can receive advertisements from merchants.
They no longer need to open a store by themselves, choose products by themselves, and deliver goods by themselves, but they can earn more money than opening a store by themselves.
……
"Mr. Luo, Mr. Luo?"
"Oh, sorry, I suddenly thought of something funny." Luo Xiu came back to his senses and smiled shyly, "What did you just say?"
"I would like to ask you, I will retire in a few years, is there any future for me to switch to Taobao?"
"E-commerce is not a short-lived product, let alone a few years, even in ten years, there are still people who can do it, but..."
"Just what?"
"It's just that when the trend first came, it must be relatively easy, but when everyone sees that this industry can make money, they must swarm in, and the competition will become fierce. At that time, those who can still make money are all good people."
Luo Xiu saw that he was a bit unwilling, so he continued: "I think even if you retire, you are not useless. You can continue to use your skills to help you make money."
"President Luo, please advise!"
Those League of Legends players immediately looked at Luo Xiu with bright eyes.
"We have recently developed an online video live broadcast platform called 'Douhu'. You can play games live on the platform after daily training."
"I heard that YY Voice released a live video, and no one can make money?"
As soon as YY Voice was broadcast live, they had already heard it from their friends.It's just that the YY voice at this time is mainly aimed at online games, and it's more like a plaything in a small circle.
"If you are worried, I can sign a long-term contract with you now, and the income from the live broadcast will be divided [-]-[-]. If the income does not reach [-], I can make up [-] for you."
"[-]? Is there a rule on how long I have to live broadcast every day? I don't want to retire yet, maybe I don't have much time to do live broadcasts."
"There are no hard and fast rules."
After hearing this, they immediately became excited and nodded in agreement to sign the contract.
You must know that their current salary is not 1 yuan. If they only show their faces occasionally, they will have a guaranteed income of at least 1 yuan, which is like a dream.
As for the share after exceeding [-], they dare not even think about it.
They even didn't expect how cheap the 1 yuan guarantee contract would become in two or three years.
Zhou Hao, the owner of the club next to him, was even more confused.
He thought that Luo Xiu really loved e-sports, so he was willing to support these players in the name of live broadcast.
He never imagined how valuable these few people under him would be in the future.
A rich man passed by a farmer's house and saw that the bowl that the family used to feed the watchdog was an antique worth thousands of dollars.
He said to the farmer: I like your dog very much, and I am willing to pay ten taels of silver to buy it.
The farmer was very happy to hear that, let alone ten taels of silver, the dog was not worth even one tael of silver, so he happily sold the dog to the rich man.
The rich man then asked the farmer to give him the bowl, and the farmer agreed without thinking.
In this way, the rich man bought this valuable antique with only ten taels of silver.
If the rich man had offered to buy the bowl from the very beginning, the farmer would be suspicious, so he would take the bowl to an expert for appraisal.
What Luo Xiu is doing now is somewhat similar to this story.
Signing a club with a large sum of money first, and then signing these players is a bit like a giveaway.
But even without these few players, Luo Xiu would still win the title of WE.
In the previous life, when Douyu was established, it sponsored e-sports clubs such as WE, OMG, and Royal Family.
(End of this chapter)
"We have opened a new live broadcast platform called Douhu Live. I came here this time to ask you to name it."
Luo Xiu finally stated the purpose of his trip.
"Is it true? That's great. I wonder how much you are willing to pay, Mr. Luo?"
Zhou Hao couldn't help showing a smile on his face.
Maybe people who are engaged in e-sports now have relatively simple minds, and they don't have so many extravagances.
"Money is not a problem. My team will talk to you about specific cooperation matters."
Zhou Hao also knows that naming such a small team is a small matter for a big boss like Luo Xiu, and it is usually handed over to the people below to follow up.
After that, everyone chatted casually, talking about some recent international events.
It's a pity that the once popular StarCraft and Warcraft declined, and the wonderful duel between the moon demon and the emperor sky became more and more difficult to see.
When talking about the game, several team members also slowly relaxed and joined the topic.
"I heard that Mr. Luo started out as Taobao, I want to ask you how to do e-commerce." Ruofeng said suddenly.
"Are you also interested in Taobao?" Luo Xiu asked curiously.
"I have seen many professional players switch to commentary videos in the later stage, and then sell goods through Taobao after accumulating fans. I wonder if I can do this business after I retire."
After hearing what he said, Luo Xiu understood why he had these concerns.
People who take e-sports as a profession will be questioned: Can you live on this for a lifetime?
They all understand that this is an industry that eats youth. If they are a little older, they will face retirement.
