Rebirth starts from e-commerce

Chapter 405 If the law cannot be just
Fantuan has two main businesses.

The first is the takeaway business.

The second is commodity group buying.

Commodity group buying has developed very fast after the Thousand Regiments War.

However, since Taobao launched Juhuasuan, the growth rate of Fantuan’s product group buying has obviously begun to decline.

However, rice balls also have their own advantages, that is, the same-city delivery based on the takeaway brother.

In first- and second-tier cities, it is very convenient for customers to buy daily necessities and food.

It can be said to be a mobile living supermarket.

In addition, rice balls have become the first launch site for new digital products.

With these two pillar categories, Fantuan has always firmly occupied a place on the e-commerce platform.

However, only relying on these two categories can only be more conservative than aggressive.

Luo Xiu came here this time just to beat Li Shan and let him have a good snack.

Different people have different management styles.

Like Yi Qingfei, he needs to be given more affirmation.

But Li Shan is just the opposite, he is easy to drift, and it is uncomfortable not to scold him a few words.

However, his growth rate is also the fastest, making people less and less able to pick out his faults.

When Luo Xiu walked into Fantuan's office floor, the first thing he saw was the simple bed in the aisle of the workstation.

Obviously, because Double Eleven is approaching, many programmers have to work overtime until late at night, and even sleep in the company.

Seeing the hard work of the employees, Luo Xiu, who came here with a provocative attitude, was a little hard to speak.

After all, human hearts are fleshy.

The heart of the boss is also...

No, how can the boss have any conscience?
Luo Xiu swept his eyes and saw a few takeaways that had just been eaten next to him. Then he checked the bag and found a card with a cash back of 5 yuan for good reviews.

Anyone who has bought something on Taobao or ordered takeaway knows this thing.

In order to increase the store’s praise score, merchants often attach a cash-back card for praise, and customers can get a few dollars in cash back for five-star praise.

After all, when you open the food delivery app and see those stores with a score below 4, you don’t even want to click in to buy them.

As a result, some merchants get higher ratings through the way of cashback for positive reviews.

Most consumers are too lazy to give reviews, which makes it easy for merchants who offer cashback reviews to get a high score of 4.8 or even 4.9 even if their products are not so delicious.

On the contrary, even if the food in your store is delicious and the price is affordable, the score is not as good as those stores that offer cashback for positive reviews.

Luo Xiu walked into Li Shan's office excitedly with this positive review cashback card.

"Brother Xiu, why are you here?"

The first time Li Shan saw Luo Xiu, he immediately stood up from his seat, personally pulled a stool for the boss to sit down, and then ordered the secretary to pour tea.

"I just saw this in the takeaway."

Luo Xiu handed over the cashback card for good reviews.

Li Shan took the card and glanced at it, "Five yuan back, that's really generous."

"It's not generosity, but it shows that the store's products are very poor. It needs to return five yuan to get customers to give good reviews without conscience. Why does our platform tolerate the continued existence of such stores?"

"This..." Li Shan was at a loss for words for a while, "Other platforms have cashback for positive reviews, this is just an operation method for merchants."

"Other platforms are idiots, are you also idiots?"

Luo Xiu's tone became severe:
"First, when customers order takeaway, they first look at the store's ratings, and we set up this scoring system to help customers choose better stores, and the result of cashback for positive reviews is to give customers shit."

"Second, the wool comes from the sheep, and the cashback for good reviews is only through the price increase first and then the cashback. Honest customers who are unwilling to receive the cashback are equivalent to losing money."

"Third, customers who are willing to get cash back, in order to get the cash cut from themselves, need to join the group, take screenshots to customer service, and do tasks...wasting a lot of unnecessary time just to get back their own money."

"Fourth, do business honestly, and don't want to be a cashback store. The score is not as good as others, but it is eliminated by other stores."

"Fifth, those who do business honestly are all eliminated, and the rest are all stores with cashback. Everyone returns to the starting point, but each store needs to arrange an extra manpower to give customers cashback, and spend an extra manpower every month. cost."

To put it simply, no matter whether it is the platform side, honest merchants, dishonest merchants, honest customers, or dishonest customers, they have not benefited.

Luo Xiu used to be an e-commerce business, so he hated such things as cashback for positive reviews.

Since ratings help customers choose products, they also help merchants discover their own shortcomings.

Through scoring, you can find out what are the deficiencies in your services or products, and then improve them.

However, with positive feedback, the scoring system will become invalid.

What's even more speechless is that even if you don't engage in cashback, some customers will come to you for cashback, otherwise you will give a bad review.

"If the law cannot do justice, then crime is the only option."

"If our platform defaults to the existence of this kind of injustice, then honest merchants want to survive, and abandoning their conscience is the only choice."

Li Shan lowered his head, accepting Luo Xiu's output.

When he is working overtime in the company, he also orders takeaway through rice balls.

Of course, as the CEO of Fantuan, you also have to pay for ordering takeout, and there is no way to add a few zeros to your balance through the background.

There is also this kind of cashback card in his takeaway.

Of course, he would not go to the customer service to ask for a cash back just for two or three dollars, but he would also endure the feeling that he had paid more for the meal.

It's just that he used to receive cash-back cards when he bought things on Taobao, and he has become accustomed to this phenomenon.

Those who do e-commerce platforms regard Taobao as a benchmark. Since this phenomenon exists in Taobao, it is normal.

So without thinking too much, I threw the cashback card into the trash can.

Hearing what Luo Xiu said now, he immediately felt that he had overlooked a lot of things.

"Brother Xiu, don't worry, I will definitely rectify this phenomenon. If I can't rectify it, I would rather remove the scoring system."

Luo Xiu nodded, "You can figure it out for yourself. I am here this time mainly to see how your preparations for Double Eleven are going."

"All aspects are well prepared to ensure that there will be no mistakes."

In Li Shan's view, Double Eleven is coming soon, and everything that needs to be done has already been done, and no matter how big a marketing campaign is held at this time, there will be no more goods to sell.

"It's fine before Double Eleven, what about after Double Eleven?"

"after?"

"That's right, the function of Another Eleven is not only to sell goods, but more importantly, to expand the influence of our platform and increase the number of platform users significantly."

"Brother Xiu, if you have any plans, just tell them straight up, don't keep it a secret."

(End of this chapter)