Rebirth starts from e-commerce

Chapter 372 Make a cake or grab a cake
"A grape trellis can be set up in this corner of the garden. In summer, we sit under the grape trellis to enjoy the shade, and we can pick a bunch of fresh grapes by raising our hands."

"There should be a stone table and a few rattan chairs under the grape arbor, and it can also be used as a swing, or a fairy bed?"

"Grow tomatoes here, cabbage there, and some flowers."

Li Xiyue was strolling in the garden while planning a happy life in the future.

Soon, she felt a little hungry, and turned to her assistant, "Huahua, what are we having for dinner?"

"Boss Luo ordered you to make dinner yourself."

"Make it yourself? Can't we order takeout?"

"There's no takeout here."

"Then I... I will do it!"

Li Xiyue didn't believe that she would be stumped by a meal, and it wasn't until she worked for two hours and finally brought out two plates of dark things that she realized that things were not that simple.

Obviously that bastard Luo Xiu would not allow himself to live so easily and comfortably.

But Li Xiyue is not the kind of person who admits defeat easily, she doesn't believe that she can't cook a good meal.

……

next month.

The kitchen was on fire three times, and the assistant Huahua had to go to the town to buy three fire extinguishers for emergencies.

During this period of time, Li Xiyue spent most of her time researching how to make vegetables delicious and beautiful, except that she occasionally went to the back mountain to pick some fruits to satisfy her cravings and water the vegetable fields.

She vowed to present a good work to the penny-pinching capitalist to take a good look at.

The photographer and assistant became her test subjects, and they were forced to try the delicacies (experiments) she made every day.

So one night, the photographer sneaked into the town with his assistant, wanting to eat some food that normal humans eat.

As a result, nights in the town were different from those in the city, and there were no late-night snacks. They walked halfway around the town in the dark, but they couldn't find a shop that was open.

In the end, I met the police who were watching the night, mistakenly thought they were young ladies standing on the street, and arrested them.

They went to the police station hungry and explained for a long time, and they finally cleared their innocence.

In the end, the old policemen saw how pitiful they were, and cooked them two bowls of egg noodles, which moved them to tears.

Seeing them wanting to lick the bowls clean, the old policemen couldn't help sighing, "I didn't expect there to be such poor people as you in the new society. How pitiful!"

Assistant Hua Hua cried and responded: "Who said it wasn't? This month I lost weight from 150 catties to 147 catties. It's really too miserable!"

The veteran policemen suddenly felt that their sympathy was a bit superfluous, so they drove them out of the police station.

……

……

Luo Xiu threw the three of them over there and didn't ask any more questions, leaving them to fend for themselves.

He has more headaches to deal with now.

In the original history, Douyu was launched in early 2013, and 2014 and 2015 were the peak of the live broadcast platform competition.

During that time, major live streaming platforms sprung up like mushrooms after a spring rain, and major capitals also jumped on the wind and joined the struggle.

But now, history seems to be ahead of schedule. In the past month, hundreds of live streaming websites have popped up.

The reason is simple. More and more people regard Luoxiu as the vane of entrepreneurial trend.

In a casino, if someone bets correctly ten times in a row, there will be a group of people betting with him next time.

Buffett has become a stock god, and countless people want to follow him to buy stocks.

Now everyone can see that Luo Xiu has made the right bet every time.

Entering e-commerce, e-commerce took off, and Pinru became a popular brand in e-commerce.

Doing food delivery, making rice balls, and group buying took off, leading to a war of thousands of groups.

When domestic mobile phones became synonymous with copycats and junk electronic products, he resolutely invested in Xiaomi, and then invested in Blue Green Factory as a distributor.

Everyone bad-mouthed domestic music copyrights. When the copyrights were the least valuable, he bought them at a low price. It didn't take long for him to see the prices rising steadily.

Now that everyone is watching his live broadcast, they must immediately think whether this will be the next outlet.

Standing on the tuyere, pigs can fly.

What's more, these people are not all pigs, and many of them are beasts that can bite people.

Even if these are all pigs, no matter how stupid a pig is, they all understand one thing, that is, the tiger Luo Xiu must be killed first.

Douhu is now the number one live broadcast platform, and the ecology of the Internet is that winners take all and losers are out. The only way to kill the king of the forest is to kill the other animals, and then slowly fight to the death and decide the new king of the forest.

Luo Xiu is not too afraid of competition. Competition has a bad side as well as a good side.

Although the food delivery subsidy war is very expensive, it has also allowed the industry to develop rapidly and cultivate a large number of users.

Without that battle, there would certainly not be so many takeaway users.

The emergence of a large number of live broadcast platforms and the entry of capital may help the industry develop rapidly.

If every family gets the capital money and uses it to advertise themselves, then more and more people will watch the live broadcast.

It will attract some of the people who used to play games, watch variety shows, and read novels to watch the live broadcast.

The cake of the live broadcast industry will grow bigger and bigger.

If only the Douhu family is making the cake and no one else is competing, although the cake is yours, it will take you a long time to make the cake bigger.

Therefore, Luo Xiu originally welcomed the joining of these live broadcast platforms and embraced competition.

However, things were not as simple as he thought.

After these competitors got the capital money, they did not use it to advertise themselves or make cakes, but robbed other people's cakes.

It is too difficult to make cakes. You have to train your own anchors and spend your own money on advertisements to attract traffic.

It is relatively easier to grab the cake, just spend money to poach other people's popular anchors.

Others have cultivated an anchor with millions of fans, as long as they are hired at a high price, not only will the anchor be mine, but some fans will also follow.

In this way, there are both anchors and a large number of users, which is more cost-effective than advertising by yourself.

What's more, grabbing cakes not only enriches oneself, but also weakens the enemy.

Anyone who plays games knows that plundering the enemy's resources is more efficient than farming by yourself.

In other words, the new group of competitors did not come to make cakes, but to grab cakes.

When in an industry, only the Douhu platform is making cakes, and other platforms are robbing the cakes made by Douhu platform, no matter how fast you make cakes, no one else can grab them.

The first dilemma Luo Xiu faces now is that the anchor is frequently poached and the traffic is frequently lost.

This reminded him of the battle between Douyu, Panda TV, and Huya in the original history.

At that time, the richest man was Lao Wang, and Xiao Wang was backed by the big tree of Wanda, holding the most abundant capital in his hand, and participated in this live broadcast battle with full confidence.

The final outcome is that the richest Panda TV died, while Douyu and Huya survived.

However, if Luo Xiu is asked to select a company that has contributed the most to the live broadcast industry, it should be Panda TV.

Because Panda TV is the one who makes the cake.

During the poaching battle, Panda TV focused on cultivating its own anchors, focusing on advertising to turn more Internet users into live broadcast users.

Most of his money was spent on making cakes, which also made the cake in the live broadcast industry bigger and bigger.

Therefore, during that period of time, Panda TV had the best reputation, and the page was also the best, and there were not too many messy advertisements.

However, no matter how fast the cake is made, it is not as fast as others to grab the cake.

As long as others spend money to poach the anchors you cultivated, your users will naturally follow.

No matter how big and delicious the cake you make, it will eventually become someone else's cake.

In the future, no one will remember your contribution to this industry, only remember that you lost, only remember that you lost three billion.

Where did the three billion go?Where is the loss?
Nobody cares.

You used 30 billion to make a cake, and others ate it with gusto.

The shopping mall is so cruel, it is the law of the jungle, and the winner is king.

Luo Xiu is now facing such a situation.

Everyone knows that Douhu is now the number one live broadcast platform, and you have to make cakes.

If you don't do it, it is even more impossible for other platforms to do it, then this industry will die.

And after you make the cake bigger, other people will definitely come and snatch it from you, because only you have the cake in your hand.

As a reborn person, Luo Xiu took the open-book exam, and after knowing all the answers, he also clearly understood that there were two paths in front of him:

The first way: Don’t make cakes, let’s starve to death together.

The second way: I will make cakes, and then they will be divided and robbed by others, sacrificing me alone to achieve the success of all mankind.

Does he have other options?
(End of this chapter)