And unlike other industries that eat youth food, athletes and celebrities also eat youth food, but they can earn enough money for a lifetime in a few years.
Now those who play e-sports are barely enough to support themselves.
After retiring, what awaits them is a life of poverty and poverty.
It's no wonder that after the live broadcast became popular, many professional players who were at their peak resolutely chose to retire and switch careers as anchors.
And making game commentary videos is a better way out they can think of.
For example, JY, a former professional player of Warcraft, made a video commentary of League of Legends after retiring, attracting traffic to his Taobao store to make money.
The same goes for almost all commentators including Miss and Xiao Cang.
This method of monetizing traffic is not very efficient. If fans bought a keyboard or a mouse from his store, if it broke after a few days, they would definitely not buy it back.If it hasn't broken after a few years, there is no need to repurchase.
When Luo Xiu was running the company, he also considered whether to let these anchors help with advertising, and then give them a commission, or a fixed service fee.
I also thought about letting well-known Internet writers bring goods. Those popular Internet writers have millions of readers, and they can completely embed soft texts in the articles, thereby bringing super-valuable advertising effects.
This is at least more efficient than opening their own store. Except for the mouse and keyboard, other products in all aspects of life can be sold, and a fan can be harvested repeatedly.
A few years later, online celebrity goods have risen rapidly. On Douyin, Kuaishou, and Xiaohongshu, as long as there is a fan base, you can receive advertisements from merchants.
They no longer need to open a store by themselves, choose products by themselves, and deliver goods by themselves, but they can earn more money than opening a store by themselves.
……
"Mr. Luo, Mr. Luo?"
"Oh, sorry, I suddenly thought of something funny." Luo Xiu came back to his senses and smiled shyly, "What did you just say?"
"I would like to ask you, I will retire in a few years, is there any future for me to switch to Taobao?"
"E-commerce is not a short-lived product, let alone a few years, even in ten years, there are still people who can do it, but..."
"Just what?"
"It's just that when the trend first came, it must be relatively easy, but when everyone sees that this industry can make money, they must swarm in, and the competition will become fierce. At that time, those who can still make money are all good people."
Luo Xiu saw that he was a bit unwilling, so he continued: "I think even if you retire, you are not useless. You can continue to use your skills to help you make money."
"President Luo, please advise!"
Those League of Legends players immediately looked at Luo Xiu with bright eyes.
"We have recently developed an online video live broadcast platform called 'Douhu'. You can play games live on the platform after daily training."
"I heard that YY Voice released a live video, and no one can make money?"
As soon as YY Voice was broadcast live, they had already heard it from their friends.It's just that the YY voice at this time is mainly aimed at online games, and it's more like a plaything in a small circle.
"If you are worried, I can sign a long-term contract with you now, and the income from the live broadcast will be divided [-]-[-]. If the income does not reach [-], I can make up [-] for you."
"[-]? Is there a rule on how long I have to live broadcast every day? I don't want to retire yet, maybe I don't have much time to do live broadcasts."
"There are no hard and fast rules."
After hearing this, they immediately became excited and nodded in agreement to sign the contract.
You must know that their current salary is not 1 yuan. If they only show their faces occasionally, they will have a guaranteed income of at least 1 yuan, which is like a dream.
As for the share after exceeding [-], they dare not even think about it.
They even didn't expect how cheap the 1 yuan guarantee contract would become in two or three years.
Zhou Hao, the owner of the club next to him, was even more confused.
He thought that Luo Xiu really loved e-sports, so he was willing to support these players in the name of live broadcast.
He never imagined how valuable these few people under him would be in the future.
A rich man passed by a farmer's house and saw that the bowl that the family used to feed the watchdog was an antique worth thousands of dollars.
He said to the farmer: I like your dog very much, and I am willing to pay ten taels of silver to buy it.
The farmer was very happy to hear that, let alone ten taels of silver, the dog was not worth even one tael of silver, so he happily sold the dog to the rich man.
The rich man then asked the farmer to give him the bowl, and the farmer agreed without thinking.
In this way, the rich man bought this valuable antique with only ten taels of silver.
If the rich man had offered to buy the bowl from the very beginning, the farmer would be suspicious, so he would take the bowl to an expert for appraisal.
What Luo Xiu is doing now is somewhat similar to this story.
Signing a club with a large sum of money first, and then signing these players is a bit like a giveaway.
But even without these few players, Luo Xiu would still win the title of WE.
In the previous life, when Douyu was established, it sponsored e-sports clubs such as WE, OMG, and Royal Family.
(End of this chapter)
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