Rebirth starts from e-commerce

Chapter 407 Crazy Sales

2012年11月11日24：00：00。

Another year of Double Eleven has passed.

Those who fell into the urge of shopping frantically saw dozens of items waiting to be received in the menu, and their eyes were full of confusion.

How did you buy so many?

Who did this?
"Why didn't you stop me?" The woman turned her head and asked her husband.

"I tried my best, but it didn't work." The man replied dejectedly.

"You're talking nonsense, you didn't do anything."

"No... I changed the password, unplugged the network cable, and even forcibly burned the fuse at home, but it still didn't work."

"Is there really no other way?"

The man murmured to himself: "Mountains have no tombs, rivers are exhausted, winter thunder shakes, summer rains and snows, and the harmony of heaven and earth can stop you from online shopping."

……

Those who participated in this carnival fell into the anxiety of buying too much and waiting for the express delivery.

For e-commerce merchants, it's not time to celebrate yet.

The review after each big promotion is very important.

Luo Xiu was sitting in the meeting room at this time, waiting for various departments to report their achievements this year.

In fact, you don't need to listen, just from their demeanor, you can tell which project team has completed the goal and which project team has not achieved the expected results.

The person in charge who has achieved the goal, even though he stayed up all night, is still in high spirits at this time, and silently calculates this year's bonus in his heart.

Those with unsatisfactory performance kept their heads down, just like poor students in the class who dare not make eye contact with the teacher for fear of being suddenly called up to answer questions.

In the end, no one could escape, and they were named one by one to report the data.

An Yi stood up first, and said proudly: "This year's Double Eleven, Pinru women's clothing exceeded the target, and the total sales of the store exceeded the 1.6 million mark, continuing to rank first in the entire network."

"Good!" Luo Xiu nodded.

Women's clothing has always been the most stable brand of Pinru, and has never lost its chain.

“We sold 6 million home appliances on Double 5 this year, but we didn’t reach the expected goal of 7 million. The main reason is that traditional electrical appliance brands have had too much impact on us, but we still rank first in the category of the entire network. "

Luo Xiu said very displeased: "Don't talk about being number one in the category next time. Which one of us here is not the number one in the category? When are we going to compare with others? If we don't achieve the goal, say we haven't achieved it. Don't blame yourself. Gold."

What the boss said made the other responsible persons in the meeting room who didn't achieve their goals feel a little bit stunned, and hurriedly forgot the excuses they had thought up before.

At the same time, I secretly hope that more people fail to achieve their goals, so that their performance will not appear so abrupt.

After everyone reported the data, the final result was still surprising.

The sales of Pinru's full series have a total turnover of 5.4 million.

Other brands operated on behalf of others had a turnover of 3.8 million.

Pinru e-commerce has a total turnover of 9.2 million on Double Eleven this year.

Li Shan also quickly calculated the sales results of the Fantuan platform. The entire platform broke through the 10 billion mark in this Double Eleven, reaching 10.3 billion.

Although the turnover of the fantuan platform seems to be high, but after excluding advertising and other expenses, it still suffers a slight loss.

And Pinru e-commerce can bring nearly 1 million net profits to the company on Double Eleven.

This is also impossible. At this time, the company's policy is still to open stores on other platforms to make money, and then use it to support its own platform.

On the surface, rice balls are a bottomless pit that keeps burning money.

But in terms of capital value, Fantuan has far surpassed Pinru.

For an Internet platform, it doesn't matter whether it is profitable or not, what matters is your size and growth rate.

Judging from the sales of Double Eleven this time, Fantuan has a turnover of 10.3 billion, which has become the third e-commerce platform in the whole network.

The top of the list must be the 275 billion Taobao platform, and JD.com, which has not announced sales.

Although Fantuan is still far from Taobao's fraction, its potential has already emerged.

Luo Xiu didn't hide it either, and immediately publicized it through the media.

"Newborn calves are not afraid of tigers!"Fantuan's Double Eleven turnover exceeded one billion, officially challenging Taobao"

It is already a routine operation for small brands to compete with big brands in publicity.

Now that I have started to touch porcelain, it will inevitably arouse the cynicism of some netizens:
"Let's surpass Jingdong first!"

"One billion in sales, after removing the water, I don't know how much is left?"

"It looks like a lot, but after removing digital products such as Apple, Huawei, Xiaomi, and blue and green factories, there are not many left."

"I don't know how Luoxiu won the first online sales rights of these mobile phone manufacturers."

Of course, there are also many netizens who maintain Fantuan and speak for it:
“At least the onigiri delivery service is better.”

"Now I like to buy more and more things in Fantuan. I can place an order without thinking. It is not without reason that people grow so fast."

"You can always trust Luo Xiu."

……

The views of major capitals on this performance are different from those of netizens.

If the figure of one billion is true, or if the proportion of water injection is not very large, then it is definitely another unicorn enterprise.

What is even more puzzling is that the equity of Fantuan has not been diluted too much. Most of the equity is still in the hands of the founders, and a small part is held by Xiaoyu Capital and company employees.

We must know that such an enterprise will inevitably need a huge amount of capital investment in the early stage to help it grow rapidly.

JD.com suffered a lot in the early stage. It sold most of its shares at the price of cabbage, and it was not too vigilant about venture capital. Others gave 40% to others.

This also makes JD.com passive in future financing. When the equity starts to be valuable, there is not much to sell.

There is no other way, Dong Ge's family is too poor, he started from scratch, and there is no other way to get money in the early stage except venture capital.

In contrast, Huang Zheng, who came up later, was too lucky. He still held a majority of the shares in his hands until Pinduoduo went public, which also allowed him to surpass the two horses in the wealth list.

Later, in his speech at Harvard, Dong Ge said bitterly: The cost of venture capital is the highest in the world. If you have the opportunity to borrow money, you must borrow from the bank and never take money from venture capital.

Although when he said these words, it was a bit of hindsight.

Moreover, he had no background back then, and the bank might not have given him a loan.

……

In the past two years, e-commerce has developed rapidly, and many capitals want to participate in it and get a share.

However, Ali is too large now, and JD.com's equity is already scattered.

Although these two platforms seem to be beautiful, they are shared by many men behind the scenes, which discourages subsequent suitors.

The appearance of rice balls now, in the eyes of these old perverts, is simply a 16-year-old girl in bud.

Although he is still very young, his body has not yet grown up.

But they like it.

Everyone wants to take advantage of her lack of experience and occupy her first, so as to occupy the greatest weight in her heart.

(End of this chapter